David August
David August is a luxury custom menswear brand founded in 1989 that hand-tailors suits, tuxedos, dress shirts, and premium accessories for business leaders, professional athletes, and entertainment industry clients through by-appointment showrooms, a traveling clothier service, and e-commerce.
- Company typePrivate
- Founded1989
- HeadquartersCosta Mesa, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What David August does
David August is a privately held, founder-owned luxury custom menswear brand established in 1989 and headquartered in Costa Mesa, California. The company hand-tailors custom suits, tuxedos, dress shirts, outerwear, and a full line of premium accessories (cufflinks, ties, belts, Italian leather shoes, small leather goods) for clients in business, professional sports, and entertainment, with publicized endorsements from figures such as professional golfer Brooks Koepka and podcast host Joe Rogan. Pricing is anchored at the high end of the bespoke market: Core Collection suits start around $3,500, average suiting runs $5,500 and above, tuxedos are priced at $7,950, and small leather goods such as crocodile dopp kits reach $9,550.
The company's core technology is a custom hand-tailoring process that combines European milled fabrics, hand-crafted construction executed in North America, and a personal measurement, fitting, and alteration workflow carried out by master tailors with personal delivery. A parallel ready-to-wear line — including mercerized cotton polos ($345, made in Italy) and Pima cotton t-shirts ($95 individual / $475 for a pack of 5) — extends the brand into lower-priced, immediately shippable product categories.
David August's business model is a hybrid of appointment-based high-touch sales and direct e-commerce. Two California showrooms (Orange County and Beverly Hills) host in-person consultations, while a traveling clothier service covers Florida, Nevada, Texas, and New York, and virtual appointments extend reach globally. Custom orders follow a 6-10 week production cycle from measurement through fitting and delivery. The company has no disclosed external funding, operates as a single legal entity (David August, Inc.), and is led since founding by David August Heil as Founder, CEO, and Creative Director.
David August firmographics
Firmographics- Name
- David August
- Legal name
- David August, Inc.
- Website
- https://davidaugustinc.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- David August is a luxury custom menswear brand founded in 1989 that hand-tailors suits, tuxedos, dress shirts, and premium accessories for business leaders, professional athletes, and entertainment industry clients through by-appointment showrooms, a traveling clothier service, and e-commerce.
- Ownership category
- akta.pro rank
David August industry classification
Industry- Product category
- Luxury Custom Menswear
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Menswear (CRAAAFAF)
- akta.pro secondary industries
- Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL), Men’s Apparel Retail (CRAAABAC), Men’s Styling & Tailoring Coordination (HSACAJAG)
Keywords
Where David August is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
David August business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Custom Made Clothing: High-ticket custom suits, tuxedos, and dress shirts made to order. Core Collection suits start around $3,500, with average suiting at $5,500 and above. Tuxedos priced at $7,950. Custom dress shirts starting at $495.
- Ready-to-Wear Apparel: Luxury casual shirts, t-shirts, shorts, ties, cufflinks, belts, and shoes sold through e-commerce. Includes mercerized cotton polos ($345), Pima cotton t-shirts ($95 individual, $475 for pack of 5), leather shoes ranging from $695-$1,295.
- Gift Cards: Gift cards sold starting at $500 for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom Suits - Core Collection starting price |
| One time/ perpetual license | Multi-year contract | Custom Tuxedo |
| One time/ perpetual license | Multi-year contract | Custom Outerwear - Storm System Car Coat |
| One time/ perpetual license | Multi-year contract | Custom Hand Tailored Dress Shirts |
| One time/ perpetual license | Pay-as-you-go | Custom Accessories - Small Leather Goods |
| Unit Pricing | Pay-as-you-go | Luxury Casual Shirts - Mercerized Cotton Polos |
| Unit Pricing | Pay-as-you-go | Pima Cotton Crew Neck T-Shirts |
| Unit Pricing | Pay-as-you-go | Cut-to-Order Shorts |
| Unit Pricing | Pay-as-you-go | Luxury Leather Shoes |
| Unit Pricing | Pay-as-you-go | Luxury Cufflinks and Accessories |
| Unit Pricing | Pay-as-you-go | Silk Ties and Bow Ties |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
David August product offering
Product offeringCore offering
David August designs, crafts, and sells custom hand-tailored luxury menswear including suits, tuxedos, dress shirts, outerwear, and shorts, supplemented by ready-to-wear casual shirts, polos, ties, cufflinks, belts, shoes, and small leather goods. Customers are served through a by-appointment clothier model with in-person measurements, fittings, alterations by master tailors, and personal delivery, with custom orders following a 6-10 week production cycle using European milled fabrics hand-constructed in North America.
