Grace & Mila

What Grace & Mila does

Grace & Mila is a French women's ready-to-wear fashion brand founded in 2011 and headquartered in Paris, operating as a privately held direct-to-consumer e-commerce retailer. The company sells contemporary womenswear — dresses, pants, skirts, tops, blouses, jackets, knitwear, and accessories — through a Shopify-based storefront at graceandmila.com, with pricing ranging from approximately €20 for accessories to €200 for premium items and a free-shipping threshold of €80. Its assortment of 996+ products across nine core categories is organized into seasonal collections, sub-brand lines (Le Denim, Le Modal, Les Ensembles, Cérémonie), and a dedicated sales channel offering 60-70% promotional discounts.

The company's go-to-market is a digital-first, direct-to-consumer model supported by a multi-channel marketing approach: SEO-optimized product pages for organic discovery, email newsletter acquisition with a 10% first-purchase incentive, and seasonal lookbook/editorial content. Standard e-commerce integrations include PayPal, Apple Pay, Shop Pay, and major card networks, with Zendesk powering customer support. Distribution is primarily through the owned storefront, but the brand has also opened a B2B wholesale/reseller channel ("Devenir revendeur") for SMB retailers and has established a strategic partnership with Camping-Care for cross-vertical lifestyle content.

Grace & Mila's positioning emphasizes sustainability through its "Un Brin de Vert" proprietary label, which certifies that over 60% of collection pieces are made from natural or recycled fibers. Operating geographies are limited to France and the broader EU. The company employs 11-50 people, has no disclosed external funding or investor backing, and reports no revenue, M&A, or leadership change events in the available data.

Name

Grace & Mila

Legal name

Grace & Mila

Website

https://graceandmila.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Grace & Mila is a French direct-to-consumer womenswear brand, founded in 2011 and based in Paris, selling contemporary ready-to-wear clothing and accessories online to women across France and the EU, with 60%+ of pieces certified under its "Un Brin de Vert" sustainability label.

Ownership category

akta.pro rank

Product category

Women's Ready-to-Wear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Luxury Womenswear (CRAAAFAG)

akta.pro secondary industries

Luxury Scarves, Gloves & Cold-Weather Accessories (CRAKAEAF), Luxury Bridal & Occasionwear (CRAAAFAI)

Keywords

• Women's ready-to-wear
• Sustainable fashion
• E-commerce apparel
• Women's clothing store
• French fashion brand

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Grace & Mila generates revenue through direct one-time product sales of women's ready-to-wear clothing and accessories via its e-commerce platform. Customers purchase individual items at listed prices, with periodic sales promotions offering up to 60-70% discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Grace & Mila is a French women's fashion brand that designs and sells contemporary ready-to-wear clothing and accessories through its direct-to-consumer e-commerce platform. The catalog spans dresses, pants, skirts, shorts, tops, blouses, jackets, coats, knitwear, and accessories, with over 60% of pieces carrying the 'Un Brin de Vert' sustainability label guaranteeing natural or recycled fibers. Seasonal collections (e.g., Summer 2026) and themed lines such as Denim, Modal, Coordinated Sets, and Ceremony address everyday, professional, and special-occasion wear.

