Inevo

What Inevo does

Inevo (legal entity INEVO AS) is a Norwegian digital marketing agency headquartered in Oslo that specializes in serving e-commerce businesses and Norwegian brands through a proprietary delivery model called the OMA (Operativ Markedsassistent, or Operative Marketing Assistant). Under the OMA model, dedicated Inevo consultants are embedded on-site with clients on a weekly basis, functioning as an extension of the client's in-house marketing team while drawing on the agency's broader specialist network. The firm combines this embedded staffing approach with full-stack digital marketing capabilities including SEO, paid search (Google Ads, Bing/Microsoft Advertising), paid and organic social media (Facebook, Instagram, Snapchat, TikTok, Pinterest), email marketing, conversion rate optimization (CRO), analytics, content marketing, graphic design, web development, programmatic advertising, UX, user testing, and OKR methodology. It also offers an "AI for marketing" service line covering AI-powered marketing automation, product feed optimization, and content generation.

Inevo monetizes through custom quote-based retainer agreements and project-based engagements billed primarily on an annual cadence, with pricing tailored to each client's scope. Its customer base spans Norwegian e-commerce (Gullfunn, Moccamaster, Csoaps, Skintific, Bullfighter), fitness (EVO Fitness), beauty and skincare (Dermalogica, BliVakker), retail (Intersport, Hadeland Glassverk), medical devices (Laerdal Medical), automotive services (Bilpleiekongen), sustainability and waste management (Ragn Sells), and plumbing (Rørkjøp), with more than 20 businesses receiving weekly OMA visits. The firm maintains certified partner status with Google, Meta, Shopify (since 2015), Klaviyo (since 2019), and ProfitMetrics, and operates E-handelsdagen, Norway's largest e-commerce conference with over 400 participants. Inevo is privately held with 11-50 employees, no external investors disclosed in the source data, and is registered in Norway under organization number 912 345 793.

Name

Inevo

Legal name

INEVO AS

Website

https://inevo.no

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Inevo is a Norwegian digital marketing agency that embeds dedicated OMA (Operative Marketing Assistant) consultants on-site weekly with clients, delivering SEO, paid media, social, email, CRO, and AI-enabled marketing services to e-commerce businesses and Norwegian brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Performance Marketing Automation & Bid Management Services (MPAAACAM), Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Digital marketing services
• E-commerce marketing
• Search engine optimization
• Paid search advertising
• Social media management

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Services: INEVO provides comprehensive digital marketing services including SEO, paid search, social media management, and email marketing. Revenue is generated through ongoing retainer agreements and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Inevo is a Norwegian digital marketing agency that provides comprehensive digital marketing services to e-commerce businesses and brands, delivered through its proprietary Operative Marketing Assistant (OMA) model in which dedicated marketing professionals are embedded with clients on a weekly basis. Core services span SEO, paid search (Google Ads, Bing Ads), social media marketing (Facebook, Instagram, TikTok, Pinterest, Snapchat), email marketing, conversion rate optimization, content marketing, graphic design, web development, programmatic advertising, UX, and AI-powered marketing automation, sold via annual retainer agreements and project-based engagements.

Product overview

INEVO is a Norwegian digital marketing agency founded in 2013 that operates on an Operative Marketing Assistant (OMA) model, where dedicated consultants work embedded with clients weekly. The core offering is the OMA-modellen, supplemented by a comprehensive suite of service modules including paid search (Google Ads, Bing Ads), SEO, social media management (SoMe), email marketing, conversion rate optimization (CRO), analytics, content marketing, graphic design, web development, programmatic advertising, UX design, user testing, and OKR methodology. The company also offers AI-powered marketing tools as part of its service portfolio. INEVO positions itself as a specialist environment for e-commerce and digital marketing, with partnerships including Shopify (since 2015) and Klaviyo (since 2019).

Differentiator

Problem solved

Functional benefit

Brands

• OMA-modellen: The Operative Marketing Assistant (OMA) model - INEVO's signature approach where dedicated marketing professionals work alongside clients weekly to help increase revenue through digital marketing.

Products and services

• Operative Marketing Assistant (OMA) Model Proprietary embedded-consulting service model in which INEVO assigns a dedicated marketing professional to work on-site with a client weekly, serving as an operational extension of the client's marketing team while drawing on INEVO's specialist network in SEO, paid media, social, email, and CRO. Designed for Norwegian e-commerce businesses and brands that need senior marketing execution without full-time hires.
• SEO (Search Engine Optimization) Search engine optimization that increases visibility for client websites and content in search engines including Google, Bing, and Yahoo. For Norwegian businesses seeking organic traffic and online visibility.
• Paid Search Advertising (Google Ads and Bing Ads / Microsoft Advertising) Paid search advertising across Google Ads and Bing Ads (Microsoft Advertising) to drive traffic, sales, and search-engine visibility for Norwegian businesses and e-commerce stores.
• Social Media Marketing (SoMe) Social media marketing across Facebook, Instagram, Snapchat, TikTok, and Pinterest, covering both paid and organic campaigns for Norwegian brands and e-commerce businesses.
• Email Marketing (E-postmarkedsføring) Email marketing service that delivers direct communication with leads and customers through smart automations, with INEVO's Klaviyo partnership supporting e-commerce revenue growth.
• Conversion Rate Optimization (CRO) Conversion optimization service using tools and tactics aimed at turning passive website visitors into active customers. For Norwegian e-commerce stores and digital businesses.
• Web Development and Design (Nettsider / Grafisk Design / UX) Tailored web solutions, graphic design, UX design, and user testing delivered by INEVO's interdisciplinary team to ensure fast, modern, stable, and secure digital experiences for Norwegian businesses.
• AI for Marketing (AI i markedsføring) AI-powered marketing service that helps Norwegian businesses work smarter, adapt campaigns, and automate tasks — including product feed optimization and content generation — to cut costs and increase revenues.

Quantifiable outcome

• Bullfighter increased e-commerce revenue by 15 million NOK over 2.5 years
• +6 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationINEVO holds Google Partner status, indicating certified expertise in Google advertising products and platforms. This partnership enables INEVO to access Google's latest tools and best practices for client campaigns.
• MetacoreTechnology or IntegrationINEVO holds Meta Partner status, demonstrating certified capabilities in Facebook and Instagram advertising and marketing solutions.
• KlaviyocoreTechnology or IntegrationINEVO has been a Klaviyo partner in Norway since 2019, helping e-commerce clients improve email campaigns and increase revenue from email marketing by over 300%.
• ShopifycoreTechnology or IntegrationINEVO has been a Shopify partner in Norway since 2015, helping e-commerce businesses launch new websites quickly, increase organic traffic and grow online sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Relevant Direct: Norwegian performance and digital marketing agency with strong paid media and e-commerce capabilities. Comparable to Inevo in Norwegian market focus and performance marketing services, with overlapping enterprise client base.
• Try Oslo: One of Norway's largest creative and advertising agencies. Comparable as a Norwegian-headquartered full-service marketing services competitor, though with a stronger creative/branding focus than Inevo's performance e-commerce specialization.

Direct peers

• Curamando: Stockholm-based digital growth consultancy offering performance marketing, SEO, analytics and CRO services to Nordic e-commerce and B2B brands. Closely comparable to Inevo in vertical focus on digital commerce, multi-channel execution, and Nordic enterprise client base.
• Verved: Stockholm-based growth marketing agency focused on performance, content and digital strategy for Nordic e-commerce and B2B brands. Directly comparable to Inevo in target customers, services, and Nordic regional focus.
• Anteo: Norwegian digital agency offering e-commerce, marketing and technology services. Comparable to Inevo in Norwegian market focus, multi-channel digital marketing for enterprise brands, and e-commerce specialization.
• Conversionista: Nordic CRO and analytics agency serving e-commerce and SaaS clients. Comparable to Inevo in conversion optimization and analytics-led digital marketing services across Scandinavian markets.
• NoA (formerly Netlight): Nordic full-service digital agency offering strategy, design, technology and marketing services. Comparable to Inevo as a Norwegian-headquartered multi-disciplinary agency serving enterprise clients across the Nordics.
• Trigger: Nordic performance marketing agency specializing in paid media, SEO and analytics for e-commerce and DTC brands. Comparable to Inevo in service mix (paid search, social, SEO) and target segment of growth-oriented e-commerce clients.

Broad incumbents

• Knowit: Large Nordic digital consultancy with e-commerce, marketing and technology practices across the Nordics. Overlaps with Inevo on digital marketing services but operates at much greater scale and breadth, including custom software and IT services.
• iProspect Norway: Global performance marketing agency with a Norwegian office (part of dentsu). Comparable to Inevo in paid search, SEO and performance media but operates as part of a much larger global network with broader service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/inevodigital
• Facebookfacebook.com/inevodigital
• LinkedInlinkedin.com/company/inevo-as
• Instagraminstagram.com/inevodigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inevo