MediBid
Route Three is a Houston, Texas-based insurance and financial advisory firm serving businesses (employee benefits, TPA coordination, succession planning) and individuals/families (life, disability, long term care insurance, and estate and financial planning) under founder Ralph Weber.
- Company typePrivate
- Founded2008
- HeadquartersKaty, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MediBid does
Route Three is a private insurance and financial services advisory firm headquartered at 11211 Katy Freeway, Suite 640, Houston, Texas, founded and led by Ralph Weber, who holds CFP designations in both the US and Canada along with advanced credentials (CLU, ChFC, ChSNC, AEP). The firm operates a consultative, one-stop advisory model serving two customer segments — businesses and individuals/families — with approximately 15 insurance and financial planning offerings spanning group health, group disability, health savings plans, TPA coordination, business succession planning, indexed and universal life insurance, critical illness, disability, long term care, income annuities, and estate, financial, and special needs planning, plus a newer "Covenant Choice" (CEA) offering.
The underlying technology is described as an insurance intermediary and financial planning services platform with no proprietary software, no mobile app, no API, and no disclosed AI/ML capabilities; client engagement is conducted via phone, email, and Calendly-scheduled consultations. The firm generates revenue primarily through commissions and fees on insurance product placement, supplemented by professional services fees, with custom quote-based pricing and annual billing cadence typical of the advisory industry. Go-to-market is sales-led and direct, supported by a content marketing engine (blog, financial calculators, life guides) and organic social presence (YouTube @BenefitWhisperer, Facebook, LinkedIn).
Note on data integrity: the firmographics record labels the entity "MediBid," describes it as an online marketplace founded in 2008 with 11–50 employees in Katy, Texas, and references medibid.com; however, every detailed structured-data field and the full website text describe Route Three, a Houston-based insurance advisory. This conflict is flagged as a material data gap and the substantive evidence (Route Three) has been used for the analytical outputs above.
MediBid firmographics
Firmographics- Name
- MediBid
- Legal name
- Route Three
- Website
- https://medibid.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Route Three is a Houston, Texas-based insurance and financial advisory firm serving businesses (employee benefits, TPA coordination, succession planning) and individuals/families (life, disability, long term care insurance, and estate and financial planning) under founder Ralph Weber.
- Ownership category
- akta.pro rank
MediBid industry classification
Industry- Product category
- Insurance & Financial Advisory Services
- NAICS
- Insurance Agencies and Brokerages (52421), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Agencies, Brokerages, and Other Insurance Related Activities (5242), Health and Welfare Funds (525120)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321), Life Insurance (6311), Hospital & Medical Service Plans (6324)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
- akta.pro secondary industry
- Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing) (FSAIAGAI)
Keywords
Where MediBid is headquartered
LocationHeadquarters
- HQ city
- Katy
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MediBid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Advisory Services: Revenue generated through advising on and facilitating insurance products including group health, life insurance, disability insurance, critical illness insurance, long term care insurance, and income annuities. Commissions and fees from insurance product placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom quote-based services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
MediBid product offering
Product offeringCore offering
MediBid, operating as Route Three, is an insurance and financial advisory firm offering consultative insurance placement and financial planning services. For businesses, it provides Third Party Administrator (TPA) services, Employee Benefits consulting (Group Health, Group Disability, Health Savings Plans), and Business Succession Planning. For individuals and families, it offers life insurance (Indexed Universal Life, Universal Life, Life Insurance), health-related coverage (Critical Illness, Disability, Long Term Care), Income Annuities, Estate Planning, Financial Planning, Special Needs Planning, and Covenant Choice. The firm is led by founder Ralph Weber, who holds CFP designations in both the US and Canada.
Product overview
Route Three is an insurance and financial services firm offering a comprehensive portfolio of products and services for both businesses and individuals. For businesses, the firm provides Third Party Administrator (TPA) Services, Employee Benefits consulting (including Group Health, Group Disability Insurance, and Health Savings Plans), and Business Succession Planning. For individuals and families, the offerings include various life insurance products (Indexed Universal Life, Universal Life, Life Insurance), health-related coverage (Critical Illness Insurance, Disability Insurance, Long Term Care Insurance), retirement planning products (Income Annuities), and specialized planning services (Estate Planning, Financial Planning, Special Needs Planning). The firm also offers Covenant Choice as an additional product category. The founder, Ralph Weber, holds multiple professional designations including CFP (US and Canada), CLU, ChFC, ChSNC, and AEP.
Differentiator
Problem solved
Functional benefit
Products and services
- Third Party Administrator (TPA) Services Third-party administrator services that manage and administer employee benefits for organizations on behalf of the client business.
- Group Health Insurance Employee benefit program or plan of insurance offered to employees (and sometimes sub-contractors), focused on group health coverage for businesses.
- Group Disability Insurance Insurance coverage designed to protect employees' income in the event of disability, offered as an employee benefit at the group level.
- Health Savings Plan Type of medical savings account that allows individuals to save money tax-free for healthcare expenses.
- Business Succession Planning Planning service to create a plan for transferring ownership and control of a business from one generation to the next, or to a new owner.
