PawsAdmin
PawsAdmin (Scorpion Group Inc., Calgary) is a cloud-based SaaS platform providing all-in-one scheduling, payments, customer management, and marketing automation for small and mid-sized pet service businesses across grooming, boarding, daycare, training, and adjacent verticals.
- Company typePrivate
- Founded2016
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PawsAdmin does
PawsAdmin is a vertical SaaS platform, operated by Scorpion Group Inc. and headquartered in Calgary, Alberta, that provides all-in-one management software for small and mid-sized pet service businesses. The cloud-based product is delivered through a web browser across mobile, tablet, and desktop, and consolidates scheduling, customer and pet records, contactless payments, retail management, marketing automation, and reporting into a single application. It serves operators of grooming salons, boarding kennels, daycare centers, training facilities, swimming/hydrotherapy centers, dog walking services, pet sitters, pet taxis, and veterinary clinics, with configurable modules for each vertical.
The product is built around a unified customer and pet database that feeds a branded self-service portal, automated SMS/email reminders, loyalty programs, vaccination alerts, report cards, and re-engagement campaigns, with optional enterprise-grade features for franchise and multi-location operators. Notable components include a color-coded smart scheduling system, an embedded customer portal that can be placed on business websites and social media profiles, twice-daily encrypted backups, and GDPR-compliant data handling. No public API, SDK, or developer portal is documented.
PawsAdmin monetizes through monthly subscriptions at $17 (Solo), $49 (Single Service), $99 (Multiple Services), and $90 per location for the Franchise tier, with a 10% discount for annual billing and an additional 10% for non-profits; retail management is bundled free across all plans and there are no setup or growing fees. Go-to-market is primarily product-led via a 30-day free trial with no credit card required, supplemented by content marketing, organic social, and a sales-assisted motion for franchise customers. The company is privately held and bootstrapped, with no external funding rounds disclosed.
PawsAdmin firmographics
Firmographics- Name
- PawsAdmin
- Legal name
- Scorpion Group Inc.
- Website
- https://pawsadmin.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PawsAdmin (Scorpion Group Inc., Calgary) is a cloud-based SaaS platform providing all-in-one scheduling, payments, customer management, and marketing automation for small and mid-sized pet service businesses across grooming, boarding, daycare, training, and adjacent verticals.
- Ownership category
- akta.pro rank
PawsAdmin industry classification
Industry- Product category
- Pet Business Management Software
- NAICS
- Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pet Care & Pet Services Platforms (Sitting, Walking, Grooming) (BPAMAHAI)
- akta.pro secondary industry
- Veterinary Client Engagement & Marketing (CRM, Reminders, Portals) (HLAMAMAE)
Keywords
Where PawsAdmin is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
PawsAdmin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Solo Plan: Entry-level subscription at $17/month (billed annually as Ultimate tier) or $19/month for the Ultimate plan with limited features including 500 new pets and solo team member. Includes community support.
- Subscription - Single Service: Mid-tier subscription at $49/month for businesses offering one type of service. Includes unlimited appointments with community support.
- Subscription - Multiple Services: Business-tier subscription at $99/month for multi-service pet businesses. Includes unlimited services, unlimited appointments, SMS and email, unlimited reports and marketing campaigns, and customer portal.
- Subscription - Franchise: Enterprise-tier subscription at $90/month per location for multi-location operations. Includes dedicated support, multiple location enterprise features, unlimited services per location, retail management, and all marketing/reporting tools.
- Retail Management (Bundled): Retail management features (inventory, scanner, checkout, bookkeeping) are included free with all subscription tiers as a bundled component, driving cross-selling of the core software.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Solo/Unlimited plan for individual pet business operators |
| Subscription | Monthly | Entry-level single service pet business |
| Subscription | Monthly | Multi-service pet business |
| Subscription | Monthly | Multi-location franchise operations |
| Subscription | Annual | Annual subscription discount |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
PawsAdmin product offering
Product offeringCore offering
PawsAdmin is an all-in-one, cloud-based SaaS platform that helps pet service businesses manage daily operations including scheduling, customer and pet profiles, integrated contactless payments, retail inventory, automated marketing, and reporting. It is delivered as a subscription priced per tier ($17-$99/month, plus $90/month per location for franchises) and is offered through self-serve signup with a 30-day free trial as well as sales-assisted demos for franchise buyers. The unified platform supports grooming, boarding, daycare, training, swimming, dog walking, pet sitting, pet taxi, retail, and veterinary service workflows.
Product overview
PawsAdmin is an all-in-one pet business management SaaS platform offered as a unified product with integrated modules. The core platform provides base capabilities for scheduling, customer management, payments, and reporting, while specialized service modules (Grooming, Boarding, Daycare, Training, Swimming, Retail, Dog Walking, and Additional Services) extend functionality for specific pet business types. All plans include Retail Management and Customer Portal features at no extra cost. Feature sets for Boost Productivity, Customer Engagement, Payments, and Insights & Analytics are integrated components of the unified platform rather than separate products.
