What De Kuip does

De Kuip (legally Stadion Feijenoord N.V.) operates the iconic Feyenoord football stadium in Rotterdam, Netherlands, founded in 1937 and renovated in 1994 with a 120 million guilder investment that added the Maasgebouw event building, 40 leased business units, and full modernization. The venue hosts Feyenoord home matches (47,500 capacity, expandable to ~50,000 for large-scale events), KNVB Cup finals, Netherlands internationals, concerts, and a year-round commercial calendar across 300+ days per year.

The product portfolio is built on three pillars: (i) Stadium Tours and the Feyenoord Museum, with six tour SKUs (Stadiontour, Groepstour, Kidstour, Verenigingstour, Schooltour, Mindervalidetour, Wedstrijdtour) priced €9.95-€22.50 per person; (ii) Congres & Events across 17 flexibly divisible rooms and spaces accommodating 10 to 50,000 attendees, including exclusive spaces (player tunnel, locker rooms, pitch), supported by an in-house catering service and dedicated sales motion via online quote forms; and (iii) recurring revenue from 40 Business Units leased to corporate tenants and from corporate football tournaments (Bedrijvencups). Distribution combines direct sales (B2B), direct-to-consumer online booking, Feyenoord's ticketing portal, third-party Tiqets combitickets with Euromast and Spido, and Ringelberg Tours for group transport.

Revenue is generated through venue hire (quote-based, multi-year contracts), per-person tour fees, per-person catering, recurring business-unit subscriptions, photography sessions (€195 per 90 minutes), combiticket commissions, match-day ticketing through Feyenoord, and tournament entry fees. Customer base spans enterprises across beverages (Coca-Cola), financial services (ING), healthcare (Aafje), education (Albeda), telecommunications (Odido), legal, industrial, and transport/logistics, alongside schools, sports associations, and individual consumers. As of July 14, 2026, Feyenoord completed its takeover of Stadion Feijenoord N.V., integrating the venue under the football club's ownership.

Name

De Kuip

Legal name

Stadion Feijenoord N.V.

Website

https://dekuip.com

Company type

Private

Founded year

1937

Operating status

Operating

Short description

De Kuip is Rotterdam's 47,500-seat Feyenoord football stadium (founded 1937), operating as a multifunctional venue for Feyenoord matches, concerts, 17 event rooms, stadium tours, the Feyenoord Museum, and corporate events. It serves enterprise clients across industries, plus schools, sports clubs, and consumers.

Ownership category

akta.pro rank

Product category

Event Venue and Hospitality Services

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Museums, Historical Sites, and Similar Institutions (7121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Venue Operations, Management & Facility Services (MPAKAEAN), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Stadium venue hire
• Corporate event hosting
• Football stadium tours
• Event catering services
• Sports museum experiences

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Venue Hire: Rental of 17 flexible rooms and spaces for corporate events including congresses, conferences, meetings, trade fairs, parties, and teambuilding activities. Capacity ranges from intimate rooms for 10-50 persons to the entire stadium for up to 50,000 attendees. Revenue is generated through room rental fees, with custom pricing based on event type, duration, and catering requirements.
2. Stadium Tours: Guided tours of the stadium including the player tunnel, locker rooms, pitch-side, and Feyenoord Museum. Multiple tour variants are offered: Stadium Tour (90 min), Group Tour (2 hours, from 15 persons), Kids Tour, School Tour (from 25 persons), Association Tour (from 20 persons), Disabled Tour (60 min), and Match Tour (60 min, requires match ticket). Revenue per person ranges from €9.95 to €22.50.
3. Food & Beverage / Catering: In-house catering service provides culinary options for all events, from breakfast buffets to VIP dinners. Also includes match-day hospitality, Brasserie De Kuip restaurant, and concession stands. The venue generates revenue through per-person catering charges and in-stadium food and beverage sales.
4. Business Unit Leases: 40 Business Units (40 m² each) with toilet, kitchen, and balcony are leased to businesses for year-round hospitality use. Units include access to 12 stadium seats and entry to all Feyenoord home matches. This provides recurring rental income.
5. Match-Day Ticketing: Feyenoord home matches generate ticket revenue through the Feyenoord ticketing portal. Stadium capacity is 47,500 for football matches. The venue also hosts KNVB Cup finals and international matches.
6. Photography & Combitickets: Wedding and event photography sessions in the stadium (€195 per session, 90 min). Combitickets combine stadium tours with Euromast visits and Spido boat tours through partnership agreements, generating commission or bundle revenue.
7. Bedrijvencups (Corporate Football Tournaments): Annual corporate football tournament (Kuip Cup, Haven Cup, Bouw Cup, Hospitality Cup) for businesses to play matches at the stadium. Revenue generated through team entry fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

