EBERTLANG Distribution
ELOVADE (formerly EBERTLANG) is a German Value Added Distributor founded in 1995, distributing IT-security, cloud, backup, and MSP software from vendors such as ESET, Kaspersky, Microsoft, and Synology to over 25,000 system houses and managed service providers across five European countries.
- Company typePrivate
- Founded1995
- HeadquartersWetzlar, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What EBERTLANG Distribution does
EBERTLANG Distribution, operating commercially as ELOVADE Deutschland GmbH, is a privately-held German Value Added Distributor (VAD) headquartered in Wetzlar with a regional office in Graz, Austria. Founded in 1995, the firm specializes in the pan-European distribution of infrastructure-related software with a focused portfolio spanning IT-Security (endpoint protection, EDR/MDR, Microsoft 365 security, sandboxing), Cloud Services (EL cloud2cloud, EL mailarchive, EL storage), Backup and Storage, Messaging and Archiving, and Automation and MSP-Tools. Its go-to-market is exclusively indirect, targeting a network of more than 25,000 system houses, IT solution providers, and managed service providers across Germany, Austria, Switzerland, Italy, and Sweden.
The company's core technology offering is not a single proprietary platform but a curated, multi-vendor distribution stack built on partnerships with vendors including ESET, Kaspersky, Hornetsecurity, MailStore, Keeper Security, Synology, ConnectWise, N-able, KnowBe4, and Microsoft. ELOVADE layers proprietary value-added services on top — EL Config Plus for software setup, EL Sales Plus for sales enablement, EL Support Plus for technical support, and EL Expert Plus for consulting and audits — alongside its own EL Cloud Services portfolio (cloud2cloud backup, mailarchive, storage). The firm also operates the Elovade Akademie and an e-learning base for partner certification and training.
Commercially, ELOVADE generates revenue through distribution margins on partner sell-through, vendor rebates, and service fees tied to technical support and consulting, with quote-based B2B pricing and no publicly disclosed list rates. The firm has won the IT-Business Distri-Award 12 consecutive times (2015-2026) and has been recognized 7 times as Best VAD in Germany, reflecting stable channel reputation rather than disruptive growth. The customer base is highly distributed across thousands of small and mid-sized system houses, with no disclosed anchor enterprise dependencies.
EBERTLANG Distribution firmographics
Firmographics- Name
- EBERTLANG Distribution
- Legal name
- ELOVADE Deutschland GmbH
- Website
- https://ebertlang.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ELOVADE (formerly EBERTLANG) is a German Value Added Distributor founded in 1995, distributing IT-security, cloud, backup, and MSP software from vendors such as ESET, Kaspersky, Microsoft, and Synology to over 25,000 system houses and managed service providers across five European countries.
- Ownership category
- akta.pro rank
EBERTLANG Distribution industry classification
Industry- Product category
- IT Value Added Distribution
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)
Keywords
Where EBERTLANG Distribution is headquartered
LocationHeadquarters
- HQ city
- Wetzlar
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
EBERTLANG Distribution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Value Added Distribution: As a VAD, ELOVADE distributes software solutions from multiple technology vendors to system houses, generating revenue through distribution margins, vendor rebates, and service fees for technical support and consulting
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
EBERTLANG Distribution product offering
Product offeringCore offering
EBERTLANG Distribution (operating as ELOVADE) is a Value Added Distributor (VAD) that distributes IT-Security, Cloud Services, and Managed Service Provider (MSP) software solutions from multiple technology vendors to over 25,000 system houses and IT solution providers across Europe. The company also operates its own EL Cloud Services portfolio (EL cloud2cloud, EL mailarchive, EL storage) and provides value-added services including software configuration (EL Config Plus), sales enablement (EL Sales Plus), technical support (EL Support Plus), and consulting/audits (EL Expert Plus).
