Rapport
Rapport is an AI avatar role-play platform that uses audio-driven facial animation to let organizations build, practice, and measure interactive training scenarios for sales, L&D, healthcare, and customer engagement customers.
- Company typePrivate
- Founded2019
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rapport does
Rapport is an interactive AI avatar role-play platform that enables organizations to practice and measure critical conversations in sales, learning & development, soft-skills training, customer service, healthcare communication, and related verticals. The platform is built on its parent company's Speech Graphics' audio-driven facial animation technology, which matches speech to muscle maps to produce emotionally expressive, real-time 3D avatars with approximately 50ms latency — distinguishing Rapport from pre-recorded video competitors and from near-real-time rivals such as Anam.
The product surface comprises Rapport Cloud (the core platform), Rapport Studio (scenario and avatar authoring), Rapport Self-Service (launched 2024 for non-technical creators), and acquired technology from Aquifer Motion (October 2025, adding full-body capture and cinematic camera controls). Developer-facing products — Runtime SDK, Unreal and Unity plugins, and the Web Viewer — embed Rapport avatars into custom applications, alongside LMS/SCORM, SSO, and on-premise (Rapport in a Box) deployment for enterprise security. Conversational intelligence is delivered via integrated third-party LLMs (ChatGPT, Gemini, Groq) and TTS/STT providers (ElevenLabs, AWS Polly, Azure, Whisper, Speechmatics), with support for 50+ languages.
Commercially, Rapport operates a hybrid go-to-market: a product-led growth motion with a free 14-day trial, Pro at $19/month, and Business at $99/month; an enterprise field-sales motion with custom multi-year contracts, dedicated CSMs, GDPR support, and on-prem hosting; partner/agency channels; and OEM/embedded deployments via Unreal/Unity plugins and LMS integrations. Named customers span NBC, KDDI, NetEase, NEC, Qualcomm, Madame Tussauds, UCSF, Boise State, Heriot-Watt, Simon Fraser, TU/e, Merlin, and the DJ Jazzy Jeff digital twin, with the company citing 5,600+ organizations and 610,000+ role plays completed on the platform. The company is private, a division of Speech Graphics Ltd. (Edinburgh), with offices in San Francisco, Austin, Budapest, and Singapore.
Rapport firmographics
Firmographics- Name
- Rapport
- Legal name
- Speech Graphics Ltd.
- Website
- https://rapport.cloud
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rapport is an AI avatar role-play platform that uses audio-driven facial animation to let organizations build, practice, and measure interactive training scenarios for sales, L&D, healthcare, and customer engagement customers.
- Ownership category
- akta.pro rank
Rapport industry classification
Industry- Product category
- AI-Powered Training and Simulation Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Rapport is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Rapport business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription - Usage Minutes: Tiered subscription plans (Trial, Pro, Business, Enterprise) with monthly usage minutes. Pro and Business plans include 100 and 500 usage minutes respectively. Usage over limit billed at $0.21 per minute. Effective rate of $0.19/min across plans.
- Enterprise Custom Packages: Tailored usage packages with unlimited workspaces and creators for enterprise clients. Includes access to professional services, prompt engineering support, and implementation services.
- Partner Licensing: Integration partners bundle Rapport into product pricing; agency partners resell or white-label within service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial with limited usage |
| Subscription | Monthly | Individual creator plan |
| Subscription | Monthly | Team plan with multiple creators |
| Subscription | Multi-year contract | Custom enterprise solution |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels10 records
Rapport product offering
Product offeringCore offering
Rapport provides an interactive AI avatar role-play platform that lets organizations build, deploy, and measure real-time conversational simulations with emotionally expressive 3D avatars. The platform combines a self-serve scenario builder, a library of premium avatars, conversational AI integrations, and analytics for training, sales enablement, and customer engagement use cases. Enterprise customers can also deploy Rapport on-premise via Rapport in a Box and integrate it into LMS, Unreal, Unity, and custom applications.
