Insight Marketing Design

What Insight Marketing Design does

Insight Marketing Design is a privately held, full-service advertising and marketing agency headquartered at 401 E 8th Street Suite 304 in Sioux Falls, South Dakota. Founded circa 2003–2004, the firm operates as a partnership co-led by Jill Smith (Partner/CFO) and Roger Nolan (Partner/CSO), with an Executive Creative Director (Whit Thompson), Creative Director (James Strange), Media Director (Gaye Grider), and roughly 11 named team members listed on the company website. The firm has no proprietary technology platform, no disclosed subsidiaries, no external funding, and no parent company.

The company delivers seven integrated service lines: Branding Services (audits, logo development, tagline development, brand positioning, messaging strategy, brand archetypes); Creative Services (design, illustration, advertising across TV/OTT/print/radio/outdoor, collateral, photography, copywriting); Digital & Social Media (paid social, digital display, organic social, email marketing, content strategy); Media Planning & Placement (research, planning, buying across local/regional/national/global markets, sponsorships, nontraditional media); Video/Audio Production (2D/3D animation, motion graphics, sound design, audio branding); Web Development (responsive design, front-end development, ADA compliance, CMS and social integration, SEO); and Translation Services (native-speaker localization with font exploration for non-Latin alphabets).

Revenue is generated through professional services fees for creative and marketing campaigns on a quote-based, project-by-project pricing model; no pricing tiers, rates, or revenue figures are publicly disclosed. The go-to-market motion is sales-led direct engagement through website forms, phone (605-275-0011), and email ([email protected]), with the firm's portfolio serving as the primary demand-generation asset. Customer concentration is heavy in South Dakota state government (Department of Social Services, Department of Health, Park Prescription, Nexus, Lead Poisoning Prevention) with additional enterprise clients in healthcare, agriculture, education, and public safety, including Rosenbauer America, Oro Agri / Rovensa, Lunchtime Solutions, American Coalition for Ethanol, and Lake Area Technical College. Operating geography is described as the Midwest / South Dakota region, with case-study work referenced in local, regional, national, and global media markets. The firm has accumulated industry recognition including two gold Effie awards, Communication Arts, Graphis (top-30 art directors globally for James Strange), One Show, Logolounge, w3 Awards, and Horizon Interactive Awards.

Name

Insight Marketing Design

Legal name

Insight Marketing Design

Website

https://insightmarketingdesign.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Insight Marketing Design is a privately held full-service advertising agency in Sioux Falls, South Dakota, serving South Dakota state agencies, healthcare providers, and Midwestern B2B enterprises with branding, creative, media planning, digital/social, production, web, and translation services.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Visual Identity & Brand Design Systems (BPAFAEAC), Naming & Verbal Identity (BPAFAEAB)

Keywords

• Advertising agency services
• Brand strategy consulting
• Digital marketing services
• Media planning buying
• Creative production services

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Full-service agency providing branding, advertising, digital marketing, social media, media planning, video/audio production, web development, and translation services. Revenue is generated through professional service fees for creative and marketing campaigns delivered to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Insight Marketing Design is a full-service advertising and branding agency that delivers integrated marketing campaigns for businesses and government organizations. Its core offerings span brand strategy and identity development, creative and design production, digital and social media marketing, media planning and buying, video and audio production, web design and development, and native-speaker translation and localization services. The agency sells these as customized, project-based professional engagements rather than packaged products or subscriptions.

Product overview

Insight Marketing Design is a full-service advertising agency offering a unified suite of integrated marketing services. The core offerings include Branding Services, Creative Services, Digital & Social Media, Media Planning & Placement, Video/Audio Production, Web Development, and Translation Services. These services work together as a coordinated offering — branding and creative form the foundation, while digital, social, media, production, and web development capabilities execute and amplify client campaigns across traditional, digital, and social channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand audits, research, logo development, tagline development, brand positioning, messaging strategy, brand foundations, and brand archetypes for clients ranging from local businesses to Fortune 500 companies.
• Creative Services Design, illustration, concept creation, advertising across TV, OTT, print, radio, and outdoor, collateral design (point-of-sale, tradeshow, business suite, annual reports, menus, sales kits, brochures), photography, and copywriting.
• Digital & Social Media Online advertising planning and management, paid social, digital display, organic social, email marketing, and social media strategy and content creation.
• Media Planning & Placement Media research and strategy for traditional and digital channels, media planning and placement, media buying across local, regional, national, and global markets, sponsorships and events, nontraditional media, auditing, and added value.
• Video / Audio Production Video production (TV, online), 2D/3D animation, motion graphics, editorial, audio production, sound design, audio branding, illustration, still photography, and digital assets.
• Web Development Web design, programming, content strategy, responsive mobile-friendly design, front-end development, ADA compliance, language translation, CMS integration, social media integration, live training, ongoing support, and search engine optimization.
• Translation Services Marketing material translation and localization by native speakers, including copy translation, font exploration for non-Latin alphabets, design application, and native speaker review for accuracy and visual relevance across multiple languages.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Preston Kelly: Minneapolis-based creative advertising and brand agency. Comparable as a Midwest creative shop competing for regional and national brand work with integrated creative, media, and digital capabilities.
• BVK: Milwaukee-based full-service marketing agency with branding, media, digital, and analytics services. Comparable as a Midwest integrated agency of similar scale competing in healthcare, B2B, and consumer end markets.
• Russell Herder: Minnesota-based integrated marketing, branding, and PR agency. Comparable as a Midwest full-service agency competing for similar regional and B2B accounts with creative-led positioning.
• Ten Adams: Midwest-based (Louisville/Madison) healthcare and brand marketing agency with full-service creative and digital capabilities. Comparable as a regional full-service agency with shared healthcare-vertical expertise that competes for similar hospital and health-system RFPs.
• Odney: Bismarck, North Dakota-based advertising, marketing, and public relations agency. Comparable as a similarly sized Upper-Midwest full-service shop competing for regional brand, agriculture, and energy clients.
• Swanson Russell: Lincoln, Nebraska-based full-service agency specializing in rural-lifestyle, agriculture, and healthcare brands. Comparable in serving the broader Midwest region with integrated branding, digital, and media capabilities targeted at similar rural/agriculture/government clients.
• Hiebing: Madison, Wisconsin-based full-service marketing agency with branding, digital, media, and content capabilities. Comparable as a Midwest integrated agency with a similar mix of B2B, agriculture, and consumer clients.

Direct peers

• Lawrence & Schiller: Long-standing Sioux Falls full-service advertising and marketing agency with branding, media, digital, and PR capabilities. Comparable as another top-tier South Dakota full-service agency competing for the same regional clients and government accounts.
• Click Rain: Sioux Falls-based digital marketing agency offering web design, development, SEO, and digital advertising. Directly comparable as a similarly sized South Dakota agency serving regional B2B and consumer clients with overlapping digital and creative capabilities.

Broad incumbents

• Carmichael Lynch: Minneapolis-based full-service advertising agency and part of a broader independent agency group. Comparable as a Midwest incumbent offering overlapping creative, digital, and media capabilities but at meaningfully greater scale and with national brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/insight
• Facebookfacebook.com/InsightMarketingDesign
• LinkedInlinkedin.com/company/insightmarketingdesign/mycompany
• Instagraminstagram.com/InsightSpeaks
• Xx.com/InsightSPEAKS

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Marketing Design