SharpSpring
SharpSpring is a SaaS marketing automation and CRM platform serving digital marketing agencies and SMBs, offering email, sales automation, retargeting ads, and behavioral tracking at roughly one-tenth the cost of enterprise competitors like HubSpot, Marketo, and Pardot.
- Company typePrivate
- Founded2014
- HeadquartersGainesville, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SharpSpring does
SharpSpring is a marketing automation and CRM platform serving digital marketing agencies and small-to-mid-sized businesses, founded in 2014 and headquartered in Gainesville, Florida. Since 2021 it has operated as a product line (marketed as 'Lead Gen & CRM from Constant Contact') under Constant Contact (NASDAQ: CTCT), following Constant Contact's acquisition. The platform consolidates marketing automation, email marketing, CRM, sales automation, social media management, landing page design, retargeting ads, blog and form builders, and visitor tracking into a single integrated suite, all driven by a behavioral data layer and rules engine that powers 'Life of the Lead' timeline tracking and behavior-based workflow triggers. The technology is delivered as a SaaS subscription with an open API (50,000 API calls/day included), Zapier and native Salesforce integrations, and an App Marketplace spanning 30+ third-party connectors across CRM, e-commerce, analytics, forms, and project management. SharpSpring's primary differentiator is cost: published pricing places it at roughly one-tenth the cost of comparable enterprise platforms such as HubSpot, Marketo, and Pardot, with no per-user fees and unlimited users included on every plan. The company employs 101-250 people and reports a customer base of 2,000+ agencies and 10,000+ businesses, distributed globally through multi-language localized sites (ES, PT, BR, IT, DE, FR, NL, TR). The Agency Partner Program is a distinctive distribution and revenue motion: agencies white-label SharpSpring, manage multiple clients from a single console via single sign-on, retain 75%+ of revenue from their downstream clients, and operate on month-to-month contracts, making the platform a recurring-revenue engine for the agency channel.
SharpSpring firmographics
Firmographics- Name
- SharpSpring
- Legal name
- SharpSpring
- Website
- https://sharpspring.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SharpSpring is a SaaS marketing automation and CRM platform serving digital marketing agencies and SMBs, offering email, sales automation, retargeting ads, and behavioral tracking at roughly one-tenth the cost of enterprise competitors like HubSpot, Marketo, and Pardot.
- Ownership category
- akta.pro rank
SharpSpring industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ), Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where SharpSpring is headquartered
LocationHeadquarters
- HQ city
- Gainesville
- HQ country
- United States
- HQ region
- North America
Markets served
SharpSpring business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Contact-based Licensing: Monthly/annual subscription pricing based on number of contacts (leads). Plans include 10K or 20K contacts with additional contacts available at $10 per 1K per month. No per-user pricing - unlimited users included.
- Agency Partner Revenue Share: Agencies pay SharpSpring and retain 75%+ of revenue from their clients. SharpSpring retains a smaller portion while providing the platform, support, and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 10K Contact Plan - Core SMB/Business Plan |
| Subscription | Annual | 20K Contact Plan - Growth Plan |
| Subscription | Annual | SharpSpring vs Marketo - 20K Contacts |
| Subscription | Annual | SharpSpring vs Pardot - 10K Contacts |
| Subscription | Annual | SharpSpring vs HubSpot Pro - 10K Contacts |
| Subscription | Monthly | Agency Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
SharpSpring product offering
Product offeringCore offering
SharpSpring provides a full-funnel marketing automation and CRM platform that consolidates lead management, email marketing, social media tools, landing pages, sales automation, form building, retargeting ads, and behavioral campaign analytics into a single integrated SaaS solution. The platform is sold on a contact-based subscription (not per-user) with month-to-month contracts and is positioned for digital marketing agencies (white-label, multi-client console) and small-to-mid-sized businesses.
