Aurica

What Aurica does

Aurica is a Russian hearing-aid manufacturer founded in 2008 and headquartered at the Technopark Inshinsky production site in Tula. The company designs, assembles, and distributes hearing aids, rehabilitation equipment, batteries, and 3D ear-impression scanners, serving hearing-impaired end-users, audiologists, and clinical fitters under brands including Vega, Hit, Atom, Doremi, and Run. Its 250+ model portfolio spans entry-level to advanced digital devices, supported by an integrated proprietary technology stack: the AURASCAN 3D scanner for custom shell production, the Aurica Atlas fitting and clinic-management software, and the My Aurica mobile app. Cumulative output has exceeded 3 million units across an 18-year operating history, with nameplate capacity of 300,000 units per year.

The business model is vertically integrated across R&D, in-house manufacturing, and direct distribution. Revenue is generated primarily through wholesale/retail sales of hearing aids via the proprietary Academy of Hearing retail network (150+ Russian cities), supplemented by exports to 50+ countries and recurring consumables revenue (batteries, accessories). A secondary revenue line comes from equipment and software sales (AURASCAN scanners, Atlas fitting software) to audiology clinics. The company holds ISO 13485 medical device certification and Made in Russia designation, and qualifies for Russian government disability-support procurement programs — a structural demand tailwind under domestic import-substitution policy.

General Director Maxim Murzinov leads the company. Strategic emphasis is on import substitution in the Russian market and on export expansion, evidenced by 2026 participation in Innoprom and Expomed Eurasia and the receipt of the High-Tech Exporter of the Year award. Aurica operates as a private limited liability company (ООО «Аурика») with no disclosed external funding, consistent with a self-funded, organically grown regional medical device manufacturer.

Name

Aurica

Legal name

Общество с ограниченной ответственностью «Аурика» (OOO «AURICA»)

Website

https://aurica.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Aurica is a Russian hearing-aid manufacturer (founded 2008, Tula) producing 250+ device models alongside 3D ear scanners, fitting software, and batteries, distributing through 150+ domestic cities and exporting to 50+ countries to serve hearing-impaired end-users, audiologists, and government disability programs.

Ownership category

akta.pro rank

Product category

Hearing Aids and Rehabilitation Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Eye, Ear & Nasal Care (HLAIADAF), Assistive Hearing & Communication Access (Captioning, Hearing Support, Transcription) (EDAFAKAC), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD)

Keywords

• Digital hearing aids
• Bone conduction hearing aids
• Pediatric hearing prosthetics
• Hearing rehabilitation equipment
• Hearing aid fitting software

Headquarters

HQ city

Tula

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hearing Aids Sales: Sale of digital and analog hearing aids across multiple product series (Doremi, Like, Vita, Atom P, Every, Pixel, Nanotrim, Neo Classica, Jet 2); includes RIC, BTE, ITC, CIC form factors; air and bone conduction models
2. Hearing Aid Accessories and Batteries: Sale of hearing aid batteries under own Aurica brand plus Duracell Activair and Rayovac brands; accessory products
3. Rehabilitation Equipment: Sale of rehabilitation devices for hearing impaired including TV streamers, wireless TV headphones, alarm clocks with vibration signals (Vibraton series), induction loops, vibrating pillows, motion detectors, phone/doorbell detectors, water detectors, sound detectors
4. 3D Equipment and Scanning Services: Sale of AURASCAN 3D scanners with blue light technology for earmold manufacturing; compatible with 3D printing workflow

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Aurica designs, manufactures, and distributes digital and bone conduction hearing aids (RIC, BTE, ITC, CIC form factors) across 11 product series for adults and children with all degrees of hearing loss. The company also produces hearing aid batteries (own brand plus Duracell Activair and Rayovac), rehabilitation signaling equipment under the Vibraton line (TV streamers, vibrating alarm clocks, induction loops, sensors), the proprietary Aurica Atlas fitting software, and the AURASCAN 3D scanner for professional earmold manufacturing. Products are sold through its exclusive Academy of Hearing retail/service network, wholesale export channels in 50+ countries, government disability programs, and direct-to-consumer website.

