Sihle Insurance

What Sihle Insurance does

Sihle Insurance Group is a family-owned independent insurance brokerage founded in 1974 by Jerry Sihle and headquartered in Altamonte Springs, Florida. The firm distributes commercial, personal, and employee benefits insurance products on behalf of 200+ direct carriers and a broad network of broker and excess & surplus (E&S) relationships, operating through 11 Florida offices and holding all 50-state insurance licenses. Its commercial book covers property, general liability, workers compensation, business auto, management and professional liability (E&O), commercial umbrella, surety bonds, and cyber; personal lines include homeowners, auto, life, health, and Medicare; benefits brokerage spans group health, dental, vision, and wellness consulting.

The technology footprint is intentionally lean: the proprietary Sihle Access portal provides online certificate and policy document management, while the broader stack relies on Microsoft 365 and TeamViewer for collaboration and IT support. There is no disclosed API, SDK, or AI capability. The company employs 51-100 staff and serves 10,000+ commercial accounts and 20,000+ personal accounts, primarily across Florida with broader Southeastern U.S. reach.

Revenue is generated through carrier commissions on placed and renewed policies, supplemented by employee benefits brokerage fees. Pricing is quote-based and tailored per risk, with annual billing cycles typical for P&C products. Distribution is sales-led, combining in-person agent advisory across the office network, phone-based inside sales, and the Sihle Access self-service channel. Marketing emphasizes content (blog, social, newsletter), customer referrals, and proactive hurricane/disaster communications as a retention lever in the Florida market.

Name

Sihle Insurance

Legal name

Sihle Insurance Group

Website

https://sihle.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Sihle Insurance Group is a family-owned independent insurance brokerage founded in 1974, distributing commercial, personal, and employee benefits coverage through 11 Florida offices and 200+ carrier relationships to 30,000+ accounts.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Standalone Umbrella Liability (FSAJANAE), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Commercial insurance brokerage
• Personal insurance lines
• Employee benefits consulting
• Independent insurance agent
• Florida insurance services

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: Sihle Insurance generates revenue as an independent insurance broker by earning commissions from insurance carriers. They represent multiple carriers and brokers, offering customers choice while earning commission income on each policy placed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sihle Insurance Group is an independent insurance broker that places commercial and personal insurance coverage on behalf of customers through 200+ direct carrier contracts and hundreds of broker and E&S relationships. It distributes business insurance, personal insurance, and employee benefits products across 11 Florida offices, licensed in all 50 U.S. states, and earns commission income on each policy placed. The agency supports customers from quoting and plan selection through certificate management and claims assistance.

Product overview

Sihle Insurance Group is a full-service independent insurance broker offering a comprehensive portfolio of insurance products and services. The company provides Business Insurance (including property, auto, general liability, workers compensation, professional liability/E&O, and surety bonds), Personal Insurance (life, health, homeowner, and Medicare coverage), and Benefits services (group health insurance and employee benefits consulting). The product lineup includes specialized offerings like Commercial Umbrella, Management & Professional Liability, and Workers Compensation. Sihle Access provides certificate management capabilities. The company serves both commercial accounts (10,000+) and personal accounts (20,000+) across Florida through 11 locations, with access to over 200 carrier contracts.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance brokerage solutions for businesses of all sizes, covering property, business auto, general liability, workers compensation, professional liability, management liability, commercial umbrella, and surety bonds. Sold through agent-led placement across 200+ carrier contracts.
• Personal Insurance Personal lines insurance brokerage for individuals and families, covering homeowners, auto, life, health, and Medicare products. Placed across multiple carriers through Sihle's licensed agents at 11 Florida locations.
• Benefits Group health insurance brokerage and employee benefits consulting for businesses of all sizes, including medical, dental, vision, and supplemental coverage, plus plan selection, employee communication, and wellness program research.
• Sihle Access Online customer-facing portal for accessing and managing insurance certificates and policy documents, providing self-service capability for Sihle Insurance customers.

Quantifiable outcome

• Customer testimonial reports savings of over 50% on homeowner insurance
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partnership providing commercial auto, liability, workers comp, and cyber insurance products through Sihle's brokerage platform. Progressive offers flexible policies tailored to small fleets and single-vehicle businesses.
• GEICOcoreChannel Partner/ Reseller/ DistributorNational insurance carrier offering business auto insurance through Sihle's distribution network. GEICO provides liability, collision, comprehensive, medical payments, and uninsured/underinsured motorist coverage.
• Hartford InsurancecoreChannel Partner/ Reseller/ DistributorEstablished carrier with over 200 years of experience offering comprehensive business insurance including BOP, general liability, professional liability, commercial auto, property, workers comp, and cyber insurance.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNational carrier covering all 50 states offering commercial insurance including general/professional liability, workers comp, commercial auto, property, cyber insurance, and surety bonds through Sihle.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorFortune 100 company providing tailored business insurance coverage including general/professional liability, commercial auto, property, cyber insurance, workers comp, farm coverage, surety bonds, and commercial umbrella policies.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance provider with 160+ years of industry expertise offering general/professional liability, commercial auto/property, cyber insurance, workers comp, and surety bonds through Sihle's network.
• American Heart AssociationminorOthersSihle is a proud sponsor of the American Heart Association Heart Walk in Orlando. Vice President Traci Sihle is a member of Circle of Red, supporting heart healthy habits and heart disease prevention in Central Florida.
• APROQUENminorOthersNicaragua-based foundation treating children born with cleft lip/palate and burn victims. Sihle supports this cause through financial donations and volunteer activities as part of their community giving program.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• HUB International: HUB International is a large global insurance brokerage and financial-services provider with commercial, personal, and benefits capabilities. Its broad intermediary model overlaps directly with Sihle's core business.
• Arthur J. Gallagher & Co. Arthur J. Gallagher & Co. is a global insurance brokerage, risk-management, and benefits-consulting firm. It compares through its commercial-lines placement, benefits distribution, and carrier-intermediation capabilities, despite much greater scale.
• McGriff Insurance Services: McGriff is a national insurance broker with Florida roots and substantial commercial, personal, and employee-benefits operations. It is a relevant scaled peer for Sihle's diversified brokerage and risk-advisory model.
• AssuredPartners: AssuredPartners is a national insurance brokerage offering commercial, personal, and employee-benefits solutions. It is comparable through its multi-carrier distribution and middle-market focus, though it is considerably larger than Sihle.
• Risk Strategies: Risk Strategies is a national specialty insurance brokerage serving commercial and individual clients through carrier relationships and specialized risk expertise. Its E&S and specialty-lines focus is particularly relevant to Sihle's hundreds of broker and E&S relationships.
• Brown & Brown: Brown & Brown is a large publicly traded insurance intermediary with commercial, personal, benefits, and program operations. It has direct product and Florida-market overlap with Sihle, but operates at substantially greater scale.
• The Baldwin Group: The Baldwin Group is a Tampa-based insurance and risk-management organization serving commercial clients through brokerage and related services. Its Florida presence and middle-market orientation make it a strong geographic and business-model peer.

Regional players

• Brightway Insurance: Brightway Insurance is a Jacksonville-based insurance franchise network distributing coverage through local agents, with a strong emphasis on home and auto insurance. It is a relevant regional competitor in personal lines and local agency distribution, although its product mix is narrower than Sihle's.

Direct peers

• Insurance Office of America: Insurance Office of America is a Florida-headquartered independent agency offering commercial and personal insurance plus employee benefits. It is closely comparable to Sihle because both serve businesses and individuals through a multi-carrier brokerage model.
• Acentria Insurance: Acentria Insurance is a Florida-based agency serving businesses and individuals across property-casualty, personal-lines, and benefits products. Its regional footprint and broad client offering closely match Sihle's brokerage activities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Sihle_Insurance
• Facebookfacebook.com/SihleInsurance
• LinkedInlinkedin.com/company/sihle-insurance-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sihle Insurance