What ToyTec Lifts does

ToyTec Lifts, LLC is a Denver, Colorado-based aftermarket suspension manufacturer founded in 2004 that exclusively designs, assembles, and sells lift kits, coilovers, shocks, and related accessories for Toyota trucks and SUVs (Tacoma, Tundra, 4Runner, Sequoia, FJ Cruiser, Lexus GX470/GX460). The company's core technology consists of vehicle-specific suspension systems across three proprietary product lines: the premium Boss Series (2.5-inch hard-anodized aluminum body coilovers with nitrogen-charged internal floating piston, 16mm induction-hardened shafts, and adjustable 2-3 inch lift), the Bilstein 5100-based Ultimate Series (bolt-on 0-3 inch lift with Toytec-assembled Eibach coils), and the black-finish Midnight Series, supplemented by spacer/leveling kits, body lifts, upper control arms, and complementary partner-brand products (Wicked Creations long-travel kits, Diode Dynamics lighting). All Toytec-branded components are engineered, tested, and assembled in North America and backed by a 3-year/30,000-mile limited warranty.

The business operates as a vertically integrated direct-to-consumer e-commerce retailer through toyteclifts.com, complemented by an in-house installation and build center at the Denver headquarters and a nationwide dealer referral network for out-of-state professional installation. Revenue is generated through three streams: one-time product sales across a price spectrum from $22.99 spacer kits to $1,999 Boss Series coilovers; professional installation, alignment, and accessory services at the Denver shop; and authorized shock rebuild services ($160-$270 per shock, $1,500-$1,600 full drive-in) covering all major aftermarket shock brands. Geographic reach is limited to the United States and Canada, with products sold outside those markets excluded from warranty. The company is privately held with no disclosed parent company, institutional investors, or funding rounds, and appears to be founder-operated with 11-50 employees based at a single Denver facility.

Name

ToyTec Lifts

Legal name

Toytec Lifts, LLC

Website

https://toyteclifts.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

ToyTec Lifts is a Denver-based aftermarket manufacturer and direct-to-consumer retailer that designs and assembles suspension lift kits, coilovers, and accessories exclusively for Toyota trucks and SUVs (Tacoma, Tundra, 4Runner, Sequoia, FJ Cruiser, Lexus GX), operating its own e-commerce storefront, in-house installation shop, and authorized shock rebuild service center.

Ownership category

akta.pro rank

Product category

Automotive aftermarket suspension systems

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Suspension Systems & Components (Springs/Shocks/Struts/Air Suspension) (IMACAIAA)

akta.pro secondary industries

Aftermarket Suspension & Steering Components Manufacturing (Shocks/Struts/Bushings/Tie Rods) (IMACANAC), Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)

Keywords

• Aftermarket suspension lifts
• Toyota truck parts
• Coilover lift kits
• Off-road vehicle accessories
• Shock rebuild services

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Suspension Products Sales: Direct sales of suspension lift kits, coilovers, spacer kits, shocks, and accessories exclusively for Toyota vehicles through e-commerce website. Products include Boss Series, Ultimate Series, and Sport lines with price points ranging from $22.99 to $1,999+ per product.
2. Installation Services: In-house installation services at Denver shop including complete lift installation, alignments, tire mounting and road force balancing, bumper installation, electrical work, and brake upgrades. Professional installation recommended for all products.
3. Shock Rebuild Services: Authorized rebuild center for major shock brands (Toytec, King, Icon, Radflo, Fox, Sway-A-Way, Dobinson, Dirt Logic, ProComp, Walker Evans, Elka, ADS). Standard rebuilds range from $160-$270 per shock. Full drive-in service typically $1,500-$1,600.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ToyTec Lifts designs, manufactures, and sells aftermarket suspension lift kits, coilovers, spacer kits, shocks, and related off-road accessories exclusively for Toyota trucks and SUVs (Tacoma, Tundra, 4Runner, Sequoia, FJ Cruiser, Lexus GX). All products are engineered, assembled, and tested in North America, sold direct-to-consumer via their own e-commerce website and supported by in-house installation and shock rebuild services at their Denver, Colorado headquarters.