Product overview

Aurica is a Russian manufacturer of hearing rehabilitation solutions offering a comprehensive product portfolio organized across hearing aids, rehabilitation equipment, batteries, and 3D equipment. The hearing aid lineup includes 11 distinct series (Doremi pediatric bone conduction, Like pediatric air conduction, Vita, Atom P, Every 1660, Every TR220, Every RIC 312, Pixel 860, Pixel 440, Nanotrim, and Neo Classica) ranging from economy trimmer devices to premium digital wireless models with binaural synchronization. Rehabilitation equipment encompasses 14 products including TV streamers, headphones, vibrating alarm clocks and signals, induction loops, sensors (motion, phone, door, sound, water), and a vibrating pillow forming the 'Vibraton' signaling system. Battery offerings include Aurica brand plus Duracell Activair and Rayovac. The AURASCAN 3D scanner supports hearing aid fitting with compatibility for professional 3D software. The ecosystem also includes the Aurica Atlas software for hearing aid fitting and the My Aurica mobile application.

Differentiator

Problem solved

Functional benefit

Brands

• Академия Слуха (Akademiya Slukha / Academy of Hearing): International network of binaural hearing prosthetics centers operated by Aurica across Russian federal districts and CIS countries.

Products and services

• Doremi Series (Pediatric Bone Conduction Hearing Aids) Digital pediatric bone conduction hearing aids for conductive hearing loss; mounts on a soft headband with no surgical implantation needed. Features pediatric fitting formulas NL2 and DSL v5, smartphone integration, and direct audio streaming. Targeted at children who cannot undergo surgical implantation.
• Like Series (Pediatric Air Conduction Hearing Aids) Digital behind-the-ear pediatric hearing aids with wireless control and binaural synchronization. Features pediatric fitting formula, dust and moisture protection, and personalization options for children.
• Vita Series (Air Conduction Hearing Aids) Air conduction hearing aids for compensation of hearing loss from mild to profound. Available in six price categories from trimmer devices to digital wireless models with binaural synchronization functions.
• Atom P Series (Premium Digital Hearing Aids) Advanced behind-the-ear hearing aids with object-channel sound recognition technology. Features binaural synchronization, wireless control via Aurica Atlas App, premium-level functions, and enhanced speech intelligibility in noise. Certified under the 'Made in Russia' system.
• Every 1660 Series (Premium Full-Featured Hearing Aids) Premium full-featured digital hearing aids with fine personalized sound tuning for all degrees of hearing loss from mild to profound. Available in BTE, ITC, and CIC form factors. Certified under the 'Made in Russia' system.
• Pixel 860 Series (Digital Hearing Aids with Auto Directionality) Digital hearing aids with automatic microphone directionality system for various degrees of hearing loss. Available in BTE, ITC, and CIC form factors. Certified under the 'Made in Russia' system.
• Pixel 440 Series (Digital Hearing Aids for Active Users) Digital hearing aids with automatic microphone directionality and speech recognition features for socially active individuals. Designed for various degrees of hearing loss from mild to profound.
• Nanotrim 500 Series (Trimmer-Programmable Hearing Aids) Digital trimmer-programmable hearing aids with nano-coating for medium budgets. Designed for various degrees of hearing loss in BTE form factor. Certified under the 'Made in Russia' system.
• Every TR220 Series (Economy Trimmer Hearing Aids) Digital trimmer-based hearing aids in the economy segment providing basic digital functions at an optimal price. Designed for various degrees of hearing loss in BTE form factor.
• Neo Classica Series (Compact Analog Hearing Aids) Compact analog hearing aids with natural sound and simple operation. Available in BTE form factor using 675 or 13 battery. Certified under the 'Made in Russia' system.
• Every RIC 312 (Receiver-in-Canal Digital Hearing Aids) Digital behind-the-ear hearing aids with receiver-in-canal (RIC) design. Components split between body behind ear and receiver in ear canal for reduced visible size and natural sound quality. Compatible with all ear tip types.
