Bader Company

What Bader Company does

Bader Company, operating as "Bader Insurance," is a private, Indianapolis-based insurance program administrator founded in 1992 that specializes exclusively in self-storage contents insurance. The company offers a single product — the Bader Self-Storage Goods Insurance Program — which covers stored belongings against burglary, fire/lightning, water damage, and wind/hail/tornado/snow/ice, with optional endorsements for flood, earthquake/volcanic eruption/landslide, mildew/rot, outdoor parking, and pests/rodents. The program is structured as primary coverage, paying claims before the policyholder's homeowners or renters insurance.

The product is distributed exclusively through Property First Group LP, a licensed insurance agency (NPN 15974922, California License No. 0H93939), which serves as the company's sole channel partner. Coverage is embedded into the self-storage facility's existing rent payment flow, allowing tenants to enroll online or at the facility and cancel at any time. Pricing is subscription-based with monthly billing and starts at approximately 40 cents per day for the lowest coverage tier; specific coverages and endorsements are set at the facility level and documented in each certificate of insurance.

Bader serves individual and business self-storage unit renters across a footprint that is not fully national — coverage "may not be available in all jurisdictions." The company has 11–50 employees, no disclosed funding, no public listing, no parent other than its exclusive agency partner, and no disclosed AI/ML or proprietary technology platform. Competitive positioning rests on embedded distribution convenience, decades of operating experience in a narrow niche, and coverage scope rather than on technology differentiation.

Name

Bader Company

Legal name

Bader Company

Website

https://baderco.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Bader Company is a private Indianapolis-based insurance program administrator operating the Bader Self-Storage Goods Insurance Program, embedded into facility rent payments and distributed exclusively through Property First Group LP, serving self-storage unit renters in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Self-Storage Goods Insurance Premiums: Insurance coverage purchased by self-storage unit renters, embedded as part of their existing self-storage rent payments. Coverage varies based on endorsements selected at the facility level.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Bader Company is a specialty insurance provider that designs, underwrites, and distributes personal property insurance products targeted at tenants, renters, self-storage users, and small commercial customers. Its flagship offering is the Bader Self-Storage Goods Insurance Program, which protects stored personal property against burglary, fire/lightning, water damage, and wind/hail/tornado, with optional add-ons for mildew, earthquake/volcanic, outdoor parking, pests/rodent, and flood. Policies are designed to serve as primary coverage over a renter's homeowners policy and are embedded into the monthly self-storage rent payment at approximately 40 cents per day.

Product overview

Bader Company offers a single, unified insurance product: the Bader Self-Storage Goods Insurance Program. This program provides coverage for self-storage unit contents against various risks including theft, fire, water damage, wind/hail/tornado, and natural disasters. Coverage options range from standard protections (burglary, fire/lightning, water damage) to optional add-ons (earthquake, flood, mildew, outdoor parking, pest damage). The program is distributed through self-storage facilities and integrates directly with rent payment systems for convenient enrollment.

Differentiator

Problem solved

Functional benefit

Products and services

• Bader Self-Storage Goods Insurance Program Specialty personal property insurance for individuals renting self-storage units. The policy covers stored goods against burglary, fire/lightning, water damage, and wind/hail/tornado, with optional add-on perils including mildew/bacteria/fungus, earthquake/volcanic eruption, outdoor vehicle parking, pests/rodents, and flood. Coverage is designed to function as primary insurance over the renter's homeowners or renters policy and is priced at approximately 40 cents per day, embedded into the monthly self-storage rent payment through Property First Group LP.
• Tenant and Renter Insurance Insurance products for tenants and renters of residential and other properties, providing personal property and liability coverage. Offered by Bader Company under its broader personal-lines insurance portfolio.
• Commercial Insurance Commercial insurance coverage offered by Bader Company for small-business customers, rounding out its specialty insurance portfolio alongside the tenant, renter, and self-storage lines.

Quantifiable outcome

• Saves money by avoiding homeowners insurance high deductibles and premium increases on renewal

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Property First Group LPcoreChannel Partner/ Reseller/ DistributorThe Bader Program is a premier self-storage contents insurance program offered exclusively through Property First Group LP, an insurance agency. Property First Group, LP is a licensed insurance agency - NPN 15974922, California License No. 0H93939. The program is offered exclusively through this channel partner relationship.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Lemonade: Lemonade offers a digital-first renters insurance product that competes for the same end-customer wallet share Bader addresses — protection for personal property outside the home. Its app-led distribution represents a potential alternative for self-storage renters.
• Hippo Insurance: Hippo is a homeowners-focused insurtech expanding into adjacent personal-property and rental coverages. Its data-driven underwriting and embedded home-services partnerships illustrate the kind of next-generation competitor that could ultimately pressure niche programs like Bader's.
• Jetty: Jetty is an insurtech focused on renter's insurance and lease-required coverage offered through property managers and landlords. It targets the same embedded-insurance use case as Bader, though its primary channel is multifamily housing rather than self-storage.

Broad incumbents

• Allstate: Allstate is a broad incumbent in personal lines insurance with renters and homeowners offerings that partially overlap Bader's value proposition. Its scale and advertising reach shape the consumer alternative against which Bader's embedded program must compete.
• USAA: USAA offers renters insurance to its military-affiliated membership that includes off-premises personal property protection, competing for the same end customer that Bader targets through self-storage facilities.
• Progressive: Progressive is a large national P&C insurer offering standalone renters insurance that competes with Bader's product as a substitute for covering stored personal property. Its scale and direct-to-consumer brand create competitive pressure on embedded programs.
• State Farm: State Farm is a broad incumbent offering renters and homeowners policies that include some personal-property coverage off-premises. Its agent network and brand recognition make it a default alternative for consumers comparing Bader's storage-focused coverage.
• American Strategic Insurance: ASI (a Progressive company) is a property-focused insurer offering specialty personal-lines coverage including renters and contents. Its carrier-scale infrastructure and product breadth make it a relevant competitor in the broader personal-property insurance space Bader addresses.

Direct peers

• Assurant: Assurant is the dominant provider of tenant insurance programs offered through apartment and self-storage operators, with similar embedded distribution and primary-coverage positioning. It is the most direct competitor to Bader's model in the storage contents insurance vertical.
• National General Insurance: National General (an Allstate company) underwrites specialty personal-lines products including tenant and storage-unit contents coverage. It overlaps with Bader in providing specialized personal-property protection outside the home, often through partner programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bader Company