Médiaposte
Médiaposte is a French B2B multi-channel communication services company and wholly-owned subsidiary of La Poste Group, serving over 3,000 advertisers with combined print and digital campaigns, proprietary consumer database rental, and geomarketing-driven territorial targeting across France.
- Company typePrivate
- Founded1985
- HeadquartersMontrouge, France
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Médiaposte does
Médiaposte is a French B2B communication services company and a wholly-owned subsidiary of La Poste Group, operating from its Paris headquarters (111 Boulevard Brune) with a secondary DPO office at 9 rue du Colonel Pierre Avia. Founded in 1985, the company employs between 5,001 and 10,000 people and serves over 3,000 advertiser clients with a hybrid mix-media model that combines physical print distribution (flyers, catalogues, direct mail, POS materials) with digital channels (email, SMS, display, social ads, SEA, SEO, and website creation). Its core differentiator is the combination of La Poste's national household distribution network with proprietary consumer databases and geomarketing capabilities for territory-specific targeting.
The product portfolio is organized around four expertise areas — Audit & Conseil (strategic consulting), Data & location de données (database rental including SMS, email, and postal B2B/B2C files), Communication digitale, and Communication print — supported by a self-service SMB platform (DesClientsDansMonMagasin.com). The company monetizes through professional services fees for campaign design and execution, data monetization via database rental, database enrichment and audit services, and direct campaign sales under multi-year contracts priced at three tiers (€1–10k, €10–50k, €50k+).
The go-to-market is primarily consultative B2B sales targeting both national accounts (Leroy Merlin, Hyper U) and a long tail of local TPE/PME merchants, supplemented by a self-service channel for smaller clients. Médiaposte operates MEDIAPOSTE PUBLICITÉ as a wholly-owned advertising regie subsidiary and is certified ISO 27001 (renewed June 2024) and GDPR-compliant, with co-creation of the AFAQ Oui-Pub certification alongside AFNOR and the Syndicat de la Distribution Directe. The company operates exclusively in France with no disclosed international expansion.
Médiaposte firmographics
Firmographics- Name
- Médiaposte
- Legal name
- MEDIAPOSTE
- Website
- https://mediaposte.fr
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Médiaposte is a French B2B multi-channel communication services company and wholly-owned subsidiary of La Poste Group, serving over 3,000 advertisers with combined print and digital campaigns, proprietary consumer database rental, and geomarketing-driven territorial targeting across France.
- Ownership category
- akta.pro rank
Médiaposte industry classification
Industry- Product category
- Direct Marketing Services
- NAICS
- Direct Mail Advertising (54186), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Distribution & Syndication Services (BPAFAIAK)
- akta.pro secondary industry
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)
Keywords
Where Médiaposte is headquartered
LocationHeadquarters
- HQ city
- Montrouge
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Médiaposte business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Campaign Services: Design and execution of multi-channel communication campaigns including print (flyers, catalogues, direct mail, POS materials) and digital channels (email, SMS, display advertising, social media)
- Data Rental/Location: Rental of consumer databases (SMS, email, postal addresses) for prospection and customer loyalty campaigns. Partners with over 3000 advertiser clients
- Audit & Consulting: Strategic advisory services for communication planning and optimization
- Database Enrichment & Update: Services to enrich and maintain client customer databases with current information
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom campaigns tailored to client needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Médiaposte product offering
Product offeringCore offering
Médiaposte is a data and marketing communication agency that designs and executes multi-channel (mix-media) campaigns combining print (flyers, catalogues, addressed direct mail, point-of-sale materials) and digital (email, SMS, social ads, display, SEO/SEA) channels for local businesses and national brands. It also rents proprietary consumer and business contact databases and provides geomarketing studies, database enrichment, and strategic communication consulting.