Product overview
David August is a luxury custom men's clothing brand founded in 1989, offering a comprehensive portfolio of custom hand-tailored garments and premium ready-to-wear accessories. The core product lines include Custom Formal Wear and Outerwear (suits starting around $3,500, tuxedos at $7,950), Custom Hand Tailored Dress Shirts ($495-$695), and Leisure Wear Shorts ($995). Ready-to-wear offerings feature Mercerized Cotton Polos ($345, made in Italy), Pima Cotton Crew Neck T-Shirts ($95 individual/$475 for 5), and a CORE by David August sub-brand providing more accessible custom suiting options starting at $3,500. Accessories include Ties & Bow Ties ($295-$335), Cufflinks ($195-$645), Italian Leather Belts, Shoes ($695-$1,295), Small Leather Goods such as crocodile dopp kits ($2,780-$9,550), and Bracelets ($225). The company operates on a by-appointment model with showrooms in Orange County and Beverly Hills, serving clients nationally and internationally with virtual and in-person consultations. Wedding services provide complete custom formal wear for grooms and groomsmen with 6-10 week fabrication timelines.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Formal Wear and Outerwear
Companies that use David August
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
David August technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
David August partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
David August competitors and assessment
Company assessmentDirect peers
- Paul Stuart: Paul Stuart is a direct peer — a U.S.-based luxury menswear retailer offering custom and ready-to-wear suits with a single destination store plus bespoke services. Comparable to David August on premium American menswear positioning and custom tailoring expertise.
- Suitsupply: Suitsupply is a direct peer offering premium men's suits and custom tailoring via destination retail stores and e-commerce. It overlaps with David August's ready-to-wear and custom-suit offerings at the $500–$3,000 price tier with comparable European fabric sourcing.
- Kiton: Kiton is a direct peer — a Neapolitan luxury menswear house producing hand-tailored suits and jackets at ultra-premium price points. It is comparable on craft, fabric provenance (Italian/European), and the HNW customer segment that David August serves.
- J.Hilburn: J.Hilburn is a direct peer using a personal-stylist, made-to-measure model for custom men's dress shirts and suits. Its traveling-rep distribution and appointment-led selling closely mirror David August's clothier service, though focused more on shirts and entry-level custom suiting.
- Brioni: Brioni is a direct peer in the ultra-luxury custom and ready-to-wear menswear category, known for hand-tailored suits worn by executives, celebrities, and heads of state. Comparable to David August on price positioning, Italian craftsmanship, and high-profile clientele.
- Indochino: Indochino is a direct peer — a custom menswear brand that sells made-to-measure suits and shirts online and through multi-city showrooms. Like David August, it competes for HNW and aspirational buyers seeking personalized suiting, though at lower average price points.
- Tom James: Tom James is a direct peer operating a national custom-suit business with a traveling-clothier / house-call model — almost identical go-to-market to David August's showrooms + traveling-rep hybrid, primarily serving executives and professionals.
- Proper Cloth: Proper Cloth is a direct peer specializing in custom men's dress shirts via online configurator with at-home measurement kits. It overlaps with David August's custom shirt line (Black Label / Couture) and competes for the same affluent dress-shirt buyer with a fully digital buying flow.
Broad incumbents
- Hugo Boss: Hugo Boss (BOSS) is a broad incumbent offering premium men's suits, formalwear, and casualwear through global retail and wholesale channels. It competes for the same executive and formalwear buyer as David August but as a mass-premium brand rather than a bespoke house.
- Brooks Brothers: Brooks Brothers is a broad incumbent in classic American menswear with made-to-measure and custom suiting alongside a national retail footprint. It overlaps David August's custom-suit offering but at lower average price points and broader demographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
David August social profiles
Digital presenceDavid August financial estimates
Financial estimateRevenue estimate
Valuation estimate
David August leadership team
Management profileNumber of profiles
Profiles1 record
David August funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
David August M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about David August
What does David August do?
David August designs, crafts, and sells custom hand-tailored luxury menswear including suits, tuxedos, dress shirts, outerwear, and shorts, supplemented by ready-to-wear casual shirts, polos, ties, cufflinks, belts, shoes, and small leather goods. Customers are served through a by-appointment clothier model with in-person measurements, fittings, alterations by master tailors, and personal delivery, with custom orders following a 6-10 week production cycle using European milled fabrics hand-constructed in North America.
Is David August a public or private company?
David August is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was David August founded?
David August was founded in 1989. It employs 11 to 50 people.
Where is David August based?
David August is headquartered in Costa Mesa, United States, in the North America region.
How does David August make money?
Three revenue lines are on record. Custom Made Clothing is the primary driver. The others are ready-to-Wear Apparel and gift Cards.
Who are David August's main competitors?
Direct peers on record are Paul Stuart, Suitsupply, Kiton, J.Hilburn, Brioni, Indochino, Tom James and Proper Cloth. Broad incumbents are Hugo Boss and Brooks Brothers.
Does David August have an API?
No public API is recorded for David August.
What industry is David August in?
David August's product category is Luxury Custom Menswear. Its primary akta.pro industry code is CRAAAFAF, Luxury Menswear, with a secondary code of IMAOAEAL, Luxury & Couture / Small-Batch Cut & Sew. Its NAICS code is 31525 and its SIC code is 2320.