Product overview

ToyTec Lifts is a specialized manufacturer and retailer of aftermarket Toyota suspension systems and accessories, operating as a single unified product portfolio organized around Toyota-only vehicle fitment. The core product lines consist of the proprietary Boss Series (premium 2.5" nitrogen-charged coilovers with hard anodized aluminum bodies, available in standard and remote reservoir configurations), the Ultimate Series (Bilstein 5100-based value coilovers with preassembled Toytec springs), and the Midnight Series (black-finish aesthetic variants). Supporting product lines include front spacer and leveling kits ranging 1"-3", body lifts, front suspension components (upper control arms, coil springs, top plate spacers, differential drop kits), rear suspension parts, and partner-brand offerings including Wicked Creations long travel kits and third-party shocks from Bilstein, Eibach, Fox Factory, Icon Vehicle Dynamics, King Shocks, Old Man Emu, and Radflo. The company also operates a full-service installation and shock rebuild shop at its Denver headquarters, offering professional installation, alignments, tire mounting, and shock servicing across all major aftermarket shock brands. Accessories include bumpers, sliders, skid plates, Diode Dynamics lighting, winches, and recovery products.

Differentiator

Problem solved

Functional benefit

Brands

• Boss Series: Premium aluminum coilover suspension systems with 2.5" diameter shock bodies, adjustable 2-3" lift, available with remote reservoir options
• Ultimate Series
• Midnight Series

Products and services

• Boss Series Coilovers Premium 2.5-inch nitrogen-charged coilover suspension line with hard-anodized aluminum shock bodies, adjustable 2-3 inch lift range, internal floating piston design, 16mm induction-hardened piston shafts, and fully rebuildable construction for Toyota trucks and SUVs.
• Ultimate Series Lift Kits Value-oriented coilover suspension line using Bilstein 5100 shocks preassembled with Toytec/Eibach coils for bolt-on 0-3 inch front lift, designed for on- and off-road ride quality for Toyota trucks and SUVs.
• Midnight Series Coilovers Black-anodized aesthetic variant of Toytec coilover suspension systems providing the same performance as standard Boss and Ultimate Series products with a stealth black finish.
• Leveling Kits Front-only spacer kits that raise the front of the vehicle to level the stance with the rear, available in 1-inch to 3-inch lift heights for Toyota trucks and SUVs.
• Body Lift Kits Aftermarket body lift kits that raise the body of the vehicle relative to the frame to provide increased tire clearance without changing suspension geometry.
• TAC4R2 2.5-Inch Front Leveling Spacer Kit Dual spacer design combining internal coil spring spacers and top mount spacers for 2.5-inch front leveling lift on 2025+ 4Runner and Land Cruiser, made from billet aluminum with bolt-on installation.
• TAC4-15 1.5-Inch Front Leveling Spacer Kit 1.5-inch front leveling kit for 2024+ Tacoma, Land Cruiser, and 4Runner made from 1/4-inch steel with black powder-coat finish, simple bolt-on installation without strut disassembly, and limited lifetime warranty.
• Boss 2.5 IFP Front Coilovers for 2024+ Tacoma Nitrogen-charged 2.5-inch front coilovers with internal floating piston, 16mm induction-hardened piston shaft, adjustable 2-3 inch lift, and included preload adjustment tool designed specifically for 2024 and newer Toyota Tacoma.
• Boss 2.5 Front Coilovers for 2022+ Tundra and 2023+ Sequoia Hard-anodized aluminum 2.5-inch front coilovers with 700 lb spring rate, internal floating piston, 16mm induction-hardened piston shaft, adjustable 2-3 inch lift, and fully rebuildable construction for 2022+ Tundra and 2023+ Sequoia.
• Wicked Creations Long Travel Kits High-performance 3.5-inch long travel suspension kits from Wicked Creations, featuring extended travel for aggressive off-road use, available with King coilovers and including axle assemblies for Toyota Tacoma (2005-2023), 4Runner, and Tundra.
• Front Suspension Components Individual front suspension components including upper control arms, top plate spacers, ball joint spacers, coil springs, and differential drop kits for Toyota truck and SUV customization and repair.
• Bumpers, Sliders and Skid Plates Off-road armor and protection products including front and rear bumpers, skid plates, and sliders designed to protect the undercarriage and body of Toyota trucks and SUVs during off-road driving.
• Winches and Recovery Products Recovery equipment and winches designed for self-recovery and assisted vehicle recovery in off-road environments for Toyota trucks and SUVs.
• Diode Dynamics Lighting Products Aftermarket LED lighting products from Diode Dynamics, distributed by Toytec as an authorized reseller of automotive lighting upgrades for Toyota vehicles.
• Shock Rebuild Service In-house shock rebuild service covering Toytec, King, Icon, Radflo, Fox, Sway-A-Way, Dobinson, Dirt Logic, ProComp, Walker Evans, Elka, and ADS brands with 24-hour leak-down testing, $160-$270 per shock pricing, and 6-month warranty.
• Toytec 4x4 Installation Services Professional installation shop at the Denver, Colorado headquarters offering complete lift installation, alignments, tire mounting and road force balancing, bumper installation, electrical work including winches and lighting, brake upgrades, and vehicle inspections for Toyota and Lexus platforms.

