What Millers Oils Ltd does

Millers Oils Ltd is an independent UK-based blender of advanced oils, lubricants, and fuel treatments, founded in 1887 and headquartered at Hillside Oil Works, Brighouse, West Yorkshire. The company serves seven primary vertical sectors — Commercial Vehicle, Industrial, Motorcycle/Scooter/ATV, Motorsport, Off-Highway/Plant/Agricultural, Passenger Car & LCV, and Vintage & Classic — through roughly fifteen product lines built around two proprietary technology platforms: NANODRIVE low friction technology (developed since 2007) and ZFS dual ester chemistry. Branded ranges include NANODRIVE CFS NT+ and CRX NT+ for motorsport, ZFS 4T Performance and ZFS/ZSB for motorcycles, EE Performance/Trident Professional/XF Premium for passenger cars, Maxifleet/Multifleet/Truckmaster for commercial vehicles, a comprehensive Treatments range (Engine Flush, DPF Cleaner, VSPe Power Plus, Tank Safe, ECOMAX), plus specialised Off-Highway and Vintage/Classic offerings. The company also operates a Fluid Management Division providing oil analysis, condition monitoring, filtration, and on-site technical support as a recurring service layer.

The business operates a hybrid go-to-market model. Volume product distribution is mediated through a UK and international distributor network (with country-specific portals for Czech, Polish, French, Spanish, Italian, Saudi, and Japanese markets), a stockist locator, and the millersoils.co.uk e-commerce storefront. Direct B2B sales and field technical support serve commercial fleet operators, industrial facilities, and motorsport teams via a dedicated Technical Helpdesk and Fluid Management Division. Revenue is generated through one-time product sales (lubricants, oils, treatments) and professional services (fluid management, oil analysis, technical support). OEM approvals secured or in scope include BMW/MINI Longlife-04, Mercedes-Benz MB-Approval 229.52, and Volkswagen Group 508 00/509 00 specifications, while motorsport sponsorships (MINI CHALLENGE title partnership, EXCELR8 BTCC, Martin Macík Jr at Dakar Rally, GT World Challenge with Adam Smalley) function as brand validation and consumer marketing channels. The company is privately held, holds ISO 9001 certification (first UK oil blender to achieve ISO 9001:1994), and operates with 51-100 employees and no disclosed parent company, institutional investors, or funding rounds.

Name

Millers Oils Ltd

Legal name

Millers Oils Ltd

Website

https://millersoils.co.uk

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

51–100 employees

Short description

Millers Oils Ltd is a UK-based independent blender of advanced oils, lubricants, and fuel additives, founded in 1887 and serving commercial vehicle, industrial, motorcycle, motorsport, off-highway, passenger car, and vintage vehicle sectors globally through distributors, stockists, and direct B2B channels.

Ownership category

akta.pro rank

Product category

Industrial and Automotive Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Industrial Organic Chemicals (2860), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Engine lubricants
• Motorcycle oils
• Industrial lubricants
• Fuel additives
• Motorsport lubricants

Headquarters

HQ city

Brighouse

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant and Oil Sales: Millers Oils generates revenue through the sale of advanced engine oils, lubricants, and treatments across multiple sectors including automotive, commercial vehicle, industrial, motorcycle, motorsport, and vintage/classic vehicles. Products are sold through distributors, stockists, and direct B2B relationships.
2. Fluid Management Services: The company provides managed fluid management services including oil analysis, filtration, machine drains, and waste disposal. These professional services complement product sales and create ongoing client relationships.
3. Technical Support Services: Technical support team provides recommendations, site visits, and maintenance scheduling for industrial and commercial clients, supporting product sales and customer retention.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Millers Oils Ltd is an independent blender of advanced lubricants, engine oils, transmission fluids, greases, and fuel treatments. Founded in 1887, the company develops and sells products across seven sectors: commercial vehicle, industrial, motorcycle, motorsport, off-highway/agricultural, passenger car/LCV, and vintage/classic vehicles. The company also provides Fluid Management services including oil analysis, filtration, and condition monitoring for industrial clients.