Product overview
MEDIAPOSTE is a communication and relationship marketing company that operates as a subsidiary of La Poste Group. The company offers a comprehensive mix-media communication platform combining print and digital channels for local and national marketing campaigns. The core portfolio includes four main expertise areas: Audit & Conseil (strategic consulting), Data & location de données (data rental and geolocation), Communication digitale (digital channels including email, SMS, social ads, display, SEO, and website creation), and Communication print (flyer distribution, direct mail, catalogs, and POS materials). Supporting products include geolocation studies, database enrichment, competition/game animations, and the self-service platform DesClientsDansMonMagasin.com. The offering targets both national brands and local retailers (TPE/PME) with solutions scalable from local to regional to national coverage.
Differentiator
Problem solved
Functional benefit
Brands
- MEDIAPOSTE PUBLICITÉ: The company's advertising regie division handling media and advertising services
Products and services
- Audit & Conseil Strategic consulting and audit service that advises clients on communication planning, strategy optimization, and multi-channel campaign design. For business clients seeking to optimize their local and national communication spend.
- Data & location de données Consumer and business contact database rental services providing access to qualified SMS, email, and postal data for prospection and loyalty campaigns. For advertisers and direct marketing teams.
- Communication digitale Digital communication services including online advertising, email campaigns, SMS marketing, social media management, display advertising, SEO/SEA, and website creation. For local businesses and national brands.
- Communication print Print communication services including flyer distribution, direct mail (courrier adressé), point-of-sale advertising materials, and catalog production. For retailers and brands targeting households.
- DesClientsDansMonMagasin.com Self-service online platform enabling small merchants and local businesses to create their own print and digital multi-channel campaigns in a few clicks, without agency involvement.
- Imprimé publicitaire (Advertising flyer distribution) Distribution of advertising flyers and printed materials to residential mailboxes in targeted geographic zones. For local retailers and brands seeking household reach.
- Campagne de courrier adressé (Addressed direct mail) Personalized addressed direct mail campaign service delivering targeted postal communications to specific recipients. For advertisers and CRM/loyalty teams.
- Catalogue digital (Smart Catalogue) Digital catalogue solution delivering targeted, localized product selections to consumers based on their preferences and location. For retailers and brands.
- Étude géomarketing (Geomarketing study) Geomarketing study providing geographic analysis and consumer targeting intelligence to optimize local communication strategies. For retailers and brands planning territorial campaigns.
- Enrichissement de base de données (Database enrichment) Service that enhances existing customer databases with additional demographic and behavioral data to improve targeting accuracy. For advertisers and CRM teams.
- Location de base de données SMS BtoC (SMS database rental) SMS contact database rental service enabling businesses to prospect new customers via text messaging campaigns. For advertisers and direct marketing teams.
- Location de base de données email BtoC (Email database rental) Email address database rental service for B2C customer acquisition campaigns. For advertisers and direct marketing teams.
- Location de base de données postales BtoB et BtoC (Postal address rental) Postal address database rental service for both B2B and B2C prospection campaigns. For advertisers and direct marketing teams.
- Animation et jeu concours (Contest and game animation) Contest and promotional game animation service designed to engage customers and collect qualified data for marketing purposes. For retailers and brands.
- Campagnes SEA (Google Ads) Search engine advertising campaign service on Google Ads for paid search visibility and customer acquisition. For businesses seeking online lead generation.
Quantifiable outcome
- 80% of consumers (52 million) use social networks, spending on average 2 hours daily
- +3 more outcomes
Companies that use Médiaposte
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Médiaposte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Médiaposte partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- La Poste (Groupe La Poste)coreMEDIAPOSTE is a subsidiary of La Poste Group. This parent company relationship provides access to La Poste's extensive physical distribution network for print materials (flyers, catalogues, direct mail) and enhances brand credibility across France.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Médiaposte competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Publicis is one of the world's largest advertising holding companies with a significant French footprint in media planning, digital, and data (Epsilon). It competes with MÉDIAPOSTE on full-service multi-channel campaigns for national and regional advertisers, but at vastly larger scale and with proprietary data assets.
- Criteo: Criteo is a French-founded global commerce media and retargeting DSP with deep retailer data and first-party audience assets. It competes with MÉDIAPOSTE on retail digital-media budgets and represents the kind of scaled digital incumbent that could disintermediate MEDIAPOSTE's digital layer.
