ASEAN Youth Organization

What ASEAN Youth Organization does

ASEAN Youth Organization (AYO) is an international non-partisan, non-profit, non-governmental organization founded in 2013 by Senjaya Mulia and headquartered in Jakarta, Indonesia. It operates across all 11 ASEAN member states through nine country chapters, a 346+ member team, 10,000+ active members, and a network of national chapters and university partners, with the mission of empowering ASEAN youth through education, cultural exchange, sports, and capacity-building programs. AYO's portfolio spans sub-brands including AYO Academy (education and professional training), AYO Enviro (sustainability programs aligned to UN SDGs), AYO Post (digital journalism), AYO Recent (events and opportunities hub), AYOSE (the social enterprise arm with branches in Indonesia, Philippines, and Singapore), and signature annual convenings such as AYC, AYEF, JAYS, AYE, AAP, AYAC-MR, and ADSE.

AYO's two commercial platforms are AYO Smart, a white-label digital campus operating system for K-12 schools built as 28+ integrated modules (LMS, gradebook, attendance, enrollment, tuition payments, parent portal, kiosk mode) deployed as a mobile-first PWA with white-label school domains, multi-gateway payments via Xendit, Stripe, PayPal, GCash, PromptPay, PayMaya, DANA, and bank transfer, 12-language localization, and PDPA/FERPA/GDPR-aligned compliance; and AYO Sport, a federation-backed athlete pathway with AYO SPORT ACADEMY (powered by Olympico), AYO Wallet payouts, and 13+ active university scholarship partners. AI features (chatbot, content recommendations, article summaries, writing assistance) are deployed under the ASEAN Guide on AI Governance and Ethics; SAP Analytics Cloud is used in the ADSE 2026 enablement program rather than as an in-house model.

AYO's revenue mechanics blend a three-tier individual membership ladder (Volunteer free, APRO $10/year, Activator $15/year with points-based rewards convertible via an Activity Bonus at 1 AYOPoint = $0.05 USD), per-student B2B SaaS pricing on AYO Smart (Free ≤50 students, Growth at $1/student/month, custom Enterprise), one-time delegate fees for signature conferences (AYE 2026 at $275-$380, AYC 2025 at $350-$450, AYEF 2026 with sponsor-funded slots), revenue from AYOSE's business development, partnerships, and program departments, and donation processing via Xendit. Distribution combines self-serve membership signup on aseanyouth.net, direct sales and white-label OEM deployments for schools, ticketed flagship events, and a partner channel spanning national chapters, 13+ active university partners, five ASEAN sports federations, and bodies such as ASEAN Foundation, ASEAN-China Centre, and DepEd Region II in the Philippines. The ASEAN emblem and name authorization granted by the ASEAN Secretariat in 2018 provides a brand legitimacy moat that commercial youth networks cannot replicate.

Name

ASEAN Youth Organization

Legal name

ASEAN Youth Organization

Website

https://aseanyouth.net

Company type

Private

Founded year

2013

Headcount range

101–250 employees

Short description

ASEAN Youth Organization is a Jakarta-based non-profit operating across 11 ASEAN member states, delivering youth education programs, conferences, and two commercial platforms: AYO Smart (K-12 school operating system SaaS) and AYO Sport (federation-backed athlete pathway).

Ownership category

akta.pro rank

Product category

Youth Development & Education Services

NAICS

Civic and Social Organizations (813410), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Student Organizations & Club Administration (EDALAHAB), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth development programs
• School management platform
• Cross-border exchanges
• Social enterprise services
• AI literacy training