De Kuip (Stadion Feijenoord) is a 47,500-seat iconic football stadium in Rotterdam that operates as a multi-functional event venue. It sells guided stadium tours in seven formats (general, group, kids, association, school, disabled, and match-day tours), museum visits at the Feyenoord Museum, corporate event venue hire across 17 flexible rooms accommodating 10 to 50,000 persons, in-house catering and culinary services, premium Business Unit leases for hospitality, match-day ticketing for Feyenoord home games, corporate football tournaments (Bedrijvencups), and exclusive access to premium locations such as the player tunnel, locker rooms, and main pitch for events, photography, and special occasions.

Product overview

De Kuip (Stadion Feijenoord) offers a unified venue and experience portfolio centered around its iconic Rotterdam stadium. The core offerings consist of Stadium Tours (Stadiontour, Groepstour, Kidstour, Verenigingstour, Schooltour, Mindervaliden Tour, Wedstrijdtour) providing guided access to the stadium's historic facilities, and Congres & Events services enabling corporate gatherings, conferences, parties, meetings, teambuilding, and trade fairs across 17 flexible breakout rooms. Supporting modules include the Feyenoord Museum, Zalen en Ruimtes (room hire from 50 to 50,000 persons), Exclusieve Locaties (premium spaces like the player tunnel and main field), Culinaire Opties (in-house catering), Fotoreportages (photo shoots), Combitickets (city tourism bundles), and seasonal offerings like Kerst in De Kuip and Bedrijvencups (company tournaments). The Feyenoord Museum is included with all tours. The product architecture combines physical venue access with event management services, making the stadium available 300+ days per year for diverse uses.

Differentiator

Problem solved

Functional benefit

Products and services

• Stadiontour (Stadium Tour) A 90-minute guided tour of De Kuip stadium that takes visitors through the player tunnel, field, locker rooms, and tribunes, with access to the Feyenoord Museum. Designed for individual adults, seniors, children, and families seeking a behind-the-scenes football experience.
• Groepstour (Group Tour) A two-hour private guided tour designed for groups of 15 or more people, featuring exclusive stadium access and a Feyenoord quiz. Ideal for private groups seeking a tailored behind-the-scenes experience.
• Kidstour (Kids Tour) A 90-minute family-friendly tour with interactive elements including a Feyenoord keycord, pen, and activity booklet for children. Designed for young fans and families.
• Verenigingstour (Association Tour) A 90-minute tour designed for football teams and associations, including visits to the player tunnel, press center, and main field. Minimum 20 persons. Priced at €14.00 per person.
• Schooltour (School Tour) An educational 90-minute tour for school groups combining sports, history, and civic engagement topics, suitable for primary and secondary schools. Minimum 25 students at €9.95 per person.
• Mindervaliden Tour (Disabled Tour) A 60-minute accessible tour specially designed for wheelchair users and visitors with mobility limitations. Priced at €16.00 per person, including companions.
• Wedstrijdtour (Match Tour) A pre-match 60-minute tour starting 3.5 hours before Feyenoord home matches, visiting the Olympiazijde and Feyenoord Museum. Requires a valid match ticket. Priced at €19.50 for adults and €17.50 for seniors 68+.
• Feyenoord Museum A thematically designed museum at the Olympiazijde of De Kuip showcasing Feyenoord's history, trophies, and interactive exhibits. Included with all stadium tours, and accessible to individual visitors interested in the club's heritage.
• Congres & Events (Corporate Event Venue Hire) Comprehensive event hosting services including conferences, parties, meetings, teambuilding activities, trade fairs, and company cups with 17 flexible breakout rooms accommodating 10 to 50,000 persons. Quote-based pricing for corporate clients.
• Fotoreportages (Photography Sessions) Photo shoot sessions in unique stadium locations including Business Seats and player tunnel, lasting 90 minutes for up to 6 persons. Priced at €195 per session, photographer not included. Popular for weddings and special events.
• Combitickets (Combined Rotterdam Experience Tickets) Combined tickets pairing De Kuip stadium tours with Euromast visits or Spido Rotterdam harbor boat cruises, providing a complete Rotterdam day experience for tourists and visitors.
• Kerst in De Kuip (Christmas at De Kuip) Seasonal Christmas event packages offering festive dinners and parties at iconic locations within De Kuip, including the Van Beuningenzaal and De Vereeniging. Targeted at corporate and private groups.
• Bedrijvencups (Corporate Football Tournaments) Annual corporate football tournament series including Kuip Cup, Haven Cup, Bouw Cup, and Hospitality Cup, enabling business teams to play matches at the iconic stadium. Revenue generated through team entry fees.

