Natural Health Supply

What Natural Health Supply does

Natural Health Supply is a privately held, US-based manufacturer and retailer of classical homeopathic remedies headquartered in Santa Fe, New Mexico, operating since 1989 under the a2zhomeopathy.com domain. The company sells hand-succussed homeopathic remedies manufactured on-site in its own laboratory using Hahnemann's original method as outlined in the Organon, available in potencies including 30C, 200C, 1M, and LM. Its core product set includes individual remedies, a tiered kit catalog (Emergency Kit, Household Kit, Professional Kits I–IV covering 400 unique remedies, Cold & Flu Kit, Tissue Salts Kit, Disaster Aid Kit, and Professional Vet Kit), pharmacy supplies (amber vials, cobalt blue bottles, plastic cases, sucrose pellets), and educational materials. As of August 1, 2022, the company has discontinued its homeopathic kit product line.

The business serves two primary customer segments: general consumers seeking over-the-counter homeopathic remedies for self-care and acute situations, and licensed healthcare professionals and veterinary practitioners requiring clinical-grade supplies and pharmacy materials. Distribution is direct-to-consumer through the company's e-commerce website with phone-based inside sales support, shipping domestically via UPS and USPS Priority Mail and internationally via Priority Mail International to non-EU geographies (Canada, Australia, Japan, China, Russia, South America, Central America, Middle East, Africa). The company supplements manufacturing with third-party resale of Boiron, Nelson Bach, Hylands, Similasan, Jason, and Herbal Alchemist products, and operates the Santa Fe Seminars educational program — running since 1989 — as a community-building and customer-acquisition channel. Revenue mechanics are transactional unit pricing with no subscription or recurring layer disclosed.

Name

Natural Health Supply

Legal name

Natural Health Supply

Website

https://a2zhomeopathy.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Natural Health Supply is a privately held Santa Fe, New Mexico-based manufacturer and direct-to-consumer retailer of classical homeopathic remedies, kits, pharmacy supplies, and educational materials, serving both general consumers and licensed healthcare and veterinary practitioners in the US and non-EU international markets.

Ownership category

akta.pro rank

Product category

Homeopathic Remedies

NAICS

Health and Personal Care Retailers (456), Food (Health) Supplement Retailers (456191)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAMAD

Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRAHAEAC

Health Food & Supplement Stores

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYIMAMAGAJ

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYHLAMAFAO

Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Medical Devices & Supplies

Keywords

• Homeopathic remedies
• Remedy kits
• Pharmacy supplies
• Herbal tinctures
• Homeopathic books

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Homeopathic Remedy Sales: Sale of individual homeopathic remedies and remedy kits in various potencies (30C, 200C, 1M, LM). Remedies are sold in glass vials with #10 or #20 pellets in various sizes (1/2 dram, 2 dram). One-time transaction-based purchases.
2. Healthcare Product Sales: Sale of third-party homeopathic and herbal products including Boiron, Nelson Bach, Hylands, Similasan brands. Products include topical creams, gels, eye care, toothpastes, skin care, and herbal tinctures.
3. Books and Educational Materials: Sale of homeopathic books and educational tapes for home prescribers, practitioners, veterinary practitioners, and scholars. Includes titles like 'Homeopathic Medicine At Home', 'The Complete Homeopathy Handbook', and 'Everybody's Guide to Homeopathic Medicine'.
4. Pharmacy Supplies and Glassware: Sale of glass vials, amber bottles, cobalt blue bottles, plastic cases, and sucrose pellets for preparing and dispensing homeopathic remedies. Minimum purchase of a dozen units for glass bottles.
5. Santa Fe Seminars Educational Program: Sponsorship of educational seminars featuring international speakers since 1989, covering wellness topics including women-centered approaches to health.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Natural Health Supply manufactures hand-succussed homeopathic remedies in its on-site Santa Fe laboratory using Hahnemann's traditional method as outlined in the Organon, and sells them directly to the general public and healthcare professionals via its e-commerce site a2zhomeopathy.com. It also retails third-party homeopathic and herbal brands (Boiron, Nelson Bach, Hylands, Similasan, Jason, Herbal Alchemist), assembles Remedy Kits (from beginner Household Kits through Professional Kits I–IV), supplies pharmacy glassware and sucrose pellets, and distributes homeopathic books and educational tapes.

