Castify.ai
Castify.ai is an Israel-based OTT/CTV platform that lets video content owners build, distribute, and monetize branded apps and FAST channels across major connected TV platforms on a revenue-share basis, serving content owners, sports, education, brands, and non-profits.
- Company typePrivate
- Founded2019
- HeadquartersEven Sappir, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Castify.ai does
Castify.ai is a Herzliya, Israel-headquartered OTT and CTV platform founded in 2019 that enables video content owners to build, distribute, and monetize branded applications and FAST (Free Ad-Supported Streaming TV) channels across the major connected TV ecosystems, including Roku, Amazon Fire TV, Apple TV, Android TV, Samsung Tizen, LG webOS, VIZIO, Sony, TCL, and Hisense. Its technology stack provides automated content ingestion, transcoding, multi-platform deployment, server-side ad insertion (SSAI), AI-driven personalization and recommendation, and real-time viewer analytics. The company holds VIZIO Preferred Developer Partner status and Pixalate has ranked multiple Castify.ai-built apps among the top global CTV publishers for programmatic advertising. Castify.ai reports distribution reach to 200+ million homes worldwide.
The company's go-to-market is multi-modal: a product-led self-serve onboarding funnel combined with an ambassador program of industry-experienced local partners, event-driven demand generation at AdTechX, iGBLIVE, DMEXCO, and Pocket Gamer Connects, and strategic partnerships with media companies. The commercial model is a revenue-share on net advertising income after CDN, platform, and tax costs, with no development, upfront, or monthly license fees, creating a zero-financial-risk entry point for content owners. Customers span content owners (linear channels, production houses, video creators), sports clubs, education providers, brands, and non-profit organizations, with named enterprise partners including FashionTV, EXTREME International, The Manila Times, IndiMusic TV, Helen Doron Education Group, and 30A Media.
Castify.ai employs 11-50 staff across leadership, R&D OTT platform, ad operations, sales, marketing, and business operations, and is privately held with no disclosed external funding. Revenue is generated almost entirely through programmatic CTV advertising and premium ad placements (in-stream, overlay, sponsorships) shared with content owners. Strategic priorities signaled in 2024 include AI-driven ad monetization via the MediaMelon partnership, APAC expansion via The Manila Times, and continued verticalization into sports, education, and non-profit segments.
Castify.ai firmographics
Firmographics- Name
- Castify.ai
- Legal name
- Castify.ai
- Website
- https://castify.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Castify.ai is an Israel-based OTT/CTV platform that lets video content owners build, distribute, and monetize branded apps and FAST channels across major connected TV platforms on a revenue-share basis, serving content owners, sports, education, brands, and non-profits.
- Ownership category
- akta.pro rank
Castify.ai industry classification
Industry- Product category
- OTT/CTV Content Distribution & Monetization Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Ad Insertion & Monetization (SCTE-35, DAI/SSAI) (MPAHAKAH)
Keywords
Where Castify.ai is headquartered
LocationHeadquarters
- HQ city
- Even Sappir
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Castify.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Advertising Revenue Share (AVOD): Revenue generated from displaying premium ads through built-in monetization engine. Castify.ai connects to demand partners who bid for ad inventory. Revenue is shared with content owners based on net income after deducting CDN costs, platform fees, and taxes.
- Premium Ad Placements: Additional revenue from in-stream ads, overlay ads, sponsorships, and dedicated sponsor pages with premium placements.
- Revenue Share Model: Content owners provide content and commit to regular updates. Castify.ai handles app/channel creation and distribution to all major OTT platforms. Revenue is split based on net income after direct third-party operational costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Revenue Share Model |
| Other | Multi-year contract | Partner Eligibility |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels6 records
Castify.ai product offering
Product offeringCore offering
Castify.ai is a technology platform that enables video content owners and brands to build, distribute, and monetize branded OTT and CTV applications and FAST (Free Ad-Supported Streaming TV) channels across major connected TV platforms including Roku, Amazon Fire TV, Apple TV, Android TV, Samsung, LG, and VIZIO. The platform provides end-to-end capabilities including automated transcoding, multi-platform deployment, server-side ad insertion (SSAI), AI-driven personalization, and a programmatic monetization engine. Castify.ai operates on a revenue-share model with no development, upfront, or monthly license fees.
Product overview
Castify.ai is an omnichannel content distribution and monetization platform enabling video content owners to create branded OTT and CTV applications and FAST channels. The core platform offers three main product lines: CTV for Content Owners (building and distributing branded apps), FAST Channels (linear ad-supported TV channels), and CTV Advertising Solutions (programmatic advertising). These are supplemented by specialized vertical solutions including Sports OTT App for sports clubs, Education CTV for educational content, and the Impact Program for non-profits. The platform integrates monetization through its CTV Apps Monetization engine with premium demand and SSAI technology. Distribution spans major CTV platforms including Roku, Amazon Fire TV, Apple TV, Android TV, Samsung, LG, and VIZIO. The company operates on a revenue-share model with no development, upfront, or monthly license fees.