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. AYO Membership Subscriptions: Recurring annual membership tiers: Volunteer (free), APRO ($10/year), Activator ($15/year after acceptance). APRO and Activator unlock scholarships, fee deductions, training, and event certification.
2. AYO Smart School OS Subscriptions: Per-student monthly SaaS pricing for K-12 schools: Free (≤50 students), Growth ($1/student/month), Enterprise (custom multi-campus / SSO). Annual and multi-year contracts available at higher tiers.
3. Event / Conference Delegate Fees: One-time delegate fees across signature events: AYE 2026 ($275–$380), AYC 2025 ($350–$450), JAYS, ADSE enablement, AYAC-MR; supplemented by sponsored/fully-funded delegate slots (e.g., AYEF 2026).
4. AYOSE Social Enterprise Activities: Revenue from the social enterprise arm AYOSE via Business Development, Partnerships (international orgs, governments, NGOs, private sector), Marketing Communications, Operations, and Program & Sustainability departments.
5. Free / Freemium Tier (AYO Smart): AYO Smart ships a permanent Free tier for ≤50 students — all 28+ modules, parent portal, kiosk mode, and email support — as a land-and-expand funnel into paid Growth and Enterprise contracts.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Core offering

ASEAN Youth Organization is a non-partisan, non-profit, non-governmental youth network operating across 11 ASEAN member states that delivers paid membership tiers, flagship conferences, cross-border exchanges, environmental and journalism programs, athlete development pathways, and the B2B AYO Smart digital campus operating system for K-12 schools. Revenue is generated through individual memberships (Volunteer/APRO/Activator), per-student AYO Smart SaaS subscriptions, one-time event delegate fees, social enterprise services via AYOSE, and donations processed via Xendit.

Product overview

ASEAN Youth Organization (AYO) is an international non-partisan, non-profit, non-governmental youth organization established in 2013, operating across 11 ASEAN member states with a multi-product platform-plus-programs architecture. Its flagship youth network platform (aseanyouth.net) ties together a portfolio of sub-brand programs — AYO Academy (education), AYO Enviro (environment), AYO Post (digital journalism), AYO Recent (events/opportunities hub), AYOSE (social enterprise), AYO Sport (athletics with AYO SPORT ACADEMY/Pupiloo and AYO Wallet), and the Green Innovator Academy (GIA) — alongside signature annual programs such as the ASEAN Youth Conference (AYC), ASEAN Youth Economic Forum (AYEF), ASEAN Youth Exchange (AYE), Japan-ASEAN Youth Summit (JAYS), AYO Ambassador Program (AAP), ASEAN Youth Digital Forum (AYDF), AYAC-MR, and ADSE. AYO's primary B2B product is AYO Smart, a white-label Digital Campus Operating System for K-12 schools that unifies 28+ modules (LMS, gradebook, attendance, enrollment, tuition payments via Xendit/Stripe/GCash/PromptPay/PayMaya/DANA/PayPal, parent portal, and kiosk mode) and connects with messaging channels (WhatsApp, Telegram, LINE, Viber, Email). The ecosystem also features AI-powered platform capabilities (chatbot, content recommendations, article summaries, writing assistance) governed by the ASEAN Guide on AI Governance and Ethics, and the AI Ready ASEAN initiative for AI literacy, with the AYOPoints rewards and Activity Bonus system unifying member engagement across products.

Differentiator

Problem solved

Functional benefit

Brands

• AYO Academy: Educational programs and courses for youth development
• AYO Enviro
• AYO Post
• AYO Recent
• AYOSE
• AYO Smart
• AYO Sport

Products and services

• AYO Smart White-label digital campus operating system for K-12 schools across ASEAN, unifying 28+ modules including LMS, gradebook, attendance, enrollment, tuition payments, parent portal, and kiosk mode; supports multi-gateway payments (PayPal, Xendit, GCash, PromptPay, PayMaya, DANA, bank transfer), 12-language UI, and PDPA/FERPA/GDPR-aligned compliance. Customers are schools and multi-campus districts.
• AYO Sport Athletics and scholar-athlete program across 11 ASEAN nations with a five-stage pathway (Discover, Train, Compete, Scholar, Lead), federation backing, six curriculum tracks, AYO Wallet payouts, and 13 active university partners for scholarships. Customers are ASEAN scholar-athletes, parents, and federation partners.
• AYO Academy Educational arm of ASEAN Youth Organization delivering courses, professional training, and youth development programs; offers 24/7 academy access to AYO members and free coaching/nutrition/mental-performance courses via the AYO Sport pathway.

