Informz
Informz is a private SaaS company that provides email marketing and marketing automation software designed for associations and non-profit organizations, helping membership-driven entities execute campaigns and engage constituents.
- Company typePrivate
- Founded1997
- HeadquartersSaratoga Springs, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Informz does
Informz is a privately held, for-profit software company founded in 1997 and headquartered in Saratoga Springs, United States. It operates as an email marketing and marketing automation platform purpose-built for associations and non-profit organizations, serving the membership-driven communication and engagement needs of that vertical.
The company employs between 51 and 100 people and functions as a niche B2B SaaS vendor targeting a defined buyer profile within the association and non-profit ecosystem. Its platform focuses on email campaign execution, marketing automation, and audience engagement workflows used by membership-based organizations to communicate with their constituents.
Beyond this positioning, the underlying product architecture, pricing structure, go-to-market mechanics, and revenue model are not detailed in the available source material. Several provided source blocks reference a separate entity (Higher Logic, an online community software provider) rather than Informz-specific data, leaving material gaps in technology stack, customer composition, and financial detail.
Informz firmographics
Firmographics- Name
- Informz
- Website
- https://informz.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Informz is a private SaaS company that provides email marketing and marketing automation software designed for associations and non-profit organizations, helping membership-driven entities execute campaigns and engage constituents.
- Ownership category
- akta.pro rank
Informz industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Email Marketing Services (Campaigns, Deliverability, Lifecycle) (BPAFAKAB)
Keywords
Where Informz is headquartered
LocationHeadquarters
- HQ city
- Saratoga Springs
- HQ country
- United States
- HQ region
- North America
Markets served
Informz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Informz product offering
Product offeringCore offering
Informz provides an email marketing and marketing automation platform designed for associations and nonprofit organizations. The platform supports email campaign creation, delivery, and tracking, along with automation of audience communications and management of subscriber/member data for these mission-driven organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Informz Email Marketing Platform Email marketing platform that enables associations and nonprofit organizations to create, send, and track email campaigns to their members, donors, and stakeholders.
- Informz Marketing Automation Marketing automation software that enables associations and nonprofits to automate audience communications, manage subscriber/member data, and run targeted, behavior-based campaigns.
Companies that use Informz
Customer profileIdeal customer profiles1 record
Informz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Informz competitors and assessment
Company assessmentDirect peers
- Higher Logic: Higher Logic serves associations and member-based organizations with engagement software including online communities, marketing automation, and email — overlapping directly with Informz's core ICP of associations and nonprofits. The source data even references Higher Logic's homepage, underscoring how closely aligned the two vendors are in vertical positioning.
- Constant Contact: Constant Contact is a long-standing email marketing and automation platform with explicit focus on small businesses and nonprofits, making its product positioning, ICP, and feature set directly comparable to Informz.
- ActiveCampaign: ActiveCampaign is a mid-market email marketing and customer experience automation platform, directly comparable to Informz in core email automation functionality and customer segment overlap.
- Campaign Monitor: Campaign Monitor is a focused email marketing and automation platform serving mid-market customers with comparable deliverability, template, and segmentation features to Informz.
- iContact: iContact is an email marketing platform with explicit positioning toward small businesses and nonprofits, directly competing with Informz for the same association and nonprofit segment.
Broad incumbents
- Mailchimp: Mailchimp (owned by Intuit) is a broad-incumbent email marketing and automation platform used by organizations across every vertical including nonprofits; it competes with Informz for budget and mindshare in the SMB and nonprofit email marketing market.
- HubSpot Marketing Hub: HubSpot offers a broad marketing automation suite that includes email marketing as a core feature, competing with Informz for marketing technology budget at nonprofits and associations that want an all-in-one platform.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce's Pardot is an enterprise B2B marketing automation solution that overlaps with Informz on email automation, lead nurturing, and analytics, especially for larger associations running on Salesforce CRM.
Emerging players
- Klaviyo: Klaviyo is a fast-growing email and SMS marketing automation platform known for its data-first architecture; while primarily e-commerce focused, its technology and automation approach is directly comparable to Informz's mid-market automation positioning.
Others
- Yardi Saratoga / association management systems broadly: Association management systems such as Yardi's association suite, Personify, and similar AMS vendors are adjacent ecosystem players that integrate email marketing — making them both partners and competitive threats to Informz's association-focused positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Informz social profiles
Digital presenceInformz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Informz leadership team
Management profileNumber of profiles
Informz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Informz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Informz
What does Informz do?
Informz provides an email marketing and marketing automation platform designed for associations and nonprofit organizations. The platform supports email campaign creation, delivery, and tracking, along with automation of audience communications and management of subscriber/member data for these mission-driven organizations.
When was Informz founded?
Informz was founded in 1997. It employs 51 to 100 people.
Where is Informz based?
Informz is headquartered in Saratoga Springs, United States, in the North America region.
Who are Informz's main competitors?
Direct peers on record are Higher Logic, Constant Contact, ActiveCampaign, Campaign Monitor and iContact. Broad incumbents are Mailchimp, HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement (Pardot). Klaviyo is listed as an emerging player. Yardi Saratoga / association management systems broadly is listed as an others.
Does Informz have an API?
No public API is recorded for Informz.
What industry is Informz in?
Informz's product category is Email Marketing Software. Its primary akta.pro industry code is BPAFAKAB, Email Marketing Services (Campaigns, Deliverability, Lifecycle). Its NAICS code is 5132 and its SIC code is 7372.