INS Global
INS Global is a private Singapore-headquartered HR services firm offering Employer of Record, recruitment, contractor management, payroll outsourcing, and company incorporation across 160+ countries via its GlobalView platform, serving enterprises, SMEs, startups, NGOs, and educational institutions since 2006.
- Company typePrivate
- Founded2006
- HeadquartersShanghai, China
- Headcount51–100
- GTM typeB2B
- OfferingServices
What INS Global does
INS Global is a privately held global HR and international expansion services firm founded in 2006 by Wei Hsu and Cynthia Hu, headquartered in Singapore with operational hubs in Shanghai and Geneva and 20+ offices across Asia, Europe, the Americas, and Africa. The company enables businesses to hire, pay, and manage employees in 160+ countries without establishing local legal entities, offering Employer of Record (EOR) services, international recruitment, independent contractor management, company incorporation, and global payroll outsourcing. Its proprietary GlobalView platform, launched in 2022, integrates recruitment, payroll, invoicing, expense management, document handling, and chat support into a single client interface with ISO 27001 certification and GDPR compliance.
The business model combines recurring subscription revenue (EOR from $299/employee/month, contractor management from $49/month) with percentage-based professional services fees (recruitment at 8% of annual salary) and project-based incorporation work. Go-to-market is sales-led and enterprise-focused, with dedicated regional advisors serving large enterprises (500+ employees), SMEs, fast-growing startups, NGOs, and educational institutions. The company reports 3,200+ cumulative client engagements across highly diversified industries including energy, hospitality, financial services, manufacturing, media, and luxury goods, with named clients such as China Mobile, BP, Accor, Rothschild & Co, and Xiaohongshu.
INS Global has expanded steadily over two decades, growing from a China market-entry consultancy into a global EOR/PEO provider, with office openings in waves across Asia (2008-2018), Europe and the Americas (2016-2019), and country coverage extensions into Latin America, Middle East, Eastern Europe, and Africa (2020-2022). Headcount stands at 51-100 employees. The company is founder-controlled with no disclosed institutional investment, and revenue is not publicly reported. Management includes a CFO (Terasa Huang), VP of Operations (Ryan Ma), and regional functional heads, signaling a structured mid-sized operation rather than a venture-backed scale-up.
INS Global firmographics
Firmographics- Name
- INS Global
- Legal name
- INS Global
- Website
- https://ins-globalconsulting.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- INS Global is a private Singapore-headquartered HR services firm offering Employer of Record, recruitment, contractor management, payroll outsourcing, and company incorporation across 160+ countries via its GlobalView platform, serving enterprises, SMEs, startups, NGOs, and educational institutions since 2006.
- Ownership category
- akta.pro rank
INS Global industry classification
Industry- Product category
- Global Employer of Record and HR Services
- NAICS
- Human Resources Consulting Services (541612)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Global Employer of Record (EOR) Services (BPACAHAA)
- akta.pro secondary industries
- Global Payroll & Multi-Country Payroll Management (BPACAHAC), Global Payroll & Multi-Country Payroll Coordination (EOR/PEO Interface) (BPAAAHAE), International Benefits Administration & Global Benefits Brokerage (BPACAHAG), Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM), Global Mobility, Immigration & Relocation Administration Outsourcing (BPACAKAM)
Keywords
Where INS Global is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices19 records
Markets served
INS Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Global Employer of Record (EOR): Monthly subscription service for hiring employees globally without establishing local entities. The company becomes the legal employer of record, handling contracts, compliance, payroll, taxes, and benefits. Revenue is generated through monthly fees per employee.
- Global Recruitment Agency: Percentage-based fees (8% of annual salary) for finding and recruiting top talent worldwide. Services include understanding company culture and hiring needs, using global networks and advanced tools to bring best candidates.
- Independent Contractor Management: Monthly subscription service starting from $49/month for engaging skilled contractors in 160+ countries. Handles contracts, payments, and compliance for short-term project work without long-term commitments.
- Company Incorporation Services: Guidance and support for establishing legal entities in foreign markets, including handling local regulations, paperwork, and ongoing support for operations, tax filing, bookkeeping, and financial statements.
- Global Payroll Outsourcing: Outsourcing service for managing payroll functions worldwide through one point of contact and single monthly payment. Covers payment processing, tax management, and compliance across all countries of operation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Global Employer of Record - From US$299/month |
| Unit Pricing | Multi-year contract | Global Recruitment - From 8% of Annual Salary |
| Subscription | Monthly | Independent Contractor - From US$49/month |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
INS Global product offering
Product offeringCore offering
INS Global provides global HR and international expansion services, enabling companies to hire, pay, and manage employees in 160+ countries without establishing local legal entities. Core offerings include Global Employer of Record (EOR), international recruitment, independent contractor management, company incorporation, and global payroll outsourcing, all supported by their proprietary GlobalView HR platform.
