What Positive Action, Inc. does

Positive Action, Inc. is a private, Twin Falls/Middleton, Idaho-based education company that develops and delivers a PreK-12 social-emotional learning (SEL) curriculum built on its proprietary Thoughts-Actions-Feelings pedagogical framework. The company was founded in 1982 and has been operating its evidence-based SEL program for more than 40 years. Its product portfolio spans grade-level Instructor Kits (PreK-12) plus specialized kits for bullying prevention, drug education, conflict resolution, family engagement, and whole-school climate, each priced as one-time, per-classroom or per-school licenses, with quote-based pricing and a $50 minimum order.

The company's primary digital asset is Pasela, a cloud-based, fully-featured web application launched in 2024 after six years of development. Pasela provides access to over 2,000 lessons with progress-tracking dashboards, customizable content, exclusive audio content, AI-powered browser translation in over 100 languages, downloadable resources, and enterprise Single Sign-On for district deployments. The company has also co-developed the Impact Implementation Support Platform (IISP) with 3C Institute to collect fidelity and outcomes data across implementations. Primary customers are K-12 public and private schools and school districts, supplemented by Pre-K programs, after-school programs, counselors, and families. Distribution is executed through enterprise field sales with program consultants, supplemented by phone sales, webinar-led engagements, and self-serve website trials. The curriculum holds an ESSA "Strong" evidence rating supported by three replicated randomized-controlled trials, with documented outcome effects including 51% improvement in student-reported bullying avoidance and a 0.39 effect size on academic engagement.

Revenue is generated through three intertwined motions: annual Pasela digital subscriptions, one-time/perpetual licenses for physical kits (Instructor, Climate, Counselor, Family, Community, and supplement kits), and professional training services delivered via webinars and on-site workshops. The company does not disclose revenue or accept outside funding per the available data, and operates with 11-50 employees. In 2024, Positive Action formed a partnership with ClassLink for LMS/SSO integration and announced development of an AI Assistant for SEL — positioning Pasela as the strategic center of gravity and a recurring-revenue layer atop the legacy kit business.

Name

Positive Action, Inc.

Legal name

Positive Action, Inc.

Website

https://positiveaction.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Positive Action, Inc. is a private, Idaho-based education company that develops and delivers evidence-based PreK-12 social-emotional learning curriculum and the Pasela digital platform to K-12 schools, districts, Pre-K programs, and families across the United States.

Ownership category

akta.pro rank

Product category

K-12 Social-Emotional Learning Curriculum

NAICS

Educational Support Services (6117)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Social-Emotional Learning (SEL) & Wellbeing Digital Curriculum (EDAFACAM)

akta.pro secondary industries

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC), Social-Emotional Learning (SEL) & Behavioral Intervention Materials (PBIS, Social Skills) (EDAGAMAE)

Keywords

• Social emotional learning
• SEL curriculum
• K-12 education
• Character education
• Bullying prevention

Headquarters

HQ city

Twin Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pasela Digital Licenses: Digital platform licensing providing access to over 2000 PreK-12 lessons, progress tracking, customizable content, and integrated bullying prevention curriculum. Licenses available for single users through enterprise district-level deployments with SSO capabilities.
2. Physical Curriculum Kits: Instructor Kits containing manuals, scripted lessons, activities, posters, activity sheets, student textbooks, and manipulatives for 30 students per classroom. Kits organized by grade level (PreK, Elementary, Middle School, High School).
3. Climate Development Kits: Elementary and Secondary Climate Development Kits for school-wide climate programs including materials for teachers, support staff, parents, and implementation committees.
4. Curriculum Supplements: Specialized kits including Bullying Prevention, Drug Education, Conflict Resolution, and Counselor Kits addressing specific intervention needs.
5. Family and Community Kits: Family Kits, Parenting Classes Kits, Family Classes Kits, and Community Kits for engaging families and community members in the Positive Action program.
6. Professional Training Services: Training programs including orientation sessions, mid-year reviews with video observations, end-of-year planning, and webinar-based professional development conducted by Positive Action consultants.
7. Starter Kits: Optional kits complementing grade-level curriculum with full-color posters, visual aids, and hands-on materials to reinforce learned skills for 30 students.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Positive Action, Inc. develops and sells a PreK-12 Social-Emotional Learning (SEL) curriculum system built around the Thoughts-Actions-Feelings Circle philosophy. The company delivers this curriculum through Pasela, a digital web application with over 2,000 lessons, as well as through physical Instructor Kits, Climate Development Kits, Family Kits, and curriculum supplements (bullying prevention, drug education, conflict resolution), supported by professional training and whole-school reform services.

