Blindster

What Blindster does

Blindster (legal entity: eWindowCoverings LLC) is a direct-to-consumer e-commerce retailer of custom-made window treatments, headquartered in Jersey Village, Texas. Founded in 2010 by Kyle Cox as a bootstrapped, family-owned business with no outside funding, the company sells custom-sized blinds, shades, and plantation shutters manufactured to order based on customer-provided window measurements. The product portfolio spans four blind categories (faux wood, wood, aluminum mini, vertical), nine shade categories (cellular/honeycomb, solar, Roman, bamboo, roller, zebra dual, sheer, pleated, exterior), and plantation shutters, with feature-level differentiators including cordless, motorized, no-tools/no-drill installation, top-down/bottom-up, blackout, and energy-efficient configurations. Blindster also serves as an authorized retailer of LEVOLOR-branded products.

The company's go-to-market is product-led and DIY-centric: customers self-measure using provided guides, order free swatch samples (up to 10), configure products online, and self-install, with optional paid professional installation available through a third-party network. Distribution is exclusively through Blindster.com (US-only, no retail storefronts, no mobile app, no third-party resellers), with marketing concentrated in email capture, social media (Instagram, Facebook, YouTube, Pinterest), content/SEO, customer reviews (40,000+ cumulative), a referral program, and recurring promotional sales up to 45% off. Revenue is generated from one-time product purchases plus optional add-on installation services, with PayPal 'Shop Now, Pay Later' financing integrated at checkout. Key commercial guarantees include 'Fit or Free,' 60-day satisfaction, and free shipping.

Blindster operates without disclosed institutional funding, acquisitions, or international expansion. Leadership is concentrated in the founder/CEO. Competitive positioning emphasizes price accessibility versus traditional custom-blind retailers, breadth of style and feature options versus big-box stores, and DIY education content. Operational scale is modest: 11-50 employees, single US headquarters, and an active but contained product launch cadence across interior, exterior, and RV applications.

Name

Blindster

Legal name

eWindowCoverings LLC

Website

https://blindster.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Blindster is a bootstrapped, family-owned US e-commerce retailer founded in 2010 that sells custom-made blinds, shades, and shutters directly to DIY homeowners through Blindster.com, with optional professional installation and financing.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Window Treatment Retailers (449122)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Curtains, Blinds & Window Treatment Installation (HSAGAHAC), Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

Keywords

• Custom window treatments
• Blinds and shades
• Plantation shutters
• Window coverings e-commerce
• DIY home improvement

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Custom Window Treatment Sales: One-time purchase model for custom-made blinds, shades, and shutters. Products are manufactured to exact customer window measurements. Revenue is generated from product sales with optional add-on services including professional installation and protection plans.
2. Professional Installation Services: Optional add-on service connecting customers with professional installers in their area for product installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Blindster is an online retailer that sells custom-made window treatments — including blinds, shades, and shutters — directly to residential homeowners. Products are manufactured to customers' exact window measurements and shipped nationwide, with optional add-on professional installation services available for buyers who prefer not to self-install.

Product overview

Blindster is a direct-to-consumer e-commerce company offering custom-made window treatments. The product portfolio consists of three main categories: Blinds (Faux Wood, Wood, Aluminum Mini, and Vertical Blinds), Shades (Cellular/Honeycomb, Solar, Roman, Bamboo, Roller, Zebra Dual, Sheer, Pleated, and Exterior Shades), and Plantation Shutters. The company also offers LEVOLOR® branded products as a sub-brand partnership. Products are highly customizable with various technology features including motorized operation, cordless operation, no-tools installation, top-down/bottom-up operation, energy efficiency, blackout capability, and water resistance. All products are made-to-order to exact window measurements for a perfect fit. The company operates on a DIY-focused model with professional installation available as an add-on service.