Quantifiable outcome

• 20+ years of Toyota-only suspension development experience
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• BilsteincoreTechnology or IntegrationToytec integrates Bilstein shocks into their Ultimate Series coilover products. Bilstein 5100 series shocks are used as the foundation for Toytec's in-house engineered and assembled suspension systems.
• EibachcoreTechnology or IntegrationEibach coil springs are used in Toytec Ultimate Series products. Eibach 500-700 lb/in rate springs provide the spring component in Toytec's engineered suspension systems.
• Wicked CreationsminorChannel Partner/ Reseller/ DistributorToytec distributes Wicked Creations long travel suspension kits for Toyota Tacoma, 4Runner, and Tundra. Products include 3.5-inch LT kits with King coilovers ranging from $3,250-$6,700.
• Diode DynamicsminorChannel Partner/ Reseller/ DistributorToytec resells Diode Dynamics lighting products as part of their accessories lineup, offering LED lighting upgrades for Toyota vehicles.
• King ShockscoreTechnology or IntegrationAuthorized rebuild center for King Shocks products. Toytec provides professional shock rebuild services for King coilovers and shock absorbers as part of their comprehensive shock service department.
• Icon Vehicle DynamicscoreTechnology or IntegrationAuthorized rebuild center for Icon Vehicle Dynamics products. Toytec offers rebuild services for Icon shocks as part of their shock service capabilities.
• Fox FactorycoreTechnology or IntegrationAuthorized rebuild center for Fox Factory shocks. Toytec provides professional rebuild services for Fox shock products including internal floating piston (IFP) shocks.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Icon Vehicle Dynamics: Icon manufactures premium aftermarket suspension systems (coilovers, shocks, long-travel kits) with strong Toyota truck/SUV coverage. Closest direct competitor to ToyTec in the premium Toyota-focused segment, including authorized service partnerships.
• King Shocks: King Shocks produces premium remote-reservoir and bypass shocks and coilovers widely used on Toyota off-road builds (including via ToyTec's own rebuild service). Direct competitor in the premium Toyota performance segment.
• Old Man Emu (ARB 4x4 Accessories): Old Man Emu (a brand of ARB) designs suspension lift kits, coils, and shocks specifically for Toyota Land Cruiser, Tacoma, Tundra, 4Runner, and Hilux. Directly comparable Toyota-specialist suspension portfolio with strong brand recognition in Australia and the US.
• Radflo Suspension Technology: Radflo manufactures aftermarket shocks, coilovers, and suspension components with extensive Toyota applications and a reputation for rebuildable, performance-oriented designs. Competes in the same Toyota off-road aftermarket tier and is among the brands ToyTec services.
• Dobinsons Spring & Suspension: Dobinsons designs complete suspension lift kits, coil springs, and shocks for Toyota trucks and SUVs (Tacoma, 4Runner, Tundra, Land Cruiser). Directly comparable Toyota-focused catalog at similar mid-premium price points.
• Rough Country: Rough Country is a large mass-market aftermarket lift kit and suspension brand with extensive Toyota coverage at value price points. Competes in the entry-level and mid-tier spacer and leveling kit segments where ToyTec also plays.
• Pro Comp Suspension: Pro Comp manufactures aftermarket lift kits, shocks, and suspension components for Toyota trucks/SUVs at value-tier price points. Comparable Toyota catalog and price positioning, and one of the brands serviced by ToyTec's shock rebuild center.

Broad incumbents

• Fox Factory: Fox Factory is a publicly-traded manufacturer of high-end shocks, coilovers, and suspension products across multiple OEM platforms (Toyota, Ford, Jeep, Ram). Competes in the same premium tier but with much broader multi-OEM distribution and significantly larger scale.

Others

• Bilstein: Bilstein is both a key upstream supplier to ToyTec (Ultimate Series built around Bilstein 5100 shocks) and a competing brand selling shocks and coilovers directly. Acts as a competitor on the product side and a partner on the supply side.
• Eibach Springs: Eibach supplies the 500-700 lb coil springs used in ToyTec Ultimate Series products. Functions primarily as an upstream component partner while also selling its own springs and lift systems directly to consumers.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5xy6yLGw6gV3LUul1XqgWA
• Facebookfacebook.com/ToyTec
• Instagraminstagram.com/toyteclifts
• TikToktiktok.com/@toytec_official
• Xx.com/ToyTecLifts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ToyTec Lifts