Bodil
Bodil (Bodilgruppen AB) is a Swedish financial services company that operates a rent-to-own (hyrk\u00f6p) platform, enabling aspiring homeowners without down payment capital to move into single-family homes immediately and purchase them over a 10-20 year contract.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bodil does
Bodil (legally Bodilgruppen AB) is a Swedish financial services company that operates a rent-to-own (hyrk\u00f6p) platform for single-family homes. The company targets aspiring homeowners\u2014primarily families with steady income but insufficient down payment capital\u2014who are locked out of Sweden's owner-occupied housing market by high cash requirements. Customers choose a property on the open market; Bodil purchases it, conducts its own inspection and valuation, handles bidding, and rents the home back to the customer with an option to buy at a later date. Each month of residence automatically builds a 1,000 SEK discount toward the final purchase price, and contracts run for 10 years with a 10-year extension option.
The company's core product is the bodil.se web platform, anchored by the Mina sidor self-service portal, which supports applications, property search with map-based browsing, savings tracking, and contract management. Key technical components include BankID integration for secure authentication, Google Maps API for address lookup, and a personalized housing budget calculator (Husrbudget) that estimates affordability without a credit check. Bodil's revenue model combines recurring monthly rental income on owned properties with gains on property value appreciation when customers exercise purchase options; the company does not earn fees on customer savings, which are held in customers' own bank accounts.
Bodil operates as a direct-to-consumer digital platform with a parallel channel-partner motion. The company has referral agreements with Skandia/Skandiabanken for buyers needing flexible financing, and with three of Sweden's major real estate agency chains (M\u00e4klarringen, HusmanHagberg, M\u00e4klarhuset) for buyers who discover at the point of sale that they lack a down payment. Bodil is active in 32+ municipalities across Stockholm, Gothenburg, Malm\u00f6, Uppsala, Link\u00f6ping, J\u00f6nk\u00f6ping, and Norrk\u00f6ping, and is positioning for material expansion following Sweden's new Rent-to-Own Act (lagen om hyrk\u00f6p) effective 2 July 2026, which is expected to more than double the eligible property pool. The company is backed by SEK 110 million in funding from established real estate investors including Einar Mattsson and YLD.
Bodil firmographics
Firmographics- Name
- Bodil
- Legal name
- Bodilgruppen AB
- Website
- https://bodil.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodil (Bodilgruppen AB) is a Swedish financial services company that operates a rent-to-own (hyrk\u00f6p) platform, enabling aspiring homeowners without down payment capital to move into single-family homes immediately and purchase them over a 10-20 year contract.
- Ownership category
- akta.pro rank
Bodil industry classification
Industry- Product category
- Rent-to-Own Housing Services
- NAICS
- Lessors of Residential Buildings and Dwellings (53111)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Bodil is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Bodil business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Rental Income: Bodil earns revenue from monthly rent payments from customers living in their properties. Rent is set based on the property's location, size, condition, and price. Customers pay rent monthly in advance.
- Property Value Appreciation: Bodil profits from property value appreciation when customers purchase back the property. The purchase price is calculated based on what Bodil paid, adjusted for area price development plus renovation costs and half of Bodil's stamp duty.
- No Revenue from Customer Savings: Bodil explicitly does not earn any money from customer savings. Customers manage their own savings in their own bank accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly rent varies by property based on location, size, condition, and purchase price |
| Other | Annual | 1000 kr monthly discount on purchase price for each month of residence |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bodil product offering
Product offeringCore offering
Bodil operates a Swedish rent-to-own (hyrköp) service for single-family homes (villas, townhouses, semi-detached houses). Customers choose a property on the open market; Bodil purchases it on their behalf, and the customer moves in immediately and pays monthly rent with the right to buy the property back later. Customers receive an automatic 1,000 SEK monthly discount toward the purchase price for each month they reside in the home, and contracts run 10 years with a 10-year extension under the new Swedish Rent-to-Own Act.
Product overview
Bodil operates a single unified rent-to-own platform called Bodil Hyrköp. The service consists of the bodil.se web platform (customer portal), a personalized housing budget tool, property search with map-based interface, savings plan management with automatic monthly discounts (1,000 SEK/month), and property inspection services. Customers apply online, search for available houses, and Bodil purchases the property on their behalf, allowing them to rent with an option to buy within 10-20 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodil Hyrk\u00f6p (Rent-to-Own Service) A rent-to-own housing service for single-family homes (villas, townhouses, semi-detached houses) in Sweden. Customers select a property on the open market; Bodil purchases it on their behalf and rents it back, with the customer holding the right to buy the property back at a later date. Contracts run 10 years with a 10-year extension under the new Swedish Rent-to-Own Act effective July 2, 2026.
- Bodil.se Web Platform / Mina sidor (Customer Portal) Self-service web portal at bodil.se where customers create accounts, receive a personalized housing budget, search available properties on a map-based interface, apply for properties, track their savings progress, and manage their rent-to-own contract. Uses BankID for authentication and Google Maps for address lookup.
