JASON Natural Products

What JASON Natural Products does

JASON Natural Products, Inc. (JĀSÖN®) is a privately-held US natural personal care company founded in 1959 and headquartered in Queens, NY. It develops and markets botanical-inspired body wash, hair care, skin oil, facial skin care, and oral care products across sub-brands Healthy Mouth®, Powersmile®, and Sea Fresh®. The product portfolio emphasizes plant-derived surfactants, botanical extracts, and natural oils (Lavender, Rosewater, Aloe Vera, Tea Tree, Citrus, Coconut, Vitamin E), with formulations positioned as free of parabens, sulfates, and petrolatum, vegan, and Leaping Bunny certified cruelty-free; selected inputs carry USDA Organic certification via Quality Assurance International (QAI) and Oregon Tilth, and the brand claims third-party confirmed biodegradable formulas across shampoos, conditioners, body washes, hand soaps, and sunscreens.

The business operates a classic brand-owned CPG model: products are physical packaged goods (e.g., Vitamin E oils in 5,000–45,000 IU strengths, eight body wash variants, six oral care SKUs spanning toothpastes and mouthwashes) sold through a hybrid distribution stack. Channels include domestic natural food stores, drugstores, and mass retailers — searchable via an on-site store locator — alongside direct-to-consumer e-commerce through jason-personalcare.com and international reach via vitacost.com. Marketing is concentrated on Facebook and Instagram organic social plus on-site content (ingredient glossary, ingredient collections, brand storytelling), with consumer-relations contact via phone and email.

The company employs 51–100 people, carries no disclosed revenue, has no identified funding rounds, no M&A activity, no parent company disclosure (the website's CA Transparency in Supply Chains Act link to hain.com suggests historical affiliation with Hain Celestial Group, which is not stated in the data), and operates without a mobile app, public API, or AI/ML capabilities disclosed. Core assets are the JĀSÖN® trademark and three registered sub-brand trademarks (Healthy Mouth®, Powersmile®, Sea Fresh®) plus third-party certifications, with a value proposition centered on ingredient transparency, ethical sourcing, and gentle botanical cleansing rather than technical differentiation.

Name

JASON Natural Products

Legal name

JĀSÖN® Natural Products, Inc.

Website

https://jason-personalcare.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

JASON Natural Products (JĀSÖN®) is a US natural personal care brand founded in 1959 that develops and sells botanical-inspired body wash, hair care, skin oils, and oral care products — free of parabens, sulfates, and petrolatum — to health-conscious consumers via retail, DTC e-commerce, and international distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Queens

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Consumer Packaged Goods Sales: JASON Natural Products generates revenue through the sale of physical personal care products including body wash, body care, hair care, skin oils, and oral care products. Products are sold through retail channels and direct e-commerce. The company offers various product sizes and formulations targeting consumers seeking natural alternatives to conventional personal care products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

JASON Natural Products manufactures and sells botanical-inspired personal care products across four categories: body care (body washes), hair care (shampoos and conditioners), skin care (Vitamin E oils and crèmes), and oral care (toothpastes and mouthwashes under Healthy Mouth, Powersmile, and Sea Fresh sub-brands). All products are formulated with plant-derived ingredients and are free from parabens, sulfates, and petrolatum, and are vegan and Leaping Bunny certified cruelty-free.

Product overview

JASON Natural Products (JĀSÖN) is a personal care brand offering a portfolio of natural body care, hair care, skin care, and oral care products. The product line includes: body washes (Glowing Apricot & White Tea, Calming Lavender, Invigorating Rosewater, Purifying Tea Tree, Revitalizing Citrus, Sensitive Skin, Smoothing Coconut, Soothing Aloe Vera); hair care products including shampoos and conditioners (Anti-Dandruff Scalp Care line, Extra Volumizing Biotin line, Purifying Tea Tree line); skin care products including Vitamin E oils (5,000, 14,000, 32,000, 45,000 IU) and Vitamin E crèmes; and oral care products under the Healthy Mouth, Powersmile, and Sea Fresh sub-brands including toothpastes and mouthwashes. All products feature botanical ingredients, are free from parabens, sulfates, and petrolatum, and are certified cruelty-free and vegan. The brand emphasizes wholesome ingredients inspired by nature with no animal testing.

Differentiator

Problem solved

Functional benefit

Brands

• Healthy Mouth®: Oral care product line including toothpaste and mouthwash
• Powersmile®
• Sea Fresh®

Products and services

• Glowing Apricot & White Tea Body Wash

Quantifiable outcome

• Third-party confirmed biodegradable formulas for everyday shampoos, conditioners, body washes, hand soaps, and sunscreens

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Hain Celestial Group: Public CPG company that owns and operates a portfolio of natural and organic food, beverage, and personal care brands. The hain.com link in JĀSÖN®'s website footer suggests JĀSÖN® sits within Hain's brand portfolio, making Hain both a likely parent/affiliate and the most directly comparable corporate entity.

Direct peers

• Weleda: Natural personal care and body care brand with botanical and biodynamic ingredients, offering body washes, skin oils, and oral care. Comparable to JĀSÖN® in ingredient-led brand positioning, natural-channel distribution, and premium natural positioning.
• Yes To: Natural personal care brand offering body care, facial care, and hair care with fruit and vegetable-derived ingredients. Comparable to JĀSÖN® in mass and natural-channel distribution and benefit-led product positioning.
• Burt's Bees: Heritage natural personal care brand covering body care, lip care, and facial care with botanically-derived formulations. Burt's Bees is the most direct comparable to JĀSÖN® in product mix, retail placement, and clean-beauty positioning, though it is owned by Clorox and operates at significantly larger scale.
• Sundial Brands / SheaMoisture: Natural personal care brand with body wash, hair care, and skin care portfolio rooted in shea butter and botanical ingredients. Acquired by Unilever, providing a comparable natural-beauty brand archetype to JĀSÖN® with broader distribution and category extension into hair and body.
• Dr. Bronner's: Family-owned natural personal care company specializing in botanical castile soaps, toothpaste, and body care with strong organic and fair-trade ingredient credentials. Directly comparable to JĀSÖN® in natural-channel positioning, ingredient transparency, and vegan/cruelty-free stance.
• Alba Botanica: Natural and vegetarian personal care brand covering body care, sun care, hair care, and facial skin care with botanically inspired formulations. Directly competes with JĀSÖN® on shelf in natural food and drug channels and shares the same clean-ingredient positioning.
• Tom's of Maine: Natural personal care brand with strong overlap in oral care (toothpaste, mouthwash) and deodorant categories. Owned by Colgate-Palmolive, Tom's of Maine competes directly with JĀSÖN® in natural food and drug retail channels and shares the same clean-ingredient positioning.
• Avalon Organics: Natural personal care brand offering body wash, shampoo, conditioner, skin care, and oral care with USDA Organic and cruelty-free certifications. Highly comparable product mix and channel placement to JĀSÖN®, with similar clean-beauty positioning.
• Nature's Gate: Natural personal care brand offering body wash, hair care, and skin care with botanical ingredients and vegan/cruelty-free positioning. Overlaps substantially with JĀSÖN® in product mix, channel placement, and ingredient philosophy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JASONPersonalCare
• Instagraminstagram.com/jasonnaturalproducts
• Xx.com/jasonbrand1959
• LinkedInlinkedin.com/company/jason-natural-products-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JASON Natural Products