What Maskinen does

Maskinen is a privately held Norwegian branding and creative agency founded in 2010 and headquartered at Thorvald Meyers gate 7A in Oslo. The firm is organized around a partner-led model with six named professionals covering agency management, strategic advisory, creative direction, film direction, and creative production. Its service offering spans seven core disciplines: brand strategy, concept development, visual identity, communication strategy, film production, content creation, and naming services. Deliverables range from single-asset campaigns to multi-year brand platform programs involving insight, naming, identity design, digital presence, and launch campaigns.

The agency's commercial model is B2B professional services delivered through project-based engagements and retainers to enterprise clients. Go-to-market is sales-led and driven by reputation, referrals, and a visible portfolio of named case studies rather than outbound demand generation. Pricing is not publicly disclosed and requires direct consultation. The customer base is horizontal — spanning Norwegian and international enterprises across diverse industries including hydrogen energy (Nel), battery materials (Vianode), furniture/manufacturing (Vestre, Flokk), food retail (Deli, OFG), tourism and hospitality (Nusfjord, Sommerro), real estate (Ambassaden, Oslobukta), financial services (Arctic, Kassa), healthcare (Ably, Ygdra), and NGO/sports (Norges Idrettsforbund's Grønt Lag initiative). To extend delivery capacity without linear headcount growth, Maskinen coordinates a network of specialist partners for visual identity (Molberger, Studio Pfanzelter, Bielke&Yang, Heydays, Vest Studio), digital development (Netlife, Solvr), and strategy (EY Parthenon). The firm is independently owned with no disclosed institutional investment, no parent company, and no subsidiaries, and is classified as a professional services revenue stream rather than a product, platform, or technology company.

Name

Maskinen

Legal name

Maskinen

Website

https://maskinen.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Maskinen is an Oslo-based, partner-led creative agency founded in 2010 that delivers brand strategy, concept development, visual identity, film production, communication strategy, naming, and content services to enterprise and NGO clients across Norwegian and international markets.

Ownership category

akta.pro rank

Product category

Advertising and Brand Strategy Services

NAICS

Advertising Agencies (54181), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy consulting
• Creative agency services
• Visual identity design
• Film production services
• Communication strategy consulting

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative and Strategic Services: Maskinen generates revenue through professional creative services including brand strategy development, concept creation, visual identity design, film production, and communication campaigns. Services are delivered directly to enterprise clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Maskinen is a Norwegian branding and creative agency that sells integrated brand development services to enterprise clients, including brand strategy, concept development, visual identity, communication strategy, film production, content creation, and naming. Engagements are typically delivered as discrete creative projects or ongoing retainer relationships for Norwegian and international companies seeking to build, reposition, or refresh their brands. The firm combines strategic consulting with end-to-end creative production under one partner-led team.

Product overview

Maskinen is a Norwegian branding and communications agency founded in 2010. The company operates as a single-service consultancy rather than a platform product. Their offering consists of integrated brand strategy services including brand strategy, concept development, visual identity design, communication strategy, film production, content creation, and naming services. These services are delivered through collaborative creative projects for B2B and B2C clients across various industries including energy, healthcare, retail, hospitality, and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Services Strategic brand consulting that helps clients build culture, attract talent, engage investors, and create long-term value through positioning and messaging work. Targeted at Norwegian and international enterprise clients seeking brand development.
• Concept Development Creative concept creation for brands, including campaign concepts, naming, and positioning frameworks, delivered as a standalone service or as part of broader brand engagements for enterprise clients.
• Visual Identity Design Design services covering logo development, color systems, typography, and comprehensive visual language creation, typically delivered alongside brand strategy for rebrands and new brands.
• Communication Strategy Strategic communications planning and messaging frameworks that guide brand storytelling across channels, developed for enterprise clients across multiple industries.
• Film Production Video and film content creation including brand films, commercials, documentaries, and social media video content, with in-house direction by a partner and execution supported by specialty collaborators.
• Content Creation Development of textual and multimedia content for marketing, social media, and brand communications, typically bundled into integrated brand and communication engagements.
• Naming Services Brand naming services including market research, linguistic analysis, and trademark considerations for new companies or rebrands, sold to enterprise clients undertaking brand creation or repositioning.

Quantifiable outcome

• Campaign for '1000 og én dag' achieved 520,059 views on Facebook, 259,000 on Instagram, 2.5M total impressions, 90,000+ engagements, and 42,000 website visits in 2-month campaign period
• +1 more outcomes

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• MolbergerminorOthersDesign partner collaborating on visual identity and design projects such as Vianode brand development and Norges Idrettsforbund's Grønt Lag initiative
• Studio PfanzelterminorOthersVisual identity partner for Nusfjord brand development, creating illustrations and design elements for the resort's comprehensive brand expression
• Bielke&YangminorOthersDesign agency partner for visual identity development including Sommerro hotel brand and Amby rebranding projects
• HeydaysminorOthersDesign studio partner for visual identity projects including Ably medical device company and Evidi IT consulting firm rebranding
• Vest StudiominorOthersDesign partner collaborating on Bergen Carbon Solutions website and brand communication development
• EY ParthenonminorStrategic or Co-development PartnerStrategy partner alongside Maskinen for Kassa mortgage brand development by Oslo Pensjonsforsikring
• EY DobermanminorOthersIdentity and design partner working with EY Parthenon and Maskinen on Kassa brand development

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• DDB Oslo: Norwegian office of the global DDB network. Competes with Maskinen for Norwegian enterprise brand and advertising mandates, but offers broader network resources, media planning and international reach.
• Wieden+Kennedy: Global independent creative agency known for brand-led campaigns. Relevant as a comparable brand-first creative agency operating at a much larger scale than Maskinen, often cited as a creative north-star for boutique agencies.
• McCann Oslo: Oslo office of McCann Worldgroup. Competes for Norwegian brand and integrated communications work at larger scale than Maskinen, with global network support and broader service capabilities.
• Ogilvy Norway: Norwegian arm of Ogilvy. Provides brand strategy, advertising and integrated communications to Norwegian and international clients, competing with Maskinen on enterprise brand mandates from a global-network position.

Direct peers

• Apt: Norwegian creative agency working with brand strategy, design and communication for prominent Norwegian clients. Similar size tier and creative-services focus as Maskinen.
• Anti (Anti Agency): Norwegian creative agency delivering brand, advertising and design work for Nordic clients. Comparable in offering (brand strategy through creative execution) and in Norwegian enterprise client base.
• Anorak: Oslo-based creative agency with a brand-led, strategy-through-design offering for Norwegian and Nordic clients. Closely comparable in scope (brand, design, content) and target market to Maskinen.
• TRY: One of Norway's largest full-service creative/advertising agencies, headquartered in Oslo. Directly comparable to Maskinen as a Norwegian creative agency offering brand strategy, advertising and integrated communications to enterprise clients.
• Kitchen Oslo: Oslo-based creative agency part of the Kitchen network, serving Norwegian and Nordic brands across advertising, brand and content. Comparable services and customer profile to Maskinen.

Emerging players

• Bielke & Yang: Stockholm-based design and brand studio, listed as a partner collaborator on Maskinen projects. Comparable as a Nordic design/branding boutique, though more design-led and smaller-scale than Maskinen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maskinen
• Instagraminstagram.com/maskinens

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maskinen