Thalento

What Thalento does

Thalento is a Belgian SaaS provider of cloud-based e-assessment and talent intelligence solutions, founded in 2010 and headquartered in Hasselt. The company's TH-Cloud platform delivers a comprehensive suite of psychometric assessments covering personality and motivation (TH-PQ, TH-CPQ, TH-BCPQ measuring 30 traits), cognitive ability (SCOPE abstract, S-Test numerical, A-Test verbal), role-specific abilities, and industry-specific knowledge tests. The proprietary CUBES Competency Framework organizes 52 competencies across 5 levels and underpins most solution modules including hiring (Select, Match, Benchmark, People Analytics), management (TeamView, Career Transition/CATS), and development (Periscope 360° Survey, I-Rater, ThalentMe, Learning Agility, Development Advice).

The commercial model is credit-based with no licence fee: customers purchase non-expiring credits, can add unlimited users at no additional cost, and consume credits per assessment delivered. Revenue is supplemented by TeamView annual subscriptions, Expert Review services (48-hour turnaround delivered by 18 certified assessors across 9 languages, priced well below the typical €1,200 traditional assessment), and the BYTE custom test-building tool. Thalento operates through a hybrid go-to-market combining direct enterprise sales (account managers Karen Celen and Brett Plu), a European partner network of HR service providers and staffing firms (HR Solutions in Russia, Ascento in Belgium, a Slovak Partner), and technology integrations with ATS/HRIS providers (Recruitee, ElaN Languages, ISV.Online, TalentLogiQs).

The platform supports 27 languages across 50 countries and is fully GDPR compliant. Industry-specific reports address Healthcare, Automotive, HR Service Providers, Food & Catering (FOOD Report), Logistics (LEAN Report), and Retail & Fashion (RETAIL Report). The company cites 300+ customers since 2014, 5,000+ Expert Reviews delivered, and 10,000+ young adults assessed through its Future Project educational program. CEO and founder Ben Greeven leads alongside co-founder Joris Peumans; the firm has remained privately held and bootstrapped after a single 2011 seed round of approximately $821,396 from Limburgse Reconversie Maatschappij.

Name

Thalento

Legal name

Thalento

Website

https://thalento.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Thalento is a Belgian SaaS provider of cloud-based psychometric e-assessments and talent intelligence, serving 300+ enterprise and HR service clients across 50 countries and 27 languages via a credit-based platform built on the proprietary CUBES Competency Framework.

Ownership category

akta.pro rank

Product category

Talent Assessment Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)

Keywords

• Talent assessment software
• HR analytics platform
• Competency management
• Personality assessment
• Recruitment technology

Headquarters

HQ city

Hasselt

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Credit-based Assessment Delivery: Thalento operates on a credit-based model where customers purchase credits to access assessments. There is no license fee - customers only pay for the credits they use. Credits remain valid until used (never expire). Unlimited users can be added with no additional charge.
2. TeamView Subscription: TeamView is available as per-report purchase or annual subscription with unlimited use, providing recurring subscription revenue from active users.
3. Expert Review Services: Expert Review alternative to traditional assessment offered at fair price point (significantly below typical €1,200 market rate), delivered within 48 hours by certified assessors.
4. BYTE Custom Test Building: Organizations can build and deploy custom tests using BYTE platform, creating additional revenue from enterprise clients requiring tailored assessment solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Thalento provides cloud-based talent assessment and HR analytics software through its TH-Cloud platform, delivering validated e-assessments for personality, motivation, cognitive ability, competency, and knowledge testing. The platform covers the full talent life cycle — hiring/selection, competency management, team visualization, development, and career transition — sold primarily on a credit-based usage model with no licence fee, in 27 languages across 50 countries.