Quantifiable outcome

• Up to 50,000 persons capacity for large-scale events
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• HeinekencoreOthersHeineken is listed as a Founder of De Kuip / Stadion Feijenoord, indicating a long-standing founding-level partnership relationship with the venue.
• INGmajorGTM or Marketing PartnerING is listed as a Partner of Stadion Feijenoord. ING Belgium & ING Binnenland Nederland has hosted year-end corporate events at De Kuip, and the partnership likely involves financial services sponsorship and event collaboration.
• AonmajorGTM or Marketing PartnerAon is listed as a Partner of Stadion Feijenoord, providing risk and insurance-related services in support of the venue's operations.
• Gemeente RotterdammajorGTM or Marketing PartnerGemeente Rotterdam (City of Rotterdam) is listed as a Partner, reflecting the municipality's support for the stadium as a cultural and sporting landmark in the city.
• EuromastminorStrategic or Co-development PartnerEuromast partners with De Kuip on combitickets, allowing visitors to combine a stadium tour with a visit to the Euromast observation tower in Rotterdam for a complete day out.
• SpidominorStrategic or Co-development PartnerSpido partners with De Kuip on combitickets, offering visitors a combined tour of the stadium and a Rotterdam harbor boat cruise as a complete Rotterdam experience.
• Ringelberg ToursminorChannel Partner/ Reseller/ DistributorOfficial transport supplier for group travel to De Kuip. Specializes in arranging customized transport and can drop off and collect groups directly at the stadium, including use of the official Feyenoord team bus.
• Security Management Group (SMG)coreImplementation/ SI/ Consulting PartnerSMG is the contracted security organization for Stadion Feijenoord, providing event security (SMG Event Security), service staff (SMG Services), and trained stewards, scanners, and parking attendants. Includes the SMG Academy for staff training and professional development.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Allianz Arena: Munich-based 75,000-seat stadium (home of FC Bayern Munich) operating museum tours, corporate hospitality, and event hosting. Comparable as a European elite stadium with strong B2B hospitality and tour monetization.
• Wembley Stadium: 90,000-seat national stadium in London hosting England matches, cup finals, concerts, and large-scale corporate events. Comparable as an iconic national-football venue with significant conference and tour operations alongside match-day activity.
• Mercedes-Benz Arena (Berlin): Berlin-based 74,475-capacity multi-purpose arena hosting Hertha BSC matches plus concerts, ice hockey, and corporate events. Comparable as a European stadium-arena combining sports with year-round event hosting and hospitality.
• Signal Iduna Park: Dortmund-based 81,365-capacity stadium (home of Borussia Dortmund) with stadium tours, hospitality suites, and event hosting. Comparable as a large European football stadium with diversified event and tour revenue streams.
• Tottenham Hotspur Stadium: London-based 62,850-seat stadium purpose-built as a multi-use venue with NFL games, concerts, boxing, and corporate hospitality alongside Tottenham matches. Comparable as a modern stadium optimizing non-football event revenue per available day.
• Johan Cruijff ArenA: Amsterdam's flagship football and entertainment stadium (home of AFC Ajax) operating 55,500-seat capacity with extensive corporate hospitality, tours, and event-hosting operations. Directly comparable as a Dutch professional stadium venue pursuing year-round corporate events and tour revenue alongside football.
• PSV Eindhoven (Philips Stadion): Eindhoven-based football stadium and home of PSV with stadium tours, museum, and corporate hospitality. Comparable as a Dutch Eredivisie stadium with similar B2B event and tour offerings to De Kuip.

Others

• Feyenoord (Football Club): Football club that completed the takeover of De Kuip in July 2026. Listed because the club now controls the venue's operations, branding, and match-day revenue; relevant context for De Kuip's strategic and operational positioning.

Regional players

• Ahoy Rotterdam: Major indoor convention and event venue in Rotterdam, hosting concerts, exhibitions, and corporate events. Comparable as a Rotterdam-area competitor for the corporate events and trade fair market, though without football heritage or stadium capacity.

Broad incumbents

• Santiago Bernabéu Stadium: Madrid-based 78,000+ seat stadium of Real Madrid, recently renovated into a year-round entertainment and commercial venue. Comparable as an iconic European stadium pursuing diversified non-football revenue including tours and corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DeKuip
• Facebookfacebook.com/vakuufeyenoord
• LinkedInlinkedin.com/company/stadion-feijenoord-n.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Kuip