Quantifiable outcome

• 2M+ lives impacted across ASEAN since 2013
• +7 more outcomes

Named customers13 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature7 records

Partnerships

44 partnerships are on record, tiered core, flagship and minor.

• Kajonkiet Pattana SchoolcoreStrategic or Co-development Partner · 15 June 2026Signed MoU with AYO on 15 June 2026 under the AI Ready ASEAN initiative, covering AI education, digital literacy, and youth development.
• ASEAN-China Centre (ACC)coreStrategic or Co-development Partner · 9 June 2026Co-hosted the 2026 ASEAN-China Media Cooperation Forum in Shenyang (9 June 2026) alongside CICG; AYO Founder Senjaya Mulia attended and AYO-sourced social media influencers participated as panelists.
• Rangsit UniversitycoreStrategic or Co-development Partner · 15 May 2026Signed MoU with AYO on 15 May 2026 under the AI Ready ASEAN Program, working with the Centre of Excellence in Artificial Intelligence & Supercomputing on AI education and digital literacy.
• Phongpinyo Technological CollegecoreStrategic or Co-development Partner · 8 May 2026Signed MoU with AYO on 7–8 May 2026 to launch the "AI Ready ASEAN & ASEAN Youth AI Literacy" programme, including practical AI workshops for teachers.
• Prince of Songkla University (PSU)coreStrategic or Co-development Partner · 1 May 2026Discussing collaboration with AYO's AI Ready ASEAN team on rolling out AI literacy programs at PSU; co-hosted the AI Venture Sprint: Research to Market Challenge at the Hat Yai Campus.
• ASEAN FoundationflagshipStrategic or Co-development Partner · 27 February 2026Lead program partner for the CALM MRI initiative across Indonesia and Singapore. ASEAN Foundation launched the program in partnership with LEGO Group and United Way Worldwide, distributing 648 LEGO MRI sets to nine implementing partners working with over 20 hospitals and institutions. In Singapore, AYO is the local implementing partner, facilitating hands-on sessions where children assemble LEGO MRI models.
• ASEAN SecretariatflagshipStrategic or Co-development Partner · 1 January 2018Granted AYO the official ASEAN emblem and name authorization in 2018, conferring brand legitimacy and authorization to operate as ASEAN's largest youth-led network.
• LEGO GroupflagshipStrategic or Co-development PartnerCo-supporter of the ASEAN Foundation's CALM MRI initiative, providing the LEGO MRI kits that AYO and other implementing partners use to reduce child anxiety about MRI procedures through play-based learning.
• United Way WorldwidecoreStrategic or Co-development PartnerCo-supporter of the ASEAN Foundation's CALM MRI initiative alongside LEGO Group; helps fund the distribution of LEGO MRI sets across nine implementing partners and 20+ hospitals and institutions in Indonesia and Singapore.
• Pembelajar FoundationcoreStrategic or Co-development PartnerCo-organizer of AYAC-MR (ASEAN Young Academic Conference on Multidisciplinary Research), 30 September – 1 October 2026, Jakarta, Indonesia.
• Atlantis Press (Springer Nature)coreGTM or Marketing PartnerPublication partner for AYAC-MR proceedings — all accepted abstracts are published in Atlantis Press (Springer Nature) proceedings, providing Scopus indexing for AYO research output.
• China International Communications Group (CICG)coreStrategic or Co-development PartnerCo-host of the 2026 ASEAN-China Media Cooperation Forum with the ASEAN-China Centre, launching the ASEAN-China Social Media Content Creators Programme and the 2026 ASEAN-China Youth Cultural Heritage Tour Series.
• PB Taekwondo IndonesiacoreStrategic or Co-development PartnerFederation-backed partner supporting AYO Sport's ASEAN-wide competition circuit and ranking recognition for scholar-athletes.
• Philippine Sports CommissioncoreStrategic or Co-development PartnerFederation-backed partner providing official recognition of AYO Sport athlete rankings and championship endorsement in the Philippines.
• Singapore National Olympic CouncilcoreStrategic or Co-development PartnerFederation-backed partner supporting AYO Sport in Singapore, including official endorsement of athlete ranking points synced with national federations.
• Vietnam Sports AuthoritycoreStrategic or Co-development PartnerFederation-backed partner for AYO Sport in Vietnam, supporting the regional ASEAN-wide athlete development circuit.
• Malaysia Olympic Council (OCM)coreStrategic or Co-development PartnerFederation-backed partner for AYO Sport in Malaysia, providing official ranking and competition endorsement.
• China Institute of Sport Science (CISS)coreStrategic or Co-development PartnerGovernment & sport-science partner providing sport-science research and training access for AYO scholar-athletes.
