What Hagadone Media Group does

Structure your company description here.

Name

Hagadone Media Group

Legal name

Hagadone Media Group

Website

https://hagadonemediagroup.com

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

101–250 employees

Short description

Write a 30-40 word description here.

Ownership category

akta.pro rank

Product category

Regional Media and Marketing Services

NAICS

Newspaper Publishers (51311), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830), Public Relations Agencies (541820), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

akta.pro secondary industries

Media Barter & Trade Media Buying (BPAFABAL), Event Content Marketing, PR & Media Outreach (THAHAGAG)

Keywords

• Local newspaper publishing
• Digital marketing services
• Programmatic advertising solutions
• Commercial printing services
• Tourist publication media

Headquarters

HQ city

Coeur D'alene

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Print Advertising: Advertising revenue generated from the company's network of 17 local newspapers, 21 stand-alone publications, and four premier Hawaiian tourist publications. Advertisers purchase print ad placements to reach engaged local and travel-ready audiences across Idaho, Montana, Washington, and Hawaii.
2. Digital Advertising: Revenue from digital ad placements including programmatic display ads, search engine marketing, social media advertising, video advertising (YouTube and CTV), and programmatic advertising across the company's digital properties. The company serves 850k+ digital ads monthly across its network.
3. Strategic Marketing and PR Services: Professional services revenue from strategic marketing, public relations, branding, and consulting services delivered through Blue 541 and the broader Hagadone Media Group team, targeting local businesses seeking integrated marketing solutions.
4. Website Design and Development: Web and app development services delivered through Hagadone Technologies, building high-performance websites and e-commerce platforms for local businesses. Revenue generated through project-based and retainer engagements.
5. Photography, Video, and Creative Services: Production services including corporate video, commercial photography, video advertising (YouTube and CTV), and storytelling content created by Quicksilver Photo & Video Studios for business clients.
6. Commercial Printing: World-class commercial print and production services through Hagadone Media Commercial Printing, offering offset and digital printing, direct mail fulfillment, and marketing collateral production.
7. Event Ticketing: Event ticketing platform services through Ticket Goat, providing ticketing, registration management, and event promotion tools to event organizers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Hagadone Media Group operates a regional media and marketing services network spanning Idaho, Montana, Washington, and Hawaii, anchored by 17 local newspapers, 21 stand-alone publications, and four premier This Week Hawaii tourist publications. The company sells integrated advertising and marketing solutions—including print ads, digital ads, SEO, PPC, social media advertising, programmatic display/video/CTV, email marketing, and media buying—to local and regional businesses. An ecosystem of wholly-owned sister companies extends delivery into video production (Quicksilver Studios), commercial printing, website development (Hagadone Technologies), event ticketing (Ticket Goat), and branding/PR (Blue 541).

Product overview

Hagadone Media Group is a diversified media, publishing, and marketing services company operating across Idaho, Montana, Washington, and Hawaii. Its core product is a print and digital publishing network comprising 17 local newspapers, 21 stand-alone publications, and four premier This Week Hawaii tourist publications. The company supplements publishing with a comprehensive suite of digital marketing services (SEO, PPC, social media advertising, email marketing, media buying, programmatic display, video advertising) delivered through Hagadone Media Group, plus website and e-commerce development through Hagadone Technologies. An integrated ecosystem of sister companies extends its capabilities: Quicksilver Studios (video production), Hagadone Media Commercial Printing (offset and digital printing), Ticket Goat (event ticketing), and Blue 541 (branding and public relations). Regional operations include Hagadone Digital Solutions (Washington), Hagadone Hawaii Digital Services, and dedicated newspaper brands such as the Columbia Basin Herald and Basin Business Journal.

Differentiator

Problem solved

Functional benefit

Brands

• This Week Hawaii: Premier tourist publications covering Oahu, Maui, Kauai, and the Big Island of Hawaii, reaching over 2 million readers annually
• Quicksilver Studios
• Hagadone Media Commercial Printing
• Ticket Goat
• Hagadone Technologies
• Blue 541
• Columbia Basin Herald
• Basin Business Journal
• Hagadone Digital Solutions
• Hagadone Hawaii Digital Services

Products and services

• Digital Marketing Services Integrated suite of digital marketing services including SEO, PPC, social media advertising, email marketing, media buying, programmatic display advertising, YouTube and Connected TV video advertising, and Dynamic Creative Optimization for local and regional businesses across Idaho, Montana, Washington, and Hawaii.
• Print and Digital Publishing Network Portfolio of 17 local newspapers and 21 stand-alone publications covering Central Washington, North Idaho, and Western Montana, plus four premier This Week Hawaii tourist publications reaching over 2 million readers annually. Sold as advertising platforms reaching engaged local and travel-ready audiences.
• Hagadone Technologies - Website Design and Development Sister company delivering custom website design and full-scale e-commerce platform development with mobile-first design, SEO-ready foundations, Shopify integration, and ongoing support and analytics optimization for local businesses.
• Quicksilver Studios - Video Production Sister company providing cinematic video production, commercials, corporate videos, and visual storytelling content that captivate audiences and drive conversions for business clients.
• Hagadone Media Commercial Printing Sister company providing high-quality offset and digital commercial printing for marketing collateral, brochures, direct mail campaigns, posters, and transactional materials with fulfillment and logistics management.
• Ticket Goat - Event Ticketing Platform Sister company offering an event ticketing platform that enables ticket sales, registration management, and seamless event organization for organizers and attendees.
• Blue 541 - Branding and Public Relations Sister company delivering strategic branding, media outreach, brand positioning, and public relations campaigns that build recognition and trust for regional businesses.
• This Week Hawaii - Tourist Publications Premier tourist publication covering Oahu, Maui, Kauai, and the Big Island, distributed quarterly (Oahu), tri-annually (Maui), and bi-annually (Kauai, Big Island) in hotels and resorts statewide, reaching over 2 million readers annually for tourism advertisers.
• Columbia Basin Herald Daily newspaper serving Eastern Washington communities covering agriculture, water policy, civic development, and education with a daily reach of 115k+ across print and digital channels.
• Basin Business Journal Monthly publication delivering business intelligence, economic coverage, and industry analysis for Central Washington's key sectors, reaching 79k+ website visitors monthly.

