Juyo

What Juyo does

Juyo Analytics BV is a Brussels-headquartered, privately held SaaS company that provides a hospitality-focused business intelligence platform. The company aggregates data from more than 200 hotel systems — including PMS, RMS, rate shopping, benchmarking, POS, F&B, accounting, and meetings & events — into a unified analytics layer validated at 99.9%+ data accuracy. Its product surface spans three core tiers (Juyo Data Visualization for dashboarding, Juyo Data Platform for API-delivered data, and Juyo Embed for white-label distribution) plus specialized modules including Net Revenue 2.0 (multi-dimensional distribution cost allocation), Finance, F&B, Meetings & Events, Sales Analytics, Launchpad (daily decision cockpit), and approximately 30 pre-built Constellations. The platform is differentiated by a no-code drag-and-drop Hotel Canvas builder, AI-powered conversational analytics via Kassandra AI, and hospitality-specific KPIs such as Net RevPAR, capture rate, displacement, and revenue per square meter.

Juyo serves a spectrum of hospitality customers — independent hotels, hotel groups and global chains (Hilton, Marriott, IHG, Choice Hotels, Accor, Best Western, Oetker Collection, Six Senses, Pandox, Palladium), ownership and asset managers, revenue management companies, and hotel tech vendors (BEONx is a flagship embed partner). Go-to-market combines direct enterprise sales with a partner/embed channel and publicly disclosed self-serve pricing at €2.65 per room per month (minimum €199/property/month), with module add-ons priced separately (Finance €1.00/room/month, F&B €65/outlet/month, M&E €0.25/sqm/month). The company reports serving 1,500+ hotels across 53 countries and 474 cities as of end-2025 with a team of approximately 20 employees, operating as a bootstrapped, founder-led business under CEO Vassilis Syropoulos with no disclosed external institutional investment.

Name

Juyo

Legal name

Juyo Analytics BV

Website

https://juyoanalytics.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Juyo Analytics is a Brussels-based SaaS platform that unifies data from 200+ hospitality systems (PMS, RMS, POS, benchmarking) into a cloud-based analytics layer with AI-driven conversational insights, serving 1,500+ hotels, hotel groups, asset managers, and hotel tech vendors across 53 countries.

Ownership category

akta.pro rank

Product category

Hospitality Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

akta.pro primary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

akta.pro secondary industries

Revenue Management Consulting Tools & Managed RM Services (THALAOAN), Data Integration, Data Quality & Master Data Management (Travel) (THACAOAI)

Keywords

• Hospitality analytics platform
• Hotel business intelligence
• Revenue management software
• Hospitality data visualization
• Hotel performance dashboards

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Juyo Data Visualization Subscription: Core SaaS subscription model for analytics platform access. Base pricing per room per month with minimum monthly fee. Additional revenue from add-on modules (Finance, F&B, M&E). Enterprise pricing includes volume discounts based on property count.
2. Finance Module Add-on: Additional P&L analytics module priced at €1.00 per room per month with €650 one-off setup fee and €780 minimum annual supplement per property.
3. F&B Module Add-on: Food & Beverage analytics module for POS data visualization (Micros Simphony Cloud), priced at €65 per outlet per month with €780 minimum annual supplement.
4. Meetings & Events Module: Commercial and operational analytics for M&E systems, priced at €0.25 per sqm meeting space per month with €1,500 minimum annual supplement per property.
5. Juyo Embed (Embedded Analytics): White-label embedded analytics solution for hotel tech companies. Revenue generated through partnership agreements with tech platform providers embedding Juyo capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Juyo Analytics is a cloud-based hospitality analytics platform that aggregates and unifies data from PMS, RMS, rate shopping, benchmarking, POS, F&B, accounting, and M&E systems. It provides customizable dashboards, AI-powered conversational analytics (Kassandra AI), and embeddable white-label analytics for hotel tech providers, enabling hotels, hotel groups, asset managers, and revenue management companies to optimize commercial performance and net revenue.

Product overview

Juyo Analytics is a hospitality data visualization and analytics platform comprising a core platform with modular add-ons. The core Juyo Analytics Platform aggregates data from multiple hospitality systems (PMS, RMS, rateshopping, review management, benchmarking). Three main product tiers include Juyo Data Visualization (dashboard reporting), Juyo Data Platform (API-based data delivery), and Juyo Embed (embedded analytics for SaaS). Additional specialized modules include Sales Analytics, Launchpad (daily decision cockpit), Kassandra AI (conversational analytics), Net Revenue Module, Finance Module, F&B Module, Meetings & Events Module, and Constellations (pre-defined dashboard library with ~30 templates). The Commercial Module serves as the primary pricing tier at €2.65/room/month with add-on modules for specialized analytics.

