Digiblu

What Digiblu does

Digiblu (legally DigiBlu UK Limited) is a UK-headquartered digital transformation consultancy founded in 2019, operating from Chelmsford, Essex with a Cape Town presence and delivery capability across the UK, USA, UAE, Europe, South Africa, and Canada. The firm targets medium and large enterprises — including FTSE-250 and large-cap private equity-owned businesses — across financial services, healthcare, utilities/energy, education, and the public sector, selling primarily through direct consulting engagement rather than channel partners.

The company's core technology offering sits at the intersection of AI, Intelligent Automation, RPA, and Process Excellence. Its proprietary product portfolio comprises DigiBlu AgentOps, an Agentic AI platform for autonomous multi-step workflow execution in production environments, and DigiBlu Engage, an AI-powered email triage solution that automates up to 75% of email processing. These are layered on a technology-agnostic delivery stack that integrates Blue Prism and Blue Prism Cloud for RPA, Microsoft Power Platform for low-code application development, Jotform for custom form and workflow automation (where Digiblu holds Elite Partner status), and Power BI for analytics. Supporting capabilities include AI-enabled process discovery, task mining, and process mining for opportunity identification, plus AI strategy, readiness assessment, and ethics/governance advisory.

Digiblu's revenue model combines professional services (opportunity assessment, solution design, implementation) with managed services for post-implementation support (24/7 monitoring, break-fix development, process control, continuous improvement). Pricing is not publicly disclosed and is scoped per engagement. The firm carries ISO 27001, ISO 14001, and Cyber Essentials Plus certifications, holds UK Government G-Cloud Framework supplier status, and reports a consistent NPS of +80. Notable enterprise engagements include Automation Centre of Excellence deployments at Old Mutual (64 processes automated, 150,000+ hours saved, 200%+ ROI), FNB (50,000 accounts/month automated with 5 bots), and SSE/OVO (350% forecasted ROI on virtual agent deployment). The firm is privately held with no disclosed external funding.

Name

Digiblu

Legal name

DigiBlu UK Limited

Website

https://digiblu.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Digiblu is a UK-based digital transformation consultancy delivering AI, Intelligent Automation, RPA, and Process Excellence services to medium and large enterprises across financial services, healthcare, utilities, education, and public sector in the UK, US, UAE, Europe, South Africa, and Canada.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (5415), Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAHACAH

Digital & Technology Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHAEAF

Data, Analytics & AI Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYBPAEAHAG

Generative AI & LLM Solutions Services (RAG, Agents, Copilots)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Data, Analytics & AI Services

Keywords

• Digital transformation consulting
• Robotic process automation
• AI automation services
• Intelligent automation solutions
• Process excellence consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Consulting: Professional services engagements for AI, automation, and process excellence implementations. Includes opportunity assessment, solution design, implementation, and post-implementation support.
2. Managed Services: Ongoing monitoring and support services for automated solutions including 24/7 support, developers for break-fix scenarios, process controllers for performance monitoring, and continuous improvement services.
3. AI Strategy & Readiness: Advisory services including AI strategy development, AI readiness assessments, ethics and governance framework development, and roadmap creation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Digiblu is a digital transformation consultancy that designs, builds, and deploys AI, RPA, and process excellence solutions for medium and large enterprises. Its offering combines proprietary AI products (DigiBlu AgentOps for Agentic AI workflow automation and DigiBlu Engage for email triage) with consulting services spanning AI strategy, opportunity discovery, target operating model design, digital solutions delivery, and post-implementation managed services.

Product overview

Digiblu is a digital transformation consultancy offering a portfolio of proprietary AI-powered products and consulting services. The core products are DigiBlu AgentOps (Agentic AI platform for autonomous multi-step workflows) and DigiBlu Engage (AI email triage and response solution). These are complemented by a suite of service offerings: AI Strategy Development, AI Readiness Assessment, and Ethics & Governance for AI advisory; Process Excellence and Opportunity Discovery (with AI-enabled task/process mining) for assessment; Target Operating Model and Digital Solutions (covering RPA, Power Platform, Business Intelligence, UX, and Systems Integration) for delivery; and Post-Implementation Services (Managed Services) for ongoing support. The firm also partners with Blue Prism, Thoughtonomy, AntWorks, TrustPortal, CLEVVA, and SoftTools for RPA delivery, and uses Jotform, Microsoft Power BI, and Azure in client implementations.