Product overview
INS Global offers a comprehensive suite of global HR and expansion services built around a unified platform. The core offering consists of Global Employer of Record (EOR), Global Recruitment Agency, Independent Contractor Management, Company Incorporation, and Global Payroll Outsourcing services. These are supported by the proprietary GlobalView platform—an all-in-one HR software that integrates invoicing, expense management, document access, and global chat support. Additional services include Expansion Guide, Hire Remote Teams, Conquer New Markets, Maintain Global Compliance, and Design Global Expansion modules. The ecosystem enables companies to hire, pay, and manage employees globally without establishing local entities, with pricing starting from US$299/month for EOR, US$49/month for contractors, and 8% of annual salary for recruitment.
Differentiator
Problem solved
Functional benefit
Brands
- GlobalView: A tech platform integrating every essential aspect of international HR processes into an automated service for customers, covering recruitment to payroll
Products and services
- Global Employer of Record (EOR) A service allowing companies to hire employees in foreign markets without establishing local legal entities. INS Global becomes the legal employer, managing employment contracts, payroll, compliance, taxes, and benefits across 160+ countries. Priced from US$299 per month per employee.
- Global Recruitment Agency International recruitment services helping companies find and recruit top talent worldwide using global networks, advanced tools, and local market expertise. Priced at 8% of annual salary.
- Independent Contractor Management
- Company Incorporation Guidance and support for establishing legal entities in foreign markets, including local regulatory compliance, paperwork, ongoing support, tax filing, bookkeeping, and financial statements.
- Global Payroll Outsourcing Outsourced payroll management for international employees through a single point of contact and single monthly payment, covering payment processing, payslips, tax management, social security contributions, and regulatory compliance.
- GlobalView HR Platform Proprietary state-of-the-art HR software platform that streamlines and optimizes HR processes from recruitment to payroll, with features including invoice management, expense tracking, cash advances, document access, and global chat support. ISO 27001 certified and GDPR compliant.
Quantifiable outcome
- 99% payroll accuracy
- +4 more outcomes
Companies that use INS Global
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles4 records
INS Global technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
INS Global partnerships and signals
Strategic signalScale indicators11 records
Recent moves17 records
Expansion highlights5 records
INS Global competitors and assessment
Company assessmentDirect peers
- Velocity Global: Global PEO and EOR focused on enterprise-grade international expansion; competitors in the same owned-entity country model, with overlap in APAC and EU coverage.
- Deel: Category-leading global Employer of Record and contractor management platform; competes head-on with INS Global on multi-country hiring, payroll, and compliance for SMB through enterprise.
- Remote: Global EOR and payroll provider covering 80+ countries; closest direct competitor in subscription-based international hiring with overlapping target buyers and pricing model.
- Globalization Partners: Long-standing global PEO/EOR with owned-entity model across 180+ countries; enterprise-focused competitor with similar positioning on country coverage and compliance depth.
- Multiplier: EOR, contractor, and global payroll SaaS with broad country coverage; direct mid-market competitor on per-employee subscription pricing and multi-country onboarding.
- Papaya Global: Global payroll and EOR platform with strong automation and analytics layer; competes with INS Global on enterprise payroll outsourcing and integrated HR technology.
- Oyster HR: Distributed-hiring EOR platform covering 130+ countries; competes for fast-growing startups and SMEs expanding internationally with a similar subscription model.
- Safeguard Global: Global EOR and international HR outsourcing provider with multi-decade history; competes on multinational payroll, compliance, and expansion advisory offerings.
- WorkMotion: European-headquartered global EOR covering 160+ countries; competes directly with INS Global on Europe-led enterprise hiring and contractor management.
Broad incumbents
- Rippling: Unified HR, payroll, and IT platform with a global EOR module; broader incumbent that overlaps INS Global's payroll and HR managed-services footprint from a software-first angle.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
INS Global social profiles
Digital presenceINS Global compliance and trust
Trust signalCompliance2 records
INS Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
INS Global leadership team
Management profileNumber of profiles
Profiles7 records
INS Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INS Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INS Global
What does INS Global do?
INS Global provides global HR and international expansion services, enabling companies to hire, pay, and manage employees in 160+ countries without establishing local legal entities. Core offerings include Global Employer of Record (EOR), international recruitment, independent contractor management, company incorporation, and global payroll outsourcing, all supported by their proprietary GlobalView HR platform.
Is INS Global a public or private company?
INS Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was INS Global founded?
INS Global was founded in 2006. It employs 51 to 100 people.
Where is INS Global based?
INS Global is headquartered in Shanghai, China, in the Asia region.
How does INS Global make money?
Five revenue lines are on record. Global Employer of Record (EOR) is the primary driver. The others are global Recruitment Agency, independent Contractor Management, company Incorporation Services and global Payroll Outsourcing.
Who are INS Global's main competitors?
Direct peers on record are Velocity Global, Deel, Remote, Globalization Partners, Multiplier, Papaya Global, Oyster HR, Safeguard Global and WorkMotion. Rippling is listed as a broad incumbent.
Does INS Global have an API?
No public API is recorded for INS Global.
What industry is INS Global in?
INS Global's product category is Global Employer of Record and HR Services. Its primary akta.pro industry code is BPACAHAA, Global Employer of Record (EOR) Services, with a secondary code of BPACAHAC, Global Payroll & Multi-Country Payroll Management. Its NAICS code is 541612 and its SIC code is 7361.