Figaro's Pizza

What Figaro's Pizza does

Figaro's Pizza is a private, franchise-led U.S. pizza chain founded in 1981 in Salem, Oregon, operating from its headquarters at 1500 Liberty Street S.E. (Figaro's Italian Pizza, Inc.). The company sells fresh, made-to-order pizzas built on dough rolled in-store daily from 100% American wheat, with a 'We Bake or You Bake' dual-format positioning that combines in-store oven-baked pizzas and oven-ready take & bake trays, supplemented by calzones, wings, breadsticks, salads, cinnamon sticks, and gluten-free and stuffed-crust options. Product differentiation is centered on ingredient quality claims (no MSG, no fillers, 100% real cheese, imported extra virgin olive oil sauces, 4,000 topping combinations) and signature recipes including Papa's Supreme and Mama's Favorite.

The business model is asset-light franchising: the corporate entity generates revenue from initial franchise fees, ongoing royalties, marketing fund contributions, and international master-licensing fees, while revenue at the store level comes from retail pizza, take & bake, pizza-by-the-slice, and delivery sales. A minimum liquid capital requirement of $150,000 governs franchise inquiries, and the company also operates the Vet-Fran program for veteran franchisees. The U.S. system spans approximately 64 independently-owned stores across 9 states (plus 17 acquired Nick 'N' Willy's take & bake units), and international presence exists in 3 foreign countries including Cyprus and India, where a 2022 agreement with FranGlobal targets 250+ outlets within four years and a 25-year development horizon. Digital channels include online ordering, iPhone and Android apps, and the Fig-E-Deals email loyalty program; the proprietary point-of-sale system was developed in-house in 2002.

Customer segments center on busy families seeking convenient mealtime solutions, with secondary segments including franchisees (single-unit, multi-unit, area development), veterans (via Vet-Fran), and tourists in resort markets like Newport, Oregon. The company runs the H.E.L.P. (Helping Education with Love & Pizza) 501(c)(3) charity, contributing more than $92,000 to local schools, and has earned an IFA Innovation and Impact Award (2015) for this program. Leadership is led by Chairman/CEO Ron Berger, who acquired the company in 2001. No public funding, PE backing, or AI/ML capabilities are disclosed.

Name

Figaro's Pizza

Legal name

Figaro's Italian Pizza, Inc.

Website

https://figaros.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Figaro's Pizza is a private, franchise-led U.S. pizza chain founded in 1981, operating ~64 stores across 9 U.S. states and 3 countries on a 'We Bake or You Bake' model built around in-store daily dough preparation, with international expansion underway in India via a 250+ outlet FranGlobal deal.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Pizza, Wings & Oven-Baked Prepared Foods (In-Store Concepts) (CRAHAKAE), Pizza Fast Casual (THAFABAB)

Keywords

• Pizza restaurant chain
• Take and bake pizza
• Pizza franchise
• Italian restaurant
• Pizza delivery service

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Figaro's Pizza operates as a franchisor, generating revenue through franchise fees, royalties, and area development fees from franchisees who open and operate locations.
2. Retail Pizza Sales: Franchisee-owned Figaro's locations generate revenue through pizza sales, including baked pizzas, take & bake pizzas, and pizza by the slice. There are 4,000 topping combinations available.
3. International Licensing: Master franchise partnerships with international partners such as FranGlobal for market expansion in India and other regions, generating licensing revenue.

Pricing tiers

Distribution channels5 records

Marketing channels8 records

Core offering

Figaro's Pizza is a multinational franchise restaurant chain that sells fresh-to-order pizza made with daily-prepared dough from 100% American wheat, no MSG, and 100% real cheese. The brand's signature "We Bake or You Bake" model offers both fully-baked pizzas and oven-ready take & bake trays, complemented by Italian classics (calzones, lasagna), wings, sides (breadsticks, salads, cinnamon sticks), and gluten-free crust options.

Product overview

Figaro's Pizza operates as a unified restaurant brand offering fresh, made-to-order pizzas using daily-prepared dough from 100% American wheat. The product portfolio centers on the core pizza offering with multiple crust options (Original, Stuffed Crust, Gluten-Free, Take & Bake), supplemented by Italian classics (calzones), chicken dishes, wings, and sides (breadsticks, salads). The company provides digital ordering through web, iPhone, and Android apps, and operates a loyalty program (Fig-E-Deals). Figaro's also supports the H.E.L.P., the Charity program, and expanded through acquisition of Nick 'N' Willy's.

Differentiator

Problem solved

Functional benefit

Brands

• Fig-E-Deals: Email coupon program offering money-saving coupon offers and special deals
• H.E.L.P., the Charity