Product overview

Millers Oils Ltd is a highly innovative independent blender of advanced oils, lubricants, and fuel treatments founded in 1887, serving automotive, commercial vehicle, industrial, motorcycle, motorsport, agricultural, and vintage/classic vehicle sectors. The company operates multiple product lines: NANODRIVE® (proprietary low friction technology used across motorsport products), CFS NT+ and CRX NT+ ranges (track-tested engine and transmission oils), ZFS 4T Performance and ZFS/ZSB motorcycle ranges (including the new dual ester technology Performance line launched March 2025), EE Performance/Trident Professional/XF Premium for passenger cars, Maxifleet/Multifleet/Truckmaster for commercial vehicles, comprehensive Treatments range (including Diesel/Petrol Power ECOMAX, VSPe Power Plus, Engine Flush, Stop Leak, Tank Safe, DPF Cleaner), industrial lubricants with Fluid Management Division services, and specialized Off-Highway and Vintage/Classic vehicle ranges. Services include Technical Support, Oil Analysis, and Fluid Management Division for predictive maintenance programmes.

Differentiator

Problem solved

Functional benefit

Brands

• NANODRIVE: Low friction technology breakthrough in lubrication science delivering measurable power gains, reduced wear, and cooler operating temperatures. Used in motorsport applications.
• NANODRIVE CFS NT+
• ZFS 4T Performance
• ZFS Range
• EE Performance
• Trident Professional
• XF Premium
• Classic Range
• Maxifleet
• Multifleet
• Truckmaster
• ZSB Range
• ECOMAX
• VSPe Power Plus
• Tank Safe
• Engine Flush
• DPF Cleaner and Regenerator
• Diesel Power ECOMAX
• Fluid Management Division

Products and services

• NANODRIVE Low Friction Engine and Gear Oils Proprietary low friction engine and gear oils developed since 2007 that deliver measurable power gains, reduced wear, and cooler operating temperatures. Used by professional motorsport teams in circuit racing, rallying, and endurance competition.
• CFS NT+ Motorsport Engine Oils Motorsport-grade engine oils featuring NANODRIVE low friction technology, available in 0W-20, 0W-30, 5W-40, 10W-50, and 10W-60 viscosities for track-tested performance under extreme conditions.
• CRX NT+ Motorsport Transmission Oils Motorsport transmission and gear oils including CRX 75W NT+, 75W-140 NT+, 75W-80 NT+, 75W-90 NT+, DCT-DSG NT+ for dual-clutch transmissions, and LS variants for limited-slip differentials.
• ZFS 4T Performance Motorcycle Oils High-performance fully synthetic motorcycle oils formulated with dual ester technology for road and track applications. Meets JASO MA2 specification for wet clutch performance, available in multiple viscosities and proven at the Dakar Rally.
• ZFS and ZSB Motorcycle Engine Oils Full synthetic and mineral motorcycle engine oils for everyday reliability, including ZFS 4T multi-viscosity range, ZFS 2T two-stroke oil, and ZSB variants formulated to OEM specifications for modern motorcycle engines.
• Classic Motorcycle Engine Oils Classic 4T 20W-50 mineral oil with ZDDP for older air-cooled engines, and Classic 2T low-ash formulation that prevents ring sticking and plug fouling in vintage two-stroke motorcycles.
• EE Performance Engine Oils Advanced performance engine oils for passenger cars and light commercial vehicles, including the C3 0W-30 grade, engineered for modern engines operating under high demands with superior reliability and peak performance.
• Trident Professional Engine Oils Professional-grade engine oils for passenger cars and light commercial vehicles designed for reliability and protection in everyday and demanding service conditions.
