Wil-Rich

What Wil-Rich does

Wil-Rich is a North Dakota-based agricultural tillage equipment manufacturer, now operating as a brand subsidiary of Swedish agricultural machinery group Väderstad AB following Väderstad's 2021 acquisition of AGCO-AMITY JV LLC (AAJV). The company designs and manufactures a diversified tillage portfolio organized into five core equipment categories: disk chisels (483 Chisel Pro, 657 DCR), chisel plows (2500 Series), rippers (SoilPro 513, 357), field cultivators (QX2, XL2), and seedbed finishers (1400 and 1500 Series). Engineering emphasis is on durability and single-pass multi-function tillage, supported by proprietary features such as hydraulic basket systems and single-point depth control. The brand has been extended beyond traditional tillage into precision seeding (Tempo K), large-format planter toolbars (10K Folding Planter Bar in 60 ft and 66 ft widths), and vertical tillage attachments, with documented interoperability with CAMSO tracked undercarriage systems and KSI conveyors.

Wil-Rich generates revenue through one-time hardware sales of capital equipment to commercial and individual farmers in North America, with broader reach including Canada and emerging presence in Eastern European markets (Russian and Ukrainian language website versions). All sales flow exclusively through an authorized agricultural dealer network, supported by a dealer portal (aajvdealer.com) and a public dealer locator on the parent Väderstad website. Marketing relies on participation in major North American farm shows (Farmfest, Big Iron, Expo Champs, Canada's Outdoor Farm Show) and on product literature, manuals, and parts catalogs. No public pricing, no enterprise contracts, and no dealer-level revenue mix are disclosed.

Following the 2021 acquisition, Wil-Rich has been progressively integrated into Väderstad's go-to-market, with 2025 marking the migration of all product, support, and dealer-facing content to vaderstad.com. The brand is now positioned as "a Väderstad brand" while retaining the Wil-Rich sub-brand identity, with no standalone funding history, no public revenue disclosure, and a small employee base (11-50). Wil-Rich's competitive positioning rests on long-established brand reputation, dealer relationships, and product durability rather than on differentiated technology, software, or data assets.

Name

Wil-Rich

Legal name

Wil-Rich

Website

https://wil-rich.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wil-Rich is a North Dakota-based agricultural tillage equipment brand (disk chisels, chisel plows, rippers, field cultivators, seedbed finishers), now a subsidiary of Sweden's Väderstad AB, selling exclusively through an authorized North American dealer network to commercial farmers.

Ownership category

akta.pro rank

Product category

Agricultural Tillage Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB)

Keywords

• Agricultural tillage equipment
• Disk chisels
• Chisel plows
• Field cultivators
• Seedbed finishers

Headquarters

HQ city

Wahpeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tillage Equipment Sales: Wil-Rich generates revenue through the sale of agricultural tillage equipment including disk chisels, chisel plows, field cultivators, rippers, and seedbed finishers. Products are sold through a dealer network across North America.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wil-Rich manufactures and sells a diversified portfolio of agricultural tillage equipment for soil preparation, including disk chisels, chisel plows, rippers, field cultivators, and seedbed finishers. The company also offers precision planting equipment (Tempo K) and toolbar systems. Products are sold exclusively through a network of authorized agricultural equipment dealers across North America, with the brand now operating as a subsidiary of Sweden-based Väderstad AB following the 2021 acquisition.

Product overview

Wil-Rich is an agricultural tillage equipment company offering a diversified portfolio of soil management solutions. The product lineup centers on five core tillage equipment categories: Disk Chisels (Wil-Rich 483 Chisel Pro, Wil-Rich 657 DCR), Chisel Plows (Wil-Rich 2500 Series), Rippers (Wil-Rich SoilPro 513, Wil-Rich 357), Field Cultivators (Wil-Rich QX2, Wil-Rich XL2), and Seedbed Finishers (Wil-Rich 1400 Series, Wil-Rich 1500 Series). Additionally, Wil-Rich offers precision planting equipment (Tempo K), toolbar systems (10K Folding Planter Bar), and attachments including Vertical Tillage Attachments and various harrows (coil tine harrows, spike tooth harrows). The company operates as a Väderstad brand following the 2021 acquisition of AGCO-AMITY JV LLC (AAJV). Wil-Rich serves North American farmers through a dealer network, with product information transitioning to the Väderstad website.

Differentiator

Problem solved

Functional benefit

Brands

• Wil-Rich: Innovative, durable tillage equipment including disk chisels, chisel plows, field cultivators, rippers, and seedbed finishers.

