Tick Tock Energy
Tick Tock Energy is a family-owned Illinois-based solar PV installer founded in 2006, designing and installing rooftop, ground-mount, tracker, and battery-storage systems for residential, farm, agribusiness, and commercial customers across ten Midwest states.
- Company typePrivate
- Founded2006
- HeadquartersEffingham, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tick Tock Energy does
Tick Tock Energy, Inc. is a privately held, family-owned solar photovoltaic (PV) installer headquartered in Effingham, Illinois, with operational roots in Teutopolis. Founded in February 2006 by brothers Craig, Eric and Matt Pals, the company designs, engineers, permits, installs and maintains ground-mounted, roof-mounted, carport/canopy, and dual-axis tracker solar PV systems — including AllEarth 2-axis GPS-controlled trackers and AC-coupled battery energy storage integrated with smart inverters from SMA and Sol-Ark — for residential, family-farm, large-farm, agribusiness and commercial/industrial customers primarily across Illinois and nine adjacent Midwest states.
The company's revenue model is dominated by one-time system sales and installation across residential, agricultural and commercial projects (visible commercial projects ranging from 37 kW to 962 kW, including a 700 kW refrigerated-warehouse install, a 604 kW quarry install and a 962 kW single-axis tracker project for a high-tech manufacturer), augmented by subscription-like long-term monitoring and O&M, in-house USDA REAP grant-writing for agricultural customers, and financial/ROI analysis bundled into proposals. Customer financing is facilitated through SunGage Financial rather than underwritten directly. Pricing is quote-based and not publicly disclosed.
Distribution is direct: field-based solar consultants conduct on-site consultations for commercial and larger residential work, while inside sales handles inbound phone and website quote requests driven by content marketing (blog, online quiz, Facebook/YouTube), referral rewards, testimonials, and home-and-garden shows. Installation labor is performed primarily through Pals Electric, Inc., the founders' family subcontractor founded in 1983. Tick Tock Energy has been ranked a Solar Power World Top 500 Solar Contractor for 11 consecutive years (2015–2025), carrying an A+ BBB rating and PEARL Solar Contractor certification.
Tick Tock Energy firmographics
Firmographics- Name
- Tick Tock Energy
- Legal name
- Tick Tock Energy, Inc.
- Website
- https://ticktockenergy.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tick Tock Energy is a family-owned Illinois-based solar PV installer founded in 2006, designing and installing rooftop, ground-mount, tracker, and battery-storage systems for residential, farm, agribusiness, and commercial customers across ten Midwest states.
- Ownership category
- akta.pro rank
Tick Tock Energy industry classification
Industry- Product category
- Solar Power Installation Services
- NAICS
- Solar Electric Power Generation (221114), Roofing Contractors (238160)
- akta.pro primary industry
- Energy Storage & Microgrid Electrical Infrastructure (BESS, Controls) (IMAFAHAE)
- akta.pro secondary industries
- BESS EPC, Integration & Commissioning (EUAFAAAB), Energy Storage (BESS) Monitoring, Control & Optimization (EUADAPAG)
Keywords
Where Tick Tock Energy is headquartered
LocationHeadquarters
- HQ city
- Effingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Tick Tock Energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Solar Panel System Sales and Installation: One-time sale and installation of solar photovoltaic systems including ground-mounted, roof-mounted, tracker, and carport configurations. Revenue generated from equipment, labor, engineering, permitting, and interconnection services.
- Solar Financing Facilitation: Facilitates solar loans through partnerships with Sungage Financial, offering residential solar financing options. The company connects customers with lenders but does not directly provide financing.
- Operations and Maintenance Services: Long-term monitoring, operations and maintenance (O&M) support for installed solar systems to ensure optimal performance and uptime throughout the system lifecycle.
- Grant Writing Services: USDA REAP grant-writing services for agricultural customers, helping clients secure grant funding for solar installations. Full-service grant application support with strong track record of awards.
- Financial and ROI Analysis Services: Engineering analysis including energy modeling, solar incentive analysis, and project cashflow forecasting provided as part of the proposal process.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Tick Tock Energy product offering
Product offeringCore offering
Tick Tock Energy is a Midwest solar power installation company that designs, engineers, permits, installs, and maintains photovoltaic (PV) systems for farms, commercial businesses, and residential homeowners. The company provides turnkey solar solutions including roof-mounted, ground-mounted, dual-axis tracker, and carport/canopy configurations, along with battery storage, off-grid emergency backup, USDA REAP grant writing, and long-term monitoring services.
