Amor ao Pedaços

What Amor ao Pedaços does

Amor aos Pedaços is a Brazilian artisanal bakery chain founded in 1982 by Ivani Calarezi in São Paulo. The company pioneered the concept of selling handmade cakes by the individual slice in Brazil, allowing customers to select the exact portion size they want rather than committing to a whole cake. It serves individual consumers, families, and event organizers across Brazil through a portfolio of artisanal products including cakes (chocolate, brigadeiro, strawberry, bicho de pé, and others), individual desserts, ice cream cakes, traditional Brazilian party sweets (Doces de Festa), chocolates, biscuits, pavês, tarts, and coffee beverages prepared with Nespresso machines and Orfeu coffee beans. The company also operates a dedicated zero-sugar (0% Açúcar) product line targeting health-conscious consumers and a Kit Festa (party kit) service for celebration occasions.

The business is built on traditional artisanal production methods combined with a portion-control retail innovation, anchored by a registered trademark on its signature Bicho de Pé cake. Operations are structured around physical retail stores located primarily in shopping malls across the Southeast (São Paulo state) and Northeast (Pernambuco) regions of Brazil, complemented by online ordering through the iFood delivery marketplace. The company is privately held, with approximately 51–100 employees, headquartered in Cutia, São Paulo state.

Amor aos Pedaços makes money through three primary revenue streams: direct retail sales of cakes, desserts, and beverages at company-owned and franchised shopping mall locations; recurring royalty and licensing income from franchisees operating under the brand; and transaction-based sales generated through the iFood online delivery channel. Growth is driven principally by franchising, with the brand actively soliciting new franchise operators via a dedicated portal (franquias.amoraospedacos.com.br) to extend geographic reach while standardizing product quality and customer experience. Marketing is executed primarily through organic social media (Instagram, Facebook, LinkedIn) and the iFood marketplace, with no disclosed digital advertising spend or paid acquisition programs.

Name

Amor ao Pedaços

Legal name

Amor aos Pedaços

Website

https://amoraospedacos.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Amor aos Pedaços is a 41-year-old Brazilian artisanal bakery chain that pioneered selling cakes by the slice, serving individual consumers and party hosts through shopping-mall retail stores, a franchise network, and iFood delivery across Brazil.

Ownership category

akta.pro rank

Product category

Artisanal Bakery & Confectionery Retail

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811), Chocolate and Confectionery Manufacturing (31135), Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Bakery Products (2050), Sugar & Confectionery Products (2060), Cookies & Crackers (2052)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Chocolate & Confectionery Shops (THAFAGAD), Patisseries & Dessert Boutiques (CRAHAGAB), DTC Bakery & Desserts Delivery (AFAIANAF)

Keywords

• Artisanal bakery products
• Brazilian confectionery
• Franchise bakery chain
• Custom celebration cakes
• Party sweets retail

Headquarters

HQ city

Cutia

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail cake sales: Direct sales of artisanal cakes, desserts, and baked goods through company-owned and franchise retail locations in shopping malls
2. Franchise royalties: Ongoing royalties from franchisees operating Amor aos Pedaços locations under the established franchise model
3. iFood delivery orders: Sales through iFood online delivery platform, enabling customers to order products for home delivery

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Amor aos Pedaços manufactures and retails artisanal Brazilian cakes and confectionery through physical stores in shopping malls across Brazil. The company pioneered selling cakes by the individual slice, and complements its cake range with individual desserts, ice cream cakes, party sweets (brigadeiros, bicho de pé), chocolates, biscuits, specialty coffee beverages, pavês, and tarts. Operations span company-owned and franchise locations with online ordering via the iFood delivery platform.

