InSite Street Media
InSite Street Media is a US outdoor advertising company selling transit shelter, transit bench, and bus advertising placements across six major metropolitan markets, serving SMBs, national brands, and enterprise advertisers through direct sales under the COA Group of Companies.
- Company typePrivate
- Founded1998
- HeadquartersRoswell, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What InSite Street Media does
InSite Street Media is a US outdoor advertising company that sells advertising placements on physical transit infrastructure — transit shelters, transit benches, and buses — across six major metropolitan markets: New York Metro, Washington DC Metro, Tampa/St. Pete, Miami Metro, Los Angeles Metro, and Atlanta Metro. The company, founded in 1998 under its former name Signal, operates as a subsidiary within the COA Group of Companies (Creative Outdoor Advertising Group) and holds the #1 DMA ranking in New York Metro across all three of its advertising formats. Its products provide 24-hour visibility to vehicular and pedestrian traffic in high-circulation locations, marketed on a low cost-per-impression basis relative to other advertising channels.
The business operates on a direct sales model with three distinct go-to-market motions: a National Media Partnerships channel led by Chief Revenue Officer Keith Thompson targeting enterprise and national brand advertisers; regional market contacts covering ten sub-regions (Atlanta, Connecticut, Long Island, Los Angeles, Maryland, Miami, New Jersey, Tampa, Virginia, and Westchester); and a separate small-business sales channel routed through Creative Outdoor (creativeoutdoor.com), a sister brand under COA Group. Pricing is quote-based, varies by market, location, and campaign duration, and is structured around multi-year contracts. Customers span legal services, insurance (State Farm, via agency), and retail SMBs, demonstrating cross-segment applicability.
The company employs 51–100 people and is headquartered in Sherman Oaks, California. Its strategic positioning is anchored by long-standing municipal/transit authority relationships inherited through decades of operation under the COA Group umbrella, supported by an industry leadership footprint (Matthew Kearney sits on the OAAA board of directors). Distribution is supported by organic social and website-driven lead capture, with no disclosed programmatic OOH capability, AI/ML infrastructure, or external funding activity.
InSite Street Media firmographics
Firmographics- Name
- InSite Street Media
- Legal name
- InSite Street Media
- Website
- https://insitesm.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- InSite Street Media is a US outdoor advertising company selling transit shelter, transit bench, and bus advertising placements across six major metropolitan markets, serving SMBs, national brands, and enterprise advertisers through direct sales under the COA Group of Companies.
- Ownership category
- akta.pro rank
InSite Street Media industry classification
Industry- Product category
- Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185), Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)
- akta.pro secondary industries
- Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit) (BPAFALAC), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)
Keywords
Where InSite Street Media is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
InSite Street Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Out-of-Home Advertising Sales: The company generates revenue through the sale of advertising space on transit shelters, transit benches, and buses across metropolitan markets. Advertisers pay for placements based on location, duration, and market reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Transit Shelter Advertising |
| Other | Multi-year contract | Transit Bench Advertising |
| Other | Multi-year contract | Bus Advertising |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
InSite Street Media product offering
Product offeringCore offering
InSite Street Media sells out-of-home advertising placements on transit shelters, transit benches, and buses across six major U.S. metropolitan markets. Advertisers purchase space by location, market, and campaign duration via direct sales channels, with multi-year contracts and quote-based pricing. The offering targets local businesses, mid-market regional brands, and national advertisers seeking commuter-audience reach.
Product overview
InSite Street Media is an outdoor advertising company offering a unified portfolio of transit-based advertising products including Transit Shelters, Transit Benches, and Bus Advertising. The company operates across six major metropolitan markets (New York Metro, Washington DC Metro, Tampa/St. Pete, Miami Metro, Los Angeles Metro, and Atlanta Metro), providing out-of-home advertising placements that offer uncluttered, eye-level visibility to vehicular and pedestrian traffic. All products are managed as part of a single service offering under the COA Group of Companies umbrella.
Differentiator
Problem solved
Functional benefit
Products and services
- Transit Shelters Advertising displays mounted in glass transit shelters that provide 24-hour visibility to vehicular and pedestrian traffic at high-circulation locations along main arteries of metropolitan markets. Available across New York Metro, Washington DC Metro, Tampa/St. Pete, Miami Metro, Los Angeles, and Atlanta Metro markets.