Product overview

Thalento is a talent assessment and HR technology company offering a cloud-based platform (TH-Cloud) with a comprehensive suite of assessment solutions covering the entire Talent Life Cycle. The portfolio includes Behavioural Assessments (CUBES Competency Framework with 52 competencies, I-Rater, 360° Periscope, ThalentMe), Personality & Motivation Assessments (TH-PQ, TH-CPQ, TH-BCPQ), Cognitive Tests (SCOPE-Test, S-Test, A-Test), Ability Tests (PNO, SNA, Data-Control, Commercial Skills, Values, Negotiating Styles, Numbers-Check), and Knowledge Tests (Technical, Language via ElaN, MS Office via ISV.Online). The platform supports 27 languages across 50 countries with no licence fee model (pay-per-credit). Solution modules include Select, Match, People Analytics, Benchmark, TeamView, Career Transition (CATS), Development Advice, Learning Agility, Expert Review, and BYTE Test Building Tool. Industry-specific solutions cover Healthcare, Automotive, HR Service Providers, Food & Catering (FOOD Report), Logistics (LEAN Report), and Retail (RETAIL Report). The ecosystem is supported by TH-Academy for training, Science for validation and norm groups, Consulting services, and The Future Project educational program.

Differentiator

Problem solved

Functional benefit

Brands

• TH-Cloud: The cloud-based platform through which all Thalento assessments are delivered.
• TH-Academy
• TH-PQ (General Questionnaire)
• TH-CPQ (Condensed Questionnaire)
• TH-BCPQ (Blue Collar Questionnaire)
• CUBES
• CATS (Career Transition Solution)
• BYTE
• ThalentMe
• Learning Agility
• FLEX
• Expert Review
• TeamView

Products and services

• TH-Cloud Platform Cloud-based SaaS platform delivering all Thalento assessments to enterprise and HR service provider customers. No licence fee; customers purchase credits to consume assessments, with unlimited users and credits that never expire.
• CUBES Competency Framework Proprietary competency management framework of 52 competencies each described across 5 levels, integrating with personality, motivation, and 360° assessments. Includes Profile Builder and Development Recommendations for integrated talent management.
• TH-PQ Personality & Motivation Questionnaire General personality and motivation questionnaire measuring 30 personality and motivational traits that define professional behaviour, motivation, and performance prediction using on average 10 statements per trait. Available in 17 languages.
• TH-CPQ Condensed Performance Questionnaire Condensed version of TH-PQ using on average 6 statements per trait while equally measuring 30 personality and motivational traits.
• TH-BCPQ Blue Collar Performance Questionnaire Blue Collar assessment based on TH-CPQ with adapted language level tailored to a specific audience, inventorying 30 behavioural criteria and characteristics defining professional behaviour and performance.
• SCOPE-Test (Abstract Reasoning) Cognitive assessment inventorying abstract reasoning ability and measuring ability to independently process information, develop underlying connections, and detect logical patterns in non-verbal and abstract data. Randomized from a 400-item database.
• S-Test (Numerical Reasoning) Cognitive assessment inventorying numerical reasoning ability, measuring ability to process, understand, and connect numerical data through inductive and deductive reasoning.
• A-Test (Verbal Reasoning) Cognitive assessment mapping verbal reasoning ability, measuring ability to process, understand, and develop connections between verbal data through inductive and deductive reasoning.
• Ability Tests Suite (PNO, SNA, Data-Control, Commercial Skills, Values, Negotiating Styles, Numbers-Check) Suite of ability tests covering Planning & Organisation (PNO), Speed & Accuracy (SNA), Data Control/Classification, Commercial Skills, Values (14 primary professional values mapped), Negotiating Styles, and Numbers-Check concentration. Sold standalone via credits.
• Technical Tests Practical knowledge tests covering Industrial mechanics, Car mechanics (experienced and helper), Carpenter, Electrician (general, residential, industrial), Refrigeration technician, and Measurement & Control technician. Available in Dutch and French.
• Language Tests (ElaN) Written online language tests developed in partnership with ElaN Languages: 80 questions based on video, sound, and text fragments across Dutch, French, English, German, and Spanish, mapped to the CEFR scale (A1-C2).
• Microsoft Office Tests (ISV.Online)