- Indexed Universal Life Insurance Insurance solution offering death benefit protection with cash value accumulation linked to market indices.
- Universal Life Insurance Life insurance product with flexible premiums and death benefits, with cash value accumulation.
- Life Insurance Financial protection product that provides a lump sum payment to beneficiaries upon the insured's death.
- Critical Illness Insurance Insurance policy that provides financial protection against specified critical illnesses.
- Disability Insurance Insurance coverage protecting against loss of income due to accidents and illnesses.
- Long Term Care Insurance Insurance coverage for long-term care services including nursing care, home health care, and assisted living.
- Income Annuities Retirement income product designed to provide regular income payments over a specified period.
- Estate Planning Financial planning services for the transfer of an individual's assets upon death.
- Financial Planning Comprehensive planning services to help clients accomplish their financial goals and secure their financial future.
- Special Needs Planning Financial and legal planning services for individuals with special needs dependents to ensure proper care and asset protection.
- Covenant Choice Covenant Choice product and planning service offering, presented as an additional category alongside the firm's insurance and benefits offerings.
Companies that use MediBid
Customer profileSegments2 records
Ideal customer profiles2 records
MediBid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MediBid partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MediBid competitors and assessment
Company assessmentDirect peers
- Hub International: Large North American insurance brokerage offering commercial P&C, employee benefits, personal lines, and life and financial services — closely aligned brokerage architecture with Route Three, including cross-border US/Canada capability.
- Brown & Brown: National insurance brokerage serving businesses and individuals across employee benefits, personal lines, and specialty products — comparable independent brokerage model and product mix, though operating at vastly greater scale.
- Edward Jones: National financial advisory firm serving individuals and small businesses with investments, insurance, and retirement/estate planning — comparable consultative advisory model and individual-family customer segment to Route Three's planning arm.
- Primerica: Mid-sized financial services firm distributing term life, mutual funds, annuities, and other financial products to middle-income families — comparable individual/household focus and multi-product distribution model, though without the B2B benefits or cross-border specialization.
- USI Insurance Services: US insurance brokerage and consulting firm with strong employee-benefits and personal-lines practices serving middle-market businesses and high-net-worth individuals — directly comparable customer mix and product breadth.
- NFP (an Aon company): Insurance brokerage and consulting firm providing employee benefits, property/casualty, retirement, and individual wealth management — directly comparable product breadth and customer segmentation to Route Three, with the addition of corporate retirement and P&C lines.
- OneDigital: Large US employee-benefits and insurance brokerage firm offering group health, group disability, benefits administration/TPA coordination, and financial planning for employers and individuals — closely mirrors Route Three's hybrid B2B/B2C benefits and advisory model at much greater scale.
Broad incumbents
- New York Life: Large mutual life insurer with agent force offering life insurance, long-term care, retirement income/annuities, and estate planning — comparable individual life and retirement planning products.
- MassMutual: Major mutual life insurance carrier with affiliated advisors offering life, disability, long-term care, annuities, and wealth/estate planning — broad incumbent with overlapping individual insurance and financial planning offerings.
- Northwestern Mutual: Large US life insurer and financial services firm with a captive advisor network offering life insurance, disability income, long-term care, annuities, and financial/estate planning — overlapping product suite with Route Three's individual insurance and planning stack.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
MediBid social profiles
Digital presenceMediBid financial estimates
Financial estimateRevenue estimate
Valuation estimate
MediBid leadership team
Management profileNumber of profiles
Profiles1 record
MediBid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MediBid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MediBid
What does MediBid do?
MediBid, operating as Route Three, is an insurance and financial advisory firm offering consultative insurance placement and financial planning services. For businesses, it provides Third Party Administrator (TPA) services, Employee Benefits consulting (Group Health, Group Disability, Health Savings Plans), and Business Succession Planning. For individuals and families, it offers life insurance (Indexed Universal Life, Universal Life, Life Insurance), health-related coverage (Critical Illness, Disability, Long Term Care), Income Annuities, Estate Planning, Financial Planning, Special Needs Planning, and Covenant Choice. The firm is led by founder Ralph Weber, who holds CFP designations in both the US and Canada.
Is MediBid a public or private company?
MediBid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MediBid founded?
MediBid was founded in 2008. It employs 11 to 50 people.
Where is MediBid based?
MediBid is headquartered in Katy, United States, in the North America region.
How does MediBid make money?
One revenue line is on record: insurance Advisory Services.
Who are MediBid's main competitors?
Direct peers on record are Hub International, Brown & Brown, Edward Jones, Primerica, USI Insurance Services, NFP (an Aon company) and OneDigital. Broad incumbents are New York Life, MassMutual and Northwestern Mutual.
Does MediBid have an API?
No public API is recorded for MediBid.
What industry is MediBid in?
MediBid's product category is Insurance & Financial Advisory Services. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs), with a secondary code of FSAIAGAI, Medicare Plan Administration & Third-Party Services (TPA/BPO, Enrollment, Billing). Its NAICS code is 52421 and its SIC code is 6411.