Product overview

Positive Action, Inc. offers a comprehensive PreK-12 Social-Emotional Learning (SEL) curriculum system built around its core philosophy that 'you feel good about yourself when you do positive actions.' The product portfolio centers on Pasela, a digital web application platform launched after six years of development, which provides access to over 2,000 lessons. Physical curriculum products span Pre-K through High School with grade-level Instructor Kits, supplemented by Climate Development Kits (Elementary and Secondary), Counselor's Kit, Family Kit, Family Classes Kit, Community Kit, Drug Education Kits, and Conflict Resolution Kit. The Bullying Prevention Curriculum is integrated into the K-5 core curriculum at no additional cost through Pasela. Additional services include Program Training and Whole School Reform implementation support. The company also partners with 3C Institute for the Impact Implementation Support Platform (IISP) for assessment tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Pasela: Positive Action's digital web application platform offering over 2000 lessons, progress tracking, customizable lessons, real-time content updates, exclusive audio catalog, translated materials, and downloadable resources for PreK-12 social-emotional learning.

Products and services

• Pasela Digital Platform A fully-featured web application serving as Positive Action's digital platform, offering access to over 2,000 lessons across the PreK-12 SEL curriculum. Features include progress tracking, customizable lessons, real-time content updates, AI-powered translation across 100+ languages, SSO, an exclusive audio catalog, and downloadable resources. Sold under subscription licensing to schools and districts.
• Pre-Kindergarten Curriculum PreK curriculum unit introducing young learners to the Positive Action philosophy and Thoughts-Actions-Feelings Circle. Develops foundational skills for physical, intellectual, social, and emotional areas.
• Elementary School Curriculum Grades K-5 curriculum following a six-unit design covering self-concept, positive actions for body and mind, managing yourself responsibly, treating others well, self-honesty, and continuous self-improvement.
• Middle School Curriculum Grades 6-8 curriculum designed for adolescent developmental needs, teaching social-emotional learning, character education, and life skills through the Positive Action framework.
• High School Curriculum Grades 9-12 curriculum providing comprehensive SEL instruction with career education, character development, and personal growth modules, including student textbooks, journals, and materials for all four grade levels.
• Bullying Prevention Curriculum Focused program for elementary students K-5 helping students understand what bullying is, why it happens, who is affected, and how to prevent it. Integrated with core K-5 curriculum at no additional cost through Pasela.
• Prevention Program Evidence-based prevention curriculum addressing drug education, violence prevention, and other health-related topics for students.
• Elementary Climate Development Kit School-climate program materials including six Teacher's Materials boxes, twenty-one Support Staff Handbooks, Parent Handbooks, and Implementation Planning Envelopes for the Positive Action Committee.
• Secondary Climate Development Kit Secondary-level school climate materials including 500 PALs (Positive Action LeaderS) Cards, Implementation and Committee Handbooks for school-wide positive climate development.
• Counselor's Kit Includes the text 'Positive Actions for Living' for additional counseling sessions with individuals, small groups, and families.
• Family Kit Manual with 42 lessons and colorful materials for parents to use at home, teaching positive actions for physical, intellectual, social, and emotional areas. Free on the website.
• Family Classes Kit Contains four manuals (Parents, Adolescents, Children, and Wrap-Up) plus materials for teaching families how to use the Family Kit in seven classes. Includes 10 Family Kits.
• Community Kit Describes how to organize all parts of the community to support the school and families in developing a positive community for children and youth.
• Drug Education Kit Elementary and Secondary Drug Education Kits with manuals, posters, and materials for teaching drug prevention education.
• Conflict Resolution Kit Kit for teaching conflict resolution skills as part of the Positive Action curriculum supplements.
• Impact Implementation Support Platform (IISP) Web-based software platform developed with 3C Institute for tracking and monitoring implementation and student progress. Collects fidelity, progress, and outcomes data. Free for most implementations, fee for larger implementations.
• Program Training Services Training services including orientation sessions, mid-year reviews, end-of-year planning, webinar training, and on-site consultation for implementing Positive Action programs.
• Whole School Reform Model Comprehensive school reform service helping schools implement Positive Action across all levels - students, educators, administrators, and families.

