Skandia Window Fashions

What Skandia Window Fashions does

Skandia Window Fashions, Inc. is a privately held, family-run wholesale manufacturer of custom window coverings, founded in 1966 by Hilmar S. Skagfield in Tallahassee, Florida, and operating today across three U.S. manufacturing facilities (Tallahassee FL, Thomasville GA, and San Diego CA). The company does not sell directly to end consumers; instead it sells exclusively through a network of independent authorized dealers across the United States, which provide in-home consultations, take measurements, quote, place orders via Skandia's dealer portal, and handle installation. End demand originates primarily from residential homeowners, with secondary commercial use cases including offices and specialized applications such as medical, school, and fitness environments requiring fire-retardant or antimicrobial fabrics.

The product portfolio spans roughly nine categories: horizontal blinds (aluminum, wood, and faux wood under sub-brands ConQuest, Intrepid, ForestView, GrandView, and Inspire), vertical blinds (SaVanna), plantation shutters (SunQuest in vinyl and wood), roller shades (including the Solas decorative collection), cellular/honeycomb shades (Solanna single-cell and Deanna double-cell), sheer window shadings (Treanna), transitional/zebra shades (ZeAnna), woven woods (Melhanna), and specialty offerings such as panel tracks and arches. The underlying technology centers on honeycomb cellular shade construction for energy efficiency with disclosed R-values of 2.0 to 5.0; motorization integration with Rollease Acmeda and Somfy motors controllable via the MyLink smartphone app and compatible with home automation systems; cord-free lift systems certified 'Best for Kids'; and a registered U.S. design patent (D386,690) covering the ForestView Wood Arch.

The business model is wholesale-only, with revenue generated through one-time sales of custom-manufactured window treatments to dealers; pricing is not publicly disclosed and is set individually by dealers based on measurement and configuration. Marketing channels are limited to the company website, an active blog, the 'Find a Dealer' locator, and organic social presence on Facebook, Pinterest, and LinkedIn. Skandia is not publicly listed, has no disclosed funding rounds, no parent company, and no disclosed investors. The headcount of 251–500 employees, combined with three U.S. plants and a nationwide dealer footprint, places the company in the established mid-market manufacturer segment of the custom window coverings industry.

Name

Skandia Window Fashions

Legal name

Skandia Window Fashions, Inc.

Website

https://skandiawf.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Skandia Window Fashions is a wholesale manufacturer of custom window coverings — including blinds, cellular shades, roller shades, shutters, and woven woods — that sells exclusively through a nationwide network of independent authorized U.S. dealers and operates three manufacturing facilities in Florida, Georgia, and California.

Ownership category

akta.pro rank

Product category

Custom Window Coverings

NAICS

Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Custom window treatments
• Cellular shades
• Plantation shutters
• Wholesale window coverings
• Residential blinds

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Window Treatment Sales: Skandia manufactures custom window coverings and sells them wholesale to a network of authorized dealers throughout the United States. Dealers then sell to and install for end consumers.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Skandia Window Fashions is a U.S.-based wholesale manufacturer of custom window coverings, producing made-to-order blinds, shades, shutters, woven woods, and motorization systems at three domestic facilities in Tallahassee FL, Thomasville GA, and San Diego CA. The company sells exclusively through a nationwide network of authorized independent dealers who handle in-home consultations, measurement, ordering, and installation for end homeowners and commercial buyers.

Product overview

Skandia Window Fashions is a major national manufacturer of custom window coverings that operates through an independent dealer network. The company offers a broad portfolio of window treatment products organized into core categories: Horizontal Blinds (aluminum, wood, and faux wood under ConQuest, Intrepid, ForestView, GrandView, and Inspire brands), Vertical Blinds (SaVanna), Shutters (SunQuest in vinyl and wood), Roller Shades (including decorative Solas collection and solar screen options), Cellular Shades (Solanna single-cell and Deanna double-cell honeycomb shades), Window Shadings (Treanna sheer horizontals), Transitional/Zebra Shades (ZeAnna), and Woven Woods (Melhanna natural materials). Add-on motorization features include Rollease Acmeda and Somfy motors with smartphone control via the MyLink app. Specialty products include Panel Tracks for sliding doors, Arches for shaped windows, and various lift systems (top-down/bottom-up, cord-free, motorized). All products are custom-manufactured to order in the USA at facilities in Tallahassee, FL, Thomasville, GA, and San Diego, CA.

Differentiator

Problem solved

Functional benefit

Products and services

• Horizontal Blinds Comprehensive line of aluminum, wood, and faux wood horizontal blinds offered under the ConQuest (1\" aluminum), Intrepid (2\" aluminum), ForestView (1\" & 2\" wood), GrandView (1\", 2\" & 2 1/2\" wood), and Inspire (2\" & 2 1/2\" faux wood) trademarks, providing light control and privacy for residential and commercial windows.
• Shutters Plantation shutters sold under the SunQuest trademark in vinyl and wood constructions with customizable 2.5\", 3.5\", and 4.5\" louver sizes, providing light control and privacy for interior windows.
• Roller Shades Custom roller shades including solar screen, light filtering, blackout, and decorative options, plus the Solas decorative roller shade collection featuring contemporary patterns in partnership with European fabric mills.
• Transitional Shades Zebra-style shades combining roller shade operation with horizontal blind light control through alternating sheer and opaque fabric bands, offered under the ZeAnna trademark.
• Cellular Shades

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lafayette Venetian Blind: Family-owned U.S. manufacturer of custom window blinds, shades, and shutters with multi-generational history, similar to Skandia. Competes in custom-fit dealer-served categories including wood and faux wood blinds.
• Springs Window Fashions: Manufacturer of custom and stock window coverings (Bali, Graber, SWF Contract) sold through dealers, big-box, and online channels. Closest U.S. mid-market competitor to Skandia in dealer-served custom window treatments.
• Hunter Douglas: The largest North American manufacturer of custom window coverings (blinds, shades, shutters) sold through a dealer network. Directly comparable to Skandia in product breadth, channel model, and energy-efficient cellular/smart-shade categories.
• Comfortex: U.S. manufacturer of custom cellular shades, roller shades, and motorization products serving a dealer network. Highly comparable in cellular/honeycomb technology and dealer wholesale model.
• Norman Window Fashions: Global manufacturer of custom window coverings including shutters, blinds, shades, and motorization. Competes with Skandia in made-to-measure dealer-served categories and in cellular/shutter technology.

Emerging players

• The Shade Store: Premium DTC and showroom retailer of custom window treatments with proprietary brand and in-house fabrication. Direct competitive overlap with Skandia's dealer-channel custom offering via a different go-to-market model.
• Blindster: Online custom-blinds and shades retailer offering measured, made-to-order products direct to consumer. Represents the online-native competitive threat to Skandia's traditional dealer-served custom window covering model.
• Blinds.com: Largest online-direct retailer of custom window coverings, owned by Home Depot. Competes with Skandia for end-consumer custom-blind demand using a digital-first, made-to-measure operating model.

Broad incumbents

• Lutron Electronics: Leader in motorized shading systems and lighting control with a proprietary dealer/installer channel. Comparable to Skandia's motorization product line but extends into broader smart-home control with greater integration capability.
• Levolor: Long-established window covering brand covering blinds, shades, and shutters distributed across home center and dealer channels. Comparable product range to Skandia but with broader mass-market distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skandiawindowfashions
• LinkedInlinkedin.com/company/skandia-window-fashions
• Pinterestpinterest.com/SkandiaWF
• Xx.com/skandiawindow

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skandia Window Fashions