What moovel does

moovel North America, LLC is a private Tampa, Florida-based mobility software company that operates a Transit Engagement Platform sold primarily to US public transit agencies. Founded in 2015 and operating with 101-250 employees, the company licenses a white-labeled mobile ticketing platform — branded for each deploying agency — that bundles mobile fare purchase and visual validation, open APIs for transit-system integrations, multi-payment support (credit cards, PayPal, Apple Pay, Google Pay), multi-language experience, cash acceptance via an 8,000+ location retail network, loyalty and rewards, employer mobility benefits (RidePass), and a discounted-fare distribution system (FareShare).

The underlying technology is built around a modular SaaS architecture: the core Mobility App handles ticketing and validation, while Cash Acceptance integrates with an unnamed prepaid card industry partner for unbanked-rider access, FareShare manages partner-access distribution of reduced fares to universities and agencies, RidePass serves employer HR/benefits teams, and Loyalty & Rewards connects riders to local merchants. Open APIs purpose-built for transit industry back-end integrations extend the platform. Supplementary revenue is generated via Professional Services (custom integrations, animations, special-event fare packages) and a managed Customer Support service operating 24x7 across languages and time zones for over 20 agencies.

The business model combines per-transaction mobile ticketing fees, recurring platform licensing to transit agencies, professional services for bespoke integrations, and managed customer support. Go-to-market is enterprise sales-led, with a "Request a Demo" CTA on the website and direct sales targeting transit agency executives and procurement teams. moovel's named transit-agency customers include Metro Transit, TriMet, BART, SFMTA, OCTA, MDOT, VTA, VIA, Hampton Roads Transit, MTS, LADOT, North County Transit District, Caltrain, and Dash Bus; secondary customer segments comprise universities (UC San Diego, UTSA, Fullerton College), employers, and retailers via Loyalty & Rewards. No parent company, public listing, or institutional funding rounds are disclosed.

Name

moovel

Legal name

moovel North America, LLC

Website

https://moovelus.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

moovel North America operates a white-labeled Transit Engagement Platform providing mobile ticketing, cash acceptance, fare distribution, loyalty/rewards, and employer mobility benefits to US public transit agencies and adjacent verticals including universities, employers, and retailers.

Ownership category

akta.pro rank

Product category

Transit Technology Software

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Other Transit and Ground Passenger Transportation (48599)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Rail/Bus/Multimodal Booking OTAs (THAKAAAI)

akta.pro secondary industries

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE), Corporate & Employee On-Demand Ride Programs (Managed Mobility) (THAIAGAI)

Keywords

• Mobile ticketing platform
• Transit engagement software
• Fare payment solutions
• Rider engagement tools
• Public transit mobility

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Mobile Ticketing Transaction Fees: moovel charges transit agencies for mobile ticketing services, generating revenue per transaction through its Transit Engagement Platform. Agencies benefit from operational savings, and riders pay for transit via the app.
2. Platform Licensing to Transit Agencies: Transit agencies license the moovel Transit Engagement Platform, receiving white-labeled mobile apps, fare management, loyalty/rewards, and engagement tools deployed under the agency's brand.
3. Professional Services: Custom integrations, bespoke engineering, special event fare packages, and custom animations are offered to agencies requiring bespoke solutions beyond the standard platform.
4. Customer Support Services: moovel provides customer support to transit agencies including frontline support via phone, email, and in-app, as well as 24x7 OnCall Support for over 20 agencies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

moovel provides a white-labeled Transit Engagement Platform for transit agencies that combines mobile ticketing, payment processing, loyalty and rewards, cash acceptance via retail networks, and rider communication tools. The platform powers agency-branded mobility apps deployed to transit riders across the United States, with additional modules for employer mobility benefits (RidePass) and discounted fare distribution (FareShare) for universities and businesses.