Differentiator

Problem solved

Functional benefit

Products and services

• DigiBlu AgentOps Proprietary Agentic AI platform that autonomously manages complex multi-step workflows, providing personalised assistance, resolving queries, and actioning tasks across digital platforms with continuous learning and built-in guardrails for production environments. Targeted at enterprise clients running AI-driven automation.
• DigiBlu Engage AI-powered email triage and response solution that automates up to 75% of email processing by classifying, gathering information, applying policies, and preparing responses to accelerate handling times and reduce costs. Aimed at enterprise clients with high-volume email channels.
• Process Excellence Methodology-driven consulting service covering process mapping, process re-engineering, and process documentation to achieve operational efficiency, standardisation, and continuous improvement using Lean Six Sigma, TQM, and BPR frameworks. For enterprise clients seeking streamlined operations.
• Target Operating Model Consulting engagement aligning processes, technology, people, and organisational structure to business strategy, covering shared services creation, M&A integration, and change management. For enterprises redesigning their operating models.
• Opportunity Discovery Assessment service combining AI-enabled process discovery, task mining, and process mining with traditional process mapping to identify automation opportunities and build business cases for transformation. For enterprise clients initiating AI or automation programs.
• Digital Solutions Portfolio of technology delivery services covering Agentic AI, web forms and applications, Microsoft Power Platform low-code development, systems integration, Robotic Process Automation, Business Intelligence, and UX design. Designed, built and deployed in weeks for enterprise clients.
• Post-Implementation Services (Managed Services) Managed service providing 24/7 monitoring and support for automated solutions, including break-fix developers, Process Controllers, and continuous solution improvement for evolving business needs. Offered to enterprise clients post go-live.
• AI Advisory Services (Strategy, Readiness and Ethics & Governance) Advisory services crafting an AI roadmap centred on governance, data management, and scalability; evaluating infrastructure, data, talent and cultural readiness for AI adoption; and delivering AI governance frameworks covering responsible AI, bias management and privacy. Targeted at enterprise clients planning AI adoption.

Quantifiable outcome

• 30%+ productivity increase through effectively implemented AI
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Blue PrismcoreTechnology or IntegrationPrimary RPA technology partner for robotic process automation solutions. Blue Prism Cloud is utilized for automation deployments including HR and payroll integration projects.
• ThoughtonomycoreTechnology or IntegrationRPA technology supplier integrated into DigiBlu's automation solutions portfolio.
• AntWorkscoreTechnology or IntegrationTechnology supplier for automation and AI solutions within DigiBlu's supply chain.
• TrustPortalcoreTechnology or IntegrationTechnology supplier for process automation solutions in DigiBlu's ecosystem.
• CLEVVAcoreTechnology or IntegrationTechnology partner for automation and digital solutions.
• SoftToolscoreTechnology or IntegrationTechnology supplier integrated into DigiBlu's automation and digital transformation offerings.
• JotformcoreTechnology or IntegrationElite Partner status with Jotform for complex form automation solutions. DigiBlu develops custom widgets and portals using Jotform for client solutions including grant applications and onboarding processes.
• Microsoft Power PlatformcoreTechnology or IntegrationStrategic technology partner for low-code solutions including Power BI, Power Apps, and related Microsoft ecosystem tools.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Robiquity: UK-headquartered intelligent automation and RPA consultancy serving enterprise clients across financial services and other regulated industries. Closely comparable to Digiblu on size, geography, and RPA/automation delivery model.
• Reveal Group: Global intelligent automation consultancy combining process mining, RPA, and AI services for enterprise clients. Directly comparable on offering mix and target customer profile, including regulated industry delivery.
• Virtual Operations: UK-based specialist consultancy focused on robotic and intelligent automation delivery, training, and managed services. Comparable to Digiblu on niche focus, technology-agnostic delivery model, and enterprise customer base.
• Tquila Automation: Specialist intelligent automation consultancy delivering RPA, AI, and low-code solutions to enterprise clients. Comparable to Digiblu on service portfolio, technology-agnostic stance, and mid-market/enterprise focus.

Emerging players

• SymphonyAI: AI software and services provider with verticalized AI applications and process automation capabilities. Comparable to Digiblu on AI-led transformation focus, though larger and more product-led.

Broad incumbents

• Accenture: Global professional services firm with a large intelligent automation and AI transformation practice serving FTSE-250 and global enterprises. Competes with Digiblu for the same large-enterprise digital transformation mandates at vastly greater scale.
• Deloitte: Big Four professional services firm with established AI, automation, and digital transformation consulting practices. Competes with Digiblu for transformation engagements at large enterprises and public sector clients.
• Cognizant: Global IT services and consulting firm with deep intelligent automation and AI delivery capability, including acquired automation specialists. Directly comparable on transformation services targeting regulated, large-enterprise customers.
• Capgemini Invent: Global consulting and digital transformation arm of Capgemini, delivering AI, automation, and intelligent industry solutions. Comparable on transformation consulting scope and enterprise customer overlap.

Others

• Blue Prism (SS&C): RPA platform vendor (now part of SS&C) that is both a Digiblu core technology partner and a structural ecosystem anchor. Included as a peer because it increasingly bundles delivery/partner services that compete with Digiblu's RPA-led transformation offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/digiblu

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digiblu