Differentiator

Problem solved

Functional benefit

Products and services

• Faux Wood Blinds Custom faux wood window blinds made from PVC materials that resist moisture, fading, and warping; available with adjustable slats and cordless options for residential homeowners.
• Wood Blinds Custom wood blinds crafted from kiln-dried basswood, offering natural warmth and classic style with insulating properties; available in painted or stained finishes for residential customers.
• Aluminum Mini Blinds Durable aluminum venetian blinds in modern colors with improved mechanisms; budget-friendly window blind option with cordless lift available for residential homeowners.
• Vertical Blinds Custom vertical blinds designed for patio and sliding glass doors; available in PVC, fabric, or faux wood with customizable size, color, and stack direction for residential customers.
• Cellular/Honeycomb Shades Insulating cellular shades that create a thermal barrier to help maintain room temperature; available in single and double cell constructions with light filtering or blackout options for residential homeowners.
• Solar Shades Interior roller shades with woven fabric that reduces heat and glare while maintaining outward visibility; blocks UV rays and helps lower cooling bills for residential customers.
• Roman Shades Classic fabric window shades that raise into elegant folds when opened; available in multiple colors and styles with cordless and top-down/bottom-up lift options for residential customers.
• Bamboo Shades Woven wood shades made from eco-friendly materials such as bamboo, jute, reeds, and grasses; provide natural texture and warm light filtering for residential customers seeking organic window treatments.
• Roller Shades Clean-looking roller window shades available in a wide array of fabrics and colors; filter or block light when closed and disappear for unobstructed views when opened for residential homeowners.
• Zebra Dual Shades Double sheer shades with alternating bands of sheer and opaque fabric; can be adjusted to vary light and privacy levels by aligning or staggering the fabric bands for residential customers.
• Sheer Shades Window shades with horizontal fabric slats suspended between two layers of sheer material; fabric rotates like blinds while the sheer layers diffuse and spread soft light for residential customers.
• Pleated Shades Fabric window shades featuring crisp horizontal pleats that stack tightly when raised; provide textural interest and light filtering privacy for residential customers.
• Exterior Shades Outdoor solar roller shades made with Vertilux Solar Screen 3000 fabrics; protect outdoor living spaces from harsh sun while maintaining visibility for residential customers.
• Plantation Shutters Custom indoor plantation shutters offering upscale looks and home value; available in faux wood material for durability and affordability for residential homeowners.
• LEVOLOR® Blinds and Shades Premium window treatments from the LEVOLOR® brand including wood blinds, faux wood blinds, bamboo woven wood shades, roman shades, and sheer shades; sold by Blindster as an authorized retailer.
• RV and Camper Blinds and Shades Custom window treatments designed specifically for RVs, trailers, fifth wheels, and motor homes; options include cellular shades for insulation, roller shades, solar shades, and aluminum blinds sized to non-standard RV windows.
• Free Sample Program Customers can order up to 10 free swatch samples shipped within one business day to evaluate color and material before purchasing custom window treatments.
• Professional Installation Services Optional add-on professional installation service for customers who prefer not to DIY; provided through a partnership with local professional installers in the customer's area.

Quantifiable outcome

• Energy savings through cellular shade insulation: honeycomb cells create thermal barrier reducing heat transfer and maintaining consistent room temperature year-round
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LEVOLORcoreChannel Partner/ Reseller/ DistributorBlindster is an authorized retailer of LEVOLOR window treatments including wood blinds, faux wood blinds, bamboo woven wood shades, roman shades, and sheer shades. LEVOLOR has over 100 years of history in designing and producing window treatments under tenets of quality, innovation, and reliability.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Blinds.com: One of the largest online retailers of custom blinds, shades, and shutters in the U.S., now owned by The Home Depot. Directly competes with Blindster on product range, custom-measurement e-commerce flow, and DIY-friendly positioning, with significantly larger marketing budget.
• SelectBlinds: Direct-to-consumer online retailer of custom blinds, shades, and shutters with a comparable product catalog (cellular, roller, roman, wood, faux wood) and similar DIY measurement/installation value proposition. Headquartered in Texas; competes head-to-head with Blindster on price and lead time.
• Blindsgalore: Long-established online retailer of custom window treatments (blinds, shades, shutters, drapery) with a multi-brand catalog and pro/consumer split. Closely comparable to Blindster in assortment breadth and online custom-order workflow.
• The Shade Store: Premium custom window treatments retailer offering blinds, shades, shutters, and drapery with showrooms plus online ordering. Comparable custom-measurement model to Blindster but skews upmarket on price, materials, and design-forward positioning.
• Smith & Noble: Custom window treatments specialist selling blinds, shades, shutters, and curtains through online plus showroom channels. Overlaps directly with Blindster's custom-measure, made-to-order, DIY-friendly model across both product and customer.
• Budget Blinds: National franchise network for custom blinds, shades, shutters, and drapery with in-home consultation and professional installation. Same core category as Blindster but competes via professional in-home selling rather than DIY e-commerce.
• 3 Day Blinds: Custom window treatments retailer emphasizing fast production and in-home design consultation with professional installation. Direct category competitor to Blindster, differentiated by speed and in-person sales model rather than DIY e-commerce.
• JustBlinds: Online custom blinds and shades retailer owned by Home Depot. Competes with Blindster in the same custom-measure, made-to-order, DIY value proposition with the backing of a large home-improvement parent.
• American Blinds: Online retailer of custom window coverings including blinds, shades, shutters, and drapery. Direct DIY e-commerce competitor to Blindster with overlapping product breadth and custom-measurement workflow.

Broad incumbents

• Levolor: 100+ year-old window treatment manufacturer and brand; Blindster is an authorized retailer for Levolor products. Comparable as the upstream brand behind much of Blindster's premium assortment and a broader incumbent with its own direct and dealer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Blindstercom
• Facebookfacebook.com/blindster
• Instagraminstagram.com/blindsterdotcom
• Pinterestpinterest.com/blindsterdotcom
• Xx.com/blindsterdotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blindster