Product overview
Tick Tock Energy is a solar power installation company offering a comprehensive portfolio of solar products and services across residential, agricultural, and commercial segments. Its core offerings include Residential Solar Power Systems, Family Farm Solar Systems, Large Farm Solar Systems, Agribusiness Solar Systems, and Commercial Solar Power Solutions. These are supplemented by specialized add-on modules including AllEarth 2-Axis Solar Trackers, Solar Carports and Canopies (via Lumos Solar partnership), Wall-Mounted Solar Awnings and Patios, Battery/Energy Storage systems, Community Solar programs, and Commercial Power Management services. Supporting services include USDA REAP Grant Writing, financing facilitation (via SunGage Financial), Illinois SREC incentive navigation, Pearl Home Certification, and a Solar Referral Rewards Program. The company provides full lifecycle support from initial consultation and engineering through turnkey installation and long-term monitoring and maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Power Systems Custom-designed solar panel systems for residential homeowners, including roof-mounted and ground-mounted configurations with financing facilitation, Illinois SREC incentives support, and Pearl home certification documentation.
- Family Farm Solar Systems Solar power solutions for small family farms including roof-mounted systems on barns and pole buildings, ground-mounted arrays, and dual-axis solar trackers, paired with in-house USDA REAP grant writing assistance and SREC incentive capture.
- Large Farm Solar Systems Large-scale solar installations for high-energy-demand farm operations (hog, dairy, poultry, grain, greenhouse), including ground-mounted arrays, single and dual-axis trackers, and battery storage, with federal ITC, USDA REAP grant, and SREC incentive support.
- Agribusiness Solar Systems Turnkey design-build solar installations for agribusinesses including seed distribution companies, grain and feed processing facilities, and farm implement dealers, with energy analysis, financial ROI analysis, and long-term monitoring.
- Commercial Solar Power Solutions Solar installations for commercial and industrial facilities (warehouses, manufacturing plants, retail, offices), including roof-mounted, ground-mounted, solar carport/canopy, single and dual-axis tracker configurations, with utility interconnection support and incentive optimization.
- Community Solar Large-scale solar arrays (500 kW to 5 MW) that feed into the grid and generate power for community subscribers under the Illinois Shines program.
- Operations and Maintenance Services Long-term monitoring, operations, and maintenance support for installed solar systems to ensure optimal performance and uptime throughout the system lifecycle, including commercial power management and energy consumption optimization.
- USDA REAP Grant Writing Services Full-service USDA Rural Energy for America Program (REAP) grant-writing assistance for agricultural producers and rural small businesses, helping clients secure up to 25% grant funding for solar installations.
Quantifiable outcome
- 30-40% more energy production with 2-axis solar trackers compared to fixed systems
- +8 more outcomes
Companies that use Tick Tock Energy
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles5 records
Tick Tock Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Tick Tock Energy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- Pals Electric, Inc.corePals Electric is the company's primary electrical subcontractor partner, founded by brothers Eric and Matt Pals' father Mike in 1983. With over 25 employees, Pals Electric provides physical construction, wiring, and start-up of Tick Tock Energy's solar, wind, and energy-efficiency installations throughout Central and Southern Illinois. Pals Electric is State of Illinois DG (Distributed Generation) Certified.
- AllEarth RenewablesmajorAllEarth Renewables manufactures 2-axis solar tracker systems made in Vermont. Tick Tock Energy offers AllEarth solar trackers as full turnkey solutions including planning, installation, and service. The trackers are GPS-controlled and automatically follow the sun, producing 30-40% more power than fixed arrays.
- Pearl CertificationmajorTick Tock Energy is one of the first PEARL-certified solar contractors in Illinois. Pearl Certification provides home value documentation through official appraisal addendums that help increase home sales prices by approximately 5%. Pearl-certified contractors must meet professional training, positive consumer ratings, and proven quality control process requirements.
- Illinois Solar Energy Industries Association (ISEA)minorIllinois Solar Energy Industries Association (ISEA) logo displayed on company website as a partner organization supporting solar industry development in Illinois.
- Midwest Solar Energy Trade Association (MOSEA)minorMidwest Solar Energy Trade Association (MOSEA) logo displayed on company website as a regional partner organization.
- Better Business Bureau (BBB)minorBBB Accredited Business with A+ rating, serving customers in Illinois. BBB seal displayed on company website for consumer trust.
- Ameren IllinoismajorMajor electric utility serving central and southern Illinois. Tick Tock Energy works extensively with Ameren for utility interconnection approvals and customers may qualify for Smart Inverter Rebate (SIR) and Distributed Generation (DG) rebate programs through Ameren.
