Stage Right

What Stage Right does

Stage Right, Inc. is a privately held, founder-led live audiovisual and event production services company headquartered in Mettawa, Illinois (Chicago metro), founded in 1991 by Scott Stedronsky and Ovidio Urcina, Jr. The firm designs and executes corporate and association events including annual meetings, sales conferences, executive conferences, medical/pharmaceutical advisory boards, fundraisers, product launches, trade shows, and live webcasts for enterprise clients across 20+ industry verticals. Production capabilities span video (2K/4K, widescreen), lighting (LED stage, intelligent), audio (system design, Smart EQ), projection and LED display walls, video mapping, scenic and event design, and full show management/logistics. The company deploys equipment from Sony, Panasonic, Christie, Barco, Black Magic Design, and Shure.

Stage Right's core operational differentiator is its proprietary StageCraft™ methodology, a trademarked five-stage planning and execution process (Client Prospect Review, Project Team Review, Solutions Development, Initial AV Solution Delivery, Final AV Solution Delivery) supported by 36+ quality control protocols. The firm reports 6,500+ events executed over 35 years and maintains long-tenured client relationships, most notably with the Alzheimer's Association for the AAIC global conference since 1999. International delivery is enabled through core alliance memberships in AV Alliance and EPN (Event Production Network), where co-founder Stedronsky served as past president, allowing the firm to claim global reach without owning overseas infrastructure.

The business model is project-based professional services: revenue is generated through customized proposals priced per event based on scope, scale, and technical requirements, with no publicly disclosed standard pricing tiers. Go-to-market is direct enterprise field sales targeting meeting planners, CMOs, agencies, event producers, and production managers, supported by content marketing (blog, case studies, portfolio showcase) and inbound lead capture via a "Request a Proposal" web form. The firm has no disclosed external institutional investors, parent entity, or M&A activity, and operates as a bootstrapped, founder-owned business with 51–100 employees.

Name

Stage Right

Legal name

Stage Right, Inc.

Website

https://stagerightinc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Stage Right, Inc. is a privately held Chicago-based live audiovisual and event production company, founded in 1991, that designs and executes corporate and association events for enterprise clients across 20+ verticals using its proprietary StageCraft™ methodology and global alliance network.

Ownership category

akta.pro rank

Product category

Audiovisual Event Production Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920), Other Performing Arts Companies (711190)

SIC

Services-Allied To Motion Picture Production (7819), Services-Advertising (7310)

akta.pro primary industry

Staging & Rigging Services (MPAGAKAA)

akta.pro secondary industries

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG), Backline & Musical Instrument Rentals (Concert/Performance Support) (THAHAEAL), Event Stagehands & Production Support Crew (HSACAEAJ)

Keywords

• Live event production
• Audiovisual staging services
• Corporate event management
• Association conference production
• LED display solutions

Headquarters

HQ city

Gurnee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Event Production Services: Professional AV and event production services for corporate and association events, including audio, video, lighting, staging, and technical production. Services are project-based and quoted per event based on scope, scale, and technical requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Stage Right, Inc. provides professional audiovisual and event production services for corporate, association, medical, pharmaceutical, and nonprofit clients. Its offerings include live event services (annual meetings, sales conferences, executive conferences, fundraisers, live webcasts), live marketing services (experiential marketing, product launches, trade shows, VIP experiences, road shows), and production and technical services spanning video, lighting, audio, projection, LED display, event design, and show management. The company applies its proprietary StageCraft™ five-stage planning and execution methodology to deliver custom "shows" backed by state-of-the-art audio, video, lighting, and staging equipment.

Product overview

Stage Right is an AV and event production company that operates as a unified service offering rather than a modular software platform. The company's core services center on Live Event Services (corporate and association events including annual meetings, sales conferences, medical/pharma meetings, executive conferences, fundraisers, and live webcasts) and Live Marketing Services (experiential marketing, product launches, trade shows, VIP experiences, and road shows). These core services are supported by specialized Production Services including Video (2K/4K display, widescreen presentation, video direction), Lighting (LED stage lighting, intelligent lighting), Audio (system design, Smart EQ), Projection and LED Display (LED walls, laser projection, projection mapping), Event Design, and Show Management. The company distinguishes itself through its proprietary StageCraft™ methodology—a five-step structured execution process (Client Prospect Review, Project Team Review, Solutions Development, Initial AV Solution Delivery, Final AV Solution Delivery) that ensures meticulous planning and flawless execution. Production Solutions offered include Adaptive Staging Design, Custom Scenic Design, LED Display Systems, LED Scenic Elements, Packaged Scenic Design, Theater in the Round, and Video Mapping. Stage Right works with equipment from manufacturers including Sony, Panasonic, Christie, Barco, Black Magic Design, and others, deploying state-of-the-art audio, video, lighting, and staging technology across events.