• XF Premium Engine Oils Premium engine oils including C2/C3 5W-30 with BMW/MINI Longlife-04 and Mercedes-Benz MB-Approval 229.52 OEM approvals, suitable for modern passenger cars and light commercial vehicles.
• Maxifleet Commercial Vehicle Engine Oils Commercial vehicle engine oils engineered for fleet operators facing tight deadlines, heavy loads, and all-weather conditions.
• Multifleet Commercial Vehicle Oils Commercial vehicle oils designed for versatile fleet applications across mixed commercial vehicle types.
• Truckmaster Heavy-Duty Lubricants Heavy-duty commercial vehicle lubricants engineered for trucks and HGVs operating under demanding load and mileage conditions.
• Off-Highway, Plant and Agricultural Lubricants Comprehensive range of oils, greases, and multifunctional lubricants for agricultural, construction, quarrying, and plant operation, formulated for rugged engine protection, optimised field performance, fuel efficiency, and year-round reliability.
• Industrial Lubricants Lubricants for industrial sector applications including metalworking, lifts and escalators, plastic injection moulding, power generation, balers, and compactors, supported by fluid management services.
• Vintage and Classic Vehicle Lubricants Oils and treatments for Vintage (late 1800s-1940s), Classic (1940s-1980s/90s), and Modern Classic (1980s/90s) vehicles, including monograde and multigrade engine oils, preservation oils, gear oils, greases, brake fluids, and treatments tailored for heritage engines.
• Treatments Range (Fuel, Engine and Driveline Additives) Comprehensive fuel, engine oil, and driveline treatments including Engine Flush, DPF Cleaner and Regenerator, VSPe Power Plus, Tank Safe, ECOMAX (Diesel and Petrol Power variants), Stop Leak, and Extra Cool coolant enhancer, covering passenger car, motorsport, heavy duty, and classic vehicle segments.
• Fluid Management Division End-to-end fluid management service including initial oil fills, high-efficiency filtration, routine oil analysis, condition monitoring, scheduled fluid sampling, laboratory diagnostics, trend analysis, on-site technical support, and product optimisation to minimise contamination and extend machinery service life.
• Oil Analysis Service In-house laboratory oil analysis providing insights on oil viscosity, additive health, contamination levels, wear metals, and particle counts, delivered as part of the Fluid Management Division's preventative maintenance programme.
• Technical Support Helpdesk Technical helpdesk providing product selection advice, specification guidance, and best practice support for lubricant applications, reachable at +44 (0)1484 475060.
• Milliclean 1000T Hydraulic System Cleaner Non-solvent hydraulic system cleaner that removes lacquer, varnish, and sludge from tanks, pipework, hoses, and pumps while machines remain in operation, added at 20% sump capacity for up to 48 hours.
• Millercare SC Coolant System Cleaner System cleaner for water-soluble cutting fluids and coolants, used at 2% concentration (up to 5% for heavy dirt) with 24-hour circulation minimum before coolant drop.
• Diesel Power ECOMAX Heavy Duty Fuel Treatment Heavy-duty fuel treatment and detergent package adding up to 4 cetane numbers and providing fuel system lubricity, designed for Euro IV, V, and VI compliant commercial vehicles.
• Emissions Performance Programme (EPP) Service programme designed to help businesses meet emissions standards and improve environmental performance through fuel, engine oil, and driveline treatments.