Product overview

Natural Health Supply is a US-based manufacturer and retailer of homeopathic remedies and related products headquartered in Santa Fe, NM. The company operates as a single-brand manufacturer producing hand-succussed remedies using Hahnemann's traditional method, combined with a retail operation offering products from other brands. Their product portfolio centers on Professional Kits (I, II, III, IV) containing 100 remedies each for a total of 400 unique remedies, with the First Aid Emergency Kit (50 remedies) and Emergency Kit UpGrade (Part B) as foundational options. Add-on kits include the Cold & Flu Kit, Household Kit, Tissue Salts Kit, Professional Vet Kit, and Disaster Aid & Safety Kit. The company also retails healthcare products including Herbal Tinctures (Calendula, Hawthorn Berry, Milk Thistle, Saw Palmetto), Homeopathic Topicals (Boiron Calendula Cream/Ointment, Hylands Arnica Cream, Boiron Arnica Gel), and toothpaste products. Glassware and supplies include amber vials, cobalt blue bottles, plastic cases, and sucrose pellets. Educational offerings include a range of homeopathic books and the Santa Fe Seminars educational program running since 1989.

Differentiator

Problem solved

Functional benefit

Brands

• Santa Fe Seminars: Educational program sponsored by Natural Health Supply featuring international speakers covering wellness topics including women's health approaches. Has attracted students and professionals from across the country since 1989.