Product overview
SharpSpring is a unified marketing automation and CRM platform offered as a single integrated product suite designed for agencies and SMBs. The core platform combines Marketing Automation, Email Marketing, CRM, Sales Automation, Social Media Management, Landing Page Designer, Tracking & Analytics, Retargeting Ads, Blog Builder, and Form Builder into one cohesive system. The platform is supplemented by the App Marketplace for third-party integrations and SharpSpring Ads for paid advertising management. All features share behavioral data and a rules engine to inform customer interactions across the entire funnel.
Differentiator
Problem solved
Functional benefit
Brands
- SharpSpring Ads: Retargeting advertising capabilities that allow leads to return by revealing targeted content on websites they visit after leaving the client's site.
Products and services
- SharpSpring Marketing Automation and CRM Platform Full-funnel marketing and sales automation platform with built-in CRM, consolidating lead management, email marketing, social media tools, landing pages, and campaign tracking. Marketed and sold as 'Lead Gen & CRM from Constant Contact' for agencies and SMBs.
- SharpSpring App Marketplace Integration hub that connects SharpSpring with third-party applications across CRM, accounting, analytics, e-commerce, social media, forms, project management, and communication.
- SharpSpring Ads Retargeting advertising solution that reveals targeted content to leads on external websites after they leave the client's site and supports paid ad campaign management and optimization across multiple channels.
- MailSync Email synchronization add-on that integrates SharpSpring with Microsoft 365, Outlook, and Google email services so inbound and outbound email activity feeds the Life of the Lead timeline.
Quantifiable outcome
- 400% increase in sales during first year with SharpSpring (agency testimonial)
- +3 more outcomes
Companies that use SharpSpring
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
SharpSpring technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration39 records
Feature12 records
SharpSpring partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, supporting and flagship.
- SalesforcecoreNative Salesforce integration available for users who want to sync SharpSpring with their Salesforce CRM. Additional fee may apply for native integration.
- ZapiercoreZapier integration allows SharpSpring to connect with thousands of apps and automate workflows without custom development.
- PandaDocsupportingIntegration for document creation and e-signature capabilities within the SharpSpring platform.
- PieSyncsupportingContact synchronization integration allowing bi-directional sync between SharpSpring and other connected apps.
- ShopifysupportingIntegration for e-commerce businesses to connect their Shopify store with SharpSpring for marketing automation.
- SurveyMonkeysupportingIntegration for connecting survey data with SharpSpring lead management.
- LitmussupportingEmail testing integration to ensure emails render properly across different email clients.
- FormstacksupportingForm integration for capturing leads and syncing with SharpSpring.
- Constant ContactflagshipSharpSpring is now part of the Constant Contact family. Constant Contact acquired SharpSpring and positions it as their 'Lead Gen & CRM' product line. The acquisition provides resources for continued development and global expansion.
- Vtiger CRMsupportingCRM integration partnership serving 100,000+ businesses with combined sales, marketing, and support automation.
- FullContactsupportingCloud-based identity resolution and analytics platform integration for enhanced contact profiling.
- SimpleTextingsupportingSMS marketing and enterprise messaging platform integration.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
SharpSpring competitors and assessment
Company assessmentBroad incumbents
- Mailchimp: Owned by Intuit, Mailchimp is a leading email marketing and now marketing automation platform for SMBs. SharpSpring targets SMBs with similar bundled automation-plus-CRM, and Mailchimp's expanding feature set (audience segmentation, landing pages, basic automation) overlaps directly with SharpSpring's SMB offering.
- HubSpot: HubSpot is the dominant SMB and mid-market marketing automation, CRM, and sales platform. It is SharpSpring's most frequently cited direct competitor in pricing comparisons, and they overlap heavily across marketing automation, email marketing, CRM, and landing pages—though HubSpot operates broadly across many other marketing/sales functions while SharpSpring focuses on automation depth.
- Marketo (Adobe): Adobe's enterprise marketing automation platform. SharpSpring maintains a direct pricing comparison and positions against Marketo on cost, citing Marketo at $27K vs. SharpSpring at $17K for 20K contacts. Marketo operates at the enterprise tier while SharpSpring positions as more accessible mid-market alternative.
