Gamesplanet
Gamesplanet is an authorized digital retailer of PC game activation keys, operating regional storefronts in the US, UK, Germany, and France under parent Metaboli SAS, selling redeemable codes for Steam, GOG, Epic, Ubisoft Connect, and other platform stores to individual PC, Mac, and Linux gamers.
- Company typePrivate
- Founded2006
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gamesplanet does
Gamesplanet is an authorized digital retailer of PC game activation keys, operating as a trademark of the France-based Metaboli SAS with US operations conducted through GameTap LLC. Founded by Pierre Forest (also serving as CEO) and active since 2006, the company runs regional e-commerce storefronts for the US, UK, Germany, and France, selling one-time activation codes redeemable on third-party platform stores including Steam, GOG, Epic Games Store, Ubisoft Connect, Microsoft Store, Rockstar Social Club, and Zenimax. Its catalog spans action, adventure, RPG, simulation, strategy, sports, MMO, and indie titles across Windows, Mac, and Linux.
The underlying technology is a digital game key distribution platform with integrated payment processing (Visa, PayPal, Amazon Pay, Skrill, Paysafecard) and social-login authentication (Steam, Facebook, Google, Amazon). The platform supports promotional mechanics such as flash sales, seasonal discounts, and publisher-led campaigns involving Capcom, Bandai Namco, Sony PlayStation, SEGA, 2K Games, Warner Bros., Quantic Dream, Devolver, and Crytek.
Gamesplanet's business model is direct-to-consumer transactional commerce: revenue is generated from the margin between wholesale key acquisition and retail sale prices under a pay-as-you-go unit pricing structure. The company targets PC, Mac, and Linux gaming personas through a horizontal segmentation approach, supported by community engagement across Facebook, Instagram, Reddit, Twitter/X, and email, plus a promotional partnership with Lenovo Legion Gaming Community for free key giveaways. A 2005 funding round of $7,000,000 from Alven, Innovacom, and Intel Capital remains the only disclosed capital event.
Gamesplanet firmographics
Firmographics- Name
- Gamesplanet
- Legal name
- GameTap LLC
- Website
- https://us.gamesplanet.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gamesplanet is an authorized digital retailer of PC game activation keys, operating regional storefronts in the US, UK, Germany, and France under parent Metaboli SAS, selling redeemable codes for Steam, GOG, Epic, Ubisoft Connect, and other platform stores to individual PC, Mac, and Linux gamers.
- Ownership category
- akta.pro rank
Gamesplanet industry classification
Industry- Product category
- Digital game key retail
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- PC Digital Game Stores & Launchers (MPAFACAA)
- akta.pro secondary industries
- Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB), Video Game Software (Physical & Digital Code) Retail (CRACAFAB)
Keywords
Where Gamesplanet is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Gamesplanet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Game Key Sales: One-time transaction-based sales of digital game activation keys for various platforms including Steam, Origin, Ubisoft Connect, GOG, Epic, and others. Revenue generated from the margin between wholesale key acquisition and retail sale prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual game purchases at retail prices |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Gamesplanet product offering
Product offeringCore offering
Gamesplanet operates an authorized digital PC game key store, selling activation codes for Windows, Mac, and Linux titles that redeem on third-party platforms including Steam, GOG, Epic Games Store, Ubisoft Connect, Microsoft Store, Rockstar Social Club, and Zenimax. Revenue is generated from the margin between wholesale key acquisition and retail sale prices, with regional storefronts serving US, UK, German, and French consumers in their respective currencies.
Product overview
Gamesplanet is a digital game key retailer offering activation codes for PC games across multiple distribution platforms including Steam, GOG, Epic Games Store, Ubisoft Connect, Microsoft Store, Rockstar Social Club, and Zenimax. The platform operates regional storefronts for US, Germany, France, and UK markets. Gamesplanet runs various publisher sales promotions including Capcom, Bandai Namco, Sony PlayStation, SEGA, 2K Games, Warner Bros., Quantic Dream, Devolver, Crytek, and others. Payment methods include Visa, Amazon Pay, PayPal, Skrill, and Paysafecard. The platform has been an authorized retailer since 2006.
Differentiator
Problem solved
Functional benefit
Products and services
- Gamesplanet Digital Game Key Store Online storefront selling digital activation keys for PC games across multiple third-party distribution platforms including Steam, GOG, Epic Games Store, Ubisoft Connect, Microsoft Store, Rockstar Social Club, and Zenimax, serving consumers in the US, UK, Germany, and France via localized regional sites.
