InfluenceHer Collective
InfluenceHer Collective is an influencer marketing platform under Her Campus Media LLC that connects brands with a community of 6,600+ female Millennial and Gen Z creators across 80+ countries, delivering end-to-end campaign services and an annual awards program.
- Company typePrivate
- Founded2021
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What InfluenceHer Collective does
InfluenceHer Collective (IHC) is an influencer marketing platform operating under Her Campus Media LLC that connects brands with a curated network of more than 6,600 female Millennial and Gen Z content creators spanning 80+ countries. The company offers three core product lines: (1) Brand Campaign Services, providing end-to-end influencer marketing campaign management including influencer casting, contract and budget handling, brief creation, content monitoring, paid media amplification, event coverage, product launches, and sampling/seeding initiatives; (2) the Influencer Community, a closed network accessed via Her Campus Media membership that distributes brand partnership opportunities through a members-only Facebook group, newsletter, and Instagram presence; and (3) the annual IHC Awards program, an eight-year-running recognition initiative spanning categories such as Changemaker, Community Builder, Gen Z Voice, Creative Visionary, and vertical-specific honors including Beauty, Lifestyle, Style, Food + Beverage, Mental Health, and Health & Wellness. The platform claims 96MM+ combined social reach, 61MM+ Instagram reach, 25MM+ monthly unique visitors, and a 5.13% average engagement rate on campaign content.
The underlying technology is a community and campaign management system with no disclosed proprietary AI, no public API, and no SDK — operations are described as supported by an internal campaign management tool. The business model is professional services: revenue is generated through service fees on influencer marketing campaigns delivered to brands, with pricing fully non-transparent and accessed exclusively through a manual 'Work With Us' contact form. Distribution is direct enterprise sales to brand marketers. The company reports no external funding rounds, no disclosed headcount, and operates as a privately held subsidiary within Her Campus Media LLC.
The customer base spans enterprise brands across fashion (Steve Madden, Universal Standard, Fenty), beauty (Clarisonic), oral care (Oral-B/Crest), hospitality (Hyatt, including international activations), and retail (Aerie, Target). The GTM motion is community-led — creators apply via a membership signup flow while brands initiate engagement through direct outreach, with matchmaking, negotiation, and FTC compliance managed centrally by IHC.
InfluenceHer Collective firmographics
Firmographics- Name
- InfluenceHer Collective
- Legal name
- Her Campus Media LLC
- Website
- https://influencehercollective.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- InfluenceHer Collective is an influencer marketing platform under Her Campus Media LLC that connects brands with a community of 6,600+ female Millennial and Gen Z creators across 80+ countries, delivering end-to-end campaign services and an annual awards program.
- Ownership category
- akta.pro rank
InfluenceHer Collective industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Campaign Operations & Managed Services (BPAFAHAF)
- akta.pro secondary industries
- Influencer Strategy & Campaign Management (MPAAAHAA), Influencer & Creator Marketing (BPAFAAAG), Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)
Keywords
InfluenceHer Collective business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Influencer Marketing Campaign Services: The company generates revenue through service fees for managing influencer marketing campaigns for brands, including services such as influencer casting, brand ambassadorships, content creation coordination, paid media amplification, event coverage, product launches, sampling, and seeding initiatives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
InfluenceHer Collective product offering
Product offeringCore offering
InfluenceHer Collective is an influencer marketing platform that connects brands with a curated community of 6,600+ female Millennial and Gen Z content creators across 80+ countries. The platform delivers end-to-end campaign services including influencer casting, content creation, paid media amplification, brand ambassadorships, event coverage, product launches, and sampling/seeding, while supporting creators with collaboration opportunities and resources. It also runs an annual IHC Awards program recognizing influencer excellence.
Product overview
InfluenceHer Collective operates as an influencer marketing platform connecting brands with a community of 6,600+ female Millennial and Gen Z content creators. The platform comprises three core offerings: an Influencer Community providing collaboration and growth resources, Brand Campaign Services encompassing influencer casting, content creation, paid media amplification, and campaign management, and the annual IHC Awards Program recognizing excellence across multiple influencer categories. The platform enables brands to reach 61MM+ Instagram reach and 96MM+ combined social reach.
Differentiator
Problem solved
Functional benefit
Brands
- IHC Awards: Annual InfluenceHer Collective Awards program recognizing excellence among Gen Z and Millennial content creators across categories including Changemaker of the Year, Community Builder of the Year, Gen Z Voice of the Year, and Creative Visionary of the Year.
Products and services
- Brand Campaign Services Full-service influencer marketing campaigns for brands, including blog, video, and social media content creation; paid media amplification; influencer casting; brand ambassadorships; event hosting, attendance, and coverage; product launches; sampling and seeding initiatives; product trial and reviews; and FTC-compliant execution with contract handling, budgeting, negotiation, asset licensing/reuse, messaging, brief creation, and content monitoring/tracking.