Product overview
ELOVADE is a Value Added Distributor (VAD) offering a comprehensive portfolio of IT-Security, Cloud Services, and MSP (Managed Service Provider) solutions. The core offerings include IT-Security products (Endpoint-Security, EDR & MDR, Microsoft 365-Security, Sandboxing), Cloud Services (EL cloud2cloud, EL mailarchive, EL storage), Backup & Storage, Messaging & Archivierung, and Automation & MSP-Tools. ELOVADE complements its product portfolio with value-added services including EL Config Plus (software setup), EL Sales Plus (sales materials), EL Support Plus (technical support), EL Expert Plus (consulting and audits), and MDF funding programs. The company serves over 25,000 system houses across Europe, focusing on Security and MSP solutions distribution.
Differentiator
Problem solved
Functional benefit
Brands
- EL Cloud Services: Cloud services offerings including cloud2cloud, mailarchive, and storage solutions
- EL Config Plus
- EL Sales Plus
- EL Support Plus
- EL Expert Plus
- Elovade Akademie
Products and services
- EL Cloud Services Cloud services portfolio including cloud2cloud, mailarchive, and storage solutions for backup, archiving, and data protection, distributed to system house partners.
- EL cloud2cloud Cloud-to-cloud backup and data protection service for cloud-based applications and infrastructure, offered to system house partners for resale.
- EL mailarchive Email archiving solution for compliant storage and retrieval of electronic communications, distributed to system house partners.
- EL storage Storage and backup solutions for secure data retention and disaster recovery, distributed to system house partners.
- IT-Security Distribution Portfolio Comprehensive IT security solutions portfolio including antivirus, encryption, email protection, endpoint security, EDR/MDR, sandboxing, and network security from vendors like ESET, Kaspersky, KnowBe4, and Keeper Security.
- Automation & MSP-Tools Remote Monitoring and Management (RMM) and Professional Services Automation (PSA) tools from vendors like ConnectWise, N-able, and SuperOps, distributed to managed service providers.
- Backup & Storage Distribution Data backup and storage solutions including Synology ActiveProtect and Wasabi cloud storage for business continuity and disaster recovery.
- Messaging & Archiving Distribution Email messaging and archiving solutions for business communication compliance and management from vendors including Hornetsecurity, MailStore, IceWarp, and Sendmarc.
- EL Config Plus Software setup and configuration service providing technical implementation support for partner system houses.
- EL Sales Plus Sales and marketing materials service providing promotional assets and sales support materials for partner system houses.
- EL Support Plus Technical support service providing expert assistance for ELOVADE's distributed solutions to partner system houses.
- EL Expert Plus Consulting and audit services providing professional guidance and security assessments for partner system houses.
- NIS2 Compliance Solutions Compliance advisory and solutions for EU NIS2 Directive requirements to help system house partners and their customers meet regulatory obligations.
- ELOVADE Akademie Training academy and certification programs for partner system houses covering distributed vendor technologies.
Companies that use EBERTLANG Distribution
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
EBERTLANG Distribution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EBERTLANG Distribution partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- ConnectWisecoreConnectWise provides RMM and automation solutions distributed through ELOVADE to MSP system house partners across Europe
- ESETcoreESET endpoint security and antivirus solutions are distributed through ELOVADE's VAD network to system houses
- HornetsecuritycoreEmail security and archiving solutions from Hornetsecurity distributed via ELOVADE channel partners
- Keeper SecuritycorePassword security and credential management solutions distributed through ELOVADE
- MailStorecoreEmail archiving solutions from MailStore distributed via ELOVADE partner network
- N-ablecoreN-able RMM and MSP software solutions distributed through ELOVADE's European channel
- SynologycoreSynology backup and storage solutions including ActiveProtect distributed via ELOVADE
- KnowBe4coreSecurity awareness training and phishing simulation from KnowBe4 distributed through ELOVADE MSP network
- KasperskycoreIT security solutions including antivirus, encryption, and endpoint protection distributed via ELOVADE with MDF application support
- MicrosoftcoreMicrosoft 365 Security solutions including productivity and security tools distributed through ELOVADE
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EBERTLANG Distribution competitors and assessment
Company assessmentDirect peers
- ADN Distribution: German Value Added Distributor focused on software, cloud, and security solutions for the SMB and system house channel. Closely comparable to ELOVADE in DACH market focus, VAD model, and target customer segment.