- DPDgroup (La Poste sister entity): DPDgroup is the parcel delivery arm of La Poste Group and a sibling entity to MÉDIAPOSTE. It is comparable as a complementary La Poste Group business line rather than direct marketing competitor, but it shows the parent group's broader distribution scale that MÉDIAPOSTE leverages.
- Havas: Havas is a global advertising and communications group headquartered in France, with strong media, data, and creative capabilities through Havas Media and Havas Creative. It competes with MÉDIAPOSTE for full-service multi-channel marketing budgets of French national brands, but offers a much wider portfolio.
Emerging players
- Locala: Locala is a French/EU location-data platform powering geomarketing, audience targeting, and DOOH campaign planning. It competes on the geomarketing and data-driven targeting capabilities that are core to MÉDIAPOSTE's Mix Media Intelligence offering.
Direct peers
- Splio: Splio is a French-Born marketing platform specializing in CRM, customer data, and personalized multi-channel campaigns (email, SMS, mobile, social). It overlaps with MÉDIAPOSTE's data rental and Communication digitale offerings, particularly for mid-market retailers.
- Adrexo: Adrexo is a major French flyer distribution and local marketing operator covering ~24,000 communes with imprimé publicitaire and direct mail. It competes directly with MÉDIAPOSTE in mailbox advertising for local retailers and national brands.
- Numberly (1000mercis Group): Numberly is a Paris-based data-driven marketing agency operating its own DMP/cookieless stack and managing CRM, programmatic, and cross-channel campaigns. It overlaps directly with MÉDIAPOSTE's data rental and digital campaign execution services for French advertisers.
- Saga France: Saga France is a leading French printing and direct-mail services group offering addressed and unaddressed mail, fulfilment, and multi-channel marketing. It is the most direct head-to-head competitor to MÉDIAPOSTE in physical marketing distribution for French retailers and national accounts.
- Diffusion Publicitaire (Saüblée): Diffusion Publicitaire is a French flyer distribution company distributing printed advertising in mailboxes across regional territories. It is a direct competitor in the imprimé publicitaire segment that is core to MÉDIAPOSTE's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Médiaposte social profiles
Digital presenceMédiaposte compliance and trust
Trust signalCompliance4 records
Médiaposte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Médiaposte leadership team
Management profileNumber of profiles
Médiaposte subsidiaries and ownership
Company hierarchySubsidiaries1 record
Médiaposte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Médiaposte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Médiaposte
What does Médiaposte do?
Médiaposte is a data and marketing communication agency that designs and executes multi-channel (mix-media) campaigns combining print (flyers, catalogues, addressed direct mail, point-of-sale materials) and digital (email, SMS, social ads, display, SEO/SEA) channels for local businesses and national brands. It also rents proprietary consumer and business contact databases and provides geomarketing studies, database enrichment, and strategic communication consulting.
Is Médiaposte a public or private company?
Médiaposte is a private company. It is classified as corporate owned and is currently operating.
When was Médiaposte founded?
Médiaposte was founded in 1985. It employs 5,001 to 10,000 people.
Where is Médiaposte based?
Médiaposte is headquartered in Montrouge, France, in the Europe region.
How does Médiaposte make money?
Four revenue lines are on record. Campaign Services are the primary driver. The others are data Rental/Location, audit & Consulting and database Enrichment & Update.
Who are Médiaposte's main competitors?
Broad incumbents on record are Publicis Groupe, Criteo, DPDgroup (La Poste sister entity) and Havas. Locala is listed as an emerging player. Direct peers are Splio, Adrexo, Numberly (1000mercis Group), Saga France and Diffusion Publicitaire (Saüblée).
Does Médiaposte have an API?
No public API is recorded for Médiaposte.
What industry is Médiaposte in?
Médiaposte's product category is Direct Marketing Services. Its primary akta.pro industry code is BPAFAIAK, Content Distribution & Syndication Services, with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 54186 and its SIC code is 7331.