Kennel Connection
Kennel Connection is a privately owned SaaS platform that provides integrated management software for independent U.S. pet care facilities, covering boarding, daycare, grooming, training, and retail operations across 5,500+ client locations via subscription and transaction-based revenue.
- Company typePrivate
- Founded2023
- HeadquartersMurray, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kennel Connection does
Kennel Connection is a privately owned SaaS platform, operated by Software Connection LLC, that provides integrated management software for independent pet care facilities in the United States, covering boarding, daycare, grooming, training, and retail operations. The platform unifies scheduling, client and pet profile management, vaccination and health tracking, two-way SMS communication, online booking, automated review requests, and in-house credit card processing into a single system, offered in both full-cloud and hybrid (offline plus cloud) deployment models. The company serves more than 5,500 U.S. facility clients and generates revenue primarily through monthly or annual SaaS subscriptions supplemented by transaction fees from its integrated payment processing. Distribution is primarily product-led through the company website (kennelconnection.com), supported by direct sales for mid-market prospects and demand generation at industry trade shows such as the Pet Boarding & Daycare Expo and Intergroom. The product portfolio is extended through the PawLoyalty brand (merged into Software Connection LLC in March 2023) and the Hello-Groom grooming sub-brand, with recent additions including an exclusive Petwealth diagnostic integration (April 2026) and an iDogCam live camera integration (March 2026). Kennel Connection positions itself explicitly as an independent, non-private-equity-owned alternative in a category undergoing consolidation, emphasizing live phone support, hybrid cloud reliability, and feature depth built by pet-care-domain practitioners.
Kennel Connection firmographics
Firmographics- Name
- Kennel Connection
- Legal name
- Software Connection LLC
- Website
- https://kennelconnection.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kennel Connection is a privately owned SaaS platform that provides integrated management software for independent U.S. pet care facilities, covering boarding, daycare, grooming, training, and retail operations across 5,500+ client locations via subscription and transaction-based revenue.
- Ownership category
- akta.pro rank
Kennel Connection industry classification
Industry- Product category
- Pet Care Facility Management Software
- NAICS
- Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)
- akta.pro primary industry
- Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
- akta.pro secondary industry
- Overnight In-Home Pet Sitting (Client’s Home) (HSANAEAB)
Keywords
Where Kennel Connection is headquartered
LocationHeadquarters
- HQ city
- Murray
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kennel Connection business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Kennel Connection operates as a SaaS platform with monthly and annual subscription plans. Subscriptions auto-renew on a recurring basis. The company also offers a hybrid cloud deployment option. Cancellation requires advance notice by phone or email plus submission of an official cancellation form.
- Integrated Payment Processing: In-house credit card processing integrated into the platform generates transaction-based revenue from payment processing fees charged to pet care facility clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard SaaS Subscription (monthly or annual) |
| Subscription | Annual | Annual Subscription |
| Transaction based/ take rate | Pay-as-you-go | Integrated Payment Processing (in-house) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels12 records
Kennel Connection product offering
Product offeringCore offering
Kennel Connection is a cloud and hybrid pet care facility management SaaS platform that consolidates scheduling, client and pet profile management, vaccination and health tracking, integrated credit card payment processing, two-way SMS communication, online booking, and reporting for pet boarding, daycare, grooming, training, and retail businesses. The platform offers both full-cloud and offline-capable hybrid deployment, with exclusive integrations for live pet cameras (iDogCam) and clinical-grade health diagnostics (Petwealth).
Product overview
Kennel Connection is a unified pet care facility management software platform, comprising multiple integrated modules for boarding, daycare, grooming, training, retail, online booking, integrated SMS, and integrated payment processing. The platform is built and operated by Software Connection LLC, which also acquired and operates PawLoyalty (customer loyalty/management software for pet care) and offers a dedicated grooming sub-product called Hello-Groom. Together, Kennel Connection and its sister products form a comprehensive software portfolio targeting independent pet care facilities, serving over 5,500 locations across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Kennel Connection Pet care facility management software platform covering the full operational cycle from reservation and check-in through service delivery, client communication, and checkout for pet boarding, daycare, grooming, training, and retail businesses. Includes integrated payment processing, two-way SMS, online booking, vaccination tracking, and a client portal.
- Hello-Groom
Quantifiable outcome
- Customers report booking additional services worth several thousand dollars per month and saving approximately 40 labor hours per month in reservation management (Woof House customer testimonial)
- +1 more outcomes
Companies that use Kennel Connection
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles2 records
Kennel Connection technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature14 records
Kennel Connection partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship / exclusive and core.
