WOW1DAY Painting

What WOW1DAY Painting does

WOW 1 DAY Painting is a residential and commercial painting franchise operating across the United States and Canada under O2E Brands Inc., a Vancouver-based holding company founded by Brian Scudamore that also owns 1-800-GOT-JUNK? and Shack Shine. The company was launched in 2007 after Scudamore struggled to find a reliable professional painter for his own home, and is structured to execute projects — interior and exterior painting, cabinet painting, drywall repair, popcorn ceiling removal, and related services — in a single day through its proprietary Precision Painting Process. The service is delivered via independently owned franchise partners operating in geographically defined territories of at least 150,000 population, each supported by a centralized corporate stack.

The technical backbone is a proprietary online scheduling platform integrated with the corporate website and a 24/7 multi-channel Sales Center (telephone, social media, email). The Sales Center routes inbound inquiries to franchise partners, books estimates, and is increasingly powered by AI-generated voice technology for call handling, appointment confirmation, and quality-assurance analytics on recorded calls. Sherwin-Williams is a flagship color and paint partner, with monthly 'Color of the Month' content and standardized use of the Emerald premium paint line. The combined platform — booking, scheduling, centralized sales, marketing, training, and procurement — is what WOW 1 DAY Painting sells to its franchise partners.

The business model is two-sided: (1) franchise economics, with initial franchise fees of $40,000-$60,000 and total investment of $92,050-$182,200, supported since 2024 by a lower-down-payment Franchise Payment Plan ($20,000 franchise fee at entry); and (2) service fees collected by franchise partners from end customers across residential homeowners, property managers, real estate professionals, senior living operators, and moving-related commercial work. End-customer pricing is quote-based and not publicly disclosed. Notable financial inputs include 250+ franchise owners across the O2E Brands system, a 4.85 Google rating across 8,300+ verified reviews, and no public revenue or external funding disclosure. The company is private, founder-led, and has not raised institutional capital.

Name

WOW1DAY Painting

Legal name

O2E Brands Inc.

Website

https://wow1day.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

WOW 1 DAY Painting is a North American residential and commercial painting franchise operating under O2E Brands, delivering one-day interior and exterior painting through a network of independent franchise partners supported by a centralized booking platform, Sales Center, and Sherwin-Williams paint partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Painting Services: One-time painting service fees for residential and commercial projects including interior painting, exterior painting, cabinet painting, drywall repair, popcorn ceiling removal, and specialty services.
2. Franchise Fees: Initial franchise fees ranging from $40,000 to $60,000, plus ongoing royalty payments. Minimum investment starts at $92,050 with total investment ranging up to $182,200 including franchise fee, marketing, equipment, insurance, and working capital.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WOW 1 DAY PAINTING delivers professional residential and commercial painting services—interior and exterior painting, cabinet painting, drywall repair, popcorn ceiling removal, wallpaper removal, and commercial segments (moving, property management, real estate, senior living)—completed in a single day through its franchise network using the proprietary Precision Painting Process. Customers book via a 24/7 online scheduling platform or centralized Sales Center, with services performed by local franchise partners across the US and Canada.