Quantifiable outcome
- Customers save 12,000 kr per year through automatic monthly discounts
- +3 more outcomes
Companies that use Bodil
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Bodil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Bodil partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Skandia / SkandiabankencoreSkandiabanken has entered a partnership with Bodil to help customers access the housing market. Skandia's transparent mortgage model and savings products complement Bodil's rent-to-own solution. Quote from CEO Arvid Krönmark highlights collaboration to reduce housing market barriers.
- MäklarringencoreMäklarringen is one of Sweden's largest real estate agency chains. They partner with Bodil to offer rent-to-own as an option for customers who haven't saved enough for down payment. Featured on their website with Bodil-integrated listings.
- HusmanHagbergcoreHusmanHagberg is a major Swedish real estate agency. They partner with Bodil to expand options for buyers. Quote from CEO Fredrik Kjell supports hyrköp as a smart way to open the market to more buyers.
- MäklarhusetcoreMäklarhuset is a national Swedish real estate agency. They offer Bodil's rent-to-own model to help more people own homes. Quote from CEO Pernilla Schörling highlights the flexibility for customers to transition from renting to owning.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bodil competitors and assessment
Company assessmentBroad incumbents
- Rikshem: One of Sweden's largest private residential property owners/lessors, focused on long-term rental housing across multiple Swedish municipalities where Bodil also operates. Closest broad-scale Swedish incumbent whose portfolio could be partially converted to a hyrk\u00f6p model.
- Heimstaden Bostad: One of Europe's largest residential real estate companies with a sizeable Swedish portfolio. Comparable as a major Swedish landlord and property operator, but operates multi-family and traditional rental rather than the rent-to-own niche. Potential adjacent competitor for capital and tenants.
- Sveaviken Bostad: Swedish residential real estate company focused on urban rental housing across Stockholm, Gothenburg, Malm\u00f6. Comparable as a Swedish SFR/MFR landlord that could expand into a hyrk\u00f6p offering using its existing portfolio.
Emerging players
- Hometap: US-based home equity investment firm providing homeowners with cash in exchange for a share of future appreciation. Different mechanic (post-purchase equity release vs. Bodil's pre-purchase), but competing for the same down-payment-gap pain point in housing affordability.
- Unlock (UK): UK property finance startup offering shared ownership and equity-based home financing for buyers who can't stretch to a full mortgage. Adjacent mechanism (equity-based down payment unlock) addressing the same Swedish mortgage-cap / UK deposit-barrier problem Bodil solves.
- Acasa (Spain): Spanish proptech offering co-ownership / rent-to-buy products for residential property in Spain. Comparable as an emerging European rent-to-own / equity-share operator addressing similar affordability-barrier pain points in a regulated environment.
Direct peers
- Divvy Homes: US rent-to-own platform that buys homes on behalf of customers who rent with the option to buy (now winding down its core business). Operationally near-identical to Bodil: tenant picks home, Divvy purchases, built-in equity credit accrues monthly, optional buy-out at end of term. Closest North American comparable for unit economics and capital intensity.
- Home Partners of America: US lease-to-own single-family rental program (acquired by Blackstone). Customers lease SFR homes from Home Partners with a right to purchase at a pre-set price; structurally identical to Bodil's hyrk\u00f6p including the option to walk away. Most institutionally-scaled analog of the model.
- Wayhome: Wayhome operates a UK rent-to-own model where the company purchases a share of a property and the tenant gradually buys them out. Closest direct international analog to Bodil's single-family hyrk\u00f6p structure, including a regulated/regulated-pending framework (UK Hyrk\u00f6p-like product was previously explored under the Renters' Rights agenda).
Others
- Hyresg\u00f6stf\u00f6reningen (tenant-owned model comparison): Swedish tenant association and policy advocate. Comparable as ecosystem participant shaping Swedish rental/ownership discourse; not a direct competitor but influences regulation and customer expectations relevant to Bodil.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Bodil social profiles
Digital presenceBodil financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodil leadership team
Management profileNumber of profiles
Profiles2 records
Bodil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodil
What does Bodil do?
Bodil operates a Swedish rent-to-own (hyrköp) service for single-family homes (villas, townhouses, semi-detached houses). Customers choose a property on the open market; Bodil purchases it on their behalf, and the customer moves in immediately and pays monthly rent with the right to buy the property back later. Customers receive an automatic 1,000 SEK monthly discount toward the purchase price for each month they reside in the home, and contracts run 10 years with a 10-year extension under the new Swedish Rent-to-Own Act.
Is Bodil a public or private company?
Bodil is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bodil founded?
Bodil was founded in -1. It employs 11 to 50 people.
Where is Bodil based?
Bodil is headquartered in Stockholm, Sweden, in the Europe region.
How does Bodil make money?
Three revenue lines are on record. Rental Income is the primary driver. The others are property Value Appreciation and no Revenue from Customer Savings.
Who are Bodil's main competitors?
Broad incumbents on record are Rikshem, Heimstaden Bostad and Sveaviken Bostad. Emerging players are Hometap, Unlock (UK) and Acasa (Spain). Direct peers are Divvy Homes, Home Partners of America and Wayhome. Hyresg\u00f6stf\u00f6reningen (tenant-owned model comparison) is listed as an others.
Does Bodil have an API?
No public API is recorded for Bodil.
What industry is Bodil in?
Bodil's product category is Rent-to-Own Housing Services. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 53111 and its SIC code is 7340.