• All-China Youth Federation (ACYF)coreStrategic or Co-development PartnerActive partner supporting AYO's China-ASEAN youth exchange and capacity-building programs.
• China International Youth Exchange Center (CIYEC)coreStrategic or Co-development PartnerActive partner in AYO Sport's network for cross-border youth exchanges and sport-science collaboration.
• Foreign Policy Community of Indonesia (FPCI)coreStrategic or Co-development PartnerForum & policy-stage partner providing speaking opportunities and policy engagement platforms for AYO youth representatives.
• International Monetary Fund (IMF)minorStrategic or Co-development PartnerListed international-body partner for AYO Sport, providing global policy-stage visibility.
• AGREA FoundationcoreStrategic or Co-development PartnerPhilippines-based non-profit partner supporting AYO's youth development and sustainability programs.
• Enlai FoundationcoreStrategic or Co-development PartnerChina-based non-profit partner supporting AYO youth development and capacity-building programs.
• Asia Society for Social Improvement and Sustainable Transformation (ASSIST)coreStrategic or Co-development PartnerPhilippines-based non-profit partner backing AYO's social impact and youth development programs.
• Wofoo Social EnterprisescoreStrategic or Co-development PartnerChina-based non-profit partner supporting AYO's youth development initiatives.
• Olympico (AYO SPORT ACADEMY)coreStrategic or Co-development PartnerCo-powers AYO SPORT ACADEMY, training 2,400+ ASEAN athletes across 14 sports and 11 nations with elite coaches.
• XenditcoreTechnology or IntegrationPayment gateway integration powering AYO Smart's multi-gateway tuition payments across Indonesia, Philippines, Thailand, Vietnam, and other ASEAN markets. Also processes donations on the aseanyouth.net/donate page.
• PayPalcoreTechnology or IntegrationInternational payment gateway integrated with AYO Smart so parents can pay tuition with PayPal alongside local rails.
• GCashcoreTechnology or IntegrationPhilippines local payment rail integrated into AYO Smart's multi-gateway payment stack.
• PromptPaycoreTechnology or IntegrationThailand local payment rail integrated into AYO Smart's multi-gateway payment stack.
• WhatsApp / Telegram / LINE / VibercoreTechnology or IntegrationMessaging integrations listed under AYO Smart's Communication Hub, letting schools reach parents on the channels they already prefer.
• Department of Education (DepEd) Region II, PhilippinesflagshipStrategic or Co-development PartnerGovernment partner supporting the AI Ready ASEAN In-Depth Training across six schools in Region II (9–11 June 2026), enabling AYO Master Trainers to deliver AI literacy programs.
• ASEAN Foundation & UNDP IndonesiacoreStrategic or Co-development PartnerInstitutional visit partners for AYE 2026 Day 1 (Connect): delegates visit the ASEAN Secretariat and ASEAN Foundation in Jakarta and engage in a youth dialogue with UNDP Indonesia.
• Institut Teknologi Bandung (ITB)minorStrategic or Co-development PartnerAcademic engagement partner hosting AYE 2026 Day 3 (Collaborate) campus session in Bandung.
• Economic Research Institute for ASEAN and East Asia (ERIA)minorStrategic or Co-development PartnerCo-manager of the ASEAN–Japan Medical Scholarship Programme 2027–2035 (Fully Funded), promoted via AYO's Opportunities page.
• Xiamen University Malaysia (XMUM)minorStrategic or Co-development PartnerCo-host of the SEA-CICSIC 2026 regional contest; fully funds 1–2 AYO representatives as honored guests at the Grand Finals.
• Universitas Gadjah Mada (UGM) — Centre for Southeast Asian Social StudiesminorStrategic or Co-development PartnerProvider of the "ASEAN and the South China Sea" Short Course 2026, with AYO offering one free and one 25%-discount scholarship per ASEAN Member State.
• China (Guangxi) International Youth Exchange Institute (CGIYEI)minorStrategic or Co-development PartnerActive partner under AYO Sport's Government & Sport Science pillar supporting China-ASEAN youth exchanges.
• ASEAN-China Center (ACC) — AYO Sport listingminorStrategic or Co-development PartnerActive partner under AYO Sport's Forums & International Bodies pillar supporting cross-border youth exchanges.
• ASUSSminorStrategic or Co-development PartnerListed "Our Partners" ecosystem partner on the AYO Partners page.
• SAY (Selangor Youth)minorStrategic or Co-development PartnerListed "Our Partners" ecosystem partner on the AYO Partners page.
• Green InnovationminorStrategic or Co-development PartnerListed "Our Partners" ecosystem partner on the AYO Partners page.
• AMEICCminorStrategic or Co-development PartnerListed "Our Partners" ecosystem partner on the AYO Partners page.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Others

