Real Magnet
Real Magnet is a private Bethesda, Maryland-based software company that provides marketing automation tools to marketing teams. Founded in 2000 with 51-100 employees, the platform focuses on intuitive campaign execution and seamless integration with leading CRM systems.
- Company typePrivate
- Founded2000
- HeadquartersBethesda, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Real Magnet does
Real Magnet is a private, US-based marketing automation software company headquartered in Bethesda, Maryland. Founded in 2000 and operating with a workforce in the 51-100 employee range, the company sells to marketing teams and operates a for-profit, B2B SaaS commercial model. Public external positioning, as captured in the firm's short descriptor, is a marketing automation platform designed for intuitive use and built around seamless integration with leading CRM systems, indicating an explicit dependency on customer relationship management ecosystems as a primary distribution and value channel.
The product surface, as far as the input discloses, centers on marketing automation: campaign execution, email automation, and connecting those workflows to external CRM platforms. There is no disclosed detail on proprietary technology, APIs, SDKs, AI capabilities, certifications, or feature-level product descriptions, so technical depth beyond the stated CRM-integration positioning cannot be verified from source. The only named leader is co-founder and CTO Mitchell Eisen, signaling a founder-anchored engineering direction. The firm's website (realmagnet.com) is the principal externally-verifiable asset.
The business model exhibits the typical shape of a private B2B SaaS marketing automation vendor — recurring software revenue tied to CRM-integrated marketing teams — but pricing tiers, customer counts, segments, channel structure, ownership, and revenue are undisclosed in the source material. The source's company-history and ownership-commentary fields reference only Higher Logic and provide no internal information about Real Magnet, suggesting either an external-data-coverage gap or an affiliate, partner, or parent relationship with Higher Logic that the available material does not fully document. No operating geographies, awards, patents, partnerships, M&A history, regulatory actions, or leadership changes are provided, limiting deeper inference.
Real Magnet firmographics
Firmographics- Name
- Real Magnet
- Website
- https://realmagnet.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Real Magnet is a private Bethesda, Maryland-based software company that provides marketing automation tools to marketing teams. Founded in 2000 with 51-100 employees, the platform focuses on intuitive campaign execution and seamless integration with leading CRM systems.
- Ownership category
- akta.pro rank
Real Magnet industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Direct Mail Advertising (54186), Direct Mail Advertising (541860)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
- akta.pro secondary industries
- CRM Strategy, Implementation & Managed Services (MPAAAIAD), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Real Magnet is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Markets served
Real Magnet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Real Magnet product offering
Product offeringCore offering
Real Magnet is a marketing automation software platform that enables B2B marketers to design, execute, and analyze email campaigns and lead nurturing programs. The product emphasizes an intuitive interface and out-of-the-box integration with leading CRM systems so marketing and sales data can be unified for segmentation, routing, and campaign reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Magnet Marketing Automation Platform An intuitive marketing automation platform that enables B2B marketers to design, execute, and analyze email campaigns and lead nurturing programs with native integration to leading CRM systems such as Salesforce and Microsoft Dynamics. Built for marketing operations teams that want unified marketing-sales data without enterprise-suite complexity.
Companies that use Real Magnet
Customer profileIdeal customer profiles1 record
Real Magnet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Real Magnet partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights4 records
Real Magnet competitors and assessment
Company assessmentOthers
- Higher Logic: Community engagement software company that acquired Real Magnet; an ecosystem/parent relationship rather than a direct competitor.
Direct peers
- Act-On Software: Mid-market marketing automation platform emphasizing CRM integration and ease of use, competing for the same buyers as Real Magnet.
- Informz: Association-focused email marketing automation provider also acquired by Higher Logic; directly overlaps in product and target customer base with Real Magnet.
- Constant Contact: Email marketing and automation provider for small and mid-sized organizations, directly competing in the same category.
- Emma (myEmma): Email marketing and automation tool serving mid-market and nonprofit organizations, closely comparable in offering and audience.
- Mailchimp: Widely used email and marketing automation platform for SMBs, overlapping in core email/automation functionality.
Broad incumbents
- HubSpot: Large integrated CRM and marketing automation platform whose broader suite overlaps with and pressures Real Magnet's niche.
- Marketo: Established enterprise marketing automation vendor competing in the same category, though upmarket of Real Magnet's mid-market focus.
- Salesforce Pardot: CRM-native marketing automation offering that competes on the same CRM-integration value proposition at larger scale.
Emerging players
- SharpSpring: Marketing automation platform targeting agencies and SMBs with CRM integration, overlapping with Real Magnet's positioning.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights4 records
Customer concentration
Real Magnet social profiles
Digital presenceReal Magnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Magnet leadership team
Management profileNumber of profiles
Real Magnet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Magnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Magnet
What does Real Magnet do?
Real Magnet is a marketing automation software platform that enables B2B marketers to design, execute, and analyze email campaigns and lead nurturing programs. The product emphasizes an intuitive interface and out-of-the-box integration with leading CRM systems so marketing and sales data can be unified for segmentation, routing, and campaign reporting.
Is Real Magnet a public or private company?
Real Magnet is a private company. It is classified as unknown and is currently operating.
When was Real Magnet founded?
Real Magnet was founded in 2000. It employs 51 to 100 people.
Where is Real Magnet based?
Real Magnet is headquartered in Bethesda, United States, in the North America region.
Who are Real Magnet's main competitors?
Higher Logic is listed as an others. Direct peers are Act-On Software, Informz, Constant Contact, Emma (myEmma) and Mailchimp. Broad incumbents are HubSpot, Marketo and Salesforce Pardot. SharpSpring is listed as an emerging player.
Does Real Magnet have an API?
No public API is recorded for Real Magnet.
What industry is Real Magnet in?
Real Magnet's product category is Marketing Automation Software. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of MPAAAIAD, CRM Strategy, Implementation & Managed Services. Its NAICS code is 54186 and its SIC code is 7331.