• Aurica Brand Hearing Aid Batteries Hearing aid batteries developed specifically for hearing aids with 1.45V voltage. Feature active ventilation system and extended power for prolonged device operation. Manufactured in China.
• Duracell Activair Hearing Aid Batteries Hearing aid batteries featuring DURA-SHIELD technology for improved quality and reliability with reduced leakage risk. Includes EasyTab elongated protective tab and PocketPack packaging. Made in Germany. Distributed exclusively by Aurica in Russia.
• Rayovac Hearing Aid Batteries Hearing aid batteries with mercury-free technology and ProTect corrosion protection. Feature recyclable packaging and consistent power output for modern high-power hearing aids.
• Aurica TV Streamer (Bluetooth Audio Transmitter) Modern audio signal transmitter that streams sound from electronic devices to hearing aids via Bluetooth. Functions as wireless headphones for TV and smartphone audio with up to 10 compatible hearing aids. Version 2.0 includes external microphone.
• Wireless TV Headphones Wireless digital TV headphones operating at 2.4 GHz frequency based on digital wireless technology for elderly users to enjoy clear stereo sound from TV or music players.
• Vibrato Wristwatch Alarm Clock Wrist-worn vibrating alarm clock designed for people with hearing impairments. Features countdown timer, stopwatch up to 23 hours, dual time zones, and electroluminescent backlight.
• Vibraton-K Pocket Alarm Clock Compact pocket alarm clock with vibrating signal for people with hearing impairments. Functions as stopwatch, alarm, and clock with vibration signal. Includes date display.
• Vibraton-CH Desktop Alarm Clock Desktop alarm clock with LCD display and vibrating pillow for people with hearing impairments. Supports multiple alert modes including vibration only, vibration and sound, sound and light, and light and vibration. Includes phone line connection.
• Vibraton Light Sound Signal Device Sound signal device for people with reduced hearing consisting of light receiver and doorbell/phone sensors. Features amplified ring volume up to 100dB, bright light signal, adjustable tone and volume, and wireless doorbell.
• Speak&Go Bluetooth Induction Loop Portable wireless Bluetooth induction loop for hearing aid users. Connects to Bluetooth 2.0-enabled mobile phones enabling direct audio streaming to hearing aids with T-coil mode.
• Easy Speak Induction Loop Simple-to-use induction loop transmitting audio signals directly to hearing aids via magnetic field. User switches hearing aid to T-mode and wears loop around neck connected to audio device.
• Vibrating Pillow Wireless vibrating pillow powered by 3 AAA batteries. Connects via radio channel to alarm clock with light indicator and operates at 30m range in open spaces and 15m indoors.
• Movement Detector Wireless motion detector powered by 6F22 9V battery or external DC power. Features 256 device addresses for false alarm prevention.
• Mobile Vibrational Receiver Mobile vibrating receiver with 3 AAA batteries powering 4 bicolor LEDs indicating signals from 8 different sensors. Features various vibration modes for different alert types.
• Phone/Intercom Detector Wireless phone signal detector that transmits signals when phone rings. Powered from phone line or intercom with 6P2C RJ-11 connector. Range 30m outdoors, 15m indoors.
• Sound Detection Sensor Wireless sound detector that transmits signal to receiver upon sound detection. Powered by 3 P3 batteries or external 9V DC power.
• Alarm Clock with Light Indicator Alarm clock with light indicator powered by DC adapter with 4 AA battery backup. Features clock, calendar, alarm functions with built-in receiver for various sensors displaying sensor names in text format. Bright LED and wireless vibrating device activation.
• Water Detector Wireless water leak detector powered by 6F22 9V battery with 256 device addresses for false alarm prevention. Range 30m outdoors, 15m indoors.
• AURASCAN 3D Scanner High-precision 3D scanner with blue light technology featuring up to 0.02mm accuracy and 10 frames per second scanning speed. Outputs PLY, OBJ, STL formats compatible with major 3D software. Supports Windows 8/10/11, Android, iOS, and MAC systems. Used for professional earmold manufacturing.