- Transit Benches
- Bus Advertising
Quantifiable outcome
- Transit bench advertising offers cost per impression of 'pennies on the dollar' compared to other advertising forms
- +1 more outcomes
Companies that use InSite Street Media
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
InSite Street Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
InSite Street Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- COA Group of CompaniescoreInSite Street Media is a subsidiary/part of COA Group of Companies (Creative Outdoor Advertising Group). The COA Group provides the parent organizational structure and includes related entities like Creative Outdoor (creativeoutdoor.com) which handles small business advertising.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
InSite Street Media competitors and assessment
Company assessmentEmerging players
- Carvertise: Smaller, digital-first OOH company specializing in vehicle wraps and bus advertising, primarily for SMB and regional brand advertisers. Comparable as a transit-based OOH alternative with a similar SMB advertiser focus and direct-sales model.
- Adspace Mall Networks: Place-based OOH network operating digital and static advertising in malls and shopping centers. Adjacent competitor serving similar retail and SMB advertisers with out-of-home formats, though anchored in mall venues rather than transit infrastructure.
- Project X Global: Outdoor advertising company operating bus advertising and transit formats in multiple U.S. markets with a strong SMB focus. Comparable as a smaller-scale transit-focused OOH operator using a similar direct-sales approach.
Direct peers
- Lamar Advertising: Publicly traded OOH operator offering billboards, transit advertising, and street-level displays across more than 200 U.S. markets. Closest direct competitor in transit shelter and bench formats, with substantially broader geographic coverage and public-company scale.
- Intersection: Transit-focused OOH and digital media company operating in major U.S. metros including New York (LinkNYC, subway and transit displays). Highly comparable as a transit-centric OOH operator, with stronger digital/programmatic capabilities.
- Outfront Media: One of the largest U.S. outdoor advertising companies operating billboards, transit, and street furniture. Directly comparable as a multi-format OOH operator with overlapping product categories (transit, street furniture) and similar advertiser base, though at significantly larger national scale.
- JCDecaux: World leader in street furniture OOH (bus shelters, benches, kiosks) with operations globally. Directly comparable core product set (street furniture advertising) and similar municipal concession business model, though at international scale.
- Clear Channel Outdoor Holdings: Global OOH advertising company with significant U.S. transit shelter, billboard, and street furniture presence. Comparable as a multi-format OOH operator serving national and local advertisers in major metros.
- Ströer: German-headquartered OOH company with growing U.S. presence in street furniture and transit formats. Comparable as a multi-format OOH operator, though primarily serving European geographies with selective U.S. footprint.
Regional players
- Octopus Media Group: Regional OOH operator providing bus, taxi, and transit advertising in select U.S. markets. Comparable as a transit-format OOH specialist with similar SMB advertiser value proposition, though concentrated in specific geographies outside InSite's footprint.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
InSite Street Media social profiles
Digital presenceInSite Street Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
InSite Street Media leadership team
Management profileNumber of profiles
Profiles3 records
InSite Street Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InSite Street Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InSite Street Media
What does InSite Street Media do?
InSite Street Media sells out-of-home advertising placements on transit shelters, transit benches, and buses across six major U.S. metropolitan markets. Advertisers purchase space by location, market, and campaign duration via direct sales channels, with multi-year contracts and quote-based pricing. The offering targets local businesses, mid-market regional brands, and national advertisers seeking commuter-audience reach.
Is InSite Street Media a public or private company?
InSite Street Media is a private company. It is classified as corporate owned and is currently operating.
When was InSite Street Media founded?
InSite Street Media was founded in 1998. It employs 51 to 100 people.
Where is InSite Street Media based?
InSite Street Media is headquartered in Roswell, United States, in the North America region.
How does InSite Street Media make money?
One revenue line is on record: out-of-Home Advertising Sales.
Who are InSite Street Media's main competitors?
Emerging players on record are Carvertise, Adspace Mall Networks and Project X Global. Direct peers are Lamar Advertising, Intersection, Outfront Media, JCDecaux, Clear Channel Outdoor Holdings and Ströer. Octopus Media Group is listed as a regional player.
Does InSite Street Media have an API?
No public API is recorded for InSite Street Media.
What industry is InSite Street Media in?
InSite Street Media's product category is Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths), with a secondary code of BPAFALAC, Transit Advertising (Bus, Rail, Subway, Taxi, Airport Transit). Its NAICS code is 54185 and its SIC code is 7310.