Products and services

• Wil-Rich 483 Chisel Pro Disk chisel designed to perform multiple tillage tasks in a single pass, combining the benefits of disk and chisel tillage for commercial agricultural producers.
• Wil-Rich 657 DCR Disk chisel ripper designed for versatile multiple tillage tasks in a single pass for commercial agricultural producers.
• Wil-Rich 2500 Series Chisel plow that serves as a robust fall tillage tool, mixing soil and breaking up shallow compaction layers for commercial agricultural producers.
• Wil-Rich SoilPro 513 Ripper designed for deep soil loosening and compaction breaking for commercial agricultural producers.
• Wil-Rich 357 Inline ripper for deep tillage and soil remediation for commercial agricultural producers.
• Wil-Rich QX2 Field cultivator designed as a versatile tillage tool to prepare seedbeds by mixing soil, incorporating residue, and breaking up surface compaction for commercial agricultural producers.
• Wil-Rich XL2 Larger capacity field cultivator for seedbed preparation, soil mixing, residue incorporation, and surface compaction management for commercial agricultural producers.
• Wil-Rich 1400 Series Seedbed finisher for final seedbed preparation and soil finishing operations for commercial agricultural producers.
• Wil-Rich 1500 Series Bedder finisher/seedbed finisher for seedbed finishing and bed formation operations for commercial agricultural producers.
• Tempo K Precision seeder/planter equipment for accurate seed placement and planting operations for commercial agricultural producers.
• 10K Folding Planter Bar Toolbar system for planter configurations, available in 60 ft and 66 ft widths supporting various row configurations (24R-30, 36R-20, 36R-22, 36R-30) for commercial agricultural producers.

Quantifiable outcome

• Products set the standard for the entire industry

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Väderstad ABcoreOthers · 1 January 2021In 2021, Väderstad AB of Sweden acquired 100% of AGCO-AMITY JV LLC (AAJV), the company behind the Wil-Rich, Wishek, and Concord brands. Wil-Rich products are now being transitioned to the Väderstad website as part of a unified brand strategy. Väderstad, founded in 1962 in Sweden, is one of the world's leading companies in tillage, seeding and planting.
• AGCO-AMITY JV LLC (AAJV)minorOthersFormer parent company of Wil-Rich, Wishek, and Concord brands. Acquired by Väderstad AB in 2021.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• John Deere (Deere & Company): John Deere is the dominant North American full-line agricultural OEM, offering a comprehensive tillage portfolio (disk chisels, rippers, field cultivators, seedbed finishers) that directly competes with Wil-Rich across the same product categories and dealer channels in the Midwest and Plains.
• Case IH (CNH Industrial): Case IH manufactures a full line of tillage equipment—including the True-Tandem disk harrows, Ecolo-Tiger tillage tools, and Tiger-Mate field cultivators—that directly competes with Wil-Rich's disk chisels, rippers, and field cultivators through a shared North American dealer base.
• AGCO Corporation: AGCO owns the Sunflower, Massey Ferguson, and Horsch-aligned tillage brands and was the former JV partner with Amity in AAJV (the entity that owned Wil-Rich). AGCO's tillage portfolio competes head-to-head with Wil-Rich and shares overlapping North American dealer relationships.

Direct peers

• Great Plains Manufacturing (Kubota): Great Plains is a Kansas-based tillage and seeding equipment manufacturer offering disk chisels, field cultivators, rippers, and seedbed finishers—nearly identical to Wil-Rich's product categories—serving the same North American row-crop and small-grain markets through a similar dealer channel.
• Kuhn Group: Kuhn is a global tillage, seeding, and hay/forage equipment manufacturer with a strong North American presence through Kuhn Krause. Its disk chisels, field cultivators, and rippers compete directly with Wil-Rich's product lines across comparable acreage segments.
• Horsch Maschinen GmbH: Horsch is a German tillage and seeding specialist known for high-horsepower tillage tools (Tiger, Joker, Cruiser series) that compete with Wil-Rich's disk chisels, rippers, and cultivators in the large-acreage North American row-crop market.
• Landoll Corporation: Landoll manufactures tillage equipment including the 2210 Disc-Ripper, 2510 Series Field Cultivator, and 5500 Series Seedbed Finisher that overlap with Wil-Rich's QX2, SoilPro 513, and 1400/1500 Series offerings in the same dealer and end-user market.
• Bourgault Industries: Bourgault is a Canadian tillage, seeding, and air-drill manufacturer whose cultivators, rippers, and seedbed tools compete with Wil-Rich in the Northern Plains and Canadian Prairie row-crop and small-grain markets that are core to Wil-Rich's dealer footprint.
• Salford Group: Salford Group is a Canadian tillage and seeding equipment manufacturer offering the I-2100 disk chisel, 9800 cultivator, and Valmar applicator lines that compete with Wil-Rich's disk chisels, cultivators, and rippers across overlapping North American dealer territories.

Emerging players

• McFarlane Ag (Mfg. Inc.): McFarlane Ag is a Wisconsin-based manufacturer of high-speed tillage and seedbed preparation equipment, including the Reel Disc and Interceptor, competing with Wil-Rich's field cultivators and seedbed finishers in the US Midwest row-crop segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wilrichllc
• Facebookfacebook.com/wilrichtillage
• LinkedInlinkedin.com/company/wil-rich-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wil-Rich