- ComEd (Commonwealth Edison)majorMajor electric utility serving northern Illinois. Tick Tock Energy works with ComEd customers who may qualify for Smart Inverter Rebate (SIR) and Distributed Generation (DG) rebate programs through ComEd.
- Illinois Power Agency (IPA)majorIllinois state agency that administers the Illinois Shines (Adjustable Block Program) for Solar Renewable Energy Credits (SRECs). Tick Tock Energy helps customers navigate SREC program enrollment and compliance.
- USDA Rural Energy for America Program (REAP)majorUSDA REAP Grant provides up to 25% grant funding for agricultural producers and rural small businesses for renewable energy systems. Tick Tock Energy provides full in-house grant writing services with strong track record of landing grant awards for clients.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Tick Tock Energy competitors and assessment
Company assessmentBroad incumbents
- Sunrun: Largest US residential solar installer with national footprint, in-house financing, and battery storage offerings. Operates as a public national incumbent competing in distributed solar markets alongside regional installers like Tick Tock.
- Tesla Energy: National solar + Powerwall battery storage offering bundled with Tesla branding. A broad incumbent competing for the same residential and commercial solar customers with substantially more capital and brand reach than Tick Tock.
- SunPower: Long-established US residential and commercial solar installer/manufacturer with a national dealer network. Broad incumbent in distributed solar competing with regional Midwest installers.
Direct peers
- Trinity Solar: Regional residential and commercial solar installer operating across the Northeast and Mid-Atlantic. Closely comparable sales-led direct-installation model targeting residential and commercial customers like Tick Tock.
- Momentum Solar: Residential solar installer with regional operations and a sales-led model offering rooftop PV plus battery storage targeting homeowners — closely comparable to Tick Tock's residential segment.
- Freedom Forever: National residential solar installer with dealer/installer network across many US states. Closely comparable model and product offering to Tick Tock at significantly larger scale.
- ADT Solar: Residential solar installer operating across Midwest and southern US states under the ADT brand. Comparable offering (rooftop PV with optional battery) and similar target customer segments.
- YellowLite: Cleveland, Ohio-based residential and commercial solar installer serving the Midwest. Direct Midwest regional peer with similar customer segments and turnkey solar installation model.
- Robison Solar: Indiana-based residential and commercial solar installer serving Indiana and adjacent Midwest states. Closely comparable regional Midwest solar installer with similar product mix and customer focus.
- Iconic Solar: Edwardsville, Illinois-based solar installer serving the Metro East St. Louis area and broader Illinois/Midwest. Direct regional competitor offering similar solar installation services across residential, agricultural, and commercial customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Tick Tock Energy social profiles
Digital presenceTick Tock Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tick Tock Energy leadership team
Management profileNumber of profiles
Profiles2 records
Tick Tock Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tick Tock Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tick Tock Energy
What does Tick Tock Energy do?
Tick Tock Energy is a Midwest solar power installation company that designs, engineers, permits, installs, and maintains photovoltaic (PV) systems for farms, commercial businesses, and residential homeowners. The company provides turnkey solar solutions including roof-mounted, ground-mounted, dual-axis tracker, and carport/canopy configurations, along with battery storage, off-grid emergency backup, USDA REAP grant writing, and long-term monitoring services.
Is Tick Tock Energy a public or private company?
Tick Tock Energy is a private company. It is classified as family owned and is currently operating.
When was Tick Tock Energy founded?
Tick Tock Energy was founded in 2006. It employs 11 to 50 people.
Where is Tick Tock Energy based?
Tick Tock Energy is headquartered in Effingham, United States, in the North America region.
How does Tick Tock Energy make money?
Five revenue lines are on record. Solar Panel System Sales and Installation is the primary driver. The others are solar Financing Facilitation, operations and Maintenance Services, grant Writing Services and financial and ROI Analysis Services.
Who are Tick Tock Energy's main competitors?
Broad incumbents on record are Sunrun, Tesla Energy and SunPower. Direct peers are Trinity Solar, Momentum Solar, Freedom Forever, ADT Solar, YellowLite, Robison Solar and Iconic Solar.
Does Tick Tock Energy have an API?
No public API is recorded for Tick Tock Energy.
What industry is Tick Tock Energy in?
Tick Tock Energy's product category is Solar Power Installation Services. Its primary akta.pro industry code is IMAFAHAE, Energy Storage & Microgrid Electrical Infrastructure (BESS, Controls), with a secondary code of EUAFAAAB, BESS EPC, Integration & Commissioning. Its NAICS code is 221114.