- Influencer Community Membership Exclusive, tight-knit community network of 6,600+ nano to macro female Millennial and Gen Z content creators across 80+ countries, offering members collaboration opportunities, brand partnerships, networking with other creators, and resources to support content creation and career growth.
- IHC Awards Program Annual awards program recognizing influencer excellence and community building across multiple categories, with a nomination period, finalist voting, and a final round judged by HCM team members and former IHC Award honorees.
Quantifiable outcome
- 5.13% average engagement rate on campaign content
- +2 more outcomes
Companies that use InfluenceHer Collective
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
InfluenceHer Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InfluenceHer Collective partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Steve MaddencoreSteve Madden is a featured brand partner of InfluenceHer Collective, collaborating on influencer marketing campaigns to reach Millennial and Gen Z audiences through the platform's creator network.
- ClarisoniccoreClarisonic is a featured brand partner of InfluenceHer Collective, working with the platform's influencers on beauty-focused marketing campaigns and product promotions.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
InfluenceHer Collective competitors and assessment
Company assessmentDirect peers
- IZEA: IZEA is a publicly-traded influencer marketing technology and services company connecting brands with creators through managed services and a self-serve marketplace, directly comparable to InfluenceHer Collective's managed services and marketplace positioning.
- Upfluence: Upfluence provides an influencer marketing platform combining a creator database, e-commerce integration, and agency services. It targets the same brand buyer and creator recruitment use cases as InfluenceHer Collective.
- CreatorIQ: CreatorIQ is an enterprise SaaS platform for influencer marketing, offering creator CRM, workflow, and analytics. It competes for the same enterprise brand customers as InfluenceHer Collective and represents the SaaS-led model IHC lacks.
- Influencer.com: Influencer.com connects brands with creators through a managed marketplace and tools, a comparable network-and-services peer to InfluenceHer Collective's curated community plus managed services approach.
- TAKUMI: TAKUMI (formerly Obvious Agency) is an influencer marketing platform and managed services provider for enterprise brands across global markets, directly comparable to InfluenceHer Collective's influencer campaign operations model.
- Linqia: Linqia is a managed services influencer marketing platform serving enterprise brands, with a curated creator marketplace and measurement capabilities, a direct competitive analog to InfluenceHer Collective's agency-plus-network model.
- Aspire: Aspire (formerly AspireIQ) is an end-to-end influencer marketing platform serving enterprise brands with creator discovery, campaign management, and analytics, directly comparable to InfluenceHer Collective's managed services offering, though operating at larger scale with SaaS tooling.
- Traackr: Traackr is an enterprise influencer marketing platform focused on creator discovery, relationship management, and measurement, competing for the same Fortune 500 brand RFPs as InfluenceHer Collective.
- HelloSociety: HelloSociety is a creator-marketing agency focused on influencer campaigns for premium and lifestyle brands, directly competing for the same beauty, fashion, and lifestyle brand customer segment that InfluenceHer Collective serves.
- Collective Voice: Collective Voice is an influencer marketing platform connecting brands with a vetted creator community for campaign execution, a close peer to InfluenceHer Collective's curated-network-plus-managed-services approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
InfluenceHer Collective social profiles
Digital presenceInfluenceHer Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
InfluenceHer Collective leadership team
Management profileNumber of profiles
InfluenceHer Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InfluenceHer Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InfluenceHer Collective
What does InfluenceHer Collective do?
InfluenceHer Collective is an influencer marketing platform that connects brands with a curated community of 6,600+ female Millennial and Gen Z content creators across 80+ countries. The platform delivers end-to-end campaign services including influencer casting, content creation, paid media amplification, brand ambassadorships, event coverage, product launches, and sampling/seeding, while supporting creators with collaboration opportunities and resources. It also runs an annual IHC Awards program recognizing influencer excellence.
Is InfluenceHer Collective a public or private company?
InfluenceHer Collective is a private company. It is classified as corporate owned and is currently operating.
When was InfluenceHer Collective founded?
InfluenceHer Collective was founded in 2021. It employs 1 to 10 people.
How does InfluenceHer Collective make money?
One revenue line is on record: influencer Marketing Campaign Services.
Who are InfluenceHer Collective's main competitors?
Direct peers on record are IZEA, Upfluence, CreatorIQ, Influencer.com, TAKUMI, Linqia, Aspire, Traackr, HelloSociety and Collective Voice.
Does InfluenceHer Collective have an API?
No public API is recorded for InfluenceHer Collective.
What industry is InfluenceHer Collective in?
InfluenceHer Collective's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAF, Influencer Campaign Operations & Managed Services, with a secondary code of MPAAAHAA, Influencer Strategy & Campaign Management. Its NAICS code is 7114 and its SIC code is 7311.