Quantifiable outcome

• NANODRIVE technology delivers measurable power gains and reduced wear in motorsport applications
• +4 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• EXCELR8 MotorsportcoreStrategic or Co-development Partner · 1 January 2026Millers Oils renewed partnership with EXCELR8 Motorsport for 2026 BTCC season. The team competes in British Touring Car Championship with Millers Oils as technical partner providing lubricants and support.
• Adam Smalley (GT World Challenge)coreStrategic or Co-development Partner · 1 January 2026Millers Oils announced as official partner of Adam Smalley for GT World Challenge campaign with McLaren. Partnership provides lubricants and technical support for 2026 season.
• Martin Macík Jr / MM Technology TeamcoreStrategic or Co-development Partner · 1 January 2025Three-year partnership supporting 2024 and 2025 Dakar Rally truck category winners. Millers Oils provides NANODRIVE engine and transmission oils, and Diesel Power ECOMAX fuel treatment. Truck nicknamed 'Benny' powered by Millers Oils products.
• MINI CHALLENGEcoreStrategic or Co-development PartnerOfficial Lubricant Partner of MINI CHALLENGE racing series. Millers Oils launched 'Challenger by Millers Oils' lubricant range specifically designed for track-ready MINIs. Partnership includes sponsorship, brand activations, and end-of-year awards dinner.
• Bartłomiej TabincoreStrategic or Co-development PartnerPolish distributor-supported rider competing in Dakar Rally bike category. Used ZFS 4T Performance technology tested at Dakar Rally. Finished 2nd in Veteran Trophy category 2025.
• Dan ZeloscoreGTM or Marketing PartnerThree-time MINI CHALLENGE JCW Champion and 2025 brand ambassador for Millers Oils. Partnership includes social media campaigns, event attendance, content collaboration, and Millers Oils branding on Porsche Sprint Challenge GB car.
• Barry Sime / Sime RacingcoreGTM or Marketing PartnerBrand ambassador for Millers Oils classic portfolio. Competes in Classic Touring Car Racing Club Pre66 Championship with Morris Mini Cooper S. Partnership supports MINI Campaign celebrating classic Mini heritage.
• Hannah ChapmancoreGTM or Marketing PartnerMINI CHALLENGE driver and Millers Oils brand ambassador. Returned to racing in JCW Sport category with sustainable fuel vehicle. Participates in Millers Oils events, partner activations, and content creation.
• Albert WebsterminorGTM or Marketing PartnerWinner of 2025 Challenger Scheme receiving full MINI CHALLENGE JCW entry fees and becoming Millers Oils Brand Ambassador for 2026 season.
• Silverstone Rally SchoolminorStrategic or Co-development PartnerMillers Oils strengthened collaboration with Silverstone Rally School, hosting Millers Oils x Silverstone Rally School Partners Day events bringing together customers, competition winners, and motorsport enthusiasts.
• Strasse (Porsche Specialists)minorStrategic or Co-development PartnerUK leading independent Porsche specialists partnered with Millers Oils. Competed at Trackrod Rally Yorkshire securing multiple class victories.
• RS Off-RoadminorStrategic or Co-development PartnerOff-road racing team with Land Rover Discovery competing in hill rallies. Partnership backed by advanced lubricants designed for harsh terrains.
• MG Trophy ChampionshipminorStrategic or Co-development PartnerMotorsport championship supported by Millers Oils lubricants where James Cole was crowned champion.
• Czech DistributorcoreChannel Partner/ Reseller/ DistributorCzech distributor supporting Martin Macík Jr and MM Technology team in Dakar Rally truck category.
• Polish DistributorcoreChannel Partner/ Reseller/ DistributorPolish distributor supporting Bartłomiej Tabin in Dakar Rally bike category.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Comma Oil & Chemicals: UK-based independent lubricant and chemical manufacturer with automotive, commercial vehicle, and industrial ranges distributed through UK aftermarket channels. Closest UK-headquartered independent peer by market and channel.
• Penrite Oils: Australian independent lubricant blender with classic/vintage, motorsport, automotive, commercial, and industrial ranges. Similar multi-sector independent blender model with strong heritage enthusiast positioning (classic/vintage oils).
• Fuchs Petrolub: German-headquartered independent lubricant blender with broad automotive, industrial, and specialty lubricant offerings (including Silkolene motorsport brand). Same business model — independent formulator competing against majors — but at materially larger scale than Millers Oils.
• Motul: French independent lubricant manufacturer with strong motorsport heritage (used in MotoGP, F1, rally, Dakar) and broad automotive, motorcycle, and industrial ranges. Closest global analogue to Millers Oils in terms of independent positioning, motorsport-led brand, and specialty formulation focus.
• Liqui Moly: German independent lubricant and additive manufacturer with strong specialty/motorsport positioning, broad automotive oil and additive portfolio, and a German/European distribution model. Highly comparable independent specialty blender competing in the same retail, motorsport, and aftermarket channels.
• Ravenol: German independent lubricant specialist with motorsport, classic, and racing-pedigree positioning and broad viscosity coverage. Directly comparable independent blender focused on specialty formulations rather than commodity volume.

Broad incumbents

• Shell Lubricants: One of the world's largest lubricant marketers (Shell Helix, Rimula, Spirax) with deep automotive, commercial, industrial, and OEM relationships. Dominant incumbent across every channel where Millers Oils competes.
• Castrol (BP): Global lubricant brand owned by BP, with broad automotive, commercial, industrial, and motorsport (Castrol EDGE, Power1) offerings. Major incumbent whose product range and channel reach dwarf Millers Oils, serving as the primary competitive benchmark.
• Valvoline: US-based global lubricant marketer with automotive, commercial, industrial, and quick-lube service centre operations. Broader incumbent with both product and service distribution competing in passenger car and commercial vehicle lubricant channels.
• Mobil 1 (ExxonMobil): Global synthetic lubricant brand from ExxonMobil with extensive OEM approvals, motorsport partnerships (NASCAR, F1), and broad industrial offering. Major incumbent competing across Millers Oils' automotive, motorsport, and industrial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MillersOilsLtd
• LinkedInlinkedin.com/company/millers-oils-ltd
• Instagraminstagram.com/millersoilsltd
• Xx.com/millersoilsltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millers Oils Ltd