Product overview

WOW 1 DAY Painting is a residential and commercial painting franchise that delivers professional painting services in a single day using its Precision Painting Process methodology. The core offering consists of Interior Painting (including basement, cabinet, door, drywall repair, popcorn ceiling removal, and wallpaper removal), Exterior Painting (including brick painting/staining, crown molding and trim, deck, fence, and garage), and Commercial Painting (covering Moving, Property Management, Real Estate, and Senior Living segments). Color Consultations are offered as an add-on to help customers select colors. The company operates under O2E Brands Inc. (parent of 1-800-GOT-JUNK? and Shack Shine) and uses a proprietary online booking platform for scheduling. Founded by Brian Scudamore in 1989, the company has grown to 250+ franchise owners.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Painting Professional interior painting services for residential rooms, transforming living spaces with color. Covers basement, cabinet, door painting, drywall repair, popcorn ceiling removal, and wallpaper removal as part of the interior service line.
• Exterior Painting Full-range exterior painting services covering brick painting, brick staining, crown molding and trim painting, deck painting, fence painting, and garage painting for residential customers.
• Commercial Painting Professional painting services for commercial clients across four segments: Moving (relocation painting), Property Management, Real Estate Services, and Senior Living facilities.
• Cabinet Painting Professional cabinet refinishing and painting to create modern, updated looks with quality finishes, completed in one day as a standalone service.
• Popcorn Ceiling Removal Removal of outdated popcorn ceiling textures, offered as a challenging but hassle-free standalone service.
• Drywall Repair Wall repair services that prepare surfaces for painting, fixing everyday wall damage to create a flawless base as a standalone offering.
• Wallpaper Removal Professional wallpaper removal services integrated into the interior painting service line and bookable as a standalone service.
• Color Consultations Expert color consultation to help customers select paint colors that match their desired mood and aesthetic for their space.
• WOW 1 DAY PAINTING Franchise Ownership Franchise ownership opportunity for entrepreneurs to operate a WOW 1 DAY PAINTING territory with proven operating model, marketing systems, corporate Sales Center lead generation, and 24/7 booking platform. Initial franchise fee $40,000–$60,000; total investment $92,050–$182,200; 2024 Franchise Payment Plan offers a $20,000 down payment option.

Quantifiable outcome

• 4.85 average Google rating based on 8,300+ verified customer reviews
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• O2E Brands Inc.coreOthersO2E Brands Inc. is the parent company and franchisor of WOW 1 DAY PAINTING, 1-800-GOT-JUNK?, and Shack Shine franchise systems. Founded by Brian Scudamore in 1989 with the launch of 1-800-GOT-JUNK?. WOW 1 DAY PAINTING was subsequently created when Brian struggled to find reliable professional painters for his own home.
• Sherwin-WilliamsflagshipStrategic or Co-development PartnerStrategic color partnership where WOW 1 DAY Painting features Sherwin-Williams colors as monthly 'Color of the Month' picks. The company uses Sherwin-Williams premium paints and recommends specific colors like Emerald line for quality finishes.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fresh Coat Painters: Residential and commercial painting franchise offering interior, exterior, and cabinet refinishing, with a similar owner-operator model targeting homeowners — direct head-to-head competitor in most US metros.
• CertaPro Painters: Largest residential and commercial painting franchise in North America, offering interior/exterior painting services through an owner-operator franchise model — directly comparable business model, customer base, and service mix to WOW 1 DAY.
• College Pro Painters: Student-run residential painting franchise historically focused on exterior house painting; operates on a similar franchise/owner-operator model serving the same homeowner customer base, though with a seasonal labor model.
• Five Star Painting: Residential and commercial painting franchise operating across the US, with a comparable franchise-driven service model, customer acquisition playbook, and interior/exterior service offerings.
• 360° Painting: National residential and commercial painting franchise focused on interior, exterior, and specialty coatings, with franchise territories and centralized marketing support paralleling WOW 1 DAY's structure.
• The Painting Company: Residential and light-commercial painting franchise with a multi-crew model delivering one-day or fast-turnaround jobs — directly comparable positioning around speed and quality versus WOW 1 DAY.

Broad incumbents

• Neighborly (formerly Dwyer Group): Parent of multiple home-services franchise brands (including Mr. Handyman, Molly Maid, Glass Doctor). Competes as a diversified franchise platform that touches painting-adjacent home services, providing a comparable corporate-franchisor scale benchmark.
• 1-800-GOT-JUNK?: O2E Brands sister brand and world's largest junk removal franchise. Operates under the same franchise playbook, centralized Sales Center, and founder leadership as WOW 1 DAY, providing a peer on operating model and scale.
• Shack Shine: O2E Brands sister brand offering window, gutter, and exterior cleaning services — not a direct competitor, but operates from the same corporate platform, customer base, and franchise infrastructure, making it a structural benchmark.

Others

• Sherwin-Williams: Flagship paint supplier and strategic color partner to WOW 1 DAY. Not a direct competitor but a critical input and co-branding partner — comparable as a vertically-adjacent enabler of the residential painting value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@WOW1DAYPainting
• Facebookfacebook.com/1888WOW1DAY
• LinkedInlinkedin.com/company/wow-1-day-painting
• Instagraminstagram.com/wow1daypainting
• Xx.com/WOW1DAYPainting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOW1DAY Painting