Crypto Insiders

What Crypto Insiders does

Crypto Insiders B.V. is a Dutch privately held digital media company founded in 2017 and headquartered in the Netherlands, operating the crypto-insiders.nl news platform and localized editions for France, Germany, and Spain. The platform aggregates and produces cryptocurrency news, market analysis, and educational content covering Bitcoin, Ethereum, XRP, Cardano, Solana, Dogecoin, Shiba Inu, and other major digital assets, supplemented by live price tracking, exchange reviews, video interviews, podcasts, opinion columns, and a structured knowledge base covering DeFi, smart contracts, and blockchain technology. A proprietary Sentiment Dashboard aggregates market data into contextualized insights, and a free mobile app delivers push notifications to a primarily mobile audience (89% mobile users). The company serves a Benelux-rooted audience (85% Dutch visitors) with claimed reach in 30+ countries, plus a 14,000+ subscriber weekly newsletter.

The business model is a hybrid of three revenue streams. First, B2B advertising — the platform sells display ads, pop-ups, advertorials, branded content, and custom campaigns to a network of 50+ advertising partners including major crypto exchanges (Bitvavo, OKX, Kraken, Bybit, Binance), European fintech (Bitpanda, eToro), and adjacent consumer brands (PostNL, Gold Republic). Second, affiliate marketing — Crypto Insiders earns referral commissions when readers sign up at partner exchanges such as Bitvavo (€20 bitcoin bonus) and OKX (up to €320 bitcoin bonus and 8% deposit bonus). Third, a Crypto Insiders Premium subscription tier offers exclusive content and enhanced analysis. Distribution is product-led growth: free content and tools attract a large crypto-interested audience, which is then monetized via advertising and affiliate conversions, with a small premium upsell. The B2C audience segments are Dutch crypto investors/traders, crypto beginners, and crypto-curious consumers; the B2B audience consists of exchanges and fintech companies seeking access to engaged European crypto traders.

Name

Crypto Insiders

Legal name

Crypto Insiders B.V.

Website

https://crypto-insiders.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Crypto Insiders is a Dutch crypto news and media platform serving Benelux and European audiences with multi-language coverage of Bitcoin, Ethereum, and other cryptocurrencies, monetizing through advertising, exchange affiliate partnerships, and a premium subscription tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising Services: Crypto Insiders offers various advertising formats including branded content, display ads, pop-ups, advertorials, and custom campaigns to reach its crypto-interested audience. The platform has 50+ advertising partners and serves companies including crypto exchanges, trading platforms, and fintech brands.
2. Affiliate Marketing: The platform earns commissions for referring users to partner exchanges like Bitvavo and OKX, featuring promotional offers such as welcome bonuses and trading incentives for new users.
3. Premium Subscription: Crypto Insiders offers a premium subscription tier providing exclusive content, early access to insights, and enhanced analysis beyond the free newsletter.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Crypto Insiders is a Dutch-language online media platform that aggregates and publishes cryptocurrency news, live price tracking, market analysis, educational content, and exchange reviews. It operates a website, mobile app, and multi-language editions (Dutch, French, German, Spanish) serving primarily the Benelux crypto audience, with monetization through advertising, affiliate referrals to exchanges, and a premium subscription.

Product overview

Crypto Insiders is a Dutch crypto news and media platform offering a comprehensive suite of products including a core news platform with real-time cryptocurrency coverage, live price tracking (koersen) for major cryptocurrencies, educational knowledge base, exchange reviews, market update radar articles, video content, podcasts, opinion columns, a weekly newsletter (14,000+ subscribers), and community features. The platform operates across multiple languages (Dutch, French, German, Spanish) and serves the Benelux crypto market with advertising and premium subscription options.

Differentiator

Problem solved

Functional benefit

Products and services

• Crypto Insiders Nieuwsplatform A Dutch crypto news platform providing real-time cryptocurrency news, market updates, and analysis covering Bitcoin, Ethereum, XRP, Solana, Cardano, Dogecoin, Shiba Inu, and other major cryptocurrencies, targeted at Dutch and European crypto investors and enthusiasts.
• Crypto Koersen Live cryptocurrency price tracking and charts for Bitcoin, Ethereum, XRP, Cardano, Shiba Inu, Dogecoin, BNB, Solana, Polkadot, and other major crypto assets.
• Kennisbank Educational knowledge base covering blockchain basics, DeFi explanations, smart contracts, Bitcoin halving, and cryptocurrency investment topics, targeted at crypto beginners and curious consumers.
• Exchange Reviews Editorial reviews of cryptocurrency exchanges including Bitvavo, OKX, Kraken, Bitpanda, Finst, Bybit, and others, used by retail crypto investors to compare trading platforms.
• Marktupdates and Crypto Radar Real-time market updates and Crypto Radar articles analyzing cryptocurrency price movements and market trends for active traders.
• Videos Video content featuring crypto analysis from contributors including Corné Marchand, Didi Taihuttu, Michaël van de Poppe, and John van Meer, available on YouTube.
• Podcasts Podcast content available in Dutch and other languages covering crypto news and analysis.
• Crypto Insiders Premium Premium subscription service offering exclusive content, early access to insights, and enhanced analysis beyond the free newsletter.
• Branded Content and Display Advertising Custom branded content solutions and display advertising options including pop-ups, advertorials, and standard display ads, sold to crypto exchanges, trading platforms, and fintech brands.