Companies that use Gamesplanet
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Gamesplanet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Gamesplanet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Lenovo Legion Gaming CommunityminorLenovo distributes free Steam game keys through Gamesplanet as part of promotional giveaways for Legion Gaming Community members. Keys are redeemed via Gamesplanet before activation on Steam. Promotions have included Train Valley 2, Heavy Rain, and Dishonored 2 giveaways.
- Metaboli SAS (Parent Company)coreGamesplanet is a trademark of Metaboli SAS, a French company. GameTap LLC is identified as 'A Metaboli Company'.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Gamesplanet competitors and assessment
Company assessmentDirect peers
- Eneba: Lithuania-headquartered digital game key marketplace selling Steam, PlayStation, Xbox, and Nintendo keys globally. Competitor in the multi-platform PC key resale space with growing market share in Europe.
- Kinguin: Lithuania-based digital game key marketplace offering Steam, Origin, and other platform keys via third-party sellers. Operates in the same authorized/gray-market third-party key retail segment as Gamesplanet.
- CDKeys.com (CDKey Price): Authorized digital game key reseller focused on discount-priced Steam, Origin, and Ubisoft keys. Operates with a near-identical authorized retailer model and price-driven value proposition to Gamesplanet.
- Fanatical: UK-based digital game key and bundle store selling Steam and other platform keys with frequent flash sales. Directly competes with Gamesplanet on price, catalog breadth, and PC gamer audience.
- Humble Bundle: Digital game key store and bundle retailer (owned by IGN/Ziff Davis) selling Steam, Epic, and other keys with a charity component. Comparable authorized third-party key distribution model and PC gamer customer base.
- Green Man Gaming: UK-based authorized digital game key retailer selling PC game activation codes across Steam, Ubisoft, and other platforms. Direct competitor with the same authorized-retailer, multi-region, key-aggregation model as Gamesplanet.
- Instant-Gaming: France-based authorized digital game key store (headquartered in Paris like Gamesplanet) selling Steam, Epic, and other platform keys across European markets. Closest geographic and business-model peer to Gamesplanet.
Broad incumbents
- Steam (Valve): First-party PC game storefront and platform where the majority of Gamesplanet's distributed keys are ultimately redeemed. Sets wholesale terms, regional pricing, and catalog availability that directly govern Gamesplanet's economics.
- Epic Games Store: First-party PC game storefront operated by Epic Games, distributing free and paid keys and competing directly with Gamesplanet on PC game sales. Affects Gamesplanet as both a wholesale supplier and a direct competitor for end consumer wallet share.
- GOG (CD Projekt): First-party DRM-free and classic PC game storefront operated by CD Projekt. Distributes keys through Gamesplanet and is one of the platform partners on the Gamesplanet site, while also operating a competing direct storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Gamesplanet social profiles
Digital presenceGamesplanet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamesplanet leadership team
Management profileNumber of profiles
Profiles1 record
Gamesplanet funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamesplanet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamesplanet
What does Gamesplanet do?
Gamesplanet operates an authorized digital PC game key store, selling activation codes for Windows, Mac, and Linux titles that redeem on third-party platforms including Steam, GOG, Epic Games Store, Ubisoft Connect, Microsoft Store, Rockstar Social Club, and Zenimax. Revenue is generated from the margin between wholesale key acquisition and retail sale prices, with regional storefronts serving US, UK, German, and French consumers in their respective currencies.
Is Gamesplanet a public or private company?
Gamesplanet is a private company. It is classified as corporate owned and is currently operating.
When was Gamesplanet founded?
Gamesplanet was founded in 2006. It employs 11 to 50 people.
Where is Gamesplanet based?
Gamesplanet is headquartered in Paris, France, in the Europe region.
How does Gamesplanet make money?
One revenue line is on record: game Key Sales.
Who are Gamesplanet's main competitors?
Direct peers on record are Eneba, Kinguin, CDKeys.com (CDKey Price), Fanatical, Humble Bundle, Green Man Gaming and Instant-Gaming. Broad incumbents are Steam (Valve), Epic Games Store and GOG (CD Projekt).
Does Gamesplanet have an API?
No public API is recorded for Gamesplanet.
What industry is Gamesplanet in?
Gamesplanet's product category is Digital game key retail. Its primary akta.pro industry code is MPAFACAA, PC Digital Game Stores & Launchers, with a secondary code of MPAFABAB, Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console). Its NAICS code is 45912 and its SIC code is 5945.