Product overview
Rapport is an interactive AI avatar role-play platform built on Speech Graphics' real-time facial animation technology. The core product is Rapport Cloud, a unified platform combining Rapport Studio for scenario building, real-time 3D avatar rendering, and analytics. The platform offers tiered plans (Trial, Pro, Business, Enterprise) with varying features. Enterprise offerings include on-premise/private cloud hosting (Rapport in a Box), custom branding, and dedicated support. In 2024, Rapport launched self-service capabilities, and in 2025 acquired Aquifer Motion for full-body performance capture. Developer-focused products include Runtime SDK, Unreal Plugin, Unity Plugin, and Web Viewer for embedding avatars into custom applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Rapport Cloud Core AI training platform for building, practicing, and measuring interactive role-play scenarios with real-time 3D avatars, including scenario builder, avatar customization, performance analytics, and multi-channel deployment. Designed for L&D, sales enablement, and customer engagement teams in enterprises and mid-market organizations.
- Rapport Studio Web-based interface within Rapport Cloud for creating, configuring, and designing interactive projects, characters, and avatar experiences via drag-and-drop scenario building with pre-built templates and customization options. Targets creators and teams building role-play simulations.
- Rapport Runtime SDK Software development kit delivering ultra-low-latency (~50ms) real-time avatar animation driven by speech. Enables developers to integrate Rapport's facial animation technology into custom applications and workflows.
- Rapport Unreal Plugin
- Rapport Unity Plugin
- Rapport Web Viewer
- Rapport Session Runners
Quantifiable outcome
- Organizations have run 610,000+ role plays in Rapport
- +5 more outcomes
Companies that use Rapport
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles5 records
Rapport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability8 records
Feature4 records
Rapport partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and flagship.
- NeuphoniccoreNeuphonic and Rapport partnership to deliver real-time, photorealistic digital human systems running on standard CPU hardware. The combined system generates natural voice, synchronized lip movement, and emotionally responsive facial performance in under 100 milliseconds. Supported by Innovate UK's Creative Catalyst programme.
- Innovate UK (Creative Catalyst Programme)coreGovernment program supporting the Neuphonic-Rapport partnership for digital human technology development.
- VirtiflagshipVirti partners with Rapport to bring their Virtual Humans to life using state-of-the-art facial animation technology. Makes training more efficient, scalable, and engaging. Virti's no-code solution combined with Rapport's facial animation creates truly immersive experiences.
- Epic Games (MetaHumans)coreMetaHumans integration allows ultra-realistic digital characters to be used with Rapport's real-time facial animation and lip syncing technology.
- Ready Player MecoreCross-platform avatar creator integration allowing customizable 3D characters to work with Rapport's animation system.
- ReallusioncoreCharacter creation tool integration for driving animation within Rapport's platform.
- OpenAIcoreChatGPT integration for conversational AI responses within avatar interactions.
- Google DeepMind (Gemini)coreGemini LLM integration for advanced reasoning and multimodal AI tasks within avatar conversations.
- GroqcoreUltra-fast AI inference processor integration for rapid avatar response times.
- ElevenLabscoreText-to-speech integration with custom voice clone support for unique avatar voices.
- AWS (Amazon Polly)coreAWS Polly TTS integration for voice generation in avatar interactions.
- Microsoft AzurecoreAzure TTS and STT integration for voice services and speech recognition.
- SpeechmaticscoreSpeech-to-text integration for real-time transcription in avatar conversations.
- OpenAI WhispercoreWhisper speech-to-text integration for accurate transcription.
- UnitycoreUnity plugin for integrating Rapport avatars into 3D experiences and games.
- Unreal EnginecoreDirect Unreal Engine plugin for embedding Rapport avatars in real-time 3D environments.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Rapport competitors and assessment
Company assessmentDirect peers
- D-ID: D-ID provides real-time AI-powered talking avatars and conversational video experiences via its Creative Reality Studio and API. It competes with Rapport in real-time avatar production for enterprise training, customer engagement, and interactive experiences.
