Strasse Wheels
Strasse Wheels (Strasse Forged LLC) is a Miami-based custom forged aluminum wheel manufacturer founded in 2007, producing aftermarket wheels for exotic, luxury, and high-performance vehicles and selling globally through 255+ authorized dealers on a build-to-order basis.
- Company typePrivate
- Founded2007
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Strasse Wheels does
Strasse Wheels (legal entity Strasse Forged LLC) is a custom forged aluminum aftermarket wheel manufacturer founded in 2007 and headquartered in Miami, Florida. The company designs and produces wheels for exotic, luxury, and high-performance vehicles, with featured builds spanning Ferrari, Lamborghini, McLaren, Porsche, Bentley, and Ford models. Its product range spans diameters from 18 to 26 inches across nine distinct series — Ultralight Carbon, Deep Concave FS (SV1), Track, Performance, Competition, Signature, Retro, Carbon Fiber Edition, and SC20 Classic — each addressing a different aesthetic or performance segment of the enthusiast market.
The company's core manufacturing technology centers on T6-6061 forged aircraft aluminum, a high-strength, low-weight alloy specification. Pricing ranges from approximately $1,875 to $2,750 per wheel depending on series and finish, implying a typical four-wheel set price in the $7,500-$11,000 range. The business model is primarily build-to-order: customers submit fitment specifications through a direct quote process and a 50% deposit is required prior to production, with a separate pre-built inventory channel offering faster fulfillment on selected configurations.
Distribution is operated through a global network of 255+ authorized dealers spanning North America, Europe (Poland, Austria, the UK, and the Netherlands), Asia (China, Thailand, Hong Kong), and Australia. Customer acquisition relies on this dealer footprint, direct quote inquiries through the company website, and content marketing across Instagram, Facebook, Twitter/X, a company blog, and email. Featured builds — including a Ferrari SF90, Porsche 992 GT3 RS, Lamborghini Aventador, Bentley Continental GT, and Ford GT — function as primary brand content targeted at enthusiast owners.
Strasse Wheels firmographics
Firmographics- Name
- Strasse Wheels
- Legal name
- Strasse Forged LLC
- Website
- https://strassewheels.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strasse Wheels (Strasse Forged LLC) is a Miami-based custom forged aluminum wheel manufacturer founded in 2007, producing aftermarket wheels for exotic, luxury, and high-performance vehicles and selling globally through 255+ authorized dealers on a build-to-order basis.
- Ownership category
- akta.pro rank
Strasse Wheels industry classification
Industry- Product category
- Custom Forged Wheels
- NAICS
- Nonferrous Forging (332112), Forging and Stamping (33211), Other Aluminum Rolling, Drawing, and Extruding (331318)
- SIC
- Metal Forgings & Stampings (3460), Rolling Drawing & Extruding Of Nonferrous Metals (3350)
- akta.pro primary industry
- Wheels & Rims Manufacturing (Steel/Alloy) (IMACAIAJ)
- akta.pro secondary industries
- Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems) (IMAKACAM), Aerospace Structural Metals & Alloys (Titanium, Aluminum, Nickel) (IMABANAL)
Keywords
Where Strasse Wheels is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Strasse Wheels business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Forged Wheel Sales: One-time custom wheel sales built to order. Each wheel is custom built-to-order to meet each vehicle's precise fitment specifications. 50% non-refundable production deposit required to begin manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Track Series wheels starting at $2,000 per wheel for 18-inch size |
| Unit Pricing | Multi-year contract | Deep Concave FS Series starting at $2,750 per wheel for 20-inch size |
| Unit Pricing | Multi-year contract | SV1 Deep Concave FS Series starting at $2,750 per wheel |
| Unit Pricing | Multi-year contract | SV10 Deep Concave FS with high polish finish starting at $1,875 per wheel |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Strasse Wheels product offering
Product offeringCore offering
Strasse Wheels designs, engineers, and manufactures custom forged aluminum wheels built-to-order for exotic, luxury, and performance vehicles. The company produces deep-dish, concave, and multi-piece wheels using T6-6061 aerospace-grade forged aluminum with optional carbon fiber elements, and sells them direct via its website and through a global dealer network of 255+ partners.
Product overview
Strasse Wheels is a custom forged aluminum wheel manufacturer founded in 2007, specializing in high-performance and luxury wheels for exotic, performance, and SUV applications. The company offers 1-piece, 2-piece, and 3-piece forged wheels across multiple product series including Ultralight Carbon Series, Deep Concave FS Series, Deep Concave Duoblock Series, Track Series, Performance Series, Competition Series, Signature Series, Retro Series, and Carbon Fiber Edition. All wheels are custom built-to-order using T6-6061 forged aircraft aluminum with aerospace-grade precise forgings. Available diameters range from 18" to 26", with extensive finish options and both hidden and visible hardware configurations. The company serves vehicles including Ferrari, Porsche, Lamborghini, McLaren, Bentley, Ford GT, Mercedes-Benz, and other high-performance marques.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Forged Aluminum Wheels (Built-to-Order) Made-to-order forged aluminum wheels designed and engineered for individual vehicle fitments. Buyers configure size, offset, finish, and brake clearance. Built per order using T6-6061 forged aluminum. Targeted at exotic, luxury, and high-performance vehicle owners who need specific fitments and aggressive styling.
- Pre-Built In-Stock Forged Wheel Inventory Pre-manufactured forged wheels available for immediate purchase through the company website and dealer network, offered in common sizes and finishes for customers who want faster delivery than a custom build.