Differentiator
Problem solved
Functional benefit
Products and services
- CTV for Content Owners
Quantifiable outcome
- 170% viewership growth year-over-year
- +3 more outcomes
Companies that use Castify.ai
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Castify.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature6 records
Castify.ai partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- The Manila TimescoreStrategic partnership to expand The Manila Times' reach across major CTV and mobile platforms. The Manila Times is the Philippines' oldest and most trusted national daily newspaper.
- MediaMeloncorePartnership to elevate CTV/OTT ad monetization through AI-driven analytics and build a Contextual Curation Exchange for enhanced targeting capabilities.
- VIZIOcorePreferred Developer Partner relationship providing broad selection of branded OTT apps on VIZIO for millions of users.
- EXTREME InternationalcoreMonetizing EXTREME International's CTV channels (Unreel and Auto Allstars) leveraging Castify.ai's data capabilities to maximize revenue for their 20 million digital followers.
- IndiMusic TVcoreGlobal strategic partnership enabling IndiMusic to share on-demand services across more devices and reach a wider audience.
- 30A MediaminorSmart TV broadcasting operations partnership with leading broadcaster of premium TV and video programming.
- FashionTVcoreUnified cross-platform streaming partnership that boosted FashionTV's reach to 50 million US households.
- Helen Doron Education GroupcoreLaunched Helen Doron TV app on Samsung, LG, Roku, Android Smart TVs, and Apple TV. ESL education content provider powering OTT services.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Castify.ai competitors and assessment
Company assessmentDirect peers
- Zype: Zype is an OTT video infrastructure and monetization platform that helps content owners launch, distribute, and monetize streaming apps across CTV and mobile — directly comparable to Castify.ai's core offering.
- Uscreen: Uscreen is a video monetization platform enabling creators and businesses to launch branded OTT apps and monetize via subscriptions, ads, and TVOD — overlapping closely with Castify.ai's CTV/OTT app building and monetization focus.
- Vimeo OTT: Vimeo OTT (now part of Vimeo) provides end-to-end OTT app launching, distribution, and monetization for content creators and media companies — a direct comparable in the CTV/OTT SaaS space.
- JW Player: JW Player offers online video platform, CTV/OTT app building, and programmatic ad monetization for publishers and broadcasters — directly competitive with Castify.ai's platform and SSAI capabilities.
- Dacast: Dacast is a unified video streaming and OTT platform with live streaming, video monetization, and multi-CDN delivery for broadcasters and content owners — overlapping with Castify.ai's distribution and monetization stack.
Broad incumbents
- Brightcove: Brightcove is an established enterprise video platform with OTT app building, monetization, and video cloud infrastructure. As a broad incumbent, it serves larger enterprise customers with a wider portfolio than Castify.ai's SMB focus.
- Pluto TV: Pluto TV (Paramount) is the largest FAST channel operator globally — a broad incumbent in CTV that competes indirectly with Castify.ai's FAST channel offering by owning distribution and monetization at scale.
Emerging players
- Mux: Mux is a developer-focused video infrastructure and analytics platform powering streaming and OTT experiences — an emerging player in the same CTV/OTT technology stack with stronger focus on APIs and developers.
- Wurl: Wurl is a CTV distribution and monetization platform specializing in FAST channel distribution and ad insertion — directly comparable technology overlap with Castify.ai's SSAI and FAST channel offering.
Others
- MediaMelon: MediaMelon is a CTV/OTT video optimization and analytics provider — a Castify.ai technology partner and adjacent ecosystem participant in CTV ad monetization and content delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Castify.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Castify.ai leadership team
Management profileNumber of profiles
Profiles9 records
Castify.ai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Castify.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Castify.ai
What does Castify.ai do?
Castify.ai is a technology platform that enables video content owners and brands to build, distribute, and monetize branded OTT and CTV applications and FAST (Free Ad-Supported Streaming TV) channels across major connected TV platforms including Roku, Amazon Fire TV, Apple TV, Android TV, Samsung, LG, and VIZIO. The platform provides end-to-end capabilities including automated transcoding, multi-platform deployment, server-side ad insertion (SSAI), AI-driven personalization, and a programmatic monetization engine. Castify.ai operates on a revenue-share model with no development, upfront, or monthly license fees.
Is Castify.ai a public or private company?
Castify.ai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Castify.ai founded?
Castify.ai was founded in 2019. It employs 11 to 50 people.
Where is Castify.ai based?
Castify.ai is headquartered in Even Sappir, Israel, in the Middle East region.
How does Castify.ai make money?
Three revenue lines are on record. Advertising Revenue Share (AVOD) is the primary driver. The others are premium Ad Placements and revenue Share Model.
Who are Castify.ai's main competitors?
Direct peers on record are Zype, Uscreen, Vimeo OTT, JW Player and Dacast. Broad incumbents are Brightcove and Pluto TV. Emerging players are Mux and Wurl. MediaMelon is listed as an others.
Does Castify.ai have an API?
No public API is recorded for Castify.ai.
What industry is Castify.ai in?
Castify.ai's product category is OTT/CTV Content Distribution & Monetization Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAKAH, Ad Insertion & Monetization (SCTE-35, DAI/SSAI). Its NAICS code is 516210 and its SIC code is 7372.