Differentiator
Problem solved
Functional benefit
Products and services
- PawsAdmin Pet Business Management Platform All-in-one cloud-based SaaS platform for pet service businesses (grooming, boarding, daycare, training, swimming, dog walking, pet sitting, pet taxi, retail, and veterinary) providing scheduling, customer and pet profile management, integrated contactless payments, AI-driven marketing automation, real-time analytics, retail inventory management, and a branded self-service customer portal. Sold via tiered subscriptions ($17-$99/month, plus $90/month per location for franchises) with a 30-day no-credit-card free trial.
Quantifiable outcome
- Rover marketing campaigns increased business by over 30%
- +2 more outcomes
Companies that use PawsAdmin
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles5 records
PawsAdmin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature10 records
PawsAdmin partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights5 records
PawsAdmin competitors and assessment
Company assessmentDirect peers
- Gingr (by DaySmart Pet): Gingr is a leading pet care management SaaS offering scheduling, kennel management, and customer engagement tools for boarding, daycare, and grooming businesses. It is the most direct vertical competitor to PawsAdmin, with deeper market penetration and resources from the DaySmart roll-up, making it the strongest peer comparison.
- Time To Pet: Time To Pet is a SaaS platform purpose-built for pet sitters, dog walkers, and multi-service pet care businesses with scheduling, client management, and invoicing features. Directly comparable to PawsAdmin's dog walking, pet sitting, and multi-service modules.
- PetExec: PetExec is a cloud-based management software for pet boarding, daycare, grooming, and training businesses, offering booking, payments, and reporting features. Directly competes with PawsAdmin across the same core use cases for SMB pet care operators.
- Pawfinity: Pawfinity offers pet care business management software covering daycare, boarding, and grooming with online booking, customer portals, and payment processing. Closely comparable product scope and target customer to PawsAdmin's core modules.
- ProPet Software: ProPet Software is a pet care business management platform for grooming, daycare, boarding, training, and retail operations with scheduling and POS features. Direct competitor with overlapping SMB-focused feature set and pricing model.
- Kennel Connection: Kennel Connection is a long-standing pet care management software for boarding, daycare, grooming, and training businesses with scheduling, billing, and customer communication features. Directly comparable vertical SaaS targeting the same SMB pet care segments.
- Pet Care Pro: Pet Care Pro offers cloud-based pet care management for grooming, daycare, and boarding with online booking and customer engagement tools. Competes head-to-head with PawsAdmin for the same SMB pet care owner customer.
- Doggie Dashboard: Doggie Dashboard is a pet care business management platform focused on dog daycare, boarding, and grooming with scheduling and customer engagement features. Direct SMB-focused competitor in the same vertical SaaS category as PawsAdmin.
Broad incumbents
- DaySmart Pet: DaySmart Pet is a larger software platform offering multiple pet business products including Gingr, serving pet care businesses with integrated scheduling, payments, and management tools. It is the broader incumbent consolidator in the space, posing a structural competitive threat through portfolio scale.
- Square Appointments: Square Appointments is a broad-vertical scheduling and payments SaaS from Block that handles booking, payments, and customer management across many service industries. While not pet-specific, its low cost, payments integration, and embedded payments pose an indirect threat to PawsAdmin's lower-tier SMB customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PawsAdmin social profiles
Digital presencePawsAdmin compliance and trust
Trust signalCompliance2 records
PawsAdmin financial estimates
Financial estimateRevenue estimate
Valuation estimate
PawsAdmin leadership team
Management profileNumber of profiles
PawsAdmin funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PawsAdmin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PawsAdmin
What does PawsAdmin do?
PawsAdmin is an all-in-one, cloud-based SaaS platform that helps pet service businesses manage daily operations including scheduling, customer and pet profiles, integrated contactless payments, retail inventory, automated marketing, and reporting. It is delivered as a subscription priced per tier ($17-$99/month, plus $90/month per location for franchises) and is offered through self-serve signup with a 30-day free trial as well as sales-assisted demos for franchise buyers. The unified platform supports grooming, boarding, daycare, training, swimming, dog walking, pet sitting, pet taxi, retail, and veterinary service workflows.
Is PawsAdmin a public or private company?
PawsAdmin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PawsAdmin founded?
PawsAdmin was founded in 2016. It employs 1 to 10 people.
Where is PawsAdmin based?
PawsAdmin is headquartered in Calgary, Canada, in the North America region.
How does PawsAdmin make money?
Five revenue lines are on record. Subscription - Solo Plan is the primary driver. The others are subscription - Single Service, subscription - Multiple Services, subscription - Franchise and retail Management (Bundled).
Who are PawsAdmin's main competitors?
Direct peers on record are Gingr (by DaySmart Pet), Time To Pet, PetExec, Pawfinity, ProPet Software, Kennel Connection, Pet Care Pro and Doggie Dashboard. Broad incumbents are DaySmart Pet and Square Appointments.
Does PawsAdmin have an API?
No public API is recorded for PawsAdmin.
What industry is PawsAdmin in?
PawsAdmin's product category is Pet Business Management Software. Its primary akta.pro industry code is BPAMAHAI, Pet Care & Pet Services Platforms (Sitting, Walking, Grooming), with a secondary code of HLAMAMAE, Veterinary Client Engagement & Marketing (CRM, Reminders, Portals). Its NAICS code is 812910 and its SIC code is 7372.