What EMC Outdoor does

EMC Outdoor is a privately held, women-owned (WBENC-certified) out-of-home (OOH) advertising agency founded in 1991 in Atlanta and now headquartered in Newtown Square, Pennsylvania. The company operates as a media-agnostic planning and execution partner, meaning it owns no media inventory and instead orchestrates OOH campaigns across billboards, transit media, street furniture, place-based digital networks, and experiential activations on behalf of clients. Its core service offerings are organized around four product lines: OOH Media Services (national and hyper-local planning, vendor negotiation, contract management, proof-of-performance), Trade Show Marketing (engineering media networks surrounding B2B events and medical conventions), Experiential Marketing (pop-ups, mobile tours, consumer engagement), and Omnichannel Programmatic integration. Two proprietary assets differentiate the offering: the OOH Amplification Calculator, an interactive planning tool that models the ROI lift of layering OOH on top of digital spend, and the Memory-Optimized OOH Framework, a neuroscience-grounded conference campaign methodology with structured budget allocation guidance.

The firm serves a mix of direct enterprise brands and agency partners across healthcare/pharmaceutical (Genentech, Supernus Pharmaceuticals), CPG (Chobani), government (US Department of State), tourism (Valley Forge Tourism), retail (unnamed major consumer electronics retailer), and telecommunications (Sprint) verticals, alongside agencies such as Publicis Health Media, CMI, Insight Garden, and True Media that use EMC as a white-label OOH extension. Revenue is generated through professional services fees on custom, quote-based engagements with multi-year contract cadences. The company maintains core partnerships with Geopath (audience measurement), the Out of Home Advertising Association (OAAA), and the American Marketing Association (AMA). EMC Outdoor has approximately 14 named staff led by President and CEO Christie Massey, with no external funding, parent company, or acquisition activity disclosed, having operated independently for over three decades.

Growth and operating signals point to measured, incremental expansion rather than venture-backed scaling: between May 2023 and February 2025 the firm added a Senior VP and two additional VPs of Client Partnerships, introduced the Amplification Calculator and Memory-Optimized Framework as productized differentiators, and continued to publish case studies and thought leadership content across LinkedIn, Facebook, Instagram, and Vimeo through 2025-2026. The absence of disclosed revenue, AI/ML capabilities, or geographic expansion beyond US-domestic execution constrains the available evidence base, but the consistency of client retention (some relationships exceeding 25 years), ongoing hiring cadence, and product extension activity support a moderate growth trajectory anchored by deep agency relationships and a specialized conference-marketing niche.

Name

EMC Outdoor

Legal name

EMC Outdoor

Website

https://emcoutdoor.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

EMC Outdoor is a privately held, women-owned out-of-home advertising agency founded in 1991 that plans and executes OOH campaigns for enterprise brands and agency partners across healthcare, CPG, government, tourism, and retail verticals.

Ownership category

akta.pro rank

Product category

Out-of-Home Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Planning & Buying (MPAAABAG)

akta.pro secondary industries

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE), Experiential OOH & Ambient Media (Guerilla, Pop-Ups) (MPAAAKAH), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)

Keywords

• Out-of-home advertising
• OOH media planning
• Trade show marketing
• Experiential marketing
• Conference media buying

Headquarters

HQ city

Newtown Square

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. OOH Media Planning and Execution Services: EMC Outdoor generates revenue by providing strategic out-of-home media planning and execution services. They orchestrate complete OOH campaigns from concept to completion—strategic planning, audience identification, location analysis, media negotiation, contract management, production oversight, and seamless logistics. As a media-agnostic agency, they do not own media inventory and earn fees for their expertise in navigating the complex OOH landscape across thousands of independent vendors.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

EMC Outdoor is a media-agnostic out-of-home (OOH) advertising agency that plans and executes OOH media campaigns across billboards, transit, street furniture, and place-based digital networks for brands, agencies, and associations. They coordinate national and hyper-local media buying across thousands of independent vendors, handling everything from market research and site selection to media negotiation, contract management, production oversight, and proof-of-performance. Core service lines include OOH media planning, trade show/conference marketing, experiential activations, and omnichannel programmatic integration.