Quantifiable outcome

• 115k+ daily reach (print and digital) in Washington
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Inland Northwest Journalism FoundationcoreStrategic or Co-development PartnerHagadone Media Group works closely with the Inland Northwest Journalism Foundation to support independent journalism, fuel community watchdog reporting, and drive civic engagement. This partnership reinforces the company's commitment to community stewardship and independent local journalism in the Inland Northwest region.
• Regional Chambers and Ag Councils (Washington)minorStrategic or Co-development PartnerDirect civic and industry partnerships with regional chambers of commerce, agricultural councils, and city leaders in Washington to align messaging and drive economic impact for local communities.
• Hawaii Tourism Authority (HTA)coreStrategic or Co-development PartnerStrategic community partnership with the Hawaii Tourism Authority and local Destination Marketing Organizations (DMOs) to amplify tourism messaging, uphold cultural stewardship, and ensure credible marketing outreach for Hawaii's visitor industry.
• Local Destination Marketing Organizations (DMOs)minorStrategic or Co-development PartnerPartnerships with local DMOs and cultural nonprofits in Hawaii to promote destinations responsibly while maintaining cultural respect and environmental stewardship alongside tourism marketing.
• Quicksilver StudioscoreTechnology or IntegrationSister company providing video production and cinematic storytelling services. Brings brand to life with stunning video production and commercials. Integrated as part of the full-spectrum marketing, media, and business solutions ecosystem under Hagadone Media Group.
• Hagadone Media Commercial PrintingcoreTechnology or IntegrationSister company providing world-class commercial printing and production. Delivers high-quality offset and digital printing, direct mail campaigns, and marketing collateral fulfillment. Integrated as part of the full-spectrum marketing ecosystem.
• Hagadone TechnologiescoreTechnology or IntegrationSister company providing website and app-based content distribution platform development. Builds high-performance websites and full-scale e-commerce platforms. Also referred to as Hawaii Digital Services for regional and national clients.
• Blue 541coreTechnology or IntegrationSister company providing strategic branding and public relations services. Shapes brands that leave lasting impressions through strategic positioning, brand development, and bold PR that builds recognition and trust.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Lee Enterprises: Lee Enterprises is a publicly traded operator of local newspapers and digital marketing services across the United States. It is the closest publicly traded comparable: a community-newspaper publisher that has aggressively expanded into digital agency services and subscription revenue, mirroring Hagadone's print-plus-digital-agency model.
• Sound Publishing: Sound Publishing operates a portfolio of community newspapers and digital media properties across the Pacific Northwest, including Washington and Idaho — directly overlapping with Hagadone's geographic footprint and offering similar print-plus-digital advertising bundles to local businesses.
• Adams Publishing Group: Adams Publishing Group is a family-owned operator of community newspapers, digital publications, and commercial printing operations across the Midwest, Mid-Atlantic, and Western U.S. Comparable in operating model and family-ownership structure to Hagadone Media Group.
• Ogden Newspapers: Ogden Newspapers is a privately held, family-owned community newspaper publisher with operations across multiple states. Comparable in scale, ownership structure, and print-and-digital local advertising focus to Hagadone Media Group.
• EO Media Group: EO Media Group is a family-owned Pacific Northwest media company operating newspapers, commercial printing, and digital marketing services. Highly comparable on geographic footprint (Oregon, Washington, Idaho) and integrated printing-plus-publishing-plus-digital agency model.
• Boone Newspapers: Boone Newspapers & Information Services is a privately owned media company operating community newspapers, magazines, and digital services across the U.S. South and Midwest. Comparable in family-ownership and multi-title community publishing model.

Broad incumbents

• Gannett: Gannett is the largest U.S. newspaper publisher (USA TODAY Network) with hundreds of local titles and a digital marketing/agency arm (LOCALiQ). Directly comparable as a multi-market newspaper publisher that bundles digital marketing services for SMB advertisers, though at a vastly larger scale.
• ReachLocal (USA Today Network LocaliQ): ReachLocal (now branded as USA Today Network LocaliQ) is a digital marketing agency and SaaS platform for SMBs, operating as part of Gannett. Directly comparable to Hagadone's digital marketing services arm (Hagadone Digital Solutions) — both sell integrated digital marketing solutions to local businesses.
• Schurz Communications: Schurz Communications was a privately held family-owned media company that operated regional newspapers, TV stations, and digital services (largely divested in 2019-2020). Comparable in historical structure to Hagadone as a diversified family-owned regional media company with multi-channel advertising offerings.

Others

• Marchex: Marchex is a conversational analytics and digital advertising solutions company serving SMBs and enterprises. While not a direct competitor, it is comparable to Hagadone's AI-driven marketing and analytics capabilities at the digital services layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HagadoneMedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagadone Media Group