What Just Flowers does

Just Flowers operates an online flower delivery e-commerce platform headquartered in Los Angeles, California. Founded in 1996, the company runs a 24/7 self-serve ordering system accessible via its website and dedicated phone lines (US toll-free at 800-716-7559 and 800-777-1911, international at +1 213 634 7733). Orders are fulfilled through a network of local florists rather than via owned inventory or delivery infrastructure, which enables same-day delivery domestically and international delivery to over 100 countries. The product catalog is organized around core flower categories (roses, lilies, daisies, orchids, tulips, and flower baskets, totaling several thousand SKUs across categories), complementary plants (green, blooming, orchid), and add-on gifts (chocolate, wine, and fruit gift baskets, teddy bears, balloons). A dedicated funeral and sympathy sub-line covers standing sprays, wreaths, and casket covers for the memorial services segment.

The business model is direct-to-consumer transaction retail with unit pricing typically between $49.99 and $109.99 for standard arrangements and $68.99 to $329.99+ for funeral pieces. Customer segments are predominantly individual consumers purchasing for personal occasions (birthday, anniversary, get well, thank you, new baby, sympathy, love) with a secondary business segment serving funeral homes, churches, and memorial services. Marketing relies almost entirely on organic SEO via occasion- and category-based site navigation, supplemented by phone-based ordering as a bottom-of-funnel capture channel. There is no mobile app, no public API, no disclosed institutional ownership, and no documented proprietary technology beyond a standard e-commerce storefront.

Name

Just Flowers

Legal name

JUSTFLOWERS.COM

Website

https://justflowers.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Flowers is a Los Angeles-based online flower delivery e-commerce aggregator founded in 1996, fulfilling same-day and international orders to 100+ countries through a network of local florists for individual consumers and the funeral/memorial services segment.

Ownership category

akta.pro rank

Product category

Online Florist / Flower Delivery

NAICS

Florists (4593)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Flower delivery
• Online florist
• Same-day delivery
• Sympathy flowers
• International delivery

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Flower Sales: Direct e-commerce sales of fresh flowers, arrangements, plants, gift baskets, and related products to consumers. Orders are fulfilled through a network of local florists. Products are priced individually with same-day delivery options available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Just Flowers operates a direct-to-consumer online flower delivery business, selling fresh-cut flower arrangements, plants, gift baskets, balloons, and teddy bears through its e-commerce website and 24/7 phone ordering. Orders are fulfilled and hand-delivered by a network of local partner florists, with same-day delivery available in U.S. service areas and international delivery to more than 100 countries. Pricing on standard arrangements ranges from approximately $49.99 to $329.99+.

Product overview

Just Flowers is an online flower delivery e-commerce platform offering a comprehensive portfolio of floral products and gifts. The core offering centers on flower arrangements across multiple varieties including Roses, Lilies, Daisies, Orchids, and Tulips, complemented by add-on products such as Gift Baskets (chocolate, wine, fruit), Teddy Bears, and Balloons. The platform provides specialized Funeral and Sympathy flower collections including Standing Sprays, Wreaths, and Casket Covers for memorial services. Additional services include same-day delivery and international flower delivery to over 100 countries worldwide. The company has been in business since 1996 and operates as a 24x7 service with phone and online ordering options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh-cut flower arrangements and bouquets Standard and premium fresh-cut flower arrangements and bouquets sold online to individual consumers for occasions such as birthdays, anniversaries, romance, get-well, thank-you, and holidays. Priced from approximately $49.99 to over $329.99 and delivered same-day locally in the U.S. or internationally via partner florists.
• Plants Live and potted green and flowering plants sold as an alternative gift to cut flowers, delivered through the same local and international partner florist network.
• Gift baskets Pre-assembled gift baskets combining food and gift items, offered alongside flowers for consumers who want a non-floral gift delivered through the same online ordering and partner-fulfillment system.
• Balloons Decorative balloons offered individually or as add-ons to flower orders, for birthdays, celebrations, and get-well gifting.
• Teddy bears and plush gifts Plush teddy bears and related soft gifts sold as add-ons to flower arrangements and gift baskets for romance, baby, and get-well occasions.
• Sympathy and funeral flower arrangements Specialized sympathy, funeral, and memorial flower arrangements (including standing sprays, wreaths, and casket pieces) sold to consumers and delivered to funeral homes, churches, cemeteries, or family residences via the partner florist network, typically coordinated to service times.
• Same-day local flower delivery Same-day hand delivery of flower orders within the local U.S. delivery area, fulfilled by the nearest partner florist in the network rather than by Just Flowers employees.
• International flower delivery Delivery of flower arrangements and gifts to recipients in 100+ countries worldwide, fulfilled by a local partner florist in the destination country and ordered through the Just Flowers website or 24/7 phone line.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• 1-800-Flowers: The largest US online flower and gift delivery retailer, offering a near-identical assortment (flowers, plants, gift baskets, balloons, plush) via e-commerce and same-day delivery through a local florist network. Directly competes with Just Flowers across every product category and occasion.
• FTD (Florists' Transworld Delivery): Long-standing flower delivery network and online retailer (FTD.com, ProFlowers, PersonalizationMall). Operates the same florist-aggregation model for same-day delivery, directly competing with Just Flowers in sympathy, funeral, and gifting occasions.
• Teleflora: Floral network connecting customers with local florists for hand-arranged, hand-delivered bouquets. Closest functional parallel to Just Flowers' florist-routing, same-day delivery model in the US.
• ProFlowers: Online flower delivery brand (part of FTD family) selling fresh flowers, plants, and gift baskets via e-commerce. Directly comparable to Just Flowers on product mix, gifting occasion focus, and direct-to-consumer e-commerce channel.
• From You Flowers: Online flower and gift retailer with a comparable assortment of bouquets, roses, plants, gift baskets, and sympathy/funeral offerings, delivered via a local florist network. Directly overlaps with Just Flowers' catalog and value proposition.

Emerging players

• The Bouqs Co. Farm-direct online flower delivery company selling sustainably sourced bouquets via subscription and one-off orders. Competes with Just Flowers on occasion-based online flower gifting, but differentiates via farm-direct supply chain rather than local florist routing.
• BloomNation: Online marketplace that connects consumers to local florists and bypasses traditional wire-service networks. Functionally similar to Just Flowers' local-florist aggregation model, but positions itself as a tech-enabled marketplace.
• BloomsyBox: Subscription-based and one-off online flower delivery company sourcing from partner farms. Competes with Just Flowers on the digital gifting occasion, differentiated by subscription mechanics.

Broad incumbents

• Interflora: Global floral delivery network with member florists in 150+ countries. Most comparable international florist-aggregation model to Just Flowers' international delivery service, with much broader geographic scale.

Regional players

• Teleflora (UK) / Interflora UK: UK and European flower delivery network operating in many of the same international geographies Just Flowers serves. Comparable florist-routing model and same-day delivery promise, but does not directly compete in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JustFlowers
• Facebookfacebook.com/JustFlowers
• LinkedInlinkedin.com/company/justflowers-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Flowers