- Petwealthflagship / exclusiveKennel Connection entered into an exclusive partnership with Petwealth to integrate clinical-grade PCR pet health screening (fecal, oral, and respiratory panels with AI-powered results in 24-48 hours) into its platform serving 5,500+ U.S. pet care facilities. The partnership positions the diagnostic tool as a marketable differentiator for independent facilities competing with corporate chains. Petwealth also provides 24/7 veterinary telehealth support through Pawp. The exclusive arrangement covers the pet care management software space.
- iDogCamcoreKennel Connection integrated with iDogCam to bring live camera access into its Pet Parent Portal, enabling pet owners to view their pets in real-time during boarding, daycare, or grooming stays. This integration enhances transparency and client trust by providing visual access to pets while at the facility.
- PawLoyaltycoreKennel Connection and PawLoyalty merged under Software Connection LLC to form a unified pet care software company. The merger aimed to counter industry fragmentation caused by private equity consolidation and to deliver a combined platform with enhanced customer service capabilities across the pet care industry.
- 100GROUPcoreKennel Connection is a 100GROUP company. 100GROUP is the parent corporate umbrella under which Kennel Connection operates alongside other pet care technology businesses.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kennel Connection competitors and assessment
Company assessmentDirect peers
- Time To Pet: Cloud pet care management software for pet sitting, dog walking, daycare, and boarding businesses, with strong mobile and client experience focus — directly comparable to Kennel Connection on facility management and client communication.
- Revelation Pets (DaySmart): Pet care management software (now part of DaySmart) covering boarding, daycare, grooming, and training with integrated payments. A direct substitute product in the same SMB pet care software category as Kennel Connection.
- ProPet: Pet care business management software with scheduling, client communication, and payment features for boarding, daycare, and grooming facilities, serving the same SMB customer base as Kennel Connection.
- PetExec: Pet care management software for boarding, daycare, grooming, and training facilities. PetExec is named alongside Gingr and Paw Partner in Kennel Connection's own comparison content and is a direct substitute for its core platform.
- 123Pet Software: Cloud-based pet care management software covering boarding, daycare, grooming, training, and retail, with integrated payments and online booking — a near-feature-parallel competitor to Kennel Connection.
- Paw Partner: Cloud pet care software targeting boarding, daycare, grooming, and training operators. Explicitly positioned against Kennel Connection in the company's SEO and comparison materials.
- Gingr (by DaySmart): Cloud-based pet care facility management software for boarding, daycare, grooming, and training, owned by DaySmart. Most directly comparable to Kennel Connection and explicitly named by its own customers as a competing option.
Broad incumbents
- DaySmart: Parent of Gingr and a broader vertical SaaS rollup serving pet, salon, and fitness businesses. Competes with Kennel Connection as part of a wider portfolio of pet and personal-services software products.
Emerging players
- Dog Boarding Pro: Web-based pet boarding and daycare management software focused on smaller and single-location operators. Overlaps with Kennel Connection on core reservation and client management workflows but has narrower feature depth.
- Pet Tracks: Pet care facility management software for boarding, daycare, and grooming, with a focus on pet parent communication and online booking. Targets the same SMB pet care market as Kennel Connection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Kennel Connection social profiles
Digital presenceKennel Connection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kennel Connection leadership team
Management profileNumber of profiles
Profiles2 records
Kennel Connection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kennel Connection M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kennel Connection
What does Kennel Connection do?
Kennel Connection is a cloud and hybrid pet care facility management SaaS platform that consolidates scheduling, client and pet profile management, vaccination and health tracking, integrated credit card payment processing, two-way SMS communication, online booking, and reporting for pet boarding, daycare, grooming, training, and retail businesses. The platform offers both full-cloud and offline-capable hybrid deployment, with exclusive integrations for live pet cameras (iDogCam) and clinical-grade health diagnostics (Petwealth).
Is Kennel Connection a public or private company?
Kennel Connection is a private company. It is classified as corporate owned and is currently operating.
When was Kennel Connection founded?
Kennel Connection was founded in 2023. It employs 11 to 50 people.
Where is Kennel Connection based?
Kennel Connection is headquartered in Murray, United States, in the North America region.
How does Kennel Connection make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are integrated Payment Processing.
Who are Kennel Connection's main competitors?
Direct peers on record are Time To Pet, Revelation Pets (DaySmart), ProPet, PetExec, 123Pet Software, Paw Partner and Gingr (by DaySmart). DaySmart is listed as a broad incumbent. Emerging players are Dog Boarding Pro and Pet Tracks.
Does Kennel Connection have an API?
No public API is recorded for Kennel Connection.
What industry is Kennel Connection in?
Kennel Connection's product category is Pet Care Facility Management Software. Its primary akta.pro industry code is HLAMAGAL, Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs), with a secondary code of HSANAEAB, Overnight In-Home Pet Sitting (Client’s Home). Its NAICS code is 812910.