- Pardot (Salesforce Marketing Cloud Account Engagement): Salesforce's B2B marketing automation product. SharpSpring compares directly against Pardot on its pricing pages, marketing automation workflows, CRM-native approach, and enterprise pricing. Pardot competes primarily at the enterprise/mid-market tier where SharpSpring positions itself as a lower-cost alternative.
Emerging players
- Klaviyo: Klaviyo is a leading marketing automation and email platform specializing in e-commerce/DTC brands with deep Shopify integration. While SharpSpring serves a broader SMB and agency market, they overlap heavily on email marketing, segmentation, automation, and contact-based pricing for SMBs running online commerce.
- Drip: Drip is an e-commerce-focused marketing automation platform. It overlaps with SharpSpring's email marketing, automation workflow, and behavioral tracking features but targets a narrower e-commerce/DTC vertical rather than SharpSpring's broader SMB and agency base.
Direct peers
- ActiveCampaign: ActiveCampaign is a marketing automation, email, and CRM platform focused on SMBs and mid-market—a similar buyer profile to SharpSpring's SMB core segment. Both platforms emphasize automation workflows, CRM, and bundled feature sets priced below the HubSpot/Marketo tier.
- Keap (Infusionsoft): Keap (formerly Infusionsoft) is a CRM and marketing automation platform for small businesses, directly compared by SharpSpring on its site. Both target SMBs with bundled sales-and-marketing automation, contact-based pricing, and pitched at cost-conscious buyers fed up with enterprise tools.
- GetResponse: GetResponse is an email marketing and marketing automation platform with comparable features (landing pages, automation, CRM-style tools) targeting SMBs and mid-market. It competes with SharpSpring in the same value-oriented automation segment.
- Act-On Software: Act-On is a marketing automation platform targeting mid-market B2B and B2C companies with comparable features (email, automation, CRM integration, landing pages). SharpSpring maintains an explicit vs. Act-On comparison page, indicating direct overlap in feature, pricing tier, and target buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SharpSpring social profiles
Digital presenceSharpSpring financial estimates
Financial estimateRevenue estimate
Valuation estimate
SharpSpring leadership team
Management profileNumber of profiles
SharpSpring funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SharpSpring M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SharpSpring
What does SharpSpring do?
SharpSpring provides a full-funnel marketing automation and CRM platform that consolidates lead management, email marketing, social media tools, landing pages, sales automation, form building, retargeting ads, and behavioral campaign analytics into a single integrated SaaS solution. The platform is sold on a contact-based subscription (not per-user) with month-to-month contracts and is positioned for digital marketing agencies (white-label, multi-client console) and small-to-mid-sized businesses.
Is SharpSpring a public or private company?
SharpSpring is a private company. It is classified as corporate owned and is currently operating.
When was SharpSpring founded?
SharpSpring was founded in 2014. It employs 101 to 250 people.
Where is SharpSpring based?
SharpSpring is headquartered in Gainesville, United States, in the North America region.
How does SharpSpring make money?
Two revenue lines are on record. Subscription - Contact-based Licensing is the primary driver. The others are agency Partner Revenue Share.
Who are SharpSpring's main competitors?
Broad incumbents on record are Mailchimp, HubSpot, Marketo (Adobe) and Pardot (Salesforce Marketing Cloud Account Engagement). Emerging players are Klaviyo and Drip. Direct peers are ActiveCampaign, Keap (Infusionsoft), GetResponse and Act-On Software.
Does SharpSpring have an API?
Yes. SharpSpring offers an Open API that enables integrations and automations. The platform provides 50,000 API calls included per day based on plan specifications. Users can build custom integrations to connect SharpSpring with third-party tools and automate marketing workflows.
What industry is SharpSpring in?
SharpSpring's product category is Marketing Automation Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAFAFAJ, Sales Enablement & Revenue Operations (RevOps) Tools & Services. Its NAICS code is 513210 and its SIC code is 7372.