Product overview

moovel offers a unified Transit Engagement Platform designed for transit agencies, featuring a modular architecture centered on Mobile Ticketing as the core product. The platform integrates with FareShare for discounted fare distribution, Cash Acceptance for serving unbanked riders through retail partnerships, and Loyalty & Rewards for connecting riders with local businesses. Additional modules include RidePass for employer mobility benefits and Rider Discounts & Subsidies. The platform supports common payment methods (credit cards, PayPal, Apple Pay, Google Pay), offers multi-language experiences, visual ticket validation, and open APIs for transit industry integrations. Professional Services and Customer Support are offered as supplementary services for agencies requiring custom integrations or ongoing assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Transit Engagement Platform: Core platform providing mobile ticketing, loyalty and rewards, and rider engagement tools for transit agencies.
• FareShare
• RidePass
• Cash Acceptance

Quantifiable outcome

• Operational cost savings for transit agencies through mobile ticketing reducing reliance on ticket vending machines and fareboxes
• +2 more outcomes

Named customers15 records

Segments4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TriMetcoreStrategic or Co-development Partnermoovel collaborated with TriMet (Portland, OR transit agency) on a multi-modal trip planning project integrating public transit, ride-sharing, bike rentals, and pedestrian routes using OpenTripPlanner for shared-use mobility options. The project developed an integrated payment plan for future one-click payments.
• Oregon MetrocoreStrategic or Co-development PartnerOregon Metro collaborated with moovel on the Portland multi-modal trip planner project, enhancing existing transit infrastructure using open-source software for shared-use mobility integration.
• Prepaid Card Industry Leader (Unnamed)coreTechnology or Integrationmoovel partnered with a leader in the prepaid card industry to enable cash as a payment option in the Mobility App. Users add cash at over 8,000 US retail locations where the cashier scans a barcode on the customer's device, making funds available for ticket purchases instantly.
• Fehr & PeersminorStrategic or Co-development PartnerFehr & Peers partnered with moovel on the Portland multi-modal trip planning project, contributing transportation planning expertise to enhance existing infrastructure using open-source software.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Token Transit: Token Transit provides mobile fare payment apps for transit agencies and operators, serving as a direct mobile-ticketing competitor to moovel with similar B2B agency sales motion.
• Masabi: Masabi provides mobile ticketing and fare payment software-as-a-service for transit agencies worldwide, including Justride SDK and validator hardware. It is the closest direct competitor to moovel, serving transit operators with a white-label platform aimed at the same buyer.
• Bytemark: Bytemark provides mobile ticketing and fare payment platforms for transit agencies globally, including white-label apps for bus, rail and ferry operators — directly comparable to moovel's Transit Engagement Platform.

Broad incumbents

• Genfare: Genfare is a long-standing US fare collection vendor offering validators, fareboxes and mobile ticketing solutions for transit agencies. It competes with moovel's mobile ticketing product while also offering hardware-based fare collection.
• Cubic Transportation Systems: Cubic is a large incumbent offering end-to-end fare collection, account-based ticketing, gates and validators, plus mobile ticketing through products like Cubic Mobile and the Transit App acquisition. It competes with moovel across the full transit stack, not just mobile ticketing.
• Conduent Transportation: Conduent is a large incumbent providing fare collection systems, transit payment solutions and back-office software for transit agencies, competing with moovel at the agency enterprise level across broader service lines.
• INIT Innovations in Transportation: INIT provides integrated transit technology including mobile ticketing, CAD/AVL and account-based fare systems for transit agencies globally. It is an adjacent competitor that offers a broader operational suite alongside mobile ticketing.
• Volaris Group / Trapeze Group: Trapeze (part of Volaris/Modaxo) provides fixed-route transit software, scheduling, and increasingly fare/payment solutions for transit agencies. It is a broader transit-tech incumbent with overlapping scope to moovel's mobility and engagement offerings.

Emerging players

• Passport (mobile parking/transit payments): Passport provides mobile payment platforms for parking, transit and permitting, with growing focus on transit fare payment for municipalities. It overlaps with moovel's mobile payment capabilities for public agencies, particularly in municipal contexts.
• Uber Transit / Transit App (Cubic): Transit App, now part of Cubic, provides a popular consumer-facing multi-modal transit app with ticketing and trip planning — an adjacent competitor where moovel's white-label agency apps overlap with multi-modal consumer features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/moovelus
• YouTubeyoutube.com/channel/UCJ1xHmVWOQaPJfAG7km_E4A
• Facebookfacebook.com/moovelUS/?brand_redir=210912802363785
• LinkedInlinkedin.com/company/moovelgroup
• Instagraminstagram.com/moovelus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about moovel