- Soul Machines: Soul Machines builds autonomous, emotionally responsive digital humans for customer service and training. It targets similar enterprise L&D and customer engagement use cases as Rapport with real-time avatar-based conversational experiences.
- Mursion: Mursion provides immersive, simulated role-play training for sales, healthcare, and leadership. It is a direct peer in the AI role-play training category, targeting the same L&D and sales enablement buyer as Rapport.
- Second Nature: Second Nature delivers AI-driven conversational sales role-play and training, overlapping directly with Rapport's sales enablement use case (sales objections, discovery calls, pricing conversations) and primary customer segment.
- Anam: Anam is the closest named competitor to Rapport, explicitly benchmarked in Rapport's materials as having ~1 second response latency versus Rapport's 50ms. Both offer real-time AI avatar conversational experiences for sales, training, and customer engagement use cases.
- UneeQ: UneeQ creates lifelike AI digital humans for customer service, sales, and employee training. It is one of the most direct analogs to Rapport's conversational avatar platform for enterprise use cases.
Broad incumbents
- Heygen: Heygen is an AI video generation platform for producing avatar-led training and marketing videos. While its core emphasis is on generated video rather than Rapport's real-time interactive role-play, both compete for enterprise training content budgets.
- Synthesia: Synthesia is a leading AI video avatar platform for enterprise training, marketing, and communications content. While primarily focused on pre-rendered video rather than Rapport's real-time conversational rendering, both compete for enterprise training and L&D budget.
Emerging players
- Hume AI: Hume AI builds emotionally intelligent voice and conversational AI APIs that detect and express emotional nuance. It's an emerging peer in the affective conversational AI stack that complements or competes with Rapport's emotionally responsive avatar pipeline.
- Inworld AI: Inworld AI develops conversational characters and NPCs with multimodal LLMs for interactive experiences. It overlaps with Rapport's real-time conversational avatar capabilities, particularly for game, simulation, and training contexts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Rapport social profiles
Digital presenceRapport compliance and trust
Trust signalCompliance3 records
Rapport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rapport leadership team
Management profileNumber of profiles
Profiles5 records
Rapport subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rapport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rapport M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rapport
What does Rapport do?
Rapport provides an interactive AI avatar role-play platform that lets organizations build, deploy, and measure real-time conversational simulations with emotionally expressive 3D avatars. The platform combines a self-serve scenario builder, a library of premium avatars, conversational AI integrations, and analytics for training, sales enablement, and customer engagement use cases. Enterprise customers can also deploy Rapport on-premise via Rapport in a Box and integrate it into LMS, Unreal, Unity, and custom applications.
Is Rapport a public or private company?
Rapport is a private company. It is classified as corporate owned and is currently operating.
When was Rapport founded?
Rapport was founded in 2019. It employs 11 to 50 people.
Where is Rapport based?
Rapport is headquartered in San Francisco, United States, in the North America region.
How does Rapport make money?
Three revenue lines are on record. Subscription - Usage Minutes are the primary driver. The others are enterprise Custom Packages and partner Licensing.
Who are Rapport's main competitors?
Direct peers on record are D-ID, Soul Machines, Mursion, Second Nature, Anam and UneeQ. Broad incumbents are Heygen and Synthesia. Emerging players are Hume AI and Inworld AI.
Does Rapport have an API?
Yes. Rapport offers APIs and SDKs for building, integrating, and scaling real-time AI avatars. The platform provides Runtime SDK for ultra-low-latency animation from real-time speech, Unity plugin, Unreal Engine plugin, and Web Viewer for embedding. Developers can use these to create projects, manage assets, control characters, and deploy experiences. The documentation is available at docs.rapport.cloud with 100+ guides, SDK references, and tutorials with code samples. Developer documentation is at docs.rapport.cloud/rd.
What industry is Rapport in?
Rapport's product category is AI-Powered Training and Simulation Software. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541511 and its SIC code is 7372.