Quantifiable outcome

• 3 million+ hearing aids produced since founding
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Academy of Hearing (Federal Network of Binaural Hearing Prosthetics Centers)coreChannel Partner/ Reseller/ DistributorExclusive distribution and service network for Aurica hearing products; centers across all 8 Russian Federal Districts and CIS countries; provides hearing testing, device fitting, and aftercare services; developed specifically for the international network of binaural hearing prosthetics
• Pavlov First Saint Petersburg State Medical University - Laboratory of Hearing and SpeechcoreStrategic or Co-development PartnerJoint development of methodological guide 'Use of Atom Hearing Aids in Adult Prosthetics'; clinical testing of Atom hearing aids for binaural use effectiveness; research on speech intelligibility improvement in noise
• Tver State Medical UniversityminorStrategic or Co-development PartnerClinical trials of Vita and Like hearing aid series conducted at the university; pediatric and adult hearing prosthetics research partnership
• Duracell ActivairminorChannel Partner/ Reseller/ DistributorExclusive distribution partnership for Duracell Activair hearing aid batteries in Russia; DURA-SHIELD sealing technology reduces battery leakage; EasyTab patented handling tab; made in Germany
• RayovacminorChannel Partner/ Reseller/ DistributorDistribution partnership for Rayovac hearing aid batteries in Russia; ProTect anti-corrosion technology; Mercury Free manufacturing; environmentally friendly production
• Ministry of Industry and Trade of Tula OblastminorGTM or Marketing PartnerGovernment support for export participation; organization of collective exhibition stand at Innoprom; facilitation of business meetings with international trade representatives; development of regional export potential

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Starkey Hearing Technologies: US-based hearing-aid manufacturer known for custom-molded devices, AI features, and a broad clinical-channel model; comparable to Aurica on custom/ITC/CIC form factors and on integrating health-sensor features into premium hearing aids.
• Demant: Danish parent of Oticon, Bernafon, Oticon Medical and Sonic; competes with Aurica across hearing aids and bone-conduction solutions (Ponto), and shares a vertically integrated model of devices, fitting software, and clinical services.
• WS Audiology: Owner of Signia, Widex, Vibe and others following the Sivantos-Widex merger; competes with Aurica in mid- and premium-tier digital hearing aids and shares the focus on binaural synchronization and smartphone-integrated fittings.
• Sonova: Swiss parent of Phonak, Unitron, Hansaton and Advanced Bionics; the global tier-1 hearing-aid manufacturer most directly comparable to Aurica's portfolio of digital BTE/RIC/ITC devices, pediatric fittings, and wireless fitting software.
• GN Audio (GN Hearing): Owner of ReSound, Beltone, Jabra and Interton; global tier-1 hearing-aid manufacturer with a strong wireless/Bluetooth positioning that overlaps directly with Aurica's My Aurica app and wireless-streaming product strategy.

Direct peers

• Cochlear: Australian implantable and bone-conduction hearing-solutions company (Cochlear Baha); the closest direct peer to Aurica's Doremi pediatric bone-conduction line, addressing the same conductive-hearing-loss clinical population with different anchoring modalities.
• MED-EL: Austrian hearing-implant manufacturer (Bonebridge, Soundbridge, Vibrant Soundbridge); competes with Aurica in the bone-conduction and hearing-rehabilitation segment, including pediatric indications that overlap Doremi's target patients.

Emerging players

• Eargo: US DTC/OTC hearing-aid manufacturer targeting mild-to-moderate hearing loss with direct-to-consumer channels; relevant peer to Aurica's Vita and Pixel mid-tier lines as a representative of the OTC/DTC competitive wave reshaping hearing-aid distribution.
• Oticon Medical (Pontos): Bone-conduction hearing-solutions line within Demant that competes head-on with Aurica's Doremi for pediatric conductive-hearing-loss patients; comparable on clinical positioning and on integration with broader hearing-aid fitting ecosystems.

Regional players

• Rion Co., Ltd. Japanese manufacturer of hearing aids and acoustic measurement equipment; comparable to Aurica on integrated hearing-aid manufacturing plus audiometric instrumentation, and similar in being a domestically rooted player serving a defined home market with selective export.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aurica_ltd
• Facebookfacebook.com/AuricaHearingAidGlobal
• LinkedInlinkedin.com/company/aurica-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurica