Archer and Olive
Archer and Olive is a woman-owned, direct-to-consumer e-commerce stationery brand based in Leander, Texas, selling premium 160gsm notebooks, coordinated pens, stickers, washi, and accessories through themed seasonal collections, plus subscriptions and digital courses, to individual creatives and journaling enthusiasts seeking mental wellness through creative expression.
- Company typePrivate
- Founded-
- HeadquartersLeander, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Archer and Olive does
Archer and Olive is a woman-owned, direct-to-consumer e-commerce company headquartered in Leander, Texas, that designs and sells premium journaling and stationery products. Founded by Bonnie Kuhl around the personal narrative that creativity supports mental wellness, the company sells notebooks built around a signature 160gsm ultra-thick paper specification (marketed to prevent ink bleed and ghosting), along with coordinated pens, stickers, washi tape, planners, stamp sets, memo pads, totes, and accessories organized into themed seasonal collections such as Meadow & Vine, Enchanted Chapters, Everyday, Forest Findings, and Moonshade.
The product catalog is structured as a coordinated ecosystem: notebooks ship in multiple sizes (A5, B5, B6, TN, SQ, PS, LS) and paper types (dot grid, lined, blank); accessories are designed to match each seasonal notebook aesthetic; and refillable notebook and notepad systems create ongoing consumable revenue. Beyond physical goods, the company sells digital printables (stickers and planner tabs), an Unbound eCourse, a free Creative Wellness Handbook, and a The Nurturing Wellness e-book.
Revenue mechanics blend one-time physical product sales (notebooks $19-$55, pens $5-$37) with recurring subscriptions (Quarterly Subscription Box at $79, Kit Club Subscription, annual Flourish Self Care Box) and digital one-time purchases. Distribution is exclusively through the company's Shopify-hosted storefront with global shipping, supported by a content-driven marketing stack spanning Instagram, Pinterest, TikTok, YouTube, Facebook, an email newsletter, a referral program via ReferralCandy, an affiliate program via Affiliatly, and a community ambassador team. Customer segments are horizontal personas centered on individual creatives and journalers, with a secondary mental wellness seeker segment.
Archer and Olive firmographics
Firmographics- Name
- Archer and Olive
- Legal name
- Archer and Olive
- Website
- https://archerandolive.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Archer and Olive is a woman-owned, direct-to-consumer e-commerce stationery brand based in Leander, Texas, selling premium 160gsm notebooks, coordinated pens, stickers, washi, and accessories through themed seasonal collections, plus subscriptions and digital courses, to individual creatives and journaling enthusiasts seeking mental wellness through creative expression.
- Ownership category
- akta.pro rank
Archer and Olive industry classification
Industry- Product category
- Premium Stationery and Journaling Supplies
- NAICS
- Office Supplies and Stationery Retailers (45941), Hobby, Toy, and Game Retailers (45912)
- SIC
- Pens, Pencils & Other Artists' Materials (3950), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)
- akta.pro primary industry
- General Arts & Crafts Supplies Retail (CRALACAA)
- akta.pro secondary industries
- Art & Drafting Supplies Retail (CRALABAG), Crafting Tools & Equipment Retail (Cutting, Adhesives, Heat Tools) (CRALACAC), Craft Storage, Organization & Display Retail (CRALACAJ)
Keywords
Where Archer and Olive is headquartered
LocationHeadquarters
- HQ city
- Leander
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Archer and Olive business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Physical Product Sales: Direct sales of physical stationery products including notebooks, planners, pens, washi tape, stickers, stamps, and accessories through their e-commerce storefront. Revenue is generated on a per-transaction basis with products sold at varying price points.
- Subscription Boxes: Quarterly subscription boxes (Quarterly Subscription Box at $79) and Kit Club Subscription providing curated sets of products delivered to subscribers on a recurring basis.
- Digital Products: Digital downloads including printable stickers, planner tabs, e-courses (Unbound eCourse), and digital wellness resources sold through their platform.
- Gift Cards: Digital and potentially physical gift cards providing another revenue stream and customer acquisition vehicle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Quarterly Subscription Box |
| Unit Pricing | Pay-as-you-go | Notebooks |
| Unit Pricing | Pay-as-you-go | Pens and Markers |
| Freemium | One time | First-Time Customer Discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Archer and Olive product offering
Product offeringCore offering
Archer and Olive designs, sources, and sells premium 160gsm ultra-thick paper notebooks, bullet journals, and coordinating planners, pens (acrylograph, calliograph, fine liner, brush, gel), and accessories (stickers, washi tape, stamps, ink pads, planner tabs, memo pads, tote bags). The company sells directly to individual consumers through its own Shopify-hosted e-commerce website and generates recurring revenue via Quarterly Subscription Boxes, Kit Club Subscriptions, and Self Care Boxes, alongside digital products including printable stickers/planner tabs, e-courses (Unbound eCourse), and wellness e-books.
Product overview
Archer and Olive is a woman-owned stationery company offering a comprehensive ecosystem of premium journaling and planning products designed for mental wellness and creative expression. The core product line centers on ultra-thick 160gsm notebooks and bullet journals available in multiple sizes (A5, B5, B6, A6, TN, SQ, PS, LS) with various paper types including Dot Grid, Lined, and Blank. The product portfolio spans: notebooks (Literary Frog, Fairy House, Berries & Vines, Wildflowers, Dragon Spire, Books of Beauty, Knight's Sword, Treasure Map, Forest Foxes, Field Mouse, Chrysanthemum, Cute Bat, Storybook, Moonlit Garden), planners (Undated Planners in Songbird and Majestic Skies themes), pens (Acrylograph Pens, Calliograph Pens, Fine Liners, Brush Pens, Writing Pens, Mechanical Pencils, Gel Pen Refills), accessories (Stickers, Washi Tape, Ink Pads, Stamp Sets, Planner Tabs, Memo Pads, Tote Bags, Sticker Keepers, Collage Paper Pads, Paper Cutters), and subscription offerings (Quarterly Subscription Box, Kit Club Subscription, Self Care Box). The company also provides digital products including printable stickers, printable planner tabs, e-courses (Unbound eCourse, Creative Wellness Handbook), and e-books. Products are organized into seasonal collections including Meadow & Vine (Summer 2026), Enchanted Chapters (Spring 2026), Everyday Collection (2026), Night Blooms (Summer 2025), Moonshade, Forest Findings (Fall 2025), and Winter seasonal themes. The brand emphasizes mental wellness through creativity, with founder Bonnie Kuhl having established the company to share the benefits of art and journaling for mental health.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium 160gsm Dot Grid Notebooks and Bullet Journals
- Undated Planners (Everyday Deluxe System)
- Acrylograph, Calliograph, Fine Liner, Brush, Gel, and Mechanical Pencil Pen Sets
- Stickers and Washi Tape Sets
- Acrylic Stamp Sets, Ink Pads, and Stamping Blocks
- Memo Pads, Notepads, and Collage Paper Pads
- Quarterly Subscription Box
- Kit Club Subscription (Themed Planning Kits)
- Self Care Box (Flourish 2026 and Nature's Curiosities Box)
- Digital Downloads (Printable Stickers and Printable Planner Tabs)
- Unbound eCourse and You Creative Wellness Handbook
- The Nurturing Wellness E-book
- Reusable Tote Bags and Journaling Accessories
- Archer & Olive Digital Gift Card
- Once Upon a Time Heirloom Book
Companies that use Archer and Olive
Customer profileSegments2 records
Ideal customer profiles2 records
Archer and Olive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Archer and Olive partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Archer and Olive competitors and assessment
Company assessmentDirect peers
- Rifle Paper Co. Floral and illustrated stationery brand with notebooks, journals, planners, and coordinating accessories sold DTC and through retail partners. Highly comparable in illustrated design-led journaling products.
- Papier: Direct-to-consumer personalized stationery and journals brand operating online with custom notebooks, planners, and paper goods. Closely comparable in DTC model, premium positioning, and journaling-focused product set.
- Cocoa Daisy: Planner subscription box brand delivering curated monthly kits of stickers, dashboards, and accessories. Directly comparable to Archer & Olive's Kit Club and Quarterly Subscription Box offerings.
- Happy Planner (Me & My Big Ideas): Planner and sticker brand offering customizable disc-bound planners, sticker books, and accessories widely sold through Michaels and direct channels. Comparable in planner and journaling supplies with strong sticker ecosystem.
- Legami: Italian lifestyle stationery brand with notebooks, pens, stickers, and lifestyle accessories featuring playful illustrated designs. Comparable in design-led, collectible stationery across multiple SKUs.
- Erin Condren: Planner and stationery brand selling customizable planners, notebooks, and accessories direct-to-consumer with seasonal designs and a strong lifestyle community. Comparable in premium DTC stationery and planner ecosystem.
Broad incumbents
- Moleskine: Iconic global notebook and journal brand offering a broad premium stationery line sold through retail and DTC channels. Comparable as the established premium-notebook incumbent with broader geographic and channel footprint.
- Penguin Random House (Stationery & Gifts): Major publisher that licenses branded journals, planners, and stationery gift items. Acts as a broad incumbent in licensed and lifestyle stationery retail adjacent to Archer & Olive's offerings.
Emerging players
- Stalogy: Minimalist Japanese stationery brand selling dot grid and grid notebooks prized by the bullet-journal community. Comparable in premium minimalist journaling notebooks appealing to the same audience.
- Sage & Such: Smaller DTC journaling and planner brand selling notebooks, dashboards, and accessories to a similar hobbyist audience. Comparable in niche bullet-journal community targeting.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Archer and Olive social profiles
Digital presenceArcher and Olive compliance and trust
Trust signalCompliance1 record
Archer and Olive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Archer and Olive leadership team
Management profileNumber of profiles
Profiles1 record
Archer and Olive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Archer and Olive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Archer and Olive
What does Archer and Olive do?
Archer and Olive designs, sources, and sells premium 160gsm ultra-thick paper notebooks, bullet journals, and coordinating planners, pens (acrylograph, calliograph, fine liner, brush, gel), and accessories (stickers, washi tape, stamps, ink pads, planner tabs, memo pads, tote bags). The company sells directly to individual consumers through its own Shopify-hosted e-commerce website and generates recurring revenue via Quarterly Subscription Boxes, Kit Club Subscriptions, and Self Care Boxes, alongside digital products including printable stickers/planner tabs, e-courses (Unbound eCourse), and wellness e-books.
Is Archer and Olive a public or private company?
Archer and Olive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Archer and Olive founded?
Archer and Olive was founded in -1. It employs 11 to 50 people.
Where is Archer and Olive based?
Archer and Olive is headquartered in Leander, United States, in the North America region.
How does Archer and Olive make money?
Four revenue lines are on record. Physical Product Sales are the primary driver. The others are subscription Boxes, digital Products and gift Cards.
Who are Archer and Olive's main competitors?
Direct peers on record are Rifle Paper Co., Papier, Cocoa Daisy, Happy Planner (Me & My Big Ideas), Legami and Erin Condren. Broad incumbents are Moleskine and Penguin Random House (Stationery & Gifts). Emerging players are Stalogy and Sage & Such.
Does Archer and Olive have an API?
No public API is recorded for Archer and Olive.
What industry is Archer and Olive in?
Archer and Olive's product category is Premium Stationery and Journaling Supplies. Its primary akta.pro industry code is CRALACAA, General Arts & Crafts Supplies Retail, with a secondary code of CRALABAG, Art & Drafting Supplies Retail. Its NAICS code is 45941 and its SIC code is 3950.