- Deep Concave Forged Wheel Series Forged wheel series engineered with deep concave face profiles for an aggressive visual stance on high-end vehicles. Targeted at exotic and luxury vehicle owners seeking aggressive fitment and styling.
- Multi-Piece Forged Wheels Multi-piece forged wheels assembled from separate forged components, enabling deeper concavity, wider fitments, and customized finish combinations. Sold to luxury and performance vehicle owners who want bespoke appearance and aggressive specs.
- Carbon Fiber Forged Wheels Forged aluminum wheels incorporating carbon fiber elements to reduce weight and provide a high-end aesthetic. Sold to exotic and hyper-luxury vehicle owners who prioritize lightweight construction and premium materials.
Quantifiable outcome
- Wheels help reduce unsprung mass for improved handling and acceleration
- +1 more outcomes
Companies that use Strasse Wheels
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Strasse Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Strasse Wheels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Vivid RacingcoreAuthorized dealer and featured build partner. Built the Liberty Walk Nissan GT-R Emerald Dragon project featuring SP5R Signature Series wheels. One of the prominent US-based performance wheel dealers representing Strasse Wheels.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Strasse Wheels competitors and assessment
Company assessmentDirect peers
- HRE Wheels: HRE is a leading US-based manufacturer of custom forged and carbon-fiber wheels for exotic, luxury, and high-performance vehicles, with a comparable multi-piece forged construction and build-to-order model. It is the closest direct competitor to Strasse in the premium aftermarket.
- Vossen Wheels: Vossen manufactures custom forged and hybrid-forged wheels for luxury and performance vehicles globally, with a strong dealer network and direct-to-consumer configurator. It directly competes with Strasse for exotic and luxury vehicle fitments.
- Forgeline Motorsports: Forgeline builds custom forged aluminum wheels targeted at track, motorsport, and high-performance street applications. Its build-to-order forged wheel program and racing pedigree are highly comparable to Strasse's Track, Competition, and Deep Concave series.
- ADV.1 Wheels: ADV.1 produces custom forged wheels for exotic and luxury vehicles with a similar configuration-led, build-to-order model and dealer/distributor sales motion. It competes head-to-head with Strasse on Ferrari, Lamborghini, and Porsche fitments.
- Brixton Forged: Brixton Forged designs and manufactures custom forged wheels for luxury, exotic, and SUV applications with a multi-piece construction approach. Its product positioning, target customer, and global dealer model are similar to Strasse's.
- Ferrada Wheels: Ferrada Wheels produces aftermarket concave and forged wheels for luxury and exotic vehicles, including direct competitors in the deep-concave styling category. It shares the same enthusiast customer base and dealer-led distribution model.
- Concavo Wheels: Concavo Wheels specializes in deep-concave aftermarket wheels for SUVs and luxury/exotic vehicles, with comparable stepped-lip and concave styling. It overlaps with Strasse's Deep Concave Duoblock and Signature Series offerings.
Broad incumbents
- BBS Wheels: BBS is a globally established forged wheel manufacturer with deep motorsport credibility and OEM-grade technology. It serves a broader performance market including factory and motorsport applications, making it a broader incumbent competitor to Strasse's premium aftermarket program.
Emerging players
- Dymag Group: Dymag is a specialist in carbon-fiber and hybrid carbon-forged wheel technology adopted by premium OEMs and luxury aftermarket buyers. It represents the emerging frontier of the carbon-barrel wheel category that Strasse's Ultralight Carbon Series competes in.
- Niche Wheels: Niche Wheels (formerly Niche Road Wheels) designs cast and forged wheels for luxury SUVs and exotic vehicles, with comparable deep-concave styling. It is a smaller emerging player competing in adjacent price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Strasse Wheels social profiles
Digital presenceStrasse Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Strasse Wheels leadership team
Management profileNumber of profiles
Strasse Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Strasse Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Strasse Wheels
What does Strasse Wheels do?
Strasse Wheels designs, engineers, and manufactures custom forged aluminum wheels built-to-order for exotic, luxury, and performance vehicles. The company produces deep-dish, concave, and multi-piece wheels using T6-6061 aerospace-grade forged aluminum with optional carbon fiber elements, and sells them direct via its website and through a global dealer network of 255+ partners.
Is Strasse Wheels a public or private company?
Strasse Wheels is a private company. It is classified as unknown and is currently operating.
When was Strasse Wheels founded?
Strasse Wheels was founded in 2007. It employs 11 to 50 people.
Where is Strasse Wheels based?
Strasse Wheels is headquartered in Miami, United States, in the North America region.
How does Strasse Wheels make money?
One revenue line is on record: custom Forged Wheel Sales.
Who are Strasse Wheels's main competitors?
Direct peers on record are HRE Wheels, Vossen Wheels, Forgeline Motorsports, ADV.1 Wheels, Brixton Forged, Ferrada Wheels and Concavo Wheels. BBS Wheels is listed as a broad incumbent. Emerging players are Dymag Group and Niche Wheels.
Does Strasse Wheels have an API?
No public API is recorded for Strasse Wheels.
What industry is Strasse Wheels in?
Strasse Wheels's product category is Custom Forged Wheels. Its primary akta.pro industry code is IMACAIAJ, Wheels & Rims Manufacturing (Steel/Alloy), with a secondary code of IMAKACAM, Aluminum Value-Added Components (Automotive, Aerospace, Packaging, Building Systems). Its NAICS code is 332112 and its SIC code is 3460.