• AIESEC: Global youth-led nonprofit network running cross-border leadership exchanges and volunteer programs. Comparable to AYO's membership ladder, country chapters, and signature exchange (AYE), although AIESEC operates globally rather than ASEAN-regionally.
• Young Southeast Asian Leaders Initiative (YSEALI): U.S. government-funded ASEAN youth leadership program with regional summits, fellowships, and grants. Comparable to AYO's signature convenings (AYC, AYEF, JAYS) and pan-ASEAN youth mandate, though funded by government rather than memberships and SaaS.

Direct peers

• ManageBac: International schools-focused SIS and curriculum platform owned by Faria Education Group. Highly comparable to AYO Smart for international and private K-12 schools across Asia-Pacific, with overlapping modules (gradebook, parent portal, attendance) and a similar per-school subscription model.
• Veracross: Single-database school management platform for independent K-12 schools, covering admissions, gradebook, health, and development. Closely comparable to AYO Smart's white-label, all-in-one positioning for ASEAN private and international schools.
• Toddle: Teaching, learning, and reporting platform for IB and progressive international schools. Comparable to AYO Smart for international K-12 segments in ASEAN, with overlapping parent communication and curriculum documentation features.

Broad incumbents

• FACTS (FACTS/Renweb): Established K-12 SIS, tuition management, and admissions suite for faith-based and independent schools in North America. Comparable in module coverage (enrollment, tuition, gradebook) to AYO Smart, with similar white-label deployment patterns.
• PowerSchool: North American K-12 student information system (SIS) incumbent serving tens of thousands of schools globally. Directly comparable to AYO Smart as an LMS/gradebook/attendance platform, though PowerSchool is far broader in scope and lacks AYO Smart's ASEAN-localized payments and 12-language UI.

Regional players

• LapKata: India-based youth sports and athlete development platform. Comparable to AYO Sport's federation-backed pathway model, scholarships, and elite coaching component, though operating in a different geographic market.

Emerging players

• Teachmint: India- and Southeast Asia-focused K-12 SaaS platform with LMS, attendance, and fee collection. Directly comparable to AYO Smart's per-student pricing and emerging-market school OS focus, with overlapping payment integration emphasis.
• Alma: Modern, API-first SIS for K-12 schools competing with PowerSchool. Comparable to AYO Smart's modern white-label positioning, though Alma is U.S.-focused and lacks ASEAN payment rail coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ASEANCommunity
• Xx.com/ayoasean
• LinkedInlinkedin.com/company/ayo-philippines

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASEAN Youth Organization