Products and services

• Figaro's Signature Pizzas (custom and named recipes like Papa's Supreme, Mama's Favorite, Italian Combo, Hawaiian, Garden Veggie) Fresh-to-order pizzas with 100% American wheat dough made daily in-store, featuring 4,000 topping combinations, no MSG, no fillers, and 100% real cheese. Available baked or as take & bake.
• Calzones Calzones made with fresh ingredients and 100% real cheese, served with Marinara sauce. Available as take & bake or baked, with Chicken, Meat, Combination, Beef or Sausage, and Vegetarian varieties.
• Wings (Oven Roasted, Spicy, BBQ) Chicken wings in three flavors: oven roasted (served with ranch), spicy, and barbecue.
• Breadsticks, Cheesy Breadsticks, Figgy Cinnamon Sticks, and Garden Salad Side items: 8 Breadsticks with marinara or garlic butter; Cheesy Breadsticks topped with mozzarella; Figgy Cinnamon Sticks with cinnamon, brown sugar, and icing; Garden Salad with crisp lettuce and fresh vegetables.
• Gluten-Free Crust Gluten-free pizza crust available in medium size, marketed as the country's first gluten-free take & bake alternative. Thinner than Original crust but not as crunchy as thin crust. Targeted at customers with gluten allergies or those seeking healthier alternatives.
• Stuffed Crust Pizza Pizza crust with fillings baked inside, offered as part of Figaro's specialty crust options.
• Online Ordering (Web and Mobile) Web-based pizza ordering system with iPhone and Android mobile applications (powered by HungerRush), allowing customers to order baked or take & bake pizzas online for pickup or delivery.
• Fig-E-Deals Loyalty Program Email-based coupon program featuring money-saving offers, special deals, and updated information about new menu items and services.
• Franchise Opportunities (Single Unit, Multi-Unit, Area Development)
• Nick 'N' Willy's (Acquired Brand)

Quantifiable outcome

• Up 30% in sales after adding delivery and pizza by the slice in Newport location

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered major, core and supporting.

• Delphinus FoodsmajorChannel Partner/ Reseller/ Distributor · 1 September 2022Master franchise partnership with Delphinus Foods to expand Figaro's presence in the Western Region of India.
• FranGlobalcoreChannel Partner/ Reseller/ Distributor · 1 January 2022FranGlobal, the international business arm of Franchise India Holding Limited, signed agreement to open hundreds of Figaro's pizza outlets throughout India over the next 25 years. Plans to set up 250+ outlets in India in the next four years. This is the largest franchise development agreement in Figaro's history.
• Nick 'N' Willy'smajorStrategic or Co-development Partner · 1 February 2012Figaro's completed acquisition of the 17-unit Nick 'N' Willy's chain of baked and take & bake pizzerias. Nick 'N' Willy's started in Colorado in 1988 and operates in 9 states from Wisconsin to California. Figaro's now owns the #1 and #2 top quality 'take & bake' brands.
• Timms Holding LimitedmajorChannel Partner/ Reseller/ DistributorChairman and MD Bob Timms oversees international franchise development for Asia, Africa, Middle East, and Indian Subcontinent regions from offices in Dubai, Canada, India, Hong Kong, and Malaysia.
• H.E.L.P. the CharitycoreStrategic or Co-development PartnerH.E.L.P. stands for 'Helping Education with Love & Pizza.' A portion of each dollar spent at Figaro's Pizza is donated to local schools through this 501(c)(3) charity. Figaro's has contributed more than $92,000 to H.E.L.P. and suppliers have contributed $45,000.
• Pizza Schmizza and Schmizza Pub & GrubsupportingStrategic or Co-development PartnerPizza Schmizza and Schmizza Pub & Grub restaurants support H.E.L.P. the Charity by contributing to school grants in their communities.
• All-Mine YogurtsupportingStrategic or Co-development PartnerAll-Mine Yogurt in Molalla, Oregon supports H.E.L.P. the Charity for school grants.
• Nick-N-Willy's (Grand Junction)supportingStrategic or Co-development PartnerNick-N-Willy's location in Grand Junction, Colorado supports H.E.L.P. the Charity.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• MOD Pizza: Fast-casual pizza chain. Comparable on dine-in pizza experience, though positioned upmarket from Figaro's QSR model.
• Pizza Hut: One of the largest global pizza QSR chains. Comparable on category, dine-in and delivery, but vastly larger scale and brand reach, defining the competitive ceiling for Figaro's.
• Domino's Pizza: Global pizza delivery leader and the dominant digital/tech-forward pizza chain. Comparable in category and delivery focus, but vastly larger scale and technology investment.
• Papa John's: Major global pizza QSR franchisor with dine-in, carryout, and delivery. Comparable product category and franchise model, with materially larger scale.
• Little Caesars: Global value-oriented pizza QSR chain. Comparable on take & bake and value positioning (Little Caesars' Hot-N-Ready is a partial analog), but vastly larger scale.

Direct peers

• Papa Murphy's: Largest U.S. take & bake pizza franchisor. Directly comparable to Figaro's on the take & bake side of its business, and the natural head-to-head competitor for that niche.
• Godfather's Pizza: Mid-sized pizza QSR chain operating primarily through franchising. Comparable in scale and franchise-led model, with similar product mix (pizza, sides, combos).
• Marco's Pizza: Growing franchise pizza chain with hundreds of U.S. units. Comparable mid-scale pizza QSR franchise model with dine-in, carryout, and delivery.
• Jet's Pizza: Regional pizza chain known for deep-dish and Detroit-style pizza with delivery/takeout focus. Comparable QSR pizza franchise competing in similar suburban family market.
• Mountain Mike's Pizza: West Coast-rooted family pizza franchise. Comparable scale and franchise model, with a similar footprint-style build-out to Figaro's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FigarosPizza
• YouTubeyoutube.com/channel/UCUI9sRseo2B1DkX2X82K2bA
• Facebookfacebook.com/figarospizza
• Instagraminstagram.com/figarospizza
• LinkedInlinkedin.com/company/figaros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figaro's Pizza