Langmeil Winery

Name

Langmeil Winery

Legal name

Langmeil Winery

Website

https://langmeilwinery.com.au

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Wine (Barossa Valley)

NAICS

Wineries (312130), Grape Vineyards (111332), Drinking Places (Alcoholic Beverages) (7224)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Barossa Valley wines
• Old vine Shiraz
• Wine tasting experiences
• Wine club membership
• Winery accommodation

Headquarters

HQ city

Tanunda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales: Sales of wines through e-commerce website and cellar door, including current release wines, museum releases, and large format bottles.
2. Wine Club Membership: Old Vine Gardener's Club subscription offering exclusive wine packs, discounts, and VIP access. Members receive curated six-packs at exclusive pricing.
3. Wine Experiences: Paid tastings, tours, and experiences including Freedom Experience ($150/person) and Old Vine Garden Experience ($75/person).
4. Accommodation Services: The Crossing Cottage accommodation vouchers for wine tourism visitors, offering one-bedroom stays for two nights.
5. Gift Cards: Gift cards sold at various denominations ($100-$750) for wine purchases and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Langmeil Winery produces and sells premium Barossa Valley wines from heritage vineyards, including single-site Shiraz from the world's oldest surviving vines (planted 1843), Cabernet Sauvignon, Italian varietals, whites, rosé, sparkling, and fortified wines. The estate complements bottle sales with cellar door tastings, hosted wine experiences, the Old Vine Gardener's Club subscription, and The Crossing Cottage on-site accommodation.

Product overview

Langmeil Winery is a Barossa Valley winery offering a diverse portfolio of wines and wine-related experiences. The core offering consists of varietal and blended wines including Shiraz, Cabernet Sauvignon, Grenache, Riesling, Chardonnay, Sangiovese, Montepulciano, and more. The winery operates as both a direct-to-consumer e-commerce platform and cellar door destination. Key products include the flagship premium Shiraz wines (The Freedom 1843, Orphan Bank, Pure Eden, Valley Floor), specialty blends (Three Gardens GSM, Della Mina), large format bottles, and a wine club membership. Supplementary offerings include wine experiences (Freedom Experience, Old Vine Garden Experience), accommodation at The Crossing Cottage, gift cards, and event hosting. The winery's heritage dates to 1842, and it is home to what is believed to be the world's oldest surviving Shiraz vineyard, The Freedom 1843.

Differentiator

Problem solved

Functional benefit

Brands

• The Freedom 1843: Premium Shiraz from the world's oldest surviving Shiraz vineyard, planted in 1843 by Christian Auricht. Named to commemorate the freedom found in the Barossa Valley by Prussian settlers escaping war and persecution.
• Stelle Nere
• Orphan Bank
• Pure Eden
• Jackaman's
• The Fifth Wave
• Lineage
• House of Lindner
• Three Gardens
• Old Vine Gardeners Club
• The Crossing Cottage
• The Old Vine Garden

Products and services

• The Freedom 1843 Shiraz
• Orphan Bank Shiraz Premium single-block Shiraz from a named heritage vineyard; for collectors and Shiraz enthusiasts.
• Pure Eden Shiraz Premium single-block Shiraz from the Pure Eden vineyard; positioned for fine wine buyers.
• Jackaman's Cabernet Sauvignon Premium Cabernet Sauvignon from a named heritage block; for collectors of premium Barossa reds.
• Three Gardens range Range of red blends across three estate blocks, positioned in the mid-premium tier.
• Valley Floor range Range of varietal Barossa wines from valley-floor vineyards, positioned as the accessible entry tier.
• Italian varietals (Della Mina, Massimo) Range of Italian-style varietal wines reflecting the family's Italian heritage; for consumers seeking alternative varietals.
• White wine range Range of white wines including Riesling and Viognier/Marsanne/Roussanne styles, for everyday and premium white wine consumers.
• Rosé Estate rosé; for consumers seeking an approachable Barossa rosé.
• Sparkling Shiraz Sparkling red Shiraz style; for consumers seeking an Australian sparkling red.
• Large format bottles Larger-than-standard bottle formats of estate Shiraz releases; for collectors and celebratory purchases.
• Liqueur Tawny (fortified) Fortified Liqueur Tawny style; for consumers seeking a dessert/fortified option.
• Old Vine Gardener's Club (wine club membership) Recurring subscription membership delivering regular allocations of estate wines and member benefits; for engaged individual wine consumers.
• Freedom Experience Private hosted wine experience at the estate; for wine tourism visitors and groups seeking a premium tasting.
• Old Vine Garden Experience Hosted heritage-vineyard experience; for visitors interested in the history and old-vine story of the estate.
• The Crossing Cottage (accommodation) On-site guest cottage accommodation at the estate; for wine tourists seeking an overnight stay.
• Wine gift cards Denomination-based gift cards redeemable against wine and experience purchases; for individual gift buyers.
• Cellar door tastings On-site wine tastings at the cellar door in Tanunda, Barossa Valley; for visiting consumers and walk-in customers.

Quantifiable outcome

• Old Vine Garden wines from vines aged 35 to 125+ years
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seppeltsfield: Iconic Barossa heritage winery dating to the 1850s with cellar door, wine tourism, and old vine wines. Comparable heritage positioning, single-site vineyard stories, and tourism-led DTC model.
• Henschke: Family-owned Eden Valley winery renowned for Hill of Grace, a single-vineyard old vine Shiraz. Henschke is the closest comparable to Langmeil in old vine heritage, premium DTC positioning, and multigenerational family stewardship.
• Pewsey Vale Vineyard: Eden Valley heritage single-vineyard winery known for Riesling from 19th-century plantings. Comparable old vine single-site heritage positioning and boutique premium focus.
• Torbreck Vintners: Barossa Valley boutique winery specializing in Rhone-inspired wines from old vine Barossa Shiraz and Grenache. Highly comparable heritage-vineyard focus and premium DTC distribution model.
• Turkey Flat Vineyards: Barossa Valley boutique winery with old vine Shiraz heritage dating to the 1840s. Comparable heritage vineyard assets, family ownership, and premium DTC focus.
• Two Hands Wines: Barossa-focused boutique winery with premium Shiraz portfolio and strong export DTC channels. Comparable boutique scale, Barossa single-vineyard focus, and premium price positioning.
• Charles Melton Wines: Small Barossa boutique winery focused on premium old vine Shiraz and Rhone-style blends. Closely comparable boutique scale, DTC model, and old vine Barossa positioning.
• Rockford Wines: Family-owned Barossa winery focused on traditional, old vine wines including Basket Press Shiraz. Comparable boutique scale, heritage positioning, and DTC/tasting room emphasis.

Broad incumbents

• Penfolds: Treasury Wine Estates-owned Barossa brand with global distribution. Comparable Barossa heritage vineyards (e.g., Block 42 Kalimna) but operates at massive scale across multiple continents and channels.
• Yalumba Wine Company: Historic Barossa family winery (est. 1849) with broader portfolio across price points and broader distribution. Comparable heritage but operates at significantly larger scale than Langmeil.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/langmeilwinery
• Facebookfacebook.com/langmeilwinery
• Xx.com/langmeilwinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langmeil Winery