Quantifiable outcome

• 51% improvement in students avoiding bullying behaviors according to student reports
• +7 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ClassLinkcoreTechnology or Integration · 21 May 2024Positive Action announced partnership with ClassLink in May 2024 to provide enhanced digital learning access through ClassLink's platform, enabling easier access to Pasela for schools using ClassLink's single sign-on and digital resource management solutions.
• 3C InstitutecoreTechnology or IntegrationJoint development of the Impact Implementation Support Platform (IISP) software specifically designed to collect and track fidelity, progress, and outcomes data for evidence-based programs like Positive Action. 3C specializes in software development for social, emotional and behavioral health with funding from the Annie E. Casey Foundation.
• DonorsChooseminorChannel Partner/ Reseller/ DistributorListed as a private funding resource for schools seeking grants to fund Positive Action programs through the DonorsChoose platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Committee for Children: Committee for Children develops the Second Step SEL program for K-8 schools, the most widely adopted SEL curriculum in U.S. schools. It is a direct competitor to Positive Action across the same school district customer base and shares a similar evidence-based, whole-school implementation model.
• Sanford Harmony: Sanford Harmony (part of Sanford Programs) provides a K-6 SEL program with peer-relationship and community-building focus delivered to U.S. schools. It overlaps directly with Positive Action on K-5 SEL curriculum and the school district buyer.
• Panorama Education: Panorama Education offers a K-12 SEL and student-success platform combining surveys, curriculum, and analytics for districts. It competes directly with Positive Action on SEL curriculum and on outcomes measurement — overlapping with Pasela/IISP functionality.
• Aperture Education: Aperture Education provides the Devereux Student Strengths Assessment (DESSA) and SEL platform used by K-12 schools and districts. It is comparable because it combines SEL curriculum-adjacent programming with assessment tools, similar to Positive Action's IISP partnership.
• Rethink Ed: Rethink Ed offers K-12 SEL, mental health, and behavioral resources to schools, including professional learning and curriculum. It is a direct peer competing for the same district SEL budget alongside Positive Action.

Emerging players

• Move This World: Move This World delivers video-driven SEL curriculum and educator professional development to K-12 schools. It overlaps with Positive Action's SEL content delivery and target buyer (teachers and school leaders) but focuses on a more media-driven, narrower curriculum.
• Yale Center for Emotional Intelligence (RULER): The RULER approach from the Yale Center for Emotional Intelligence is a school-based SEL framework adopted by many U.S. districts. It is comparable to Positive Action as a competing evidence-based SEL framework targeting the same K-12 districts.

Broad incumbents

• ClassDojo: ClassDojo is a widely adopted K-8 classroom management and SEL-adjacent platform with millions of teacher users. While broader than Positive Action, it represents a substitute or complement for SEL time in classrooms and competes for the same teacher mindshare and district budgets.
• Nearpod: Nearpod (now part of Renaissance Learning) provides K-12 instructional and SEL content through its platform. As a broader incumbent, it competes with Positive Action for district digital-curriculum budgets and offers overlapping social-emotional lessons inside a wider content library.

Others

• 3C Institute: 3C Institute is Positive Action's research and technology partner that co-developed the IISP outcomes platform and specializes in SEL/behavioral health software. It is included as an enabling partner/ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PosActSEL
• Facebookfacebook.com/PosActSEL
• LinkedInlinkedin.com/company/positive-action-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Positive Action, Inc.