Products and services

• Homeopathic Remedies Single homeopathic remedies manufactured on-site in Santa Fe, NM using hand succussions following Hahnemann's traditional method; sold in 1/2 dram or 2 dram amber glass vials with #10 or #20 sucrose pellets; for self-directed consumers, home prescribers, and clinical practitioners.
• Emergency Remedy Kit (First Aid Emergency Kit) Trademarked 50-remedy first-aid kit containing #10 sugar pellets in 1/2 dram amber glass vials inside a portable plastic case (5.5 x 2.75 x 1.75 inches), chosen for acute and emergency situations; marketed to travelers, households, and emergency-preparedness buyers.
• Emergency Kit Upgrade (Part B) 50 additional commonly used clinical and polycrest remedies (1/2 dram vials in 30C and 200C only) packaged in the same case as the Emergency Remedy Kit, expanding total capacity to 100 vials; for buyers upgrading from the First Aid Emergency Kit.
• Professional Kit I Clinical 100-remedy kit in 1/2 dram glass vials of #10 pellets in a protective plastic case; combines the 50 Emergency Kit remedies with 50 additional clinical/polycrest remedies; available in 30C and 200C; aimed at practicing homeopaths and clinical users.
• Professional Kit II 100-remedy clinical kit in 1/2 dram glass bottles of #10 pellets; remedies chosen from the Materia Medicas of Hering, Kent, Vithoulkas, Gibson, and Murphy; for clinical homeopathic practice.
• Professional Kit III 100-remedy clinical kit in 1/2 dram glass bottles of #10 pellets; remedies chosen from the Materia Medicas of Boericke, Hering, Kent, Murphy, Vermeulen, and Vithoulkas; for clinical homeopathic practice.
• Professional Kit IV 100-remedy kit in 1/2 dram amber glass vials in a sturdy polypro case; combined with Professional Kits I–III, comprises 400 unique remedies with no duplicates, available in 30C, 200C, and 1M potencies; for high-end clinical users.
• NHS Kit Packages Bundled package of all four Professional Kits (I, II, III, IV) totaling 400 unique remedies in selected potencies; available as Pro Kit I GROUP with Pro Kit I remedies only or as the full NHS Kit Packages; for comprehensive clinical supply.
• Household Kit Starter kit of 25 most frequently used remedies in 2 dram amber vials with a booklet explaining common uses; positioned as an excellent starter kit for beginners and households.
• Cold & Flu Kit 25-remedy kit in large 2 dram glass vials inside a plastic case, focused on cold and flu treatment; for home users seeking a condition-specific starter kit.
• Flu Kit 16-remedy flu-treatment kit in 1/4 oz (2 dram) vials with #20 pellets in a poly-pro box; available in 30C or 200C potency; for home users seeking flu-specific remedies.
• Tissue Salts Kit Kit of the Twelve Biochemic Remedies of Schuessler based on mineral-salt-deficiency theory; positioned among the gentlest and most supportive remedies in homeopathy; for consumers seeking foundational tissue-salt support.
• Professional Vet Kit 75-remedy veterinary kit chosen by veterinarians for professional animal treatment; modular packaging (25 remedies per module) in 2 dram containers, with LM potency in 1/2 dram vials; restricted to licensed veterinarians.
• Disaster Aid & Safety Kit Semi-hard plastic case kit complementing the Emergency Remedy Kit and Household Kit; remedies for temporary treatment of acute symptoms of self-limiting conditions; for disaster-preparedness buyers.
• Herbal Tinctures Herbal tinctures (Calendula, Hawthorn Berry/Crataegus, Milk Thistle, Saw Palmetto) sourced from Herbal Alchemist and other third-party suppliers, in 1 oz, 2 oz, and 4 oz sizes; for general wellness consumers.
• Homeopathic Topicals Topical homeopathic creams, ointments, and gels including Boiron Calendula Cream, Boiron Calendula Ointment, Hylands Arnica Cream, and Boiron Arnica Gel; for at-home topical application by general consumers.
• Toothpaste Products Natural toothpaste products including Jason Powersmile Toothpaste 6 oz, alongside other personal-care items from Boiron, Nelson Bach, Hylands, and Similasan; for general wellness consumers.
• Glassware & Supplies Pharmacy supplies for preparing and dispensing homeopathic remedies, including amber vials (1/2 dram), cobalt blue bottles (1/2 oz), plastic cases (1/2 dram-100 and 1/2 dram-50), and sucrose pellets (#10 and #25); minimum dozen-unit purchase for glass bottles; for practicing homeopaths and clinical users.
• Homeopathic Books Homeopathic books and educational materials (including titles by Miranda Castro, Dr Panos, Dana Ullman) covering topics such as 'Homeopathic Medicine At Home', 'The Complete Homeopathy Handbook', and 'Everybody's Guide to Homeopathic Medicine'; for home prescribers, practitioners, veterinary practitioners, and scholars.
• Santa Fe Seminars Sponsored educational seminar program featuring international speakers since 1989, attracting students and professionals from across the country and covering wellness topics including women-centered approaches to health; positioned as a continuing-education and community-building offering.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• BoironcoreChannel Partner/ Reseller/ DistributorNatural Health Supply carries Boiron homeopathic products from France, including Calendula Cream, Calendula Ointment, Arnica Gel, and other topical products. Boiron is a major international homeopathic manufacturer.
• Nelson BachminorChannel Partner/ Reseller/ DistributorNatural Health Supply carries Nelson Bach products from England, including Rescue Remedy and other homeopathic healthcare products.
• HylandscoreChannel Partner/ Reseller/ DistributorNatural Health Supply carries Hylands products including Arnica Cream 2.5 oz. Hylands is a well-known US homeopathic brand.
• SimilasanminorChannel Partner/ Reseller/ DistributorNatural Health Supply carries Similasan homeopathic products, particularly eye care products.
• Jason (Personal Care Brand)minorChannel Partner/ Reseller/ DistributorNatural Health Supply carries Jason personal care products including Powersmile Toothpaste 6 oz.
• Herbal AlchemistminorChannel Partner/ Reseller/ DistributorNatural Health Supply carries Herbal Alchemist products, including herbal tinctures.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boiron: World's largest homeopathic manufacturer, headquartered in France. Boiron produces the topical creams, ointments, and gels that NHS retails alongside its own remedies—making Boiron both a key supplier and the most directly comparable manufacturer-retailer peer.
• Biologische Heilmittel Heel: German manufacturer of combination homeopathic remedies (e.g., Traumeel, Oscillococcinum-adjacent products). Heel overlaps with NHS in practitioner-grade homeopathic offerings and is comparable in regulatory complexity.
• Similasan: Swiss/US homeopathic manufacturer specializing in eye care, ear care, and cold/flu remedies. Similasan overlaps with NHS's topical and OTC remedy lines and is also a third-party brand carried by NHS.
• Washington Homeopathic Products: US-based homeopathic manufacturer and retailer offering a wide range of single remedies and kits—closely comparable to NHS in product breadth, manufacturing approach, and target customer (home prescribers and practitioners).
• Hyland's: Major US homeopathic consumer brand offering OTC tablets, creams, and kids' remedies. Hyland's competes directly with NHS in the same US consumer homeopathy segment and is one of NHS's carried brands.
• Hahnemann Laboratories: California-based homeopathic pharmacy producing classical Hahnemann remedies for practitioners. The shared traditional Hahnemann manufacturing methodology and practitioner customer base make this a highly relevant direct peer.
• Nelsons (Nelson Bach): UK-based homeopathic and natural health brand best known for Rescue Remedy. Nelsons is both a direct competitor in homeopathy and one of the third-party brands retailed by NHS.

Broad incumbents

• Himalaya Wellness: Large India-based natural health products company offering herbal and OTC remedies. Himalaya competes with NHS's herbal tincture and topical lines as a broader-incumbent alternative in the natural OTC space.
• Weleda: Swiss natural and anthroposophic medicine manufacturer offering homeopathic, herbal, and personal care products. Weleda is broader than NHS but competes in overlapping homeopathic topical and remedy categories.
• Dr. Willmar Schwabe Group: Large German pharmaceutical group with a major homeopathic and phytopharmaceutical division. Schwabe is a broad incumbent serving a much larger international footprint with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natural Health Supply