Differentiator

Problem solved

Functional benefit

Products and services

• Juyo Analytics Platform Comprehensive hospitality analytics platform that aggregates data from multiple sources (PMS, RMS, rate shopping, review management, benchmarking, market insight tools) and provides a flexible dashboarding engine for commercial business intelligence across hotel operations.
• Juyo Data Visualization Dashboard and visualization module that connects multiple hotel data sources and transforms raw data into customizable visualizations, enabling performance tracking and revenue/profit optimization with real-time, role-based dashboards.
• Juyo Data Platform API-based data delivery platform that provides cleaned, modelled, and enriched hotel data so customers can use it as the cornerstone of decision-making within their own analytics tools, with direct access to the full Juyo Data Model.
• Juyo Embed Embedded white-label analytics solution for hospitality SaaS providers, enabling customized dashboards and seamless integration within partner platforms, allowing visualization of the platform's own data and/or external data sources.
• Kassandra AI Conversational AI analytics assistant that lets hoteliers ask strategic or operational questions in plain English and receive immediate, data-backed answers, combining web intelligence, statistical pickup analysis, and market context adapted by role, language, and detail level.
• Net Revenue Module Distribution cost and net revenue analytics module that visualizes the sell-to-net revenue funnel, Net RevPAR, and capture rate metrics, with multi-dimensional cost allocation across channel, segment, agency, country, and company.
• Finance Module P&L analytics and visualizations module providing financial performance insights for hotel commercial operations, sold as an add-on to the core analytics platform.
• F&B Module Food and beverage analytics module for deep-dive analysis from POS systems, visualizing profitability opportunities from outlets and currently integrating with Micros Simphony Cloud POS.
• Meetings & Events Module Analytics module for meetings and events data uncovering commercial and operational trends and patterns, integrated in partnership with GetIntoMore.

Quantifiable outcome

• 99.9%+ data accuracy on integrations
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability9 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• BEONxcoreOEM/ Whitelabel/ Licensing PartnerBEONx Revenue Management Solution selected Juyo Analytics as their Embedded analytics solution for their RMS platform. Juyo provides white-label analytics capabilities integrated into BEONx's revenue management offering. Quote: 'None of the other systems on the market possess the level of power and flexibility that Juyo Analytics offers.'
• GetIntoMoresupportingTechnology or IntegrationPartnership with GetIntoMore for Meetings & Events data integration. Juyo integrates M&E system data in partnership with GetIntoMore, offering €0.25 per sqm meeting space per month module.
• STRsupportingTechnology or IntegrationBenchmarking data integration partner. Juyo ingests STR benchmarking data in the most granular way available for competitive analysis and market share calculations.
• Benchmarking AlliancesupportingTechnology or IntegrationBenchmarking data integration partner for market comparison and competitive positioning analytics.
• MKGsupportingTechnology or IntegrationBenchmarking and market intelligence data partner for hospitality analytics integration.
• FairmassupportingTechnology or IntegrationFinancial benchmarking and asset management data integration partner.
• Micros Simphony CloudsupportingTechnology or IntegrationPOS (Point of Sale) system integration for F&B analytics module. Currently supports Micros Simphony Cloud only, with visual breakdowns and heatmaps for demand pattern analysis.
• Google AnalyticssupportingTechnology or IntegrationThird-party analytics processor for client insights and website analytics. Data Processing Agreement in place restricting Google from independent data processing or sharing.
• OWOWsupportingTechnology or IntegrationWeb development agency partner based in Eindhoven. Collaborates on website construction and data collection/stream processing for Juyo.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HotStats: HotStats provides monthly hotel performance benchmarking, P&L analytics, and operational benchmarking reports for hotel groups and asset managers. It overlaps directly with Juyo's Finance Module and benchmarking integrations targeting the same asset-management customer segment.
• BEONx: BEONx is a hotel RMS vendor that has selected Juyo as its embedded analytics layer. As a platform partner and potential competitor (any RMS vendor with embedded analytics is an alternative to a stand-alone analytics tool), it is both a channel partner and a directly comparable commercial-analytics offering in the same market.
• Lighthouse (formerly OTA Insight): Lighthouse is a cloud-based hospitality intelligence platform providing market data, rate shopping, parity, and revenue management analytics to hotels and chains. It is the most directly comparable competitor to Juyo in the hotel-analytics/Business Intelligence category, with overlap in benchmarking ingestion, dashboards, and enterprise hotel-customer base.
• Atomize: Atomize is an AI-powered RMS and revenue analytics platform for hotels, providing automated pricing recommendations, demand forecasting, and performance dashboards. It targets the same hotel commercial teams as Juyo and competes in the Net Revenue and forecasting analytics space.
• Duetto: Duetto is a revenue strategy and RMS platform for hotels that delivers analytics on pricing, demand, and channel performance. It competes with Juyo on commercial analytics for hotel groups and chains and overlaps on dashboards, Net Revenue reporting, and integration with multiple PMS/benchmarking sources.

Broad incumbents

• IDeaS (SAS): IDeaS, a SAS company, is a long-established revenue management and pricing analytics vendor serving hotels and chains globally. As a broader incumbent, it offers overlapping pricing/forecasting/analytics capabilities to enterprise hotel customers and competes with Juyo at the chain-RFP level.
• Cloudbeds: Cloudbeds is a cloud-based PMS, channel manager, and booking engine for independent hotels and small groups, with built-in reporting and analytics dashboards. It overlaps with Juyo in serving independent hotels with consolidated performance analytics, though as part of a wider hospitality platform rather than a pure-play analytics vendor.
• Mews: Mews is a modern cloud PMS with a growing analytics/reporting layer aimed at independent hotels and groups. As a broader incumbent hotel-tech platform, it competes with Juyo for the hospitality software budget and offers overlapping BI capabilities natively to its PMS customers.
• STR (CoStar): STR is the dominant hotel benchmarking data provider and now part of CoStar, also offering STAR reports and analytics platforms. Although STR is a Juyo data partner, its benchmarking, market-share analytics, and competitive-set reports compete for the same analytics budget at hotel groups and chains.

Emerging players

• EasyRevenue (Demand360 / Lighthouse predecessor products): EasyRevenue and similar emerging revenue-analytics tools target independent hotels and small groups with pricing and demand dashboards. They compete with Juyo's Independent Hotels segment on entry-level commercial analytics and price-sensitive buyers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/juyoanalytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juyo