- Nuvias Group: European-focused Value Added Distributor for cybersecurity, networking, and cloud technologies serving the channel partner community. Closely comparable to ELOVADE in target market, vendor mix, and VAD operating model.
- ALSO Group: Swiss-headquartered European Value Added Distributor covering IT security, cloud, and MSP solutions across DACH and broader Europe. Directly comparable to ELOVADE in business model, vendor portfolio focus, and channel partner approach, but operating at substantially larger scale and with a public listing.
- Exclusive Networks: Specialist cybersecurity Value Added Distributor operating across EMEA, APAC, and the Americas with deep partnerships in endpoint, network, and cloud security. Highly comparable to ELOVADE's security-focused VAD model and European system house channel.
Broad incumbents
- Ingram Micro: Global IT distribution incumbent offering a broad portfolio across security, cloud, and infrastructure software. A much larger broadline distributor that competes with ELOVADE in the same SMB/system house channel for security and cloud products.
- Arrow Electronics (Enterprise Computing Solutions): Global value-added IT distributor with a dedicated Enterprise Computing Solutions business covering security, cloud, and infrastructure software. Comparable to ELOVADE in VAD service model and vendor portfolio, but at much larger scale.
- TD SYNNEX: Global IT distributor formed from the merger of Tech Data and SYNNEX, with extensive European presence and a broad security, cloud, and MSP software portfolio. Competes with ELOVADE as a broadline incumbent in the same channel.
Regional players
- Siewert & Kau: German IT distributor with a focus on enterprise software, security, and infrastructure products. Comparable to ELOVADE in DACH market focus and system house channel, though with a somewhat different product mix.
- Wortmann AG: German IT distribution and systems vendor with a broad portfolio of hardware, software, and cloud services. Comparable to ELOVADE in DACH market focus and channel partner model, with a larger footprint in hardware distribution.
- Westcoast: UK-based IT distributor serving resellers and MSPs with software, cloud, and hardware solutions. Comparable to ELOVADE in VAD model and channel partner focus, but primarily serving UK and Irish resellers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
EBERTLANG Distribution social profiles
Digital presenceEBERTLANG Distribution financial estimates
Financial estimateRevenue estimate
Valuation estimate
EBERTLANG Distribution leadership team
Management profileNumber of profiles
EBERTLANG Distribution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EBERTLANG Distribution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EBERTLANG Distribution
What does EBERTLANG Distribution do?
EBERTLANG Distribution (operating as ELOVADE) is a Value Added Distributor (VAD) that distributes IT-Security, Cloud Services, and Managed Service Provider (MSP) software solutions from multiple technology vendors to over 25,000 system houses and IT solution providers across Europe. The company also operates its own EL Cloud Services portfolio (EL cloud2cloud, EL mailarchive, EL storage) and provides value-added services including software configuration (EL Config Plus), sales enablement (EL Sales Plus), technical support (EL Support Plus), and consulting/audits (EL Expert Plus).
Is EBERTLANG Distribution a public or private company?
EBERTLANG Distribution is a private company. It is classified as unknown and is currently operating.
When was EBERTLANG Distribution founded?
EBERTLANG Distribution was founded in 1995. It employs 101 to 250 people.
Where is EBERTLANG Distribution based?
EBERTLANG Distribution is headquartered in Wetzlar, Germany, in the Europe region.
How does EBERTLANG Distribution make money?
One revenue line is on record: value Added Distribution.
Who are EBERTLANG Distribution's main competitors?
Direct peers on record are ADN Distribution, Nuvias Group, ALSO Group and Exclusive Networks. Broad incumbents are Ingram Micro, Arrow Electronics (Enterprise Computing Solutions) and TD SYNNEX. Regional players are Siewert & Kau, Wortmann AG and Westcoast.
Does EBERTLANG Distribution have an API?
No public API is recorded for EBERTLANG Distribution.
What industry is EBERTLANG Distribution in?
EBERTLANG Distribution's product category is IT Value Added Distribution. Its primary akta.pro industry code is BPAEAGAO, Enterprise Application License Advisory, Vendor Management & Optimization. Its NAICS code is 54151 and its SIC code is 5045.