Product overview

Amor aos Pedaços is a Brazilian artisanal bakery chain founded in 1982, pioneering the concept of selling cakes by the slice. The company operates a franchise model offering a diverse portfolio of products centered around traditional Brazilian confectionery. The core offering consists of Bolos (artisan cakes sold by portion), complemented by individual desserts (mousses, soufflés), ice cream cakes, party sweets (brigadeiros, bicho de pé), chocolates and biscuits, Nespresso-based coffee beverages, pavês, and tortas. A dedicated zero-sugar product line (0% Açúcar) serves health-conscious consumers. The company also offers party kits and franchise opportunities, with locations operating across shopping centers in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolos (Artisanal Cakes) Artisanal cakes sold by the slice, allowing customers to choose their desired portion size. Available in numerous varieties including chocolate, brigadeiro, morango (strawberry), and specialty flavors such as Bolo África and Bolo Bicho de Pé. Targeted at individual consumers and families for everyday desserts and celebrations.
• Sobremesas Individuais (Individual Desserts) Single-serving desserts including mousses, soufflés, and layered individual portions designed for in-store consumption. Targeted at individual consumers seeking ready-to-eat portioned desserts.
• Sorvetes (Ice Cream Cakes) Ice cream cakes and frozen desserts combining layers of ice cream with cake, mousse, and various toppings. Targeted at consumers seeking frozen celebration-style desserts.
• Doces de Festa (Party Sweets) Traditional Brazilian celebration sweets including brigadeiros, brigadeiro de colher, bicho de pé, balas, and various candy varieties. Targeted at event hosts and party planners.
• Chocolates & Biscoitos (Chocolates & Biscuits) Chocolate bonbons, cookies, and confectionery items for takeaway, including bombons, biscoitos, and specialty chocolate treats. Targeted at consumers seeking gifting and takeaway confectionery.
• Cafés (Coffee Beverages) Coffee beverages prepared with Nespresso machines and Orfeu coffee, including cappuccinos, expressos, ristrettos, and specialty coffee drinks. Targeted at in-store café customers.
• Pavês Layered biscuit-based desserts with cream fillings and chocolate toppings, available in chocolate, white chocolate, and walnut varieties. Targeted at consumers seeking traditional Brazilian layered desserts.
• Tortas (Tarts) Tarts including cheesecake with wild berry sauce and lemon mousse tart with marshmallow topping. Targeted at consumers seeking premium fruit and mousse tarts.
• Linha 0% Açúcar (Zero Sugar Line) Sugar-free versions of cakes, ice creams, mousses, soufflés, and tarts made with artificial sweeteners for health-conscious and diabetic consumers.
• Kit Festa (Party Kit) Customized party packages for celebrations bundling cakes and party sweets into a single solution for event hosts.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• iFoodcoreChannel Partner/ Reseller/ DistributoriFood is the primary online delivery partner for Amor aos Pedaços, enabling customers to order products through the iFood platform for home delivery across Brazil.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cacau Show: Brazil's largest chocolate and confectionery franchise chain, with thousands of mall-based points of sale. Closely comparable to Amor aos Pedaços through its franchise-first growth model, celebration and gifting focus, and shopping-mall retail footprint in Brazil.
• The Fifties: Brazilian ice cream and dessert chain operating in shopping malls with a strong seasonal and celebration positioning. Comparable to Amor aos Pedaços through mall-based retail, dessert/celebration occasion focus, and a franchise-supported growth model.
• Ofner: Long-established Brazilian premium bakery and confectionery chain operating retail stores and a franchise network in shopping malls. Highly comparable to Amor aos Pedaços in product mix (cakes, desserts, chocolates), mall-based distribution, and franchise-driven expansion across Brazil.
• Padaria St. Antônio: São Paulo–based artisanal bakery chain known for traditional Brazilian baked goods, breads, and celebration cakes. Comparable to Amor aos Pedaços in artisanal cake production, celebration offerings, and premium São Paulo positioning.
• Casa do Pão de Queijo: Brazilian bakery and café chain operating company-owned and franchised locations. Comparable to Amor aos Pedaços through franchise-led national expansion, mall and street retail, and a product mix that pairs traditional Brazilian baked goods with beverages.

Broad incumbents

• Kopenhagen: Iconic Brazilian premium chocolate and confectionery brand with own retail stores, e-commerce, and gifting focus. Overlaps with Amor aos Pedaços in chocolates, bonbons, celebration gifting, and Brazilian mall presence, but operates as a broader incumbent across multiple chocolate categories.
• Starbucks Brasil: Brazilian arm of a global coffee chain with strong mall-based presence and coffee-plus-snack attach. Comparable to Amor aos Pedaços through shopping-mall retail and a coffee+dessert cross-sell model, though with a coffee-first rather than cake-first positioning.

Emerging players

• Baked Potato (Batata Recheada): Brazilian franchise chain in the casual food/snack segment with mall-based locations. Comparable as a Brazilian franchise-driven food retail concept in shopping centers, though with a different core product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/amoraospedacos
• LinkedInlinkedin.com/company/amor-aos-peda%C3%A7os
• Instagraminstagram.com/amoraospedacos
• Xx.com/amoraospedacos_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amor ao Pedaços