Quantifiable outcome

• 60% reduction in attrition rate
• +4 more outcomes

Named customers32 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature16 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ISV.OnlinecoreTechnology or Integration · 1 January 2020Integrated suite of Microsoft Office Tests through partnership with ISV.Online. Tests inventorize MS Office skills for Word, Excel, PowerPoint, and Outlook available for MS 2016.
• TalentLogiQscoreTechnology or Integration · 1 January 2013Co-creation partnership started in 2013 enabling delivery of multiple language, Career Coach, and Talent Discovery Solutions in the TH-Cloud.
• ElaN LanguagescoreTechnology or IntegrationPartnership with ElaN Languages provides a complete suite of Language Tests. The ElaN Tests measure written language skills based on the CEFR/CEF scale, available in Dutch, English, French, German, and Spanish.
• Educational InstitutionsminorStrategic or Co-development PartnerPartnership with schools and universities for The Future Project - free personality assessment program for young adults aged 18-25. Educational partners include PXL, UCLL, and Thomas More universities.
• HR Solutions (Russia)coreStrategic or Co-development PartnerRussian partner HR Solutions collaborated on designing a tailored Competency Assessment for MAN Russia, adapting the CUBES Competency Framework and integrating knowledge and expertise tests into BYTE.
• Slovak PartnercoreStrategic or Co-development PartnerSlovak Partner collaborated on People Analytics project analyzing relationship between Team Leader motivation and production team attrition rate in the Automotive industry.
• AscentocoreStrategic or Co-development PartnerBelgian partner Ascento co-developed the Career Transition Solution (CATS) in Autumn 2019 with Thalento and Proximus for facilitating large-scale workforce transitions.
• ProximuscoreStrategic or Co-development PartnerBelgium's leading mobile operator collaborated with Thalento and Ascento to design CATS Career Transition Solution for facilitating transition of large employee groups.
• Prato TalentminorStrategic or Co-development PartnerPrato Talent partnership mentioned in footer as member of network, nature of partnership not extensively detailed.
• Flanders Investment & TrademinorOthersMentioned as member of Flanders Investment & Trade organization, indicating support for international business development.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• TestGorilla: TestGorilla offers pre-employment assessments including cognitive ability, personality, and skills tests delivered as a SaaS platform. Comparable cloud-based delivery model and credit/subscription pricing, serving SMB and mid-market HR teams globally.
• Assessment Systems International: Assessment Systems International develops psychometric tools and personality assessments for selection, development, and team building. Similar scale and product overlap with Thalento in competency-based and personality assessment offerings.
• Criterion Partnership: Criterion Partnership provides occupational personality questionnaires and competency frameworks for selection and development. Smaller European player with comparable portfolio of personality and ability assessments targeting enterprise HR.

Direct peers

• Mercer Mettl: Mercer Mettl offers online psychometric assessments, cognitive tests, and coding assessments — directly comparable to Thalento's portfolio of personality, cognitive, and ability assessments. Both target enterprise hiring and development workflows.
• Thomas International: Thomas International provides personality, aptitude, and behavior assessments (Hogan-based DISC, PPA, GIA) for hiring and development — directly comparable to Thalento's personality, motivation, and ability assessments. Comparable mid-sized European-rooted assessment vendor serving global enterprises.
• SHL: SHL is one of the largest global talent assessment providers, offering psychometric assessments, cognitive tests, personality questionnaires, and competency-based reports very similar to Thalento's TH-PQ, cognitive suite, and CUBES framework. Both target enterprise HR for selection and development decisions.
• Cut-e (Aon): Cut-e, acquired by Aon, provides gamified and traditional cognitive ability, personality, and behavior assessments. Comparable to Thalento's SCOPE, S-Test, and A-Test cognitive suite and personality assessments, with enterprise HR customers.
• Cubiks (now part of PDI): Cubiks offers psychometrics, personality questionnaires, situational judgment tests, and competency frameworks very similar to Thalento's portfolio (PPA, OPQ32 equivalents). Both sell into enterprise HR for selection, development, and succession.

Broad incumbents

• CEB (Gartner) Talent Assessment: Gartner (via CEB acquisition) provides SHL-powered assessments plus broader HR advisory. A broad incumbent that competes with Thalento in enterprise selection, development, and competency assessments as part of a much wider HR research and consulting portfolio.
• Aon (Hogan Assessments): Aon distributes the Hogan Assessment Suite (HDS, MVPI, HPI) which is the dominant personality-based leadership assessment portfolio globally. Far larger incumbent with broader consulting services, but directly competes in the same personality/competency assessment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thalento
• Xx.com/ThalentoGlobal
• Facebookfacebook.com/189745087733993

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thalento