Quantifiable outcome

• 3+ million monthly website visits from crypto-interested audiences
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Solana FoundationcoreStrategic or Co-development Partner · 1 January 2026The Solana Foundation became the official headline sponsor of the World Series of Poker (WSOP) and WSOP Paradise 2026. Players can pay entry fees with SOL or Solana-based stablecoins via MoonPay infrastructure without processing fees. The Solana brand will be prominently visible at poker tables and during television broadcasts.
• MoonPaycoreTechnology or IntegrationMoonPay serves as the payment technology partner enabling crypto payments (SOL and stablecoins) for World Series of Poker entries. MoonPay provides the infrastructure that makes transactions on Solana's fast and low-cost network possible.
• AlphaLedgercoreTechnology or IntegrationAlphaLedger partnered with Moody’s Ratings to integrate credit ratings onto the Solana network. This integration enables investors to access reliable risk information for digital assets directly through Solana.
• BitvavoflagshipGTM or Marketing PartnerBitvavo is the most chosen Dutch cryptocurrency exchange, featured as flagship advertising partner. Long-standing successful partnership with Crypto Insiders, praised for current and accessible content matching their target audience. Bitvavo serves 1.5+ million Dutch traders.
• OKXflagshipGTM or Marketing PartnerOKX is a popular cryptocurrency exchange featured as advertising partner. Offers derivatives trading (X-Perps) in Europe with MiCA license, with 447% volume growth since May 2026. Crypto Insiders readers receive up to €320 bitcoin bonus and 8% deposit bonus.
• PostNLcoreGTM or Marketing PartnerSince 2022, PostNL and Crypto Insiders have exclusively collaborated on NL crypto stamps, resulting in numerous successful campaigns. Partnership combines physical postal services with crypto news reach.
• KrakencoreGTM or Marketing PartnerFeatured exchange advertising partner and review subject on Crypto Insiders. Kraken is recognized as a major global exchange with MiCA license.
• BybitcoreGTM or Marketing PartnerFeatured exchange advertising partner and review subject on Crypto Insiders platform.
• BitpandaminorGTM or Marketing PartnerEuropean fintech platform featured as advertising partner and review subject.
• FinstminorGTM or Marketing PartnerDutch cryptocurrency exchange featured as advertising partner and review subject.
• BinanceminorGTM or Marketing PartnerWorld's largest cryptocurrency exchange featured as advertising partner.
• eTorominorGTM or Marketing PartnerSocial trading platform featured as advertising partner.
• Gold RepublicminorGTM or Marketing PartnerPrecious metals investment platform featured as advertising partner.
• BitgetminorGTM or Marketing PartnerCryptocurrency exchange featured as advertising partner.
• KuCoinminorGTM or Marketing PartnerCryptocurrency exchange featured as advertising partner.
• Plus500minorGTM or Marketing PartnerCFD trading platform featured as advertising partner.
• BCNL (Bitcoin Club Nederland)minorGTM or Marketing PartnerDutch Bitcoin community organization featured as advertising partner.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CoinDesk: One of the largest global crypto news and research media companies. Directly comparable to Crypto Insiders as a crypto-focused news platform monetized through advertising, events, and subscriptions serving retail and institutional crypto audiences.
• Cointelegraph: Global crypto news outlet publishing in multiple languages including localized European editions. Same business model as Crypto Insiders (crypto news, reviews, education) with a broader geographic footprint and similar advertising/subscription revenue mix.
• Decrypt: Crypto-native media company covering news, DeFi education, and Web3 culture with advertising and subscription revenue. Closely comparable in product mix (news, explainers, video) and audience (retail crypto-curious readers) to Crypto Insiders.
• The Block: Crypto news and research platform with advertising, subscription, and data products. Operates in the same crypto media category as Crypto Insiders but skews more institutional; useful comparable for ad-supported crypto publishing economics.
• BeInCrypto: Multi-language crypto news platform with editions in many European and emerging-market languages. Directly comparable to Crypto Insiders in localization strategy, advertising-driven revenue, and educational/news content mix.
• CryptoPanic: Crypto news aggregator and community platform covering market news across thousands of sources. Comparable to Crypto Insiders as a news-aggregation surface for crypto traders but with less original editorial.
• U.Today: Crypto news outlet covering Bitcoin, Ethereum, and altcoins with advertising-driven revenue. Closely aligned with Crypto Insiders in topic breadth (per-coin coverage), audience (retail crypto readers), and monetization (display ads and affiliate).
• NewsBTC: Crypto news and analysis site focused on Bitcoin, Ethereum, and major altcoins with advertising and affiliate revenue. Same niche, similar audience, and similar product mix as Crypto Insiders' Dutch news platform.
• Bitcoin Magazine: Long-running Bitcoin-focused media company with news, education, events, and subscription products. Comparable as a single-topic crypto media brand monetized through ads, subscriptions, and live events.

Emerging players

• Bankless: Subscription-led crypto media and education brand focused on DeFi and on-chain strategy. Overlaps with Crypto Insiders on education content and crypto-curious retail audience but differs in monetization (subscription-first) and DeFi-centric focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/CryptoinsidersS
• YouTubeyoutube.com/channel/UCX1PK9XHaCK_Ftz1PAiFeMg
• Facebookfacebook.com/profile.php?id=100063609512254
• LinkedInlinkedin.com/company/cryptoinsiders/?originalSubdomain=nl
• Instagraminstagram.com/cryptoinsiders.nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crypto Insiders