Product overview

EMC Outdoor is an Out-of-Home (OOH) advertising agency founded in 1991, offering a suite of media planning and execution services. The company's core offerings include OOH Media Services (strategic planning, media buying across billboards, transit, and street furniture), Trade Show Marketing (conference and event media targeting), Experiential Marketing (pop-up activations and mobile tours), Omnichannel Programmatic integration, and an OOH Amplification Calculator tool. As a media-agnostic agency, EMC represents no media inventory directly and works with thousands of independent vendors to deliver unbiased recommendations. The company specializes in healthcare/pharma, associations, tourism, and CPG verticals with a team of approximately 14 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• OOH Media Services

Quantifiable outcome

• 88% awareness lift in healthcare campaign; 75% medication awareness lift; 62% ad recall; 33% consideration increase
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• GeopathcoreTechnology or IntegrationGeopath is the OOH industrys independent audience measurement organization. EMC Outdoor maintains active membership and leverages Geopaths audited, science-backed viewshed modeling, mobile location data, and audience measurement tools for campaign planning and performance tracking.
• OAAA (Out of Home Advertising Association)coreStrategic or Co-development PartnerActive membership in the primary trade organization for the OOH advertising industry, enabling access to industry standards, research, best practices, and collective advocacy for the OOH channel.
• American Marketing Association (AMA)minorStrategic or Co-development PartnerProfessional membership organization providing access to marketing research, professional development resources, and industry networking opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intersection: Place-based and digital OOH media company operating in transit hubs and public spaces. Adjacent incumbent that EMC works with (and competes against) for major venue-based OOH placements and place-based digital networks.
• Outfront Media: One of the largest OOH media companies in North America, owning inventory across billboards, transit, and digital formats. Competes with EMC's planning clients through inventory ownership and integrated services, but is structurally different as an inventory holder.
• Lamar Advertising Company: Major US billboard and outdoor advertising operator with extensive inventory footprint. Broad incumbent in the OOH space where EMC competes for media dollars, though Lamar is a media owner rather than a planning agency.
• Clear Channel Outdoor: Global OOH media company with significant billboard, transit, and digital out-of-home inventory. Represents the incumbent inventory-owning model against which EMC's media-agnostic positioning differentiates.
• JCDecaux: Global leader in street furniture and airport OOH advertising with major presence in airports and transit. EMC partners with JCDecaux for venue-based campaigns (e.g., Genentech Miami Breast case), making it both a partner and a structural competitor in transit OOH.

Direct peers

• Kinetic Worldwide: WPP/GroupM's global OOH specialist agency providing planning, buying, and activation across all OOH formats. Direct competitor to EMC's media-agnostic OOH planning model, serving the same agency-partner extension role at much larger scale.
• Posterscope: Dentsu's global OOH specialist network offering strategy, planning, and buying for out-of-home campaigns. Closest direct peer to EMC given overlapping service scope and agency-of-record positioning, though with international scale EMC lacks.
• Rapport: IPG Mediabrands' specialist OOH agency providing media planning and buying services globally. Comparable to EMC as a holding-company-affiliated OOH specialist serving advertisers and other agencies.
• Talon Outdoor: Independent, award-winning OOH media agency with strong data and planning capabilities. One of the closest independent competitors to EMC given shared focus on independent, media-agnostic OOH planning.
• Billups: Independent OOH agency focused on analytics-driven media planning and buying with proprietary technology. Comparable to EMC as an independent OOH specialist but with more tech-stack differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/emcoutdoor
• Facebookfacebook.com/OutdoorAdExperts
• LinkedInlinkedin.com/company/emc-outdoor
• Instagraminstagram.com/emc_outdoor
• Xx.com/emcoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMC Outdoor