Differentiator

Problem solved

Functional benefit

Brands

• StageCraft: StageCraft is Stage Right, Inc.'s proprietary planning and execution process for event production. It documents and organizes every phase of event production development and execution, including client prospect review, project team review, solutions development, initial AV solution delivery, and final AV solution delivery.

Products and services

• Live Event Services Comprehensive AV and event production services for corporate and association events including annual meetings, sales conferences, medical and pharmaceutical meetings, executive conferences, fundraisers, and live webcasts.
• Live Marketing Services Event production services for experiential marketing activations, product launches, trade shows, VIP experiences, and road shows.
• Production and Technical Services Specialized production capabilities including video system design (2K/4K display, widescreen presentation, video direction and engineering, video documentation, video conferencing), lighting design and plots (LED stage lighting, intelligent lighting), audio system design (audio documentation, Partyline IP communications, Smart EQ), ultra widescreen display, LED display walls, laser projection, projection mapping, event experience design, scenic design and rendering, show management, technical pre and post production, professional installation and operation, and single source account reconciliation.
• StageCraft™ Stage Right's proprietary structured event execution methodology that documents and aligns every phase of event production from client prospect review through final AV solution delivery, comprising five stages (Client Prospect Review, Project Team Review, Solutions Development, Initial AV Solution Delivery, Final AV Solution Delivery) with 36+ protocols and 5 quality control steps.
• Adaptive Staging Design Customized staging solutions that adapt to venue constraints and event requirements.
• Custom Scenic Design Bespoke scenic design tailored to specific event themes and brand requirements.
• LED Display Systems High-resolution LED video wall solutions for events requiring large-format visual displays.
• LED Scenic Elements Dynamic LED lighting elements integrated into scenic design for visual impact.
• Packaged Scenic Design Pre-designed scenic packages offering cost-effective staging solutions.
• Theater in the Round 360-degree staging configurations with surrounding lighting and video for intimate audience engagement.
• Video Mapping Precision projection mapping for walls, stages, and 3D spaces to create immersive visual environments.

Quantifiable outcome

• Executed 6,500+ events over 35 years
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• AV AlliancecoreTechnology or IntegrationNational audio/visual production and rental alliance providing expertise for complex to simplest meeting requirements. Designates Stage Right as one of the best AV companies in the U.S. and the world.
• EPN (Event Production Network)coreTechnology or IntegrationEvent production network alliance. Scott Stedronsky served as past president and six-year board member. Membership provides global production capabilities and establishes industry credibility.
• MPI Chicago ChapterminorGTM or Marketing PartnerMeeting Professionals International Chicago Chapter. Stage Right serves as AV Sponsor for MPI Chicago Chapter's Annual Award Celebration, donating services in-kind for two years in a row.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Encore Event Technologies: Encore (formerly PSAV) is the largest provider of event technology, AV production, and venue services for hotels, venues, and corporate events globally. Directly comparable as a full-service AV and event production company targeting corporate and association meetings at scale.
• AV Event Solutions: AV Event Solutions is a full-service event production and AV rental provider for corporate meetings and live events. Comparable as a similar mid-market AV production peer.
• Frost Productions: Frost Productions is an event production company offering AV, lighting, staging, and scenic design for corporate and association events. Comparable for its similar service mix and corporate event focus.
• PRG (Production Resource Group): PRG is one of the largest providers of AV, lighting, video, and staging solutions for live events, corporate meetings, and broadcast. Comparable as a premium full-service event production partner with similar staging, lighting, and video capabilities.
• Onstage Systems: Onstage Systems provides corporate and live event production including AV, lighting, staging, and rigging. A directly comparable regional/full-service event production peer.
• Executive Visions: Executive Visions is an event production agency focused on meetings, conferences, and corporate events with AV, staging, and design capabilities. Comparable for similar corporate event production scope.
• AV Concepts: AV Concepts provides AV and event production services for corporate meetings, conferences, and live events. Comparable mid-sized competitor offering similar audio, video, lighting, and staging services to enterprise clients.
• Freeman: Freeman is a leading global event production, exhibit, and AV services firm serving corporate and association clients. Comparable for its integrated live event production capabilities, branded environments, and corporate conference work.

Emerging players

• Meeting Tomorrow: Meeting Tomorrow provides AV equipment rental and event technology for corporate meetings, conferences, and events across the U.S. Comparable for AV/event tech to corporate clients, though more equipment-rental oriented than full-service production.

Broad incumbents

• Maritz Global Events: Maritz is a large incentive, meeting, and event management company with in-house AV and production capabilities for corporate and association clients. Broader incumbent offering both event management and production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stagerightinc
• Facebookfacebook.com/StageRightInc
• LinkedInlinkedin.com/company/stage-right-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stage Right