Product overview

Grace & Mila is a French women's fashion brand offering a comprehensive ready-to-wear wardrobe through their e-commerce platform. The product portfolio centers on core clothing categories including dresses (robes), pants (pantalons), skirts & shorts, tops & t-shirts, blouses & shirts, jackets & coats, and sweaters & cardigans, complemented by accessories and gift cards. The brand operates several sub-collections and themed lines: a dedicated Denim collection (Le Denim), a Modal fabric collection (Le Modal), coordinated outfit sets (Les Ensembles), and a Ceremony/formal occasion collection. The brand emphasizes sustainability through its 'Un Brin de Vert' label, with over 60% of pieces made from natural or recycled fibers. Collections feature seasonal releases including the upcoming Summer 2026 line, alongside current offerings like New In, Bestsellers, and Sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Dresses (Robes) Full range of dresses including long, short, midi, printed, solid, knit, ceremony, evening, and beach styles for women.
• Pants (Pantalons) Various pants styles including fluid, tailored, flared, 7/8, velvet, straight, jumpsuits, and jeans for women.
• Skirts & Shorts (Jupes & Shorts) Long skirts, denim shorts and skirts, midi skirts, short skirts, shorts, and bermudas for women.
• Tops & T-shirts Long sleeve, 3/4 sleeve, short sleeve, sleeveless, lace, printed, dressy, tank tops, and bodysuits for women.
• Blouses & Shirts (Blouses & Chemises) Long and short sleeve blouses and shirts, lace blouses, patterned blouses, and white blouses for women.
• Jackets & Coats (Vestes & Manteaux) Coats, jackets, vests, gilets, blazers, bombers, and down jackets for women.
• Sweaters & Cardigans (Pulls & Cardigans) Patterned, solid, striped sweaters, cardigans, sweatshirts, and message sweaters for women.
• Accessories (Accessoires) Belts, caps, scarves, shawls, socks, headbands, balaclavas, beanies, tote bags, and gloves for women.
• Gift Cards (Cartes-cadeaux) Digital gift cards available for purchase for gifting purposes.
• Le Denim Collection Dedicated denim collection featuring jeans, denim jackets, and denim shorts for women.
• Le Modal Collection Collection featuring modal fabric garments known for softness and comfort.
• Les Ensembles (Coordinated Sets) Ready-to-wear coordinated outfit sets for a harmonious look.
• Cérémonie (Ceremony Collection) Elegant occasion wear including formal dresses and sophisticated pieces for special events.
• Sélection Cadeau (Gift Selection) Curated selection of gift-worthy items for gifting occasions.

Quantifiable outcome

• 60%+ of collection pieces certified with sustainable materials

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Camping-CareminorStrategic or Co-development PartnerGrace & Mila has a partnership with Camping-Care, a camping industry organization. The collaboration page 'Grace & Mila x Camping-Care' suggests joint initiatives around sustainable fashion or lifestyle content.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• COS: Global contemporary fashion brand (H&M group) selling minimal, modern womenswear and accessories. Competes for the same design-conscious European shopper at overlapping price points and via a similar DTC-plus-physical model.
• & Other Stories: Larger mainstream contemporary womenswear brand (H&M group) with overlapping dresses/knitwear/accessories assortment. Operates a much broader retail and digital footprint, competing for the same European contemporary customer.

Direct peers

• Ba&sh: French contemporary womenswear brand offering dresses, tops, knitwear and accessories with a bohemian-elegant positioning. Directly comparable assortment, price band, and Parisian brand identity.
• Rouje: French DTC contemporary womenswear brand founded by Jeanne Damas with a feminine, Paris-inspired ready-to-wear line sold primarily online — highly comparable DTC model and aesthetic.
• Maje: French contemporary womenswear brand (part of SMCP group) with a comparable feminine, modern-elegant assortment across dresses, knitwear, and accessories at a similar mid-market price point.
• Sézane: Paris-based DTC contemporary womenswear brand with a similar Shopify-led e-commerce model, French feminine aesthetic, and capsule seasonal drops — the closest comparable in size, model, and target customer.
• Sandro: Parisian contemporary womenswear and menswear brand (SMCP) with overlapping product categories (dresses, knitwear, outerwear) and a similarly stylish, modern French positioning.
• Claudie Pierlot: French contemporary womenswear brand (SMCP) targeting the same modern, feminine Parisian customer with dresses, blouses, and accessories at comparable price points.
• Comptoir des Cotonniers: Heritage French womenswear brand with classic, feminine ready-to-wear (dresses, blouses, knitwear) at a similar accessible price band — overlapping assortment and French customer base.
• Balzac Paris: French DTC contemporary womenswear brand with a strong sustainability and ethical-production narrative — closely comparable to Grace & Mila's 'Un Brin de Vert' positioning and DTC-led model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/graceandmila
• Facebookfacebook.com/GraceandMila

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grace & Mila