Taxicode

What Taxicode does

Taxicode is a ground transport marketplace incorporated in the Netherlands as Taxicode International B.V. and operating primarily across the United Kingdom. The company operates a cloud-based booking platform and mobile apps (iOS, Android) that allow consumers and businesses to compare fares from a network of 1,000+ taxi, private hire, minibus and coach operators across 500+ UK towns, covering approximately 95% of the UK population with access to 10,000+ vehicles. Core platform functionality includes a multi-provider fare comparison engine, ride-now and advance (up to 2 years) booking, multi-stop journey planning for up to 8 via points, and a fixed-price, pay-once model with a 20% deposit for bookings 14+ days in advance.

The company monetises through three primary streams: (i) marketplace commission on each booking routed to a partner operator, with affiliates earning 10-40% commission per referred booking; (ii) tiered subscription revenue from the Rewards programme (e.g., £25 for 6 months Lite); and (iii) free business and education accounts that drive volume into the commission funnel. Its go-to-market is multi-channel, combining product-led growth on web and mobile, a channel-partner programme for taxi operators, an API-first offering with white-label booking engine for travel agents and TMCs, an enterprise field-sales motion targeting corporate accounts, and a community-led education segment requiring CRB/DBS-checked drivers. Notable commercial partners include ABTA (joined October 2014), and the business claims 176,000+ verified reviews with an 86% Trustpilot satisfaction rating, over 3 million business travellers served, and £40 million in revenue generated for its ground transport network.

Taxicode was founded in 2010 by Jonathan Kettle (Managing Director and Co-founder) and has remained entirely bootstrapped with no disclosed external funding. David Murray-Hundley joined as Board Advisor in January 2015 with a mandate to scale and pursue outside investment. The product surface has expanded progressively from the 2011 core booking system to the 2013 Taxi Price Compare sub-brand, the 2014 multi-platform mobile app and Business Accounts, and the 2015 nationwide minibus and coach booking service.

Name

Taxicode

Legal name

Taxicode International B.V.

Website

https://taxicode.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Taxicode is a UK-focused cloud-based marketplace and mobile app that lets consumers and businesses compare fares and book taxis, minibuses and coaches across 500+ towns, serving individual travellers, corporate accounts, and travel-trade partners via its API.

Ownership category

akta.pro rank

Product category

Ground Transportation Marketplace

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700)

akta.pro primary industry

Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)

akta.pro secondary industries

E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD)

Keywords

• Ground transportation marketplace
• Taxi booking platform
• Minicab comparison service
• Minibus and coach hire
• Corporate travel management

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Partner commission: Taxicode earns commission from transport provider partners on bookings made through the platform. Affiliates can earn 10-40% commission per booking.
2. Affiliate referral fees: Third-party travel websites and affiliates earn commission on referred bookings, creating residual income for partners
3. Rewards subscription: Premium rewards program offering discounts on future rides - Lite tier at £25 for 6 months

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels6 records

Core offering

Taxicode operates a UK-wide ground transport marketplace that lets users compare fares and book taxis, minicabs, MPVs, executive cars, minibuses and coaches through its website and mobile apps. It serves individual consumers with both ride-now and advance (up to 2 years) booking, and corporate/education clients via dedicated business and education accounts with centralised billing and expense reporting. The platform also offers a marketplace API, white-label booking engine, affiliate programme, and travel portal for partners.

Product overview

Taxicode is a ground transport marketplace platform offering both a core unified booking platform and modular add-on services. The core Taxicode Platform enables comparison and booking of taxis, minibuses, and coaches across the UK. The Taxicode Mobile App provides on-the-go access with the same functionality. Additional products include the Ground Transport API and Rebranded Booking Engine for partner integrations, the Affiliate Programme and Travel Portal Account for travel industry partners, Business Accounts and Education Accounts for specialized customer segments, the Rewards Programme for repeat customers, Advanced Quote for complex journeys, and the Partner Program for taxi companies. The subsidiary brand Taxi Price Compare provides standalone price comparison functionality.

Differentiator

Problem solved

Functional benefit

Brands

• Taxi Price Compare: UK's first real-time taxi price comparison website launched in 2013, allowing users to compare taxi fares from multiple private hire and taxi firms.

Products and services

• Taxicode Platform Web-based marketplace platform that allows users to compare fares and book taxis, minicabs, executive cars, minibuses and coaches across the UK and major cities worldwide, with both ride-now and advance (up to 2 years ahead) booking, fixed pricing, 20% deposit for advance bookings, and 100% money-back guarantee.
• Taxicode Mobile App Native iOS and Android apps for comparing fares and booking ground transport on the go, with quick checkout, trip management and account features.
• Business Accounts Free centralised corporate taxi booking account for UK businesses, offering single payment method linked to all employees, expense code/memo attachment, spending controls and consolidated monthly reporting across 10,000+ vehicles.
• Education Accounts Dedicated ground transport accounts for UK schools, colleges and universities, providing CRB/DBS-checked drivers, budget management, and centralised expenditure tracking for student and school trip transport.
• Travel Portal Account Bespoke online booking portal for travel operators looking to make and manage UK ground transport bookings, with access to special pricing designed for travel operators who take bookings over the phone.
• Ground Transport API Full UK taxi marketplace API for third-party travel operators and affiliates to integrate taxi, executive car, minibus and coach bookings into their existing booking systems with national coverage, with three integration options (booking widget, advanced API, rebranded booking engine).
• Rebranded Booking Engine (White-label) White-label, fully branded booking engine for partners to offer Taxicode's nationwide booking functionality under their own corporate identity, with their own branding applied throughout.
• Affiliate Programme Referral programme allowing partners to promote Taxicode on websites, emails, blogs or any marketing channel and earn ongoing residual income through commission of 10-40% per referred booking.
• Partner Program (Transport Operator Network) Membership programme for taxi, private hire, minibus and coach companies to join the Taxicode network, providing online bookings, websites, marketing tools, pricing controls, promotions engine and automated weekly payments.
• Rewards Programme Subscription voucher rewards scheme offering tiered discounts on future bookings (£2 off up to £25, £5 off £25-100, £10 off £100-150, £20 off over £150), priority during busy periods and free vehicle upgrades; Lite tier £25 for 6 months, plus Medium and Heavy tiers with no upfront fee.
• Advanced Quote Service for complex multi-stop journeys that lets users request custom quotes from network operators and includes buyer protection.
• Taxi Price Compare UK-wide standalone taxi price comparison website (sub-brand) that lets users compare prices from multiple taxi and private hire firms ranked by price and customer ratings.

Quantifiable outcome

• 60% cheaper than black cabs, Hailo and GetTaxi
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• ABTA (Association of British Travel Agents)flagshipStrategic or Co-development PartnerTaxicode joined ABTA in October 2014 to expand their service offering to travel agents and tourists. This partnership enables Taxicode to offer taxi services to ABTA partners for people travelling into and out of the UK, working with the extensive network of ABTA member travel agents and tour operators.
• Travel Agents and TMCs (via Travel Portal)coreChannel Partner/ Reseller/ DistributorTaxicode offers a bespoke booking system for travel operators and travel management companies to make and manage bookings online. Partners receive their own account manager and access to special platform designed for phone-based bookings.
• Affiliate partnerscoreChannel Partner/ Reseller/ DistributorAffiliates can promote Taxicode on websites, emails, blogs or any marketing channel and earn ongoing residual income through commission on referred bookings. Earn between 10% and 40% commission per booking.
• API partnerscoreTechnology or IntegrationThird-party travel operators and affiliates can integrate taxi bookings into their existing booking systems through the Taxicode API. Full support and guidance provided throughout the integration process.
• Taxi and ground transport operatorscoreStrategic or Co-development PartnerOver 400 taxi companies and 1,000+ ground transport providers (minicabs, private hire, minibuses, coaches) in the Taxicode network. Partners receive booking technology, websites, marketing and automated weekly payments.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Uber: Global ride-hailing and taxi platform offering on-demand rides across multiple vehicle categories. Directly competes with Taxicode in the UK market through UberX, UberXL, and Uber Comfort, though Uber is much more capitalised and London-centric in its UK footprint.
• Bolt: European ride-hailing platform operating across 50+ countries with aggressive pricing and driver incentives. Directly competes with Taxicode for UK riders and drivers, with deeper capital reserves enabling substantial supply acquisition investments.
• FreeNow: European multi-mobility app (formerly mytaxi/Hailo) backed by BMW and Daimler offering taxi and ride-hailing services. Directly competes with Taxicode in the licensed taxi dispatch space and offers similar business account features.
• Gett: UK-focused taxi and black cab booking app explicitly named as a Taxicode competitor. Operates in the same on-demand corporate and consumer ground transport space with comparable pricing claims (Taxicode markets itself as 60% cheaper than Gett and black cabs).
• Addison Lee: London-based private hire and minicab service with corporate account offerings. Comparable to Taxicode's business account segment and competes for the same corporate ground transportation customers in London and surrounding areas.
• Kabbee: London-based minicab comparison and booking platform that aggregates multiple private hire operators. The most directly comparable UK peer to Taxicode's comparison marketplace model, though operating with a more London-centric footprint.

Broad incumbents

• Lyft: Major North American ride-hailing platform operating a similar two-sided marketplace model connecting passengers with drivers. Comparable business model and technology stack, though focused on US/Canadian markets rather than UK.
• Ola Cabs: Indian ride-hailing platform with international operations and a comparable multi-vehicle marketplace model. Operates at a similar scale to Taxicode's UK ambitions in different geographies with comparable technology and product offerings.

Emerging players

• Via: Ride-pooling and shared mobility platform with comparable algorithm-driven marketplace technology. Relevant peer given Taxicode's stated ambitions around group travel and shared transport options, though primarily B2G and transit-focused.
• Careem: MENA ride-hailing and super-app platform (acquired by Uber) operating a similar marketplace model with multiple vehicle categories. Comparable in offering multi-modal ground transport with both ride-now and book-ahead functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/taxicode
• Facebookfacebook